March:Spice Up Your Website with Interactive Calls-

to-Action

• Reminders:• We’re brown baggin’ it – informal, loose,

interactive• Tons of resources available:• All of last year’s Inbound Lunch Sessions available on

demand: http://site.highroadsolution.com/inbound-lunch-bunch-page• Toolkits: http://pages.highroadsolution.com/toolkit-list

• How does our program measure up so far?• Be on the look out for our follow up survey

Now Open!

Refresher.

Basics of Inbound Marketing

CTAs -The Basics.

• Definition: What exactly is a Call-to-Action?

“In marketing, a call to action (CTA) is an instruction to the audience to provoke an

immediate response, usually an imperative verb such as “call now”, “find out more”, or

“visit a store today”Source: wikipedia

One more statement:

“Clever marketing strategies often combine a series of small CTAs. These smaller CTAs create a pattern of behavior that makes it easy for the audience to follow through

with just one last CTA, completing a more demanding request, had it been asked

without context.” Source: wikipedia

• What makes these two statements interesting based on what we know about audiences today and Inbound Marketing?• Patterns of behavior• Media / Channel independent• Action-oriented• “Small CTAs”• CONTEXT

• What does this mean?• All CTAs (large or small) contribute towards directing the

user to completing an action anywhere, on any channel• User Experience / User Centric Design

• Ecommerce• Registration• Search• Personalization• Forms• …

• Keeping sites sticky

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•Why Use CTAs?• Make websites sticky• Move users down the buyers journey• Convert visitors into leads• Map to distinct goals & metrics• Awareness• Click thrus• Conversion• Reach

Types of CTAs• Banners• Images• Buttons• QR codes• Forms• Contextual Text Boxes

• Overcome the “Old School” Perception of CTAs• CTAs are NOT to be confused with those dreaded Pop Up

Ads!

Think Context!

Some Types of Interactive CTAs:• QR Codes• Calculators• Forms• Product Comparison Charts• Quizzes • Exit CTAs• Contextual Content

Evaluate.

• BrightInfo

“Stop interrupting what people are interested in and be what people

are interested in”Craig Davis, Brandkarma