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MARCH 2015 O F F I C I A L M A G A Z I N E O F F I C I A L M A G A Z I N E A PUBLICATION OF PNN www.PhysiciansNewsNetwork.com REPORTING ON THE ECONOMICS OF HEALTHCARE DELIVERY 6 STEPS TO PROTECT YOUR HEIRS AND CUT ESTATE TAXES TELEMEDICINE LICENSING | REIMBURSEMENT | EXPANSION | LIABILITY

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Physician Magazine is published by Physicians News Network and is the official publication of the Los Angeles County Medical Association

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Page 1: March 2015  |  Physician Magazine

MARCH 2015

O

FF

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I A L M A GA

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OF

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IAL MAGA

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A PUBLICATION OF PNNwww.PhysiciansNewsNetwork.com

R E P O R T I N G O N T H E E C O N O M I C S O F H E A L T H C A R E D E L I V E R Y

6 S T E P S T O P R O T E C T Y O U R H E I R S A N D C U T E S T A T E T A X E S

TELEMEDICINELICENSING | REIMBURSEMENT | EXPANSION | LIABILITY

Page 2: March 2015  |  Physician Magazine

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* The initial premium will not change for the first 10 or 20 years unless the insurance company exercises its right to change premium rates for all insureds covered under the group policy with 60 days’ advance written notice.

The County Medical Associations & Societies receive sponsorship fees for insurance programs that offset the cost of program oversight and support member benefits and services.

70929 LACMA TL Ad (3/15)Full Size: 8.5” x 11” Bleed: Yes= 8.75” x 11.25” Live: 7.5” x 10”Folds to: N/A Perf: N/AColors: 4C=(CMYK)Stock: N/A Postage: N/A Misc: N/A

MERCER

Page 3: March 2015  |  Physician Magazine

MARCH 2015 | W W W. P H YS I C I A N S N E W S N E T WO R K .COM 1

Volume 146 Issue 3

Physician Magazine (ISSN 1533-9254) is published monthly by LACMA Services Inc. (a subsidiary of the Los Angeles County Medical Association) at 707 Wilshire Boulevard, Suite 3800, Los Angeles, CA 90017. Periodicals Postage Paid at Los Angeles, California, and at additional mailing offices. Volume 143, No. 04 Copyright ©2012 by LACMA Services Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. POSTMASTER: Send address changes to Physician Magazine, 707 Wilshire Boulevard, Suite 3800, Los Angeles, CA 90017. Advertising rates and information sent upon request.

MA

RCH

2015 | TAB

LE OF C

ON

TENTS

COVER STORY

8 TELEMEDICINEWe look at the latest develop-ments in telemedicine, focusing

on trends starting with physician licens-ing requirements and the latest legisla-tive actions surrounding the interstate licensing compact, reimbursement is-sues, expansion of mHealth and its chal-lenges. We also provide an analysis of successful program implementation for physicians looking to deliver or increase healthcare services via telemedicine.

6 Telemedicine Improves Access to Care But Creates Liability Risks

14 6 Action Steps to Protect Your Heirs and Cut Estate Taxes

FROM YOUR ASSOCIATION

4 President’s Letter | Pedram Salimpour, MD

16 CEO’s Letter | Rocky Delgadillo

Source: The Doctors Company146

Page 4: March 2015  |  Physician Magazine

SUBSCRIPTIONSMembers of the Los Angeles County Medical Association: Physician Magazine is a benefit of your membership. Additional copies and back issues: $3 each. Nonmember subscriptions: $39 per year. Single copies: $5. To order or renew a subscription, make your check payable to Physician Magazine, 707 Wilshire Boulevard, Suite 3800, Los Angeles, CA 90017. To inform us of a delivery problem, call 213-683-9900. Acceptance of advertising in Physician Magazine in no way constitutes approval or endorsement by LACMA Services Inc. The Los Angeles County Medical Association reserves the right to reject any advertising. Opinions expressed by authors are their own and not necessarily those of Physician Magazine, LACMA Services Inc. or the Los Angeles County Medical Association. Physician Magazine reserves the right to edit all contributions for clarity and length, as well as to reject any material submitted. PM is not responsible for unsolicited manuscripts.

The Los Angeles County Medi-

cal Association is a profes-

sional association representing

physicians from every medical

specialty and practice setting

as well as medical students,

interns and residents. For more

than 100 years, LACMA has

been at the forefront of cur-

rent medicine, ensuring that its

members are represented in the

areas of public policy, govern-

ment relations and community

relations. Through its advocacy

efforts in both Los Angeles

County and with the statewide

California Medical Association,

your physician leaders and staff

strive toward a common goal–

that you might spend more time

treating your patients and less

time worrying about the chal-

lenges of managing a practice.

LACMA’s Board of Directors consists of a group of 30 dedicated physicians who are working hard to uphold your rights and the rights of your patients. They always welcome hearing your comments and concerns. You can contact them by emailing or calling Lisa Le, Director of Governance, at [email protected] or 213-226-0304.

EDITOR

DISPLAY AD SALES / DIRECTOR OF SALESCLASSIFIED AD SALES

EDITORIAL ADVISORY BOARD

PRESIDENT PRESIDENT-ELECT

TREASURER SECRETARY

IMMEDIATE PAST PRESIDENT

CMA TRUSTEEALTERNATE RESIDENT/FELLOW COUNCILOR

COUNCILOR – SSGPF COUNCILOR – DISTRICT 9

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COUNCILOR – DISTRICT 17COUNCILOR – DISTRICT 14

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COUNCILOR-AT-LARGE COUNCILOR – ALLIED PHYSICIANS

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COUNCILOR – DISTRICT 10MEDICAL STUDENT COUNCILOR/UCLA

COUNCILOR – SCPMG RESIDENT/FELLOW COUNCILORYOUNG PHYSICIAN COUNCILOR

COUNCILOR-AT-LARGECOUNCILOR – SSGPF

ALT. MEDICAL STUDENT COUNCILOR/UCLACOUNCILOR-AT-LARGE

CHAIR OF LACMA DELEGATION

Sheri Carr 559.250.5942 | [email protected]

ADVERTISING SALES

Christina Correia 213.226.0325 | [email protected] Pebdani 858.231.1231 | [email protected] H. Aizuss, MD Troy Elander, MD Thomas Horowitz, DO Robert J. Rogers, MD

HEADQUARTERS

Physicians News NetworkLos Angeles County Medical Association707 Wilshire Boulevard, Suite 3800Los Angeles, CA 90017Tel 213.683.9900 | Fax 213.226.0350www.physiciansnewsnetwork.com

LACMA OFFICERS Pedram Salimpour, MDPeter Richman, MDVito Imbasciani, MDWilliam Averill, MDMarshall Morgan, MD

LACMA BOARD OF DIRECTORS

David Aizuss, MDErik Berg, MDRobert Bitonte, MDStephanie Booth, MDJack Chou, MDTroy Elander, MDHilary Fausett, MDSamuel Fink, MDHector Flores, MDC. Freeman, MDSidney Gold, MDWilliam Hale, MDStephanie Hall, MDDavid Hopp, MDKambiz Kosari, MDYoung-Jik Lee, MDPaul Liu, MDMaria Lymberis, MDCarlos Martinez, MDNassim Moradi, MDTJ NguyenAshish Parekh, MDHeidi Reich, MDSion Roy, MDMichael Sanchez, MDHeather Silverman, MDAndrew SumarsonoNhat Tran, MDFred Ziel, MD

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Page 5: March 2015  |  Physician Magazine

ATA 201520th Annual Meeting & Trade Show

May 2-5, 2015, Los Angeles

ATA2015.org

Connect 6000 leaders, innovators,providers, administrators & educators transforming modern healthcare

Learn 500 peer-reviewed presentations for the new & the experienced

See 250 leading product & service providers

Be Inspired visualize the future of health transformation

Register Today to attend the worlds largest telemedicine meeting and trade show

First-time attendees can receive 10% off the ATA Member and Non-Member rates! Use code: ATAFirst,upon registration!**Offer valid for first-time attendees only.

Page 6: March 2015  |  Physician Magazine

4 P H YS I C I A N M AG A Z I N E | MARCH 2015

THE OPENING PAR AGR APH to my dad’s bi-ography reads: “I miraculously survived my moth-er’s difficult labor at the hands of a midwife. In the years that followed, I fought and survived measles, mumps, rubella, chicken pox, typhoid fever, whoop-ing cough, dysentery (three times), malaria (twice) and tuberculosis, but I lost two of my siblings to tetanus and measles.” For his time, his story is not unique. But it has not been time that has cured us of these ills. It has been, and remains, science. Science is not a company. It is not a country. It is not even an idea. Science is a process. And that process has

given us a lot, including vacci-nations.

There has been endless de-bate around the importance and need for vaccinations over the last several weeks, starting with a terrifying outbreak of a once-eradicated disease right here in California. As a practic-ing physician of fifteen years and as the son of a pediatrician of fifty years, having witnessed the calamity that unvaccinated children experience and that their communities have to bear, I’m here to put an end to the debate. Immunizations have been a cornerstone of medical advancements in this century, eliminating the fear of death and permanent dis-ability from diseases that still

threaten many communities across the world.Because of a recent Southern California outbreak

of measles, I find myself answering more questions about the disease in recent weeks than I have in the combined years I’ve been practicing medicine. Un-founded misinformation available on the Internet, coupled with the craze in Hollywood to give atten-tion to the anti-vaccine movement, has developed into a real concern for the public’s health. All this, as new parents get caught up in a vulgar campaign of misinformation against a routine that is scientifically proven to protect their children from a multitude of unimaginably horrific diseases.

For years, the rates of unvaccinated children have been slowly rising for the reasons mentioned. However, we are starting to see headway with leg-islation that passed recently in California. In 2014, for the first time in a decade, the number of par-ents who filed personal belief exemption forms to exempt their kindergartners from vaccinations de-clined. Assembly Bill 2109, which was sponsored by the California Medical Association and authored by Sacramento pediatrician and state Sen. Richard Pan, MD, requires a parent or guardian seeking a

personal belief exemption from school immuniza-tion requirements to first obtain a document signed by a licensed healthcare practitioner. In the form, the practitioner is asked to attest that the parent or guardian has been informed of the benefits and risks of the immunization, as well as the health risks of the diseases that a child could contract if left un-vaccinated.

AB 2109 was born out of a rising concern around the increased personal belief exemptions in Califor-nia and what that could mean for outbreaks of dis-eases like measles, mumps and pertussis. Exposure to these diseases puts not only individual children at risk, but also the community as a whole, including infants too young to be immunized, those whose immune systems are compromised, and the elderly. Reduced numbers of personal belief exemptions lead to decreased numbers of preventable out-breaks. It is imperative for the health of our state that we continue in this direction.

Despite the progress, the recent measles out-break at Disneyland shows us that more needs to be done. As a community, we must continue to ad-vocate for the health and safety of not just individual children, but the public as well.

Last night I was invited to speak to a group of parents at my son’s school. Stu Work, the headmas-ter at St. Matthew’s Parish, reminds me a lot of the headmaster of my own school as a child. He is calm and pensive. But in action, he is deliberate. Mr. Work set up the program, I imagine, knowing that on LA’s Westside he may encounter some passionate voices of opposition. To be honest, I did, too. But I was in-credibly and pleasantly surprised. What I found was that, quite contrary to national press reports about LA’s Westside parents caring more about following what Jenny McCarthy says than what doctors and scientists write, these parents came to the program with real questions. And they came with a real desire to learn how to protect not just their own children but, incredibly, also others of those most vulnerable amongst us—infants, the elderly and anyone, adult or child, with a compromised immune system.

Let’s ensure that our kids won’t have to see im-ages of sick and disabled children who could have been kept healthy by vaccines. For children who are too young to be immunized or seniors and people with compromised immune systems, let’s keep on track and continue reducing the number of per-sonal belief exemptions to ensure that our families and our communities are healthy and protected. As for my father, five decades into his clinical career, what he wishes is that he remain one of the few cli-nicians in the Western world to have seen firsthand and treated as a doctor, and faced the unbearable agony of a mother at the loss of her child to, teta-nus, measles, mumps, rubella, diphtheria, polio or the other scourges of days gone by.

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Page 7: March 2015  |  Physician Magazine

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Page 8: March 2015  |  Physician Magazine

6 P H YS I C I A N M AG A Z I N E | MARCH 2015

The use of telemedicine is growing, and the Cen-ters for Medicare and Medicaid Services recently announced that in the 2015 physician fee schedule, Medicare payments to telehealth originating sites will increase by 0.8 percent.1 However, numerous federal and state statutes have created significant li-ability risks for medical practitioners who engage in any form of telemedicine.

The Health Insurance Portability and Account-ability Act (HIPAA) established national standards for the use and disclosure of personal health in-formation (PHI) and the prevention of healthcare

fraud and abuse. The Health Information Technol-ogy for Economic and Clinical Health (HITECH) Act implemented government-mandated requirements for breach notification, authorized random audits, substantially enhanced penalties for statutory vio-lations, and specified that all transmissions of PHI must be “secure” (encrypted). Practices that engage in telemedicine must strictly comply with the vari-ous statutory requirements of HIPAA and HITECH or risk an investigation and potential fines.

Physicians who engage in telemedicine across state lines face serious considerations. The scope of practice is generally determined by the location of the patient. Providing care to a patient located in a different jurisdiction requires the practitioner to sat-isfy the licensing requirements of the state in which the patient is located. Without proper licensure, adverse consequences might include criminal pros-ecution for the unlicensed practice of medicine or disciplinary action by a medical board. Physicians should also be aware that their professional liability policy may not cover a claim that is filed outside a specific territory or jurisdiction.

To reduce these liability risks and enhance pa-tient safety:• Comply with HIPAA, HITECH, and state-specific

laws when transmitting all PHI.• Ask your system vendor to provide training to

you and your staff on how to protect and secure your data.

• Ensure robust and reliable high-speed broad-band connectivity to support clinical functions.

• Check practice requirements and legal limita-tions in states where you anticipate providing care to patients. Understand reimbursement practices for telemedicine services.

• Use telemedicine carefully—and understand any limitations on the reliability and accuracy of the information.

• Communicate directly with your professional li-ability insurer to make certain that your policy extends coverage to all jurisdictions where you provide services.

Reference 1. Wicklund E. CMS boosts telehealth in 2015 physician pay schedule. mHealthNews. http://www.mhealthnews.com/news/cms-boosts-telehealth-2015-physician-pay-schedule. Ac-cessed November 25, 2014.

Contributed by The Doctors Company. For more patient safety articles and practice tips, visit www.thedoctors.com/patientsafety.

TELEMEDICINE INVOLVES THE delivery of

healthcare to patients in remote locations and

to underserved patient populations through

audiovisual, online, and wireless applications.

This leads to improved access to medical care

and consultation, more efficient treatment

plan implementation, cost savings for pa-

tients, and increased patient satisfaction.

Telemedicine Improves Access to Care But Can

Create Liability Risks

Source: The Doctors Company

Page 9: March 2015  |  Physician Magazine

HEALTHCARE VIRTUALLY ANYWHERE

Ad.indd 2 2/24/15 11:52 AM

Page 10: March 2015  |  Physician Magazine

TELE

MED

ICIN

E

O ne of the top healthcare trends for 2015, telemedicine is significantly impacting all aspects of healthcare from private practice

and hospitals, to legislation and licensing and accessibility and research. Telehealth’s promise to deliver life-saving breakthrough

technologies to patients who need them has been stifled by regulatory hurdles for years. But some experts believe that this year

could be a breakthrough year in removing some longstanding legal, financial and regulatory impediments. In this issue, we will discuss

some of the latest developments in telemedicine trends starting with physician licensing requirements and the latest legislative actions

surrounding the interstate licensing compact. We’ll also discuss the newest on reimbursement issues. Finally, we will look at the challenges

of telemedicine and provide and an analysis of successful program implementation for physicians looking to deliver healthcare services

via telemedicine or trying to increase their existing telehealth services.

BY MARION WEBB

Page 11: March 2015  |  Physician Magazine

O ne of the top healthcare trends for 2015, telemedicine is significantly impacting all aspects of healthcare from private practice

and hospitals, to legislation and licensing and accessibility and research. Telehealth’s promise to deliver life-saving breakthrough

technologies to patients who need them has been stifled by regulatory hurdles for years. But some experts believe that this year

could be a breakthrough year in removing some longstanding legal, financial and regulatory impediments. In this issue, we will discuss

some of the latest developments in telemedicine trends starting with physician licensing requirements and the latest legislative actions

surrounding the interstate licensing compact. We’ll also discuss the newest on reimbursement issues. Finally, we will look at the challenges

of telemedicine and provide and an analysis of successful program implementation for physicians looking to deliver healthcare services

via telemedicine or trying to increase their existing telehealth services.

Page 12: March 2015  |  Physician Magazine

1 0 P H YS I C I A N M AG A Z I N E | MARCH 2015

High on the list of breakthrough de-velopments this year will be bring-ing the state physician licensing

requirements, currently controlled by 50 state medical licensing boards, under one special compact designed to expedite the medical licensure process for physicians seeking licensure in multiple states.

As it stands, Medicare reimburses pro-viders at its regular rates for caring for pa-tients remotely either by phone or video for only about one-fifth of the population living in rural areas.

Over the last decade, however, tele-health has expanded far beyond those services and now includes remote read-ings and consultations as well as telephone outreach services by accountable care or-

ganizations and private physicians. It is also being used in medical homes, hospitals and other facili-ties across state lines and even globally.

Last November, the American Medical As-sociation put its support behind a special compact to expedite the medi-cal licensure process and vowed to work with the Federation of State Medi-cal Boards (FSMB) and other stakeholders to cre-ate an Interstate Medical Licensure Compact.

The good news is that at least 10 state medical boards have adopted the compact, according to AMA President-elect Steven Stack, MD, in a news release last November.

As of January, some 33 states had already en-acted telehealth parity laws that required private insurers to cover remote care at the same rate as their public insurance counterparts.

But other than the Veterans Affairs Department, the federal government has been slow to embrace telehealth, and the Centers for Medicare & Med-icaid Services (CMS) still does not reimburse for services in metropolitan areas.

On Jan. 12, New York State became one of the latest states to enact a telehealth parity law.

New York State Senator Catharine Young, who sponsored the law, applauded Governor Andrew Cuomo for signing the bill.

She said the bill will “remove the financial bur-dens of travel, lost work time, and more by re-quiring private insurance and Medicaid to cover

telemedicine,” describing it as a “net positive for patients, doctors and taxpayers.”

But not all states are on board. In Florida, for instance, House members sup-

ported a bill that would expand telehealth ser-vices, while the state’s Senate sought to limit the practice to licensed physicians in Florida only.

Neither bill passed, but there is growing sup-port for Florida to join other states, the Orlando Sentinel reported on Jan. 10.

Meanwhile, in Iowa, the Iowa Board of Medi-cine recommended that Iowa join the Interstate Medical Licensure Compact. But Iowa lawmakers in late January remained hesitant to join the agree-ment, which supporters said would have facilitated physicians licensed in Iowa and neighboring states such as Illinois and Nebraska to practice medicine across state lines.

At the same time, leg-islation already introduced in Congress to address issues of licensure, such as H.R. 3077 (the Tele-medicine for Medicare Act), which would allow treatment under Medicare across state lines, contin-ues to win backers.

But experts note that concerns remain.

Among them is pro-fessional accountability as well as the thousands of dollars it can cost phy-sicians to get multiple licenses. These are all po-

tential stumbling blocks for physicians and firms that employ health professionals to jump on the compact bandwagon.

Some states also have imposed restrictive rules on telehealth practices, requiring patients receiv-ing the service to have had prior physical contact with a physician at least once.

Current law remains extremely restrictive, and Medicare reimbursement for telehealth is only available at clinical sites in rural areas

and for patients living in metropolitan areas un-able to access health services.

The restrictions have led to low Medicare reim-bursement rates for telehealth encounters.

Health experts believe that modernizing the regulatory framework for Medicare reimburse-

medicare reimbursement

“The federal govern-

ment has been slow to

embrace telehealth, and

CMS still does not re-

imburse for services in

metropolitan areas.”

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Page 13: March 2015  |  Physician Magazine

MARCH 2015 | W W W. P H YS I C I A N S N E W S N E T WO R K .COM 11

ment will be a primary focus of upcoming congres-sional action.

Representative Fred Upton, chairman of the House Energy and Commerce Committee, report-edly embarked on a “21st Century Cures Initiative,” a bill that would require the CMS to come up with a methodology within four years for reimbursing hos-pital and physician telehealth services “to the same extent and amount” as comparable to in-person ser-vices.

In the recent final yearly physician payment rule, telehealth won a victory when CMS included new billing codes for telemedicine services for which providers can bill Medicare.

Under the new codes, doctors can seek reim-bursement for psychoanalysis, family psychothera-py and annual wellness visits using telehealth.

In the 2014 CMS Physician Fee Schedule Rule, CMS also included Medicare beneficiaries who have multiple and significant chronic conditions as eligible for separate payments for doctors providing non-face-to-face chronic care management.

Then last October, CMS also finalized a rule for CY 2015 that allows physicians to employ distant site clinical staff either directly or under contract to provide general supervision at all times, not just after hours.

And last December, CMS also proposed to give Accountable Care Organizations “flexibility to use telehealth services as they deem appro-priate for their efforts to improve care and avoid unnecessary costs,” according to the National Law Review.

Supporters view this as a big step toward pro-viding additional access to telehealth services. Some health experts believe that getting Medi-care reimbursement is huge because private in-surers tend to follow the government’s lead.

As more hospitals, healthcare orga-nizations and private practitioners look to improve efficiencies and

quality of care, digital technologies, espe-cially mobile devices, will play a key role in meeting these goals, experts said.

mHealth, defined as the practice of medicine and public health supported by mobile devices, is projected to be a $26 billion industry by 2017, according to Phy-sicians Practice.

And as global acceptance of the In-ternet across patient segments continues to rise and more patients embrace using technologies to meet their medical and healthcare needs, doctors, in turn, will use avail-able tools to make real-time decisions, consult

and monitor patients and use electronic records to capture patient data and communicate with pa-tients.

Skip Fleshman, a partner with Asset Manage-ment Ventures, told Forbes Magazine that telemedi-cine may just be the biggest trend in digital health this year.

He said that virtual consultations, for one, have matured where doctors can now offer patients a good experience, driven in part by faster Internet connections, better software in video chatting and the ubiquity of mobile devices allowing patients and doctors to connect with ease.

Convenience is another factor, including pa-tients’ ability to visit their neighborhood pharmacies for routine and non-emergency care or setting up patient monitoring from the convenience of their own home.

Dr. Steve Ommen, associate dean at the Center for Connected Care at the Mayo Clinic, told Forbes that the fastest-growing demographic for social me-dia is the 60-plus population, which often has the greatest mobility challenge to see a doctor.

He noted that a telemedicine solution may be exactly what they need.

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Page 14: March 2015  |  Physician Magazine

12 P H YS I C I A N M AG A Z I N E | MARCH 2015

More hospitals and healthcare systems are also rolling out virtual visit programs, which save patients time and cost and offer benefits of coor-dinated care.

While reimbursement remains an issue, tele-medicine supporters continue to push for legisla-tive action, with several bills already in place as oth-ers are being crafted.

Experts say that despite the regulatory hurdles, which are likely to become more complex as innovation of more sophisticated technolo-

gies moves forward, the time of telehealth is here, and both providers and patients will continue to embrace new technologies such as wearables, im-plantables and other devices.

Innovation is expected to continue to outpace regulation.

To date, there is no federal standard for clinical guidelines in telehealth, and medical boards and state regulatory boards across the nation are re-sponsible for setting their own standards.

Efforts in Congress to modernize the regulatory landscape will continue in 2015 and are expected to reach significant outcomes. We will follow these trends here and bring you the latest news at the Telehealth News Network.

moving forward

“The time of telehealth

is here, and both providers

and patients will continue to

embrace new technologies

such as wearables, implant-

ables and other devices.”

Telemedicine is the diagnosis, consultation, monitoring, or trans-ferring of encrypted medical data via telecommunication services and, therefore, it is important to set continuing educational standards for physicians who seek to practice it. Before raising all other ques-tions there might be about the use and effectiveness of telehealth, patients first must be confident that it is safe.

Research firm Kalorama Information (http://www.kaloramainfor-mation.com) named telemedicine one of its top five health trends for the past year, while IDC Health Insights projects that some 65% of transactions with healthcare organizations will be mobile by 2018. The Global Telemedicine market in 2016 is predicted to be $27 bil-lion, with Virtual Health Services making up $16 billion of that amount. By 2018, 70% of them will have apps, offer wearables, do remote health monitoring, and even offer virtual care. More than one-third of the money Google Ventures invested in 2014 went to healthcare and life-sciences companies.

The benefits of using telemedicine include increased access to specialist consultations, improved access to primary and ambulatory care and reduced waiting times. And even though telehealth is set to grow considerably in the immediate future, there are some obstacles to overcome:

1. Integrated data - The telehealth system requires integration of tech-niques, including interoperability of medical devices, EHRs/EMRs, personal health records, and other technologies. Providers should not rely on a single system or product but should invest in scalable models capable of integrating data from a variety of devices.

2. Electronic patient records - Before telemedicine can be practiced, it is necessary to invest in developing an electronic medical record and in receiving training for this type of service, which can be a further disincentive to using this approach. Patients need to be able to access their own records and also have access to their doctor or a nurse.

3. Trust - Trust management is crucial to adoption and sustainability of systems. Interference-resistant wireless networks and secure, depend-able, real-time communication networks with quality-of-service guaran-tees are needed to increase the adoption of telehealth systems.

4. Prescription of drugs - In some states the law says that physicians cannot prescribe medication without first performing a “physical” ex-amination, while other states limit telehealth prescribing to only cer-tain classes of drugs. In the current regulatory environment, telehealth providers that wish to prescribe drugs without a prior in-person en-counter with the patient will need to carefully review the prescription drug laws in the states where they operate as well as the states where their patients are located, and may need different procedures and protocols across states in order to comply with each state’s laws.

5. Post-treatment care - Most telehealth visits end after a diagnosis has been made and the treatment plan has been discussed with the pa-tient. However, follow-up care days and/or weeks after the initial visit will be needed to ensure the patient’s needs were met and all issues were resolved. Integration with the patient’s entire medical record is essential for continuity of care.

Though there are advantages to getting counseling on demand and in the comfort of one’s own home, there are limits to what doc-tors can do when unable to diagnose a patient in person — including restrictions on tests and prescription drugs.

If those challenges are met, technology has the potential to im-prove the quality of healthcare and to make it accessible to more people.Source: http://drsocial.org

Top 5 Challenges of Telemedicine

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With consumers and providers having the financial incentive and technological ability to make telehealth a reality, many experts believe that it’s merely a matter of time before innovation will take hold. To find out which characteristics appear to be common to a successful telemedicine

and telehealth program, AMD Global Telemedicine conducted a study of more than 60 telemedicine programs in three different countries. Here are their 10 key findings of what it takes to maximize your success in implementing a telehealth program:

10 Critical Steps to Implement a Successful TELEMEDICINE PROGRAM

Set a clear vision Understand the strategic and tactical goals and vision of your overall organization and how telemedicine fits into this vision depending on your business model. Examples include delivering care remotely, providing alternative care delivery to save costs or expanding into different markets.

Build a long-term financial plan Develop a financial plan and define measurements that will be used to drive the achievement of your outlined goals and make sure management is on board. Look for ongoing revenue and long-term sustainability.

Create a convenient and effective work environment Successful telemedicine providers have equipment near where care is provided and where the consulting physician works. Thus, the sending room should be similar to a typical exam room with the same table, tools and supplies patients are familiar with and not be an “impressive” room with lots of visible cables. The receiving room should be equipped similarly to the sending room and ideally be integrated with the physician’s desktop.

Mainstream telemedicine into standard care Delivering care using telemedicine should be the same as deliver-ing standard care and comprise a patient’s chart and documentation and include simplified scheduling, measure-ment and billing protocols and systems.

Plan and assure effective training Providers should be well trained in the communication technology, the clinical technology, the diagnostic device, workflow and protocols of care and procedures for use of the devices’ documentation. And they should know how to troubleshoot and access technical support. The most suc-cessful programs provide training in layers with lessons, materials and tests and offer a certificate of completion. Experts caution that buying cheap equipment often comes at a high price.

Hire a full-time coordinator or effective leader A frequent mistake is that people underestimate the personnel requirements of implement-ing telemedicine. All successful programs have a full-time coordinator responsible for day-to-day operations and support to serve the users. That person must schedule sessions, ensure everything works properly, encourage users, address issues and remove obstacles.

Good Project Planning All successful programs have a plan in place that is simple to manage, sets milestones and involves parties, but not everyone gets a vote.

Horizontal vs. Vertical Implementation The most successful sites are not horizontal addressing a broad audience nor vertical with a few sites with extensive capabilities, but rather a mix of both. Establishing a limited number of reasonable capable sites (10-20% of the anticipated total) appears to work best, the study found. It focuses attention, keeps the audience manageable and simplifies communication and support.

Good marketing Successful programs know that good marketing starts with understanding the needs and wants of their users and orga-nizing and building positive messaging around them. Successful tech-niques involve keeping management involved, making all surprises good news and marketing to opponents who will listen.

Publish or perish Writing and presenting what you’ve learned and what you’ve done in articles, abstracts and posters involves members, and involving members of your telemedicine team at least once a year brings a level of self-awareness, self-discipline and self-assessment, and that is a critical value.

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14 P H YS I C I A N M AG A Z I N E | MARCH 2015

Many of us grow so focused on our families, ca-reers and growing wealth (then one day spending it) that we become so caught up in our busy lives and we don’t take the time to ensure that our estate is set up properly. There are many pitfalls if you don’t take the proper steps. Some common mistakes—that eas-ily can be avoided—could make settling your estate a time-consuming hassle and possibly cost your heirs a fortune. Here’s a brief guide how to maximize protec-tion for your family and minimize legal fees and taxes.

HAVE AN UP-TO-DATE WILL Your will lets you decide how you want to distrib-

ute your assets and your estate. Without it, the state gets to figure out who gets what rather than you!

The laws that govern what happens if someone does not have a will are called “intestacy laws,” and they can vary wildly from one state to another. In gen-eral, current spouses and kids receive the inheritance in the event of not having a will. But what if instead you are single or don’t have kids? Then the state gets to figure out which blood relatives get what.

Have your will reviewed every 10 years to keep up with current laws and regulations. However, if you have been through a major life event such as divorce, marriage, new baby, new stepchildren, or death of a

child, then you will need to revise your will.

AVOID PROBATEProbate is the process of transferring property at

the death of a person to their heir(s). A lawyer has to file various documents and place notices in newspa-pers to fulfill legal requirements.

Lawyers often charge a percentage of the estate value, which can range from 1% to 10%, depending upon the work required. That could add up to a lot of money! Basically, it’s a scheme by our legal system.

Fortunately, there are several incredibly cheap and even free ways to avoid probate. It’s often as easy as titling assets properly, such as using a transfer on death designation or titling an account jointly with a spouse and/or kids.

FEDERAL ESTATE TAXES In 2014, there is a federal exclusion for the first

$5.34 million of an estate. If your estate is larger than that, then you need to be concerned with federal es-tate taxes, which can be very hefty, up to 40% of an estate! Here are some tax-reduction strategies to con-sider:

Annual Gifting. You can gift up to $14,000 a year to any person tax-free. A married couple can thus give

6 Action Steps to Protect Your Heirs and Cut Estate TaxesBY DAVE DENNISTON, CFA

YOU WAKE UP in the middle of the night, gasping for breath while cold sweat drips down your

face. You’ve just had a nightmare… about lawyers. With our litigious society, physicians have a lot

to be worried about—malpractice lawsuits and a government breathing down your neck. Those

nightmares could easily become reality—leaving your spouse or your kids with only half of your

assets or perhaps virtually nothing for months while your estate is settled. You may be wonder-

ing, how can I protect my family? How can I make sure this doesn’t happen to me?

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away $28,000 a year to any in-dividual.

Spend Your Assets. Enjoy life! Take a few more trips. Check off your bucket list. Give to char-ity. Just be careful that you have enough to take care of your day-to-day needs until you are 90 or 100 years old.

Irrevocable Life Insurance Trust (ILIT). You can remove money from your estate by gifting annu-ally to an ILIT. The death benefit from the insurance policy owned by an ILIT becomes separate from your estate. This will reduce your estate tax as long as you play within the rules required by the administration of the ILIT.

REVIEW BENEFICIARIES Go over each and every one of your accounts that

have named beneficiaries to ensure that all is in or-der. Keep in mind that IRAs, 401ks, annui-ties, and life insurance policies all declare specific beneficiaries—and that’s who’ll get the assets, regardless what your will says. On the other hand, if you don’t have any listed beneficiaries, the assets are controlled by your will, and they won’t bypass probate.

Most people, I find, have named their primary beneficiaries. But many folks fail to name their contingent beneficiaries—who would inherit the assets if the primary bene-ficiaries are deceased. IRAs, 401(k)s, annui-ties, and life insurance policies all require specific beneficiaries.

Have your spouse (if applicable) as the primary beneficiary and the kids (or their trust) listed as the contingent beneficiary. I strongly suggest consulting a financial advi-sor or estate planner to ensure that the ben-eficiaries are properly named.

NEED A TRUST?Many people are very concerned with

how their kids will spend money they in-herit. They want to protect it from divorces and greedy spouses, and sometimes from the kids themselves. This is why various forms of trusts exist. For example, your trust can specify at your death the formation of an irrevocable trust for the care of a given beneficiary who can only spend 3% or 4% (whatever you choose) annually.

FINAL THOUGHTSWith estate planning, what

you don’t know can and will hurt you. Education is the key. Seek help from a capable fi-nancial advisor or estate plan-ner that can know your specif-ic situation and is familiar with these concepts.

Get empowered! Take ac-tion today and put this knowl-edge to work. This way you

can dream only sweet dreams, and those pesky law-yer nightmares can bother another doctor.

Dave Denniston, Chartered Financial Analyst (CFA), is a profes-sional wealth manager and financial advisor. He is also the author of 5 Steps to Get Out of Debt for Physicians, The Insurance Guide for Doctors, The Tax Reduction Prescription, and his new book, The Freedom Formula for Physicians. He’s glad to answer any questions about estate planning or other financial matters. You can contact him at (800) 548-1820, at [email protected], or visit his website at www.DoctorFreedomBook.com to get a copy of The Freedom Formula for Physicians.

Keep in mind that IRAs, 401ks, annuities, and life insurance policies all declare specific benefi-ciaries—and that’s who’ll get the assets, regardless what your will says.

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SPRING IS THE SEASON for new opportunities, and LACMA is already gaining momentum. Thanks to LACMA’s leadership and tireless efforts, some 200,000 Los Angeles County

residents who are eligible for Medi-Cal and Medicare were finally able to opt out of the ill-founded duals demonstration project, or Cal MediConnect.

Los Angeles County has the state’s highest number of dual eligibles, and we have fought hard to stop the passive enrollment of patients, many of whom have been enrolled in the

program without their consent or knowledge.The statistics prove that patients and providers agree that this project is

deeply flawed. According to the Department of Health Care Services, 55% of patients in

Los Angeles County have opted out of Cal MediConnect—and their numbers are expected to grow even further.

The Governor’s Budget Summary also acknowledged problems with the project. It states that 69% of the overall patient population in the state of California have opted out of the program, which is significantly higher than the anticipated 33% opt-out rate for the state.

A recent Los Angeles Times article underscored that point. It noted that some $300 billion is being spent every year on patients who qualify for Medi-care and Medicaid, acknowledging that the rollout in California has “been marred by widespread confusion, enrollment glitches and a revolving door of health officials.”

It also stated that doctors had warned early on that the state’s initiative was simply too big and too overly complicated.

Dr. William Averill, a LACMA member, was quoted in the article as saying, “If the state had listened to doctors in the trenches giving this care, this sce-nario wouldn’t have happened.”

We applaud Dr. Averill and other LACMA members for making their voic-es heard in the media and for letting their patients and the public know that they are looking out for their best interest.

The Governor’s Budget Summary suggests that the program will be reviewed to deter-mine if this ill-founded effort should continue, since it provided no savings to the state. LAC-MA will be watching those developments very closely.

That said, we are excited about the upcoming 41st annual CMA Legislative Advocacy Day on April 14 at the Sheraton Grand Hotel in Sacramento.

For decades, this conference has given California physicians the opportunity to meet with their local legislators to discuss the latest and most pressing healthcare issues in Sacramento.

More than 400 physicians, medical students and CMA Alliance members will be coming to Sacramento as champions of medicine and their patients, and we are proud to represent Los Angeles County’s providers.

Stay tuned, there will be more exciting developments, events and leadership coming your way soon.

Rocky DelgadilloChief Executive Officer

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Page 22: March 2015  |  Physician Magazine

scorescore

TOP10REASONSFOR JOINING LACMA AND CMA

Working together, the Los Angeles County Medical Association and the California Medical Association are strong advocates for all physicians and for the profession of medicine. Of the many reasons for joining LACMA and CMA, 10 stand out.

LACMA/CMA IS THE VOICE OF PHYSICIANS

1Legislative AdvocacyLACMA and CMA are distinguished by their successes. Dual membership provides for unparalleled legislative advocacy to end abusive practices. In addition, LACMA has sued health care plans on behalf of members to stop intimidation tactics.

two FREE Reimbursement Assistance

Tired of fighting with payors? CMA’s Economic Services experts have recovered nearly $8 million for members since 2010!

3 FREE Jury Duty AssistanceLACMA can help you: • Reschedule your date • Relocate for your convenience • Reduce number of call-in days from 5 to 1!

27% in AVERAGE SAVINGSThrough an exclusive partnershipwith Medline, LACMA saves members a guaranteed minimum of 10% on their medical supplies and equipment. Find out how one member saved $31,000 for his practice!

4

Benefits & DiscountsAimed at meeting both your professional and personal needs, LACMA offers you additional discounts and savings on Auto & Home Insurance, UPS services, Staples office supplies, Financial Planning, HIPAA Compliance Kits, and more!

five

FREE CME & Educational ResourcesCMA develops toolkits, guides, webinars, and resources on all things related to today’s changing healthcare landscape—all FREE with membership. In addition, LACMA provides access to important and local CME-accredited events.

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8FREE Networking & Referral Events• Socialize and network with members of the medical community• Find or create opportunities for your practice• Engage with legislators and policymakers

Unlimited Access to Legal ExpertsSave time and money by consulting with a CMA legal expert before hiring a lawyer. Services include HIPAA Compliance, ACOs, Buying and selling a practice, Upkeep of medical records, and much more!

9 State-of-the-Art CommunicationInformation is power. LACMA and CMA produce several publications full of valuable information including the award-winning Physician Magazine, Physicians’ News Network, and CMA Practice Resources, full of tips and tools for your practice.

tenAccess to your Physician AdvocatesWhen you join LACMA and CMA, you hire a professional staff that serves as an extension of your practice. We are here to help you reach your goals and connect to the resources you need most. Whatever you need—be it help with a problematic payor, or details about your member discounts—just call the member helpline at (800) 786-4262 or visit www.lacmanet.org

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RIGHT NOWis the best time to join LACMA and CMA

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