march 2009 club business international

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> March 2009 53 recession remedies 58 augie ‘reciprocates’ 65 Salaries & Benefits 68 hospital admissions 79 Trade-Show Premier ® Club business InternatIonal Touchdown! JOE MONTANA SCORES AT IHRSA’S 28TH ANNUAL INTERNATIONAL CONVENTION & TRADE SHOW Touchdown! JOE MONTANA SCORES AT IHRSA’S 28TH ANNUAL INTERNATIONAL CONVENTION & TRADE SHOW

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CBI, the world's leading magazine for the health and fitness industry, is read by nearly 24,000 health club owners, managers and professionals in 74 countries around the world.

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Page 1: March 2009 Club Business International

> March 2009 53 recession remedies

58 augie ‘reciprocates’

65 Salaries & Benefits

68 hospital admissions

79 Trade-Show Premier ®

Club business InternatIonal

Touchdown! Joe MonTanascores aT IHrsa’s 28TH annual InTernaTIonal convenTIon & Trade sHow

Touchdown! Joe MonTanascores aT IHrsa’s 28TH annual InTernaTIonal convenTIon & Trade sHow

Page 2: March 2009 Club Business International

March_Ad_090126.pdf 1/30/09 4:38:45 PM

Page 3: March 2009 Club Business International

www.cybexintl.com

Page 4: March 2009 Club Business International
Page 5: March 2009 Club Business International

Visit us at IHRSA 2009, Booth #1426

Page 6: March 2009 Club Business International

© 2008 Hampton Fitness Products Inc.

Free weights shouldn’t be taken lightly.© 2008 Hampton Fitness Products Inc.

Free weights shouldn’t be taken lightly.

www.hamptonfit.comwww.hamptonfit.com

Toll Free: 877-339-9733

The RackThe racking system measurements are 52 inches in width, 48 inches in height and 24 inches in depth. This unit is also equipped with optional casters for transporting it from your storage facility to your group exercise classroom if needed. The frame is made from heavy 12 gauge steel with a standard frame color in black. Other color options are available so please contact Hampton Fitness Products for details. The plates and collars are secured by a 1/4 inch nylon coated rip cord and lock.

The BarsThe premium bar in the Gel-Pump-System comes standard with 7 Poly-Urethane grips that can be completely sanitized after each class, to ensure your members that ALL germs and bacteria have been eliminated. These grips also eliminate the guesswork when positioning your hands during your workout. The Poly-Urethane grips are backed by a 5-year commercial warranty.

The CollarsThe Lock-Jaw Barbell Collar is speci�cally designed for commercial use and is backed by a LIFETIME commercial warranty. The Cam Locking System utilizes 1-inch wide solid rubber pads, that are permanently captured in the molded resin frame. This innovative locking system creates 400% greater retention force than spring collars so it won’t lose its grip. Additionally the large cam lever lets the user quickly and e�ort-lessly install or remove the collars.

The PlatesThe plate design consists of six sides to prevent rolling when in operation. The multi-colored urethane coated plates are easy to identify anywhere in the facility. The plate increments are 10 pounds, 5 pounds, and 2.5 pounds. The key feature to the plate design, besides the anti-roll feature and the vibrant colors, is the stainless steel center hub which makes this product user friendly when loading and o�-loading the plates during class. 40 of each plate are provided in the club pack that is designed to hold more sets if needed.

Solution based productsfor today's health clubs.For over a decade Hampton Fitness Products has committed itself to providing solutions for the consumer and club owner alike. In 2009 we will introduce one of the most e�cient group exercise products to date:

The systemThis system was designed to bring both life and energy to your group exercise classes. Backed by a 5-year commercial warranty the Gel-Pump-System is one of the strongest investments that you can make. In adverse times, members are looking to invest their time and money into clubs that are able to o�er the best amenities. Make a di�erence in your club today...the HAMPTON di�erence.

The Gel-Pump-System

Page 7: March 2009 Club Business International

© 2008 Hampton Fitness Products Inc.

Free weights shouldn’t be taken lightly.© 2008 Hampton Fitness Products Inc.

Free weights shouldn’t be taken lightly.

www.hamptonfit.comwww.hamptonfit.com

Toll Free: 877-339-9733

The RackThe racking system measurements are 52 inches in width, 48 inches in height and 24 inches in depth. This unit is also equipped with optional casters for transporting it from your storage facility to your group exercise classroom if needed. The frame is made from heavy 12 gauge steel with a standard frame color in black. Other color options are available so please contact Hampton Fitness Products for details. The plates and collars are secured by a 1/4 inch nylon coated rip cord and lock.

The BarsThe premium bar in the Gel-Pump-System comes standard with 7 Poly-Urethane grips that can be completely sanitized after each class, to ensure your members that ALL germs and bacteria have been eliminated. These grips also eliminate the guesswork when positioning your hands during your workout. The Poly-Urethane grips are backed by a 5-year commercial warranty.

The CollarsThe Lock-Jaw Barbell Collar is speci�cally designed for commercial use and is backed by a LIFETIME commercial warranty. The Cam Locking System utilizes 1-inch wide solid rubber pads, that are permanently captured in the molded resin frame. This innovative locking system creates 400% greater retention force than spring collars so it won’t lose its grip. Additionally the large cam lever lets the user quickly and e�ort-lessly install or remove the collars.

The PlatesThe plate design consists of six sides to prevent rolling when in operation. The multi-colored urethane coated plates are easy to identify anywhere in the facility. The plate increments are 10 pounds, 5 pounds, and 2.5 pounds. The key feature to the plate design, besides the anti-roll feature and the vibrant colors, is the stainless steel center hub which makes this product user friendly when loading and o�-loading the plates during class. 40 of each plate are provided in the club pack that is designed to hold more sets if needed.

Solution based productsfor today's health clubs.For over a decade Hampton Fitness Products has committed itself to providing solutions for the consumer and club owner alike. In 2009 we will introduce one of the most e�cient group exercise products to date:

The systemThis system was designed to bring both life and energy to your group exercise classes. Backed by a 5-year commercial warranty the Gel-Pump-System is one of the strongest investments that you can make. In adverse times, members are looking to invest their time and money into clubs that are able to o�er the best amenities. Make a di�erence in your club today...the HAMPTON di�erence.

The Gel-Pump-System

Visit us at IHRSA 2009, Booth #2702

Page 8: March 2009 Club Business International

“A winner is somebody who can win not only when they’re supposed to win, but also when no one expects them to. You have to be able to over-come adversity—that’s the greatest challenge.”

Joe Montana, the iconic football Hall-of-Famer and keynote speaker at IHRSA’s 28th Annual International Convention and Trade Show, being held this month in San Francisco, made that observation during a recent interview.

The comment would not only merit inclusion in the Athletes’ Anthology of Famous Quotations, if there were one, but it also provides an insight, a bit of inspiration, that seems perfectly tailored to this particular moment, these economically challenging times.

No one needs to be reminded about the difficulties that confront us—as individuals, workers, and, collectively, as an industry. What’s surprising, though, as one considers the people included in this issue of CBI, or interacts with attendees at the convention, is their positive attitude.

Like Montana, for whom every game represented the potential for either triumph or tragedy, but who, regardless of the final score,

always remained eager to return to the field, these professionals are nonplussed, confident, and ready to go. Take, for instance, Augie Nieto, who, after having won all of the industry’s trophies, today faces the greatest test of his life: dealing with amyotrophic lateral sclerosis (ALS), or Lou Gehrig’s disease.

The personal ordeal of the disease notwith-standing, Nieto has, since his diagnosis, founded a charity, Augie’s Quest; raised more than $18 million for ALS research; coauthored a book, Augie’s Quest, One Man’s Journey from Success to Significance; and is currently completing a second, Reciprocity, Inc. CBI is proud to present an excerpt of it in this issue.

Incredibly, after all he’s already accomplished, Nieto is still both learning and teaching. “As a result of exhaustive conversations with the best and the brightest of the business world…,” he writes in Reciprocity, “I’ve [now] developed my own prescription for getting ahead in business without falling behind in life.”

Brent Darden, the co-owner of the TELOS Fitness Center in Dallas, and Clive Caldwell, the owner of the Cambridge Group of Clubs, in Toronto and Montreal, are also unbowed, unintimidated, by the pressures that, in their case, the economy has brought to bear on their companies. Both have faced the dilemma directly, conferred with their teams, and crafted intelligent recession strategies.

Darden has conceived a pragmatic, and empowering, new theme for his staff: Be your best—don’t worry about the rest. “I told them it’s important to not waste time worrying about whether or not we have the greatest global recession in history—that’s something we can’t control,” he explains. “But if we concentrate on being the best health club provider we can possibly be, we’ll be fine.

Reports Caldwell, “For the first two months of fiscal ’09, we were well ahead of budget and plan.” —|

| Editor’s Welcome |The mission of IHRSA is to grow, protect, and promote the industry, and to provide its members with benefits that will help them be more successful.

Publishing

Editor-In-Chief: Craig R. Waters

Publisher: Jay M. Ablondi

Managing Editor: Rebecca K. Maverick

Editor: Jennifer H. McInerney

Associate Editor: Patricia Glynn

Editorial Intern: Mia Coen

Contributing Editors: Dawn Allcot, Patricia Amend, Phoebe Anderson, Jon Feld, Julie M. King, Catherine Larner, Lesley Mahoney, Jean Suffin, Stephen Wallenfels, Kristen A. Walsh

Advertising, www.cbimediakit.com

Associate VP Advertising & Membership Sales: Michele Eynon

Senior Account Manager: Jessica Gutstein

Advertising & Associate Membership Manager: Christine Paterson

Advertising Sales Executive: Donna Garrity

Business Development Publications: Will Finn

Publications & Associate Coordinator: Meghan Burnham

Art Direction, Design, Production: HM Studios, Boston, MA

Club business internAtionAl editoriAl & Advertising offiCes:c/o ihrsA seaport Center 70 fargo street, boston, MA 02210 usA800-228-4772 usA & Canada 617-951-0055 | 617-951-0056 fAXe-mail: [email protected] www.ihrsa.org

to order reprints of articles, call 800-228-4772 ext. 192 or visit www.ihrsa.org/cbi

Club business international (issn 1043-9692, usPs 766-570) is published monthly ©2009 by the international health, racquet & sportsclub Association, seaport Center 70 fargo street, boston, MA 02210. All rights reserved. Periodicals postage paid at boston, Massachusetts, and additional mailing offices. Canadian sales Agreement #40767601.subscription rate for members is $48 per year, which is included in the dues. Additional subscrip-tions $24.95 per year (usA) and $75 (international). PostMAster: Please send change of address to Club business international, c/o ihrsA, seaport Center 70 fargo street, boston, Massachusetts 02210

Volume 29, Issue 3

Kerry b

rett

6 C l u b B u s i n e s s I n t e r n a t i o n a l | M A R C H 2 0 0 9 | w w w . i h r s a . o r g

®

Page 9: March 2009 Club Business International

Introducing eSpinner.™ Energize your cardio floor.

Work used to dictate when I’d take a Spinning® class. That was then.Now I have my own virtual Spinning® instructor and the class-like intensity I’m looking

for – on my training schedule and whenever I want.

To electrify your club today visit www.startrac.com/espinner or call 800-228-6635.

©2008 Star Trac. All rights reserved. Star Trac and the Star Trac logo are registered trademarks of Unisen, Inc. eSpinner™ is a trademark of Mad Dogg Athletics, Inc. SPIN®, Spinning®, Spinner® and the Spinning logo are registered trademarks of Mad Dogg Athletics, Inc. iPod is a registered trademark of Apple, Inc.

eSpinner_Government_Rec_Fitness.indd 2 10/7/08 4:32:41 PM

Visit us at IHRSA 2009, Booth #5656

Page 10: March 2009 Club Business International

48 Montana in Motion!During his 16-year career in professional football, quarterback Joe Montana led his team to four Super Bowl wins, received every award and honor imaginable, and earned first-ballot entry into the Hall of Fame. Since his retirement, he’s continued to impress with a series of entrepreneurial successes. He’ll discuss “The Winning Spirit” during the IHRSA convention and trade show.

53 Recession RemediesHow clubs can outwit the economic downturn

58 Augie ‘Reciprocates’CBI excerpt: Augie’s Reciprocity, Inc.

65 Salaries & Benefits2008 IHRSA compensation study preview

68 Hospital AdmissionsHow clubs are leveraging medical expertise

79 Trade-Show PremierChecking out companies, products, services

Joe Montana wins both on and off the field 48 58

8 C l u b B u s i n e s s I n t e r n a t i o n a l | M A R C H 2 0 0 9 | w w w . i h r s a . o r g

ConTEnTS | MARcH 09

CluB BuSinESSInTERnATIonAL

Features

Lynne and Augie Nieto pursue his ‘Quest’

Cover: Jessica hill/Associated Press | Above (left): otto greule Jr. | © steve Cohn

Page 11: March 2009 Club Business International

BLAZING COLOR, INCORPORATED (952) 844-0138

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PUBLICATION CONFIRMATION Client Name: Fiserv Media Type: Trade Magazines Color Mode: 4C Ad Number/Code: 1FISHFTD9009_Alt2 Ad Caption/Title: H&F/Pump Up 1st Issue/Run Date: March 2009 Usage Rights: Royalty Free End Date: NA Publication: Various

MECHANICAL INFORMATION drStudio Location: Mpls Prepress Job Number: FISHFTD9009 Purchase Order: P00069181

MECHANICAL DIMENSIONS IN DECIMAL INCHES

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DOCUMENT INFORMATIONDocument Filename: 69181_P_HealthFit_Alt2.inddPage Number: 1Document Path: Macintosh HD:Users:stephanie_hiatt:Desktop:69181_P_HealthFit_Alt2 Folder:69181_P_HealthFit_Alt2.indd

Revision Number: 5 File History: 1/28/09 sh, ak, sh; 2/3/09 tf,tf

Print Scale: 100% Print/Export Time: 2-3-2009 12:33 PMPDF Compatibility: None

Colors Used: Cyan, Magenta, Yellow, BlackFonts Used: Lucida Grande (Regular; True Type), Univers (67 Bold Condensed, 45 Light, 55 Roman, 47 Light Condensed; Type 1), ITC Zapf Dingbats (Medium; Type 1)Linked Images: 671a00b8-HIGH-22419179_V2.jpg (RGB; 489KB; 208 ppi, -209 ppi), fisv_prf_fo_cmyk.eps (283KB)

Notes: INDD-CS3Ver. 1; Pg. 1:

Get ready to strengthen your financial performance. CheckFree is now Fiserv and pumped

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insights-driven organization helps you make the most of your resources and simplify management to

improve your club’s overall financial fitness. Compete is the total approach to maximizing the value and growth

of your club. Let us tell you more. Visit www.compete.fiserv.com or call 1-800-324-9800.

Payments P rocessing Ser v ices Risk & Compliance Customer & Channel Management Business Intelligence & Optimizat ion

© 2009 Fiserv, Inc. Fiserv and its associated logo are registered in the U.S. Patent and Trademark Office.

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100 10070 70 30 30 100 100 60 70 70 4070 70 30 30 100 40 100 40 40 100 10 40 40 20 70 70 3.1 2.2 2.270 40 40 75 66 6650 40 4025 19 190 0 0 0

3%

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A

S: 7”S: 9.75”

T: 7.75”T: 10.5”

B: 8.625”B: 11.25”

Form: 109065_1FISHFTD9009_Alt2_v.indd Colors: 4File Name: 69181_P_HealthFit_Alt2.indd

Visit us at IHRSA 2009, Booth #928

Page 12: March 2009 Club Business International

41

24Fitness First bridges club/home divide

News & Know How 17 news Russian Fitness Festival frolics; clubs

resist recession; Fitness First heads home; neurobics focuses on mental fitness; Go Green! at IHRSA ’09; South American wrapup; the aRed extraterrestrial workout; Gwyneth Paltrow launches new club brand; tennis stats soar; WalkStation making strides; Elle ‘The Body’ Macpherson

39 First Person IHRSA convention keynoter Marcus Buck-

ingham explains how clubs can identify and maximize their employees’ strengths

41 On The Move Urban Active drives Beamfit trend; fitness

market is booming in Dallas; ACAC Fitness & Wellness named USTA club of the year; Healthtrax is community favorite; elements adds honors to its roster

Innovations 129 What’s new Exciting new stuff and services from oPTP,

Harbinger, WaterRower, Life Fitness, TRUE Fitness, SToTT Pilates, Perform Better, Balanced Body, MYE Entertainment, BioEX Systems, and SCIFIT Systems

IHRSA Report 139 First Set Barack obama’s campaign and presidency

offer three lessons, notes Chairperson Gene LaMott

140 in Brief Economic challenges are forcing states

to consider new taxes, giving IHRSA clubs cause for concern

143 Club Advisor How can clubs leverage the “Exercise

is Medicine” initiative most effectively? Three experts explain how

144 Success by Association The brother-and-sister team of Justin

McDonell and Jacinta Jimenez are introducing Anytime Fitness to Australia

147 Full Disclosure For more than 50 years, Paramount

Fitness Corp. has been leading the way in fitness-equipment innovation

149 Member news What’s up with Zumba, Gerflor, Les Mills,

elements, Life Fitness, A2D Fitness, Expresso Fitness, etc.? Well, you’ve Just Gotta Dig It

181 Calendar

Reps 6 Editor’s

Welcome

12 ihrsa.org

14 letters

183 Marketplace

187 Ad index

192 last Rep Club certifications

are coming—will you play a role in what they say? asks IHRSA President and CEo Joe Moore

10 C l u b B u s i n e s s I n t e r n a t i o n a l | M A R C H 2 0 0 9 | w w w . i h r s a . o r g

ConTEnTS | MARcH 09

CluB BuSinESSInTERnATIonAL

Departments

Urban Active members are on Beamfit

Anytime team: McDonell, l., Jimenez

144

Page 13: March 2009 Club Business International

Visit us at IHRSA 2009, Booth #1602

Page 14: March 2009 Club Business International

A PREVIEW oF WHAT’S nEW THIS MonTH on WWW.IHRSA.oRG

Update: Voluntary Fitness Facility certification Initiative> www.ihrsa.org/facilitycertification

As previously reported in CBI, an initiative is under way to create a voluntary certification process for fitness facilities that will strengthen the industry and raise clubs’ standing as quality providers of safe and healthy exercise.

The initiative is spearheaded by NSF International, a world leader in standards development for public health and safety. NSF invited IHRSA to participate on the joint committee responsible for developing and approving the certification standards. IHRSA accepted the invitation after being assured that all of its members would have the opportunity to participate in the process and have their voice heard. —|

Visit www.ihrsa.org/facilitycertification for updates and to send your comments to IHRSA.

Two Key Industry Reports Now Available> www.ihrsastore.com

You can compare your club’s 2008 performance and compensation practices to industry averages by purchasing two newly released reports.

IHRSA’s 2008 Profiles of Success This report provides detailed information about health and sports club operations—including data on club revenues, expenses, pricing, equipment purchasing, and more. Based on IHRSA’s annual Industry Data Survey of its north American member-ship, the 2008 edition presents data from 2007 and 2006, in terms of both club type and size, allowing for even more meaningful comparisons for individual clubs than in previous years. Club owners and managers continue to use this unique resource

to prepare business plans, determine the value of a club, and obtain financing. It’s available either as a PDF of the full report, or in sections.

IHRSA’s 2008 Employee Compensation & Benefits ReportThis report includes the results of the most compre-hensive survey of the north American health club industry’s compensation and benefits practices. It provides employee compensation information for 50 common job titles (e.g., owners, managers, and staff); commission rates; and figures on benefits practices (e.g., health benefits, retirement plans, vacation/sick leave, and others). —|

Visit www.ihrsastore.com to order these publications.

Enroll in Get Active America! TodayBe sure to join the hundreds of IHRSA clubs across America who will partici-pate in Get Active America! this spring. This annual initiative helps grow the fit-ness industry, while strengthening its position as a leader in the anti-obesity movement. During the week of May 11-17, clubs will open their doors, free of charge, to the public. Each year, tens of thousands of consumers around the country visit IHRSA clubs during this initiative, and many embark on the path to fitness and a healthier lifestyle. —|

To read more about this free program, and to enroll and download materials, go to www.ihrsa.org/getactiveamerica.

The Annual Industry Data Survey of the Health and Fitness Club Industry

Compiled by The International Health, Racquet & Sportsclub Association, and Industry Insights, Inc.

2008 The IHRSA

PROFILES OF SUCCESS

12 C l u b B u s i n e s s I n t e r n a t i o n a l | M A R C H 2 0 0 9 | w w w . i h r s a . o r g

ihrsa.org

Page 15: March 2009 Club Business International

More than fourteen years ago, Iron Grip began with a revolutionary product idea and a commitment to our customers’

business growth. As we’ve grown, so have they—24 Hour Fitness, Life Time Fitness, and LA Fitness to name a few. We’ve

earned their trust and we’ll earn yours, too. While other manufacturers may strive to match our quality, they’ll never

match our ability to help your business succeed. So get more than just the world’s best strength equipment—get a long-term

partner dedicated to helping you build your business. Call 800-664-4766 or visit www.irongrip.com for more information.

Our weights are built to last.Just like our customer relationships.

Visit us at IHRSA 2009, Booth #1240

Page 16: March 2009 Club Business International

| letters |

IHRSA Pub Pays Off> Compliments to the entire IHRSA team that produced the 2008 Employee Compensation & Benefits Survey Results! It’s an excellent resource and a terrific benchmarking tool. I enjoyed the new “Human Resource Roundtable” discussion. It’s always nice to have practical real-world comments, along with hard data. Thank you for being a great industry resource! —|

Allison Flatley | Chief Operating Officer | L&T Health and Fitness | Falls Church, VA

Wide World of Group-Ex> Forgive me, but I’m just wondering why it sometimes seems that IHRSA focuses nearly exclusively on the Les Mills approach to group exercise? (See “The Growing Potential of Group Exercise,” December CBI, pg. 46.) Yes, it’s a successful model, but certainly not the only one. In fact, if it were, group fitness wouldn’t be as successful as it is today in the U.S.

At ECA, we’re privy to international feedback, and some of our contacts have told us that, once any single model comes to dominate a country’s group-exercise sector, the creativity and rate of growth diminish over time. I’m sure that if you’d conducted more extensive interviews, you’d have discovered that, in terms of the development and management of group-exercise programs, there’s a wealth of other talent out there. Doing so would have added balance to your article and provided club owners with more alternatives.

Here in the U.S., where Les Mills represents only a portion of the product, group exercise thrives. It’s imagination, creativity, and talented instructors that make group fitness successful. The success of Les Mills’ own programs is, itself, a testament to the power of that creativity and talent.

I’d like to caution CBI to take a broader approach and to conduct more research and due diligence when covering group exercise so as to avoid presenting a narrow point of view. on both the East and West coasts, where group exercise delivers a considerable amount of revenue to a club’s bottom line, you’ll find some of the most original, vibrant, and successful program-ming in the industry—most of it created by the clubs’ instructors themselves. Among them are such high-profile organizations as Crunch, Equinox, Life Time Fitness, the Sports Club/LA, and Town Sports International. Because these programs don’t involve licensing fees or require the purchase of a particular company’s products, they’re especially profitable.

I hope that CBI will always remain objective in its reporting because many clubs take its word as gospel. —|

carol Scott | President | ECA World Fitness Alliance | Long Beach, NY

Editor’s response: CBI regularly reports on group-exercise programs, and, in the past, has written about those of many of the club companies that Ms. Scott cites. The article in question focused on the two major marketers of prechoreographed programs: Les Mills International and Body Training Systems.

14 C l u b B u s i n e s s I n t e r n a t i o n a l | M A R C H 2 0 0 9 | w w w . i h r s a . o r g

A ‘Rejuvenating’ Idea

I’m the co-owner of an anti-aging medical clinic. I wanted to let you know that I thought the interview with Dr. Edward M. Phillips was great. (See “CBI Interview,” October CBI, pg. 37.)

Before I started my new business, I was in the health and fitness industry for almost 15 years, with six of those years spent in the health club business. My partner, who has had a general medical practice for over 20 years, told me he was never comfortable recommending exercise to his patients because he felt he didn’t know enough about it. Obviously, in our new business, exercise is a key component. In fact, we’re starting to “prescribe” exercise to his existing patient base of over 8,000 individuals.

While I was in the club business, I always recognized the impact it would have on our business if doctors would begin recommending exercise to their patients. In fact, that was my main reason for jumping the fence—so I could help bring the two worlds together. —|

John Dull | Co-owner | Red Rock Rejuvenation | Oradell, NJ

Page 17: March 2009 Club Business International

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Visit us at IHRSA 2009, Booth #1425

Page 18: March 2009 Club Business International

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Page 19: March 2009 Club Business International

w w w . i h r s a . o r g | M A R C H 2 0 0 9 | C l u b B u s i n e s s I n t e r n a t i o n a l 17

The 15th annual Russian Fitness Festival, one of the largest events of its kind in the world, will take place May 20-24 at the olympiysky Sports Complex, a 1980 olympics venue located in Moscow. Founded by World Class, the Russian club chain, this year’s festival is expected to attract more than 20,000 participants and guests. For complete information, log on to http://fitness-convention.ru. —|

News & Know Hownews 17 | First Person 39 | On the Move 41

Page 20: March 2009 Club Business International

>

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>

| News & Know How | news

headlines Chronicle Economic challengesBut clubs work hard to prove they’re still recession-resilient

The recession may roll along, and the results from clubs may be mixed, but a surprising

number of IHRSA facilities report that they’re holding their own, while a few are actually experiencing some growth.

The most common observation is that selling new memberships has gotten harder, but that current clients are holding onto their memberships, in part because of the recognized value of regular exercise. The news media, while acknowledging the challenge that clubs face, has also promoted the fact that proper health and fitness routines can help individuals cope with the stress caused by the economic down-turn, high unemployment rates, etc.

“Even though people are losing jobs, our gym numbers are up,” Ed Trainor, the vice president of fitness services for Town Sports International Holdings, Inc. (NASDAQ: CLUB), told NY1 television. Town Sports International (TSI) operates

some 165 facilities, under four brands, in the U.S.

Rosemary Lavery, IHRSA’s public-rela-tions manager, notes that clubs are now advertising their services as a necessity—not as a luxury. “While the economy has been enduring some difficulties,” she says, “our industry looks to the following positives for growth: the increase in reve-nue numbers on nondues services from 2006 to 2007; the importance of exercise as overweight and obesity rates continue to rise; and the fact that the industry has been fairly recession-proof in the past.”

Clubs are also being proactive in terms of enrolling new members and controlling expenses. Some, for instance, have cut back on non-core services, such as massage and personal training; while, conversely, others have introduced new programs, such as martial arts classes, to attract different populations. Many are also driving new membership sales with discounts and other incentives. —|

Clubs offer recession relief

Jack LaLanne, the 94-year old “godfather of fitness,” has added yet another award to his long list of honors. Recently, LaLanne, who promoted exercise to the masses via TV, books, videos, and countless public appearances, received the YMCA Impact Achievement award from the Berkeley-Albany, California, YMCA—ironically, the facility where he discovered weight lifting and embarked on his fitness career some 80 years ago.

“I’ve got one thing on my mind—to help people help themselves,” he declared in his acceptance speech.

LaLanne is considered by many to be the creator of the modern health club. His groundbreaking venture, Jack LaLanne’s Physical Culture Studio, which opened in oakland, California, in the 1930s, was among the first of its kind. Since then, LaLanne’s pace has rarely slackened, and, today, he remains remarkably active and always inspiring. He still devotes two hours to lifting weights and half an hour to swimming every day.

“Seeing him reaffirmed the impor-tance of physical fitness at all ages,” Ana Bertero, a firefighter and one of more than 200 people who attended the awards ceremony, told the Contra Costa (California) Times. —|

Short Takes | Fitness Biz Still Healthy

The health and fitness industry may prove to be one of the “recession’s top winners,” according to financialweek.com. The publication recently designated the sector one of its six “winners,” noting that, “With more people focusing on achieving healthier lifestyles, this industry is expected to increase 2.2% in 2009.”—|

lalanne, l., at Y event

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Short Takes | Jack LaLanne Honored Where It All Began

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> Shortly after leaving 24 Hour Fitness Worldwide, Inc., in early 2008, founder Mark Mastrov and co-president Jim Rowley formed a private-equity firm, new Evolution Fitness Company (nEFC), based in northern California. In January, nEFC made an impressive and immediate splash in the fitness industry, announcing that it was putting its industry expertise and financial backing behind a brand-new venture—the UFC Gyms.

Ultimate Fighting Championships (UFC), based in Las Vegas, is a $1-billion mixed martial arts (MMA) entertainment company that’s headed by Lorenzo Fertitta and Dana White. The two, in concert with Zuffa, LLC, purchased UFC’s assets in 2001 for approximately $2 million. White, UFC’s flamboyant frontman, has leveraged its MMA events to turn the company into the world’s largest pay-per-view content provider.

UFC Gyms will be the first major brand extension for UFC.“UFC Gyms is something that we’ve been looking at for

a long time,” White, the president of UFC, tells CBI. “It

completely made sense to me when we found the right partner in Mark. This is the guy who has created some of the most powerful fitness brands in the world.”

“The manner in which we approach business, the way in which we run our respective companies, and the passion we share for fitness has made this an easy decision and a natural partnership,”

attests Mastrov. “The fitness industry needs innovation. It needs something to get excited about, and we all agree that UFC Gyms will deliver that in every way.”

The UFC Gym team contends that most gyms and health clubs haven’t changed in years, depriving them of the opportunity to attract new members. UFC Gym intends to correct that situation. Each of its 30,000-40,000-square-foot facilities will offer programming based on MMA disciplines, explains White, as well as unconventional routines for people seeking new workouts. The clubs will also feature the octagon, the dramatic, 25-square-foot, eight-sided caged ring that’s used in UFC fights. —|

Planet fitness buys, then sells, World FitnessThe venerable fitness franchise is acquired by California family

In late December, Planet Fitness, the Durham, New Hampshire-based fitness-franchise firm, sold its

World Gym International holdings, representing some 200 clubs world-wide, to the Joyce J. Cammilleri family of Los Angeles for an undisclosed sum.

Planet Fitness had put World Gym on the market last July, after having purchased it two years earlier for approximately $10 million. World Gym, which was founded by the late and legendary Joe Gold after he’d sold his interest in Gold’s Gym, employs a traditional fitness-club business model; while Planet Fitness, founded in 1992 by CEO Michael Grondahl, is a leading “budget” brand.

Initially, after Planet Fitness had announced its decision to divest World Gym, two suitors emerged—an Asian interest and a group led by Mike Uretz, who had served as the president and CEO of World Gym prior to its 2006 sale to Planet Fitness.

“We are thrilled to have purchased World Gym and to announce that the company will return to Southern Califor-nia,” notes Guy Cammillerri, a family spokesman. “World Gym will again be the home of serious fitness…” He reports that Uretz, who the Cammillerri family has known for several years and values

for his industry experience, will serve as an advisor.

“I can’t think of better stewards for the brand, and I can tell you Guy and his family bring energy, focus, and a commitment to

energize the World Gym brand,” observes Uretz. “Joe Gold would be happy to know that World Gym has once again found its way back to the future.”

Cammillerri’s father was the founder of Joico Laboratories, a hair-products firm that was sold to Shiseido, the Japanese cosmetics giant, in 2001. Cammillerri manages investments for both of his parents, who are now divorced. —|

24 hour fitness’ Mastrov and Rowley Are Back!Pair partner with Ultimate Fighting Championships to launch UFC Gym

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The International Sports Sciences Association (ISSA), an online certification organization based in Carpenteria, California, has been awarded a national accreditation by the Accrediting

Commission of the Distance Education and Training Council (DETC). As such, ISSA joins the growing ranks of fitness organizations that have been accredited by a body recognized by IHRSA.

Several years ago, in an attempt to clarify the credentials of personal trainers, IHRSA suggested that its member clubs hire trainers holding either: a current certification from a certifying body that had begun third-party accreditation of its certification procedures from the National Commission for Certifying Agencies (NCCA); or a personal-training certificate/degree from an educational institution approved by an accreditation body recognized by the Council for Higher Education Accreditation and/or the U.S. Department of Education.

The Accrediting Commission of DETC, based in Washington, D.C., is listed as a nationally recognized accrediting agency by the U.S. Department of Education, and is a recognized member of the Council for Higher Education Accreditation (CHEA).

… Which makes ISSA, as its Website proclaims, “the first fitness organization to earn a national accreditation from a federally recognized accrediting agency.”

ISSA offers a wide range of fitness courses and certifications, including ones for personal trainers, youth fitness trainers, senior/older adult trainers, fitness therapists, and performance-nutrition specialists. —|

.comFor more information about ISSA’s products and services, log on to www.issaonline.com.

ISSA Embraces ihrsA’s Certification suggestionGroup becomes ‘first’ certified by a federally recognized agency

> Recently, on an episode of nBC news’ Today show, financial-editor Jean Chatzky confirmed what everyone in the club industry already knows, and what all of us would like the American public to clearly understand: that, particularly during a period of economic uncertainty, people are ill advised to cut corners when it comes to fitness.

Addressing the topic “Cutbacks You Can’t Afford to Make,” Chatzky identified a number of areas where being frugal might prove a poor idea, including expenditures for healthcare, homeowners’ insurance, retirement contributions… and fitness.

“And finally,” Today show host Matt Lauer inquired, “let’s end on one that’s counter-intuitive thinking; and that is, ‘okay, wait a second, you know what one of my frills is, I belong to a gym. I am going to cancel my membership to the gym.’ Why is that a bad idea?”

Chatzky’s response left no doubt about why it was: “People who exercise regularly spend far less on healthcare. It actually saves you money in the long run,” she explained. “You want to save money on your exercise? Put on a pair of sneakers, go for a walk, go for a run. But if the gym is your routine, if that’s the only way you’re going to exercise, and you know it—cut somewhere else.”

Chatzky is also an award-winning journalist, best-selling author, contributing editor to More, columnist for The New York Daily News, and regular contributor to The Oprah Winfrey Show. —|

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fitness: Penny Wise, Pound foolishDon’t scrimp on club memberships, says the Today show’s financial expert

spectrum Acquires landmark San Antonio club> Spectrum Athletic clubs, Inc., the El Segundo, California-based chain, has acquired the Concord Athletic Club and Spa, one of the most upscale fitness facilities in San Antonio, Texas, for an undisclosed sum. The purchase gives Spectrum, which has been expanding aggressively in San Antonio, a total of 10 facilities in that market. It intends to open an 11th, in the South Texas Medical Center, later this year.

In all, Spectrum operates some 20 clubs, with its other holdings concentrated in Los Angeles and Santa Barbara, California.

Concord, which has been renamed Spectrum Concord Plaza, is a luxurious, 65,000-square-foot multipurpose facility that offers its members a wide range of amenities. A high-end club, it advances Spectrum’s larger goal of providing consumers with multi-location, resort-like facilities with a family-friendly atmosphere.

“We had to find a way to acquire that club,” Andy Gillen, Spectrum’s chief operating officer (Coo), says of Concord. “Finally, all the planets lined up.”

Spectrum is owned by Brentwood Associates, a private-equity firm based in Los Angeles that has more than $1 billion under management. —|

Jean Chatzky

Newscom

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Mind Spa a vote for intelligenceThe Neurobics Club is designed to improve mental acuity

> Is this, perhaps, the new frontier of the self-improvement movement?

While health clubs are clearly an ideal environment in which to strengthen one’s body, and while physical exercise provides distinct benefits for the mind as well, recent studies suggest that the brain can reap tremendous rewards from specific cerebral-focused training.

That promising possibility has led to the development of a number of mental-acuity programs, many of them computer-based, that are now being offered in senior citizen centers, nursing homes, a few fitness facilities, and at least one dedicated site: The neurobics Club, in Sarasota, Florida.

This unique operation is the brainchild of Dr. George Rozelle, a board-certified neuro-therapist, and has been part of his clinical practice, the Mind Spa, since 2007. Clients pay a monthly $50 fee that gives them unlim-ited access to high-tech equipment, including computers boasting biofeedback software; a motion chair that challenges balance and coordination; and a flotation tank that promotes relaxation. The center’s services are marketed both to seniors, who suffer a reduction in brain volume of about .5% to 1% per year, and to anyone seeking to reduce stress or gain “a competitive edge.”

While there isn’t yet any significant empirical evidence documenting the efficacy of such programs, experts concur that working to maintain mental fitness is an intelligent choice. “Challenging your brain can have positive effects… it will modify the brain,” Dr. Gene Cohen, the director of the Center on Aging at George Washington University, in Washington, D.C., told The New York Times. “We can, indeed, form new brain cells.” —|

.comTo learn more about The neurobics Club, log on to http://mind-spas.com.

| News & Know How | news

In a unique and innovative marketing move, Fitness First (FF), the international chain based in the U.K., has launched a line of home fitness equipment—a tactic that, it hopes, will help “ease” people

into a club. “Our new range of products even comes with a free day pass to one

of our gyms,” explains David Langridge, the company’s U.K. marketing director. He notes that, while many people know that they should be exercising, they need some incentive to get them going. “When they can see the positive effect of a piece of equipment, they’ll want more and become a regular gym member,” he predicts.

The FF product line includes everything from stability balls to cardio equipment, such as stationary bikes and rowing machines. There are also packages geared toward yoga, running, strength training, boxing, and Pilates. For example, the yoga set includes a mat, block, strap, and carrying bag; the running set features a towel, pedometer, water bottle, and sweatbands; and the dumbbell set consists of three pairs of dumbbells.

The products, available online at www.fitnessfirstathome.com and through the British supermarket chain Tesco and Tesco Direct, range in price from about $19 to just under $450.

FF has more than 550 clubs worldwide, which serve more than 1.7 million members.—|

.comTo view Fitness First’s line of home fitness equipment, log on to www.fitnessfirstathome.com.

Fitness First Markets home fitness equipmentMove is designed to induce users to give clubs a try

Home equipment drives memberships

Short Takes | Cancer To Be No. 1 KillerThe 2008 World Cancer Report, released in December, predicts that, by 2010, cancer will be the leading killer in the world, surpassing heart disease, and causing more deaths than AIDS, malaria, and tuberculosis combined. Cancer rates are rising rapidly in developing countries as people adopt Western habits, including smoking, fast food, high-fat diets, and sedentary lifestyles. —|

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P.O. Box 1470 • San Pedro, CA 90733 • USA Phone 310.514.1155 • Fax 310.514.1363 Email: [email protected] Web Address: www.ivankobarbell.com

Made InAmerica

The Evolutionof Power BrandingEvery club would like to have a look and feel like no other place in town, a reputation as the best place to pursue health and fitness goals. To get there, you must be careful how you build your reputation. If your name appears on a product that’s just good enough, your name will mean “good enough”. If you want to be viewed as the best club in town, let your name be seen on the best products on Earth.

Ivanko Urethane Dumbbells. American Made. World dominant. • Patent Pending Ivanko Classic Design

• No weld, proprietary fastening system head to handle

• 35 mm handle (special alloy high strength steel)

• 100% Made in U.S.A.

Visit us at IHRSA 2009, Booth #2428

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Gwyneth Paltrow is apparently considering launching an interna-tional health club chain. Reports

indicate that the Oscar-winning actress has plans to team up with Tracy Ander-son, her personal trainer, who, in the past, has also worked with Madonna, to do just that.

This wouldn’t be the first fitness venture for Paltrow and Anderson,

who, together, have produced and directed an exercise DVD. Paltrow is also a silent partner in, and appears in promotional materials for, Anderson’s New York and Los Angeles gyms.

Anderson’s Website says that the pair’s first facility will open in New York City’s Tribeca neighborhood early this year. Other sites are planned for cities in Europe, Asia, and Australia.

On the Oprah Winfrey Show, Paltrow explained that “it’s no accident” she’s in such great shape— she works out hard, she pointed out, six days a week. —|

By Jennifer H. McInerney

For several months now, this column has shared information about a wide range of eco-friendly, environmentally responsible initiatives that can be launched by clubs of virtually any type, size, or budget level. Perhaps you’ve been employing “green schemes” for years, or, perhaps, you’re a new convert to more energy-efficient, less wasteful ways of running your business. Whatever the case, everyone is still learning, and new, improved approaches are being developed every day. If you’re in search of other applica-ble, practical, and productive strategies and resources for your club, CBI encourages you to check out the valuable series of “Getting Started on Going Green” workshops that are being offered this month (March 16-19) at IHRSA’s 28th Annual International Convention and Trade Show in San Francisco.

• Part I: “The ‘Green’ Trend & Emerging opportunities for Health Clubs,” presented by John Kersh, the vice president of international development for Anytime Fitness, the fitness- franchise company based in Hastings, Minnesota. This informative overview will familiarize operators with the key components of green business practices, as well as their associated wide-ranging benefits. “Green health clubs can be a platform for change, both literally and figuratively,” notes Kersh. “Adopting greener operat-ing practices can lead to reduced costs, higher operating margins, improved community standing, and greater member loyalty.”

• Part II: “High-Impact ‘Green’ Projects for Any Budget,” moderated by John Kersh, and featuring Laury Hammel, the CEo of The Longfellow Clubs, in Wayland, Massachusetts; and Ralph Rajs, the vice president of operations/wellness, at Leisure Sports, Inc., in Pleasanton, California. These knowledgeable industry veterans will discuss the critical keys to a greener club operation, from increasing your business’ energy efficiency to reducing the amount of waste it generates. They’ll also explore various strategies to achieve quantifiable green strides, regardless of the size of one’s budget.

• Part III: “Innovations in ‘Green’ Club Design,” with architect Rudy Fabiano, AIA, the president and design director of Fabiano Designs, in Montclair, new Jersey. During this seminar, Fabiano will describe 10 simple “green” choices that either cost nothing to implement or will pay for themselves within one year. “Many club operators appreciate the need to incorporate green practices into their businesses, but don’t know how to do so without breaking the bank. A simple daily and easily implemented long-term strat-egy is the key to going green,” he explains. Fabiano’s presentation will cover sustainable site planning; safeguarding water and water efficiency; energy efficiency and renewable energy; conservation of materials and resources; and indoor environmental quality. He’ll also discuss the U.S. Green Council’s certification process for rating buildings, explaining how it can serve as a valuable guide and learning tool.

• Part IV: “Energy Savings Case Study: The San Francisco Bay Club,” with David Cunningham, the general manager for the Bay Club Financial District, in San Francisco. Cunningham will present an overview of the green improvements he helped implement at the San Francisco Bay Club, a century-old landmark. “one of the main things we did was upgrade all of the lighting in the 86,000-square-foot facility to compact fluorescent bulbs,” he explains. “That improvement yielded an enormous savings in both energy consumption and operating costs. We participated in a rebate program through the city, which covered $20,000 of the $25,000 project. When all was said and done, we saved $35,000 annually.” In this workshop, Cunningham will take attendees, step by step, through the process of conducting an energy audit and making green improvements that don’t compromise a club’s aesthetics. A consultant from the City of San Francisco will field technical questions. —|

.comTo learn more about The Green Revolution, the sponsor of these convention sessions, log on to www.egreenrevolution.com. To find additional green sessions and to plan your IHRSA 2009 schedule, visit www.ihrsa.org/convention.

To share your green ideas, please contact [email protected].

| Green Scene |

Go Green at ihrsA ’09!

Star-Powered Workout in the offing

lane ericcson-Photolink.net/newscom

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Body Tech Explores Peruvian opportunity

Body Tech, the largest health club chain in Colombia, recently announced its acquisition of Gym

El Polo, one of the most exclusive fitness centers in Lima, Peru. “With this pur-chase, we’ve embarked on a new stage in the development of our company, focusing primarily on consolidation in the regional market,” explains Nicolas Loaiza, Body Tech’s president.

In order to enhance and strengthen its brand in Peru, Body Tech has also allied itself with two major organiza-tions: SEAF SAFI, which specializes in the management of private-equity funds; and a subsidiary of SEAF Management LLC, a manager of global private-equity funds in emerging economies.

The principal purpose of the alliance is to raise an initial investment of $20 million to develop the Body Tech brand, and to help the company

compete with major local players in Peru. Body Tech hopes to open 20 units in Lima and several Peruvian provinces within the next few years.

Its eyes set on international expan-sion, the company has studied the Latin American market carefully to identify business opportunities in Argentina, Brazil, Chile, Ecuador, Venezuela, and Mexico. “We’ve made changes in our internal structure to facilitate growth in each of the countries where we have a presence,” says Loaiza.

In Colombia, Body Tech grew from 26 units in July 2007 to 37 in October 2008, and now serves more than 65,000 members. The company’s reve-nues increased 60% last year, hitting $35 million. Its arrival in Peru makes Body Tech the first Latin American club operator to expand internationally. —|

A! Body Tech Pursues Partner> A! Body Tech, one of the largest health club chains in Brazil, is currently looking for a strategic partner to expedite its expansion plans for the next five years. To do so, it’s hired a bank to serve as its advisor in the search for investors in the syndicate it hopes to assemble during the first quarter of the year.

The grand goal of the company, led by entrepreneur Alexandre Accioly and ex-banker Luiz Urquiza, is to invest more than $180 million to open 90 facilities, serving some 200,000 members, by 2013. The investment syndicate would have a maximum 20% participation in the venture. A! Body Tech has already attracted the interest of some private-equity funds. “This seems to be an international trend,” notes Urquiza. “Private-equity funds are beginning to recognize this industry’s potential.”

The company’s strategy for growing in an increasingly competitive market is to expand via acquisition, primarily in the southeast of the country.

Headquartered in Rio de Janeiro, A! Body Tech currently has 20 clubs and 40,000 active members. Urquiza says that, after achieving its goals for Brazil, the company hopes to establish a beachhead in Argentina, Mexico, and, possibly, even the U.S. “The secret of this business is scale,” he says. —|

Short Takes | Unique Sport City College Unveiled

Mexico’s first Sport city college will open by the end of this year, thanks to an alliance between Grupo Marti, the owner of the largest health club chain in Mexico, and the Monterrey Technological Institute, a world-renowned Mexican university in Monterrey.

The unique 30,000-square-foot facility will have an olympic-size pool; a 40-yard indoor track for the use of elite athletes; nearly 200 pieces of cardiovascular equipment; group-exercise studios; and a total of 100 rooms. Built at a cost of approximately $10 million, it will employ 120 people. The university’s sports teams will be able to utilize the complex for free, and it will be available to students and employees for a modest fee.

Marti is already laying plans to replicate the innovative concept at the Monterrey Technological Institute’s satellite campuses. —|

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Body Tech President nicolas loaiza

Editor’s note: All of the news items on this page were provided by Mercado Fitness, www.mercadofitness.com

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Strength Training initiative Works out in orbitInternational Space Station equipped with aRed exercise device

| obesity Update |

You’d know if you were overweight, wouldn’t you?> Perhaps not, says a study published in a recent issue of the International Journal of Obesity. “If you are surrounded by overweight people, you may be more vulnerable to distorted perceptions about your own weight,” Tracie Barnett, a researcher at the Sainte-Justine Hospital Research Center, in Montreal, explained to ScienceDaily. Study participants, used to being surrounded by overweight peers, overwhelmingly underestimate their own size, she said.

The pervasiveness of obesity, the Sainte-Justine researchers found, is slowly shifting people’s assessment of what’s actually healthy.

In other news from the obesity front:

• A particularly reliable way to determine one’s weight is by consulting a physician. Unfortunately, their advice about weight management might well go unheard. If a doctor struggles with their own weight, a not uncommon occurrence, the patient faces a “Do as I say, but not as I do” dilemma. David Galloway, a

consulting surgeon, calls it hypocrisy. “The idea of taking lifestyle advice from someone who appears not to practice what he preaches is somewhat perverse,” he tells redorbit.com. A study in Preventive Medicine seconds his conviction, confirming that people are less receptive to overweight physicians.

• Hoping to resolve the matter of over-fed, under-active profes-sionals, Dr. David Eisenberg, of the Harvard Medical School, in Cambridge, Massachusetts, has collaborated with the Culinary Institute of America to develop Healthy Kitchens, Healthy Lives. This semiannual conference is designed to educate medical practitioners about the relevant issues, so that they, in turn, will become better role models for their patients.

• A study conducted at Stanford University, in Palo Alto, California, provides additional

motivation for overweight individuals to slim down. The research team, examining

gastric bypass recipients, found that weight loss produced significant improvements in memory, problem-solving abilities, and attention to details. —|

There’s one place where skipping your workout is not an option.

On the International Space Station (ISS), where a microgravity envi-ronment causes dramatic physiological losses, exercise—approximately two-and-a-half hours’ worth a day—is mandatory.

Keeping fit in space is critical as weightlessness produces accelerated bone and muscle loss; it’s akin to normal aging, but at a vastly accelerated pace. So, while an earth-bound adult may experience 3% bone loss in a decade, an astronaut would lose the equivalent amount in just one year.

Fortunately, for NASA astronauts, there’s a new state-of-the-art device aboard to help them win the space fitness race.

The advanced Resistive Exercise Device (aRed), delivered to the ISS by the shuttle Endeavor, is the extraterrestrial

equivalent of a club strength-training machine. It provides up to 600 pounds of resistance, allowing users to perform a sequence of both upper- and lower-body exercises, including bicep curls, deadlifts, squats, heel raises, and bench presses. The aRed differs from traditional equip-ment in that, instead of a weight stack, it makes use of vacuum cylinders to generate pneumatic resistance. NASA trainers liken it to a bicycle pump— in reverse.

The same technology forms the basis for the commercial club equipment produced by KEISER, an IHRSA associate member.

The development of devices such as aRed, along with an enhanced under-standing of how to deal with the physical challenges of space, could eventually lead to more effective modes of rehabilitation here on earth; better prevention and

treatment of certain diseases, such as osteoporosis; and increased popularity of low-gravity gym equipment, which is already being utilized by Olympic-level athletes. —|

aRed regimen

nAsA

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The newest tennis participation study serves as an upbeat antidote to all of the gloomy news about the recession and the challenges it poses for the sports and fitness industry.

Sponsored by the United States Tennis Association (USTA) and the Tennis Industry Association (TIA), and conducted by the Taylor Research & Consulting Group, Inc., of Portsmouth, New Hampshire, the research shows participation at a 15-year high.

The study reveals that, last year, there were 26.9 million players in the U.S., up 7% from 25.1 million in 2007, and higher than at any time since 1992, when there were 27.2 million participants. Among the other principal, and positive, findings:

• Total play occasions (the total number of times all types of players play tennis in a year) increased 13% in ’08, breaking the 600-million mark for the very first time.

• The number of frequent players (21 or more games played per year) rose 7%, from 5.3 million in ’07 to 5.6 million in ’08.

• New players increased by 3%, from 5.7 million in ’07 to 5.9 million in ’08.

• Continuing players (who have played tennis for more than one year) jumped 9%, from 13.9 million in ’07 to 15.1 million in’08.

• And, importantly, 5.9 million former players returned to the game last year.

“Participation is up 30% since 2000, making tennis the No. 1 tradi-tional sport and the fastest growing sport by far,” notes Jolyn de Boer, a spokesperson for the TIA. “And although the economy is down, research shows that more people than ever are playing tennis, and new players are picking up the sport every day at more than 2,400 Tennis Welcome Cen-ters across the country.”

The full results of the USTA/TIA report will be presented this month at the tennis forum during IHRSA’s 28th Annual International Convention and Trade Show, on Wednesday, March 18, at 2 p.m. —|

Tennis Participation scores 15-Year highNew USTA/TIA study posts upbeat results despite economic downturn

Short Takes | ‘Working In’ is Working Out

“Working in” is a new way to maximize both social interaction and equipment utilization in a club. “‘Working in’ simply means taking turns on the equipment,” Toby Massenburg, a trainer at Equinox, in Los Angeles, explains in Advocate.com. “You do one set, and the other person does one set; repeat as necessary.”—|

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New Leaf and Mad Dogg take a bite of AppleIHRSA associate members launch apps on iPhone and iPod Touch

> Want to know the exact number of calories that you burned while running? How about the precise number of miles that you logged during a Spinning class?

now, thanks to the iPhone and iPod Touch and to two IHRSA associ-ate-member companies, it’s possible.

new Leaf, a division of the Angeion Corporation, a developer of health diagnostic systems and software based in St. Paul, Minnesota, is “once again helping redefine fitness,” reports Rod Young, Angeion’s president and CEo. So, too, is Mad Dogg Athletics, Inc., of Venice, California, the developer of the popular cycling program.

Recently, new Leaf and Mad Dogg have both entered into a partnership with iTMP Technol-ogy, Inc., a Santa Barbara, California-based firm that was founded to “revolutionize” the world of health and fitness metrics monitoring.

The affiliation makes two innovative applica-tions—inewLeaf and iSpinning—available on the iPhone and iPod Touch, the multimedia Internet-connected tools produced by Apple, Inc.

The inewLeaf application allows users to track heart rate, speed, and power, and also provides an accurate analysis of how many calories, and fat calories, are burned. Users must first undergo the new Leaf Active Metabolic Training assessment; the resulting metabolism data is then used to design more effective fitness routines. During a workout, information is sent from a fitness sensor, such as a heart rate strap, to either the iPhone or iPod Touch via iTMP’s SMHEART LInK wireless bridge.

The iSpinning system is equally ground-breaking. It operates in the same manner, sending data through the SMHEART LInK, and provides real-time data on such factors as speed, distance, cadence, average heart rate, and time spent in target heart rate zone. —|

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Walkstation Making strides in the Workplace

W hen we first happened upon the Walkstation, a combina-tion of a treadmill and a

desk, we were intrigued and skeptical in equal measure. The goal—allowing sedentary employees to exercise while they worked—was certainly admirable, but the solution seemed, well, a little bit goofy.

Boy, were we ever wrong!Since then, the Walkstation has been

showing up everywhere—not only in the media (e.g, the Boston Herald, The New York Times, The Today Show, and ABC’s 20/20), which is always captivated by the quirky, but in the offices of a growing number of companies large and small. The units are being tried out, or actively utilized, by entities such as Humana, Best Buy, Mutual of Omaha, GlaxoSmithKline, and SALO, a financial staffing firm, and by professionals such as physicians and attorneys.

Steelcase, the giant office-equipment manufacturer that produces Walksta-tions, reports that it’s sold 335 of the $4,000 items since last fall. The company, based in Grand Rapids, Michigan, also offers a $4,999 model that comes with a

maple, cherry, or Arctic-white wood laminate finish. The growing popularity of the in-office exercise option has even spawned a social networking Website for users.

This new accelerating trend was apparently triggered by Dr. James Levine, an endocrinologist at the Mayo Clinic, who developed and has since

championed the concept. Six months after he introduced the Walkstation to SALO, in Minneapolis, Minnesota, its 16 participating office workers had lost a total of 200 pounds. —|

.comTo learn more about the Walkstation phenomenon, log on to http://officewalkers.ning.com

Fitness multitasking

Short Takes | Fitness Role Model Elle Macpherson Still ‘Super’

Like the Venus de Milo or Michelangelo’s David, Elle Macpherson has inspired countless thousands to pursue a fit and healthy lifestyle simply by demonstrating—via magazines, film, TV, and calendars—what the ideal human form can look like.

Born in Australia, Macpherson was discovered by a modeling agent during a visit to the U.S. when she was 17. Her height (6’),

athletic figure, and dramatic good looks soon made her a supermodel. She appeared in every issue of Elle magazine for six years, and appeared a record five times on the cover of Sports Illustrated’s swimsuit issue.

Her unique and striking presence led the media to dub her “The Body.”

Macpherson also appeared in the pages of GQ, Time, Vogue, and Harper’s Bazaar; modeled for Victoria’s Secret; walked the runways for fashion houses such as Dior, Prada, Versace, Valentino, and Yves Saint Laurent; and served as the official face of Revlon cosmetics. An actress and, most recently, a businesswoman with her own line of lingerie, along with a collection of bath and body care items, she remains as active and attractive as ever.

She readily attributes some of her appeal and professional achievements to good genes, but notes that her fitness-focused lifestyle is most responsible for her success. “I try to put aside an hour a day, five days a week, to do some sort of physical exercise,” she told Easy Living magazine. She works out with James Duigan, her personal trainer for the past 10 years, typically spending her

time practicing yoga and Pilates, running, lifting light weights, swimming, and biking.

Alluring and inspiring for nearly three decades, Macpherson, who turns 44 on the 29th of this month,

is CBI’s fitness role model of the month for March. —|

>

newscom

| News & Know How | news

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| News & Know How | news

TIME coverage Weighs in on u.s. Weight Problem

Every 10 years, the U.S. Department of Health and Human Services (HHS) produces a report detailing

how much progress the country has made in reaching the Healthy People goals set by the agency in 28 separate areas. An interim review, published recently, included many sober findings, but also contained some hopeful news.

Americans continue to get heavier, the report indicates. Some 46% of the population is now overweight; 40% don’t exercise; and, disturbingly, parents seem to be passing their unhealthy habits along to their children.

Weight featured prominently in the overview, described in TIME magazine’s “The Year in Medicine 2008” issue, which provided an A-to-Z look at health-related developments.

Among the other disappointing news:

• Only 33% of adults were at a healthy weight in 2003-2006, half of the HHS’ target objective, and 10% lower than in 1988-1994.

• Between 1980 and 2004, obesity more than doubled among adults and rose 17% among children.

• The incidence of diabetes has been on the rise since 1997.

• The prevalence of childhood obesity has prompted the American Academy of Pediatrics (AAP) to recommend choles-terol testing for children as young as two.

Among the positive trends revealed by the analysis:

• The incidence of obesity in kids 6-11 held steady at 32% between 1999 and 2006.

• Between 2005 and 2006, the number of overweight women and children stabilized, thanks to aggressive nutrition and exercise initiatives, and the rate for men increased only slightly.

• There was a significant increase in childhood vaccinations and preventa-tive colon-cancer screenings. —|

Programming

The Special-Needs Niche

By Lesley Mahoney

While training for bodybuilding and wrestling competitions in the late 1970s, Prince Deese noticed, for the first time, that people with special needs weren’t getting the attention they required.

Eventually, Deese traded his teaching career for one as a personal trainer, and, subsequently, over the last two decades, he’s developed a reputation for his work with special-needs populations.

“It’s a market that needs attention because no one has taken the time to say, ‘They’re people, and they need exercise,’” observes Deese, who’s certified by ACSM and AFFA.

He began helping individuals in wheelchairs, recovering stroke patients, and others in the 1980s, while serving as a manager and general manager at the former Ronny Barnes nautilus, in Greensboro, north Carolina. Then, as director of personal training at Fitness Today in Greensboro, Deese created an exercise program for Parkinson’s patients, who tend to struggle with bal-ance, control, and mobility.

now, as head trainer of A.C.T., a 3,000-square-foot personal-training facility in Greensboro, which he co-owns with his wife, Gina, Deese offers a program he calls “Parkinson’s Turned on.” Since A.C.T. opened one year ago, the number of clients with Parkinson’s and related symptoms has climbed from seven to 20, and now represents more than 10% of the facility’s 175 clients. In addition, between six and eight clients with other special needs—the result of stroke, multiple sclerosis, mental challenges, etc.—also utilize A.C.T.’s services.

Clients participate in Parkinson’s Turned on with physician approval, and A.C.T. communicates their progress to their doctors. Caretakers can also train at the facility.

The program, designed to improve balance, mobility, muscle strength, and range of motion, is held three times a week. once a week, participants strength-train on special Cybex hospital equipment and do cardio with A.C.T.’s four trainers. Twice a week, they take part in balance classes.

For a limited time, A.C.T. is subsidizing the training fees for its Parkinson’s Turned on clientele, charging them only the $25-per-month membership fee; other clients pay $30 for a half hour, or $45 for a full hour, of personal training.

Deese has educated himself about Parkinson’s by conducting research; working with a neuromuscular therapist; tapping his wife’s pharmaceutical expertise about how medications affect the disorder; and taking classes at a local hospital. “The fact that someone has a handicap doesn’t mean they can’t be taught about movement and physical exercise,” Deese says. “It simply means that we have to assess their level of ability and help them advance, individually, toward better health… our program makes it possible for them to feel as though they’re back in the mainstream of life.” —|

Back: Gina Deese, l., ivor Buffong; front, Prince Deese, l., Jose Fortuna

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Come see the unveiling at IHRSA

#1022 www.Nautilus.com

©2009 Nautilus, Inc. All Rights Reserved. Nautilus and the Nautilus logo are registered trademarks of Nautilus, Inc. Schwinn is a registered trademark. Nautilus, Inc. World Headquarters, 16400 SE Nautilus Drive, Vancouver, WA 98683.

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| News & Know How | First Person

CBI Spends 10 Minutes on the Line with

.comTo learn more about this keynote IHRSA convention speaker, log on to www.marcusbuckingham.com

Tell us a bit about the type of work that your firm, The Marcus Buckingham Company, is involved with. What sort of advice would you give to fitness professionals to

help them be more successful? How can identifying their “strengths” and “weaknesses” transform their lives? What suggestions would you offer to club managers who are trying to improve their teams?

Marcus Buckingham, a best-selling business author and former senior consultant for the Gallup organization, will be one of the featured keynote speakers this month (March 16-19) at IHRSA’s 28th Annual International Convention and Trade Show in San Francisco. The title of his presentation will be “Go Put Your Strengths to Work.”

“I and, in turn, my firm do two things. I conduct my own research and write business books based on that research, and, beyond that, we’re in the training-content development business. Essentially, we offer hands-on training, coaching, and education to other companies. We help them develop strategies to improve their employees’ performance by identifying and leveraging their individual strengths.

one of the most effective ways for anyone to advance their career is to figure out what their strengths are and, then, build on them. now, my definition of a “strength” isn’t “what you’re good at,” and, conversely, a “weakness” isn’t defined as something that you’re “bad” at. Frankly, there are an awful lot of things that people are quite good at, but that they hate and feel drained by. A better definition of a strength is an activity that invigorates and strengthens you—one that you’re drawn to, look forward to. on the other hand, if you’re repelled or bored by something—even if you do it well—I’d consider that a weakness; you’d be foolish to build your career around it, even if you do it effectively, because you won’t last long.

In terms of identifying your strengths, I’d suggest carrying a pad of paper around with you for a week to record the various activities that your job entails. I’d create two columns—“I loved it” on the left-hand side, and “I loathed it” on the right. Any time you do something that you enjoy—that you’re anxious to do, that gives you a sense of fulfillment—scribble it down in the “I loved it” column. or the inverse: any activity that you dread or procrastinate performing should be noted in the “I loathed it” column. At the end of the week, pick three of your “loved” job duties and try to expand them, increase the time you devote to

them. of course, if you have an equal number of “loved” and “loathed” tasks, it may not be possible to restructure your work to maximize your strengths… which may mean that you’re in the wrong job. If that’s the case, I’d recommend look-ing back on your life, identifying three memorable events—one from childhood, one from your teens, and one from adulthood—in which you prevailed. Examine them, study them. You may well discover there’s a connection among them, a pattern that may suggest there’s a different field you should focus on.

Personal trainers are an excellent example of people who put their strengths to work for them effectively in their careers. I’m a member of the Fitness Factory in Los Angeles, and I’ve noticed that the really good trainers don’t all do the same thing the same way. Instead, they’ve taken the activities that strengthen them, and they’ve delib-erately rewritten their job description, if you will.

Another thing that trainers excel at is the ability to tailor fitness routines to their clients: it’s a unique craft. They’ve got to ascertain what a person’s motivation is, what their goals are, what their body is capable of achieving, what their body responds to best, and, having done all of that, help them to progress.

If I were advising a club manager about how to build an effective team, I’d point out that, usually, it’s the teams that have the chance to play to their strengths most of the time that turn in the best performance. It’s important to understand your employees and their strengths, and, then, to posi-tion them in the most productive and powerful way possible. When that happens, everything works better!” —|

Marcus Buckingham

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| News & Know How | On The Move

Keen on Beamfit

Matthew Stevens Appointed WAC President and CEo> The Western Athletic Clubs (WAC) has appointed Matthew Stevens president and CEo, while its founder and former president, Jim Gerber, was promoted to chairman of the board. Stevens previously served as president and CEo of Spectrum Clubs, Inc., an operator of premium fitness clubs in California and Texas. Prior to that, he was an execu-tive at Denver, Colorado-based Club Sports International/ Wellbridge. —|

Patti Daly named GM of Canton Club> The Canton Club, in Canton, Massachusetts, has named Patti Daly its new general manager. Daly served most recently as the general man-ager of the Boston Athletic Club (BAC) in nearby Boston. Daly joined the BAC team in 1988 as its program director of aerobics, and, in 1996, was promoted to the post of general manager at that facility. —|

Movers and Shakers

Is Urban Active’s Beamfit the Next “Big Thing”?Urban Active, the Lexington, Kentucky-based chain, has introduced Beamfit, an innovative exercise program created by David Mesirow, a movement expert and fitness entrepreneur. The company is convinced that the program is the “next big thing since the Step.” Beaming combines familiar movement patterns with the philosophy underlying yoga and Pilates to enhance flexibility, strength, endurance, balance, and stability. The unique total-body workout centers on a 2" high by 6" wide by 5' long beam. Urban Active operates a total of 28 clubs through-out Kentucky, ohio, and Tennessee. —|

.comTo learn more about this unique exercise activity, log on to www.beamfit.com.

Programming

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Expansion

Despite Down Economy, Fitness Is Up in DallasWith a U.S. recession now documented as reality, bright economic spots can be hard to come by—unless, that is, you live in Dallas. According to a recent article in The Dallas Morning News, the Dallas-Fort Worth area currently boasts more than 100 commer-cial health clubs, nearly double the number it had five years ago.

The growth is being driven largely, the newspaper reports, by such national upscale operators as Equinox, LA Fitness, 24 Hour Fitness, and The Sports Club/LA. According to Equinox Coo Scott Rosen, the chain, which recently opened a 41,000-square-foot facility in Dallas and has another in the works, may open a total of four in the market. Sports Club/LA is slated to open a $35-million club this summer, while 24 Hour, which leads the pack with 32 Dallas-Fort Worth locations, has four more under construction.

“Dallas-Fort Worth should soon become the healthiest city in the country because every major fitness chain has decided to expand here,” Vaughn Miller, the president of the retail division of Henry S. Miller, a local developer, told the Morning News. —|

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| News & Know How | On The Move

Award Winning

AcAc Is USTA Virginia club of the Year

The ACAC Fitness & Wellness Center in Richmond, Virginia, has been honored by the United States Tennis Association (USTA) as its 2008 Mid-Atlantic Virginia Club of the Year. ACAC, with 17 tennis courts, garnered the award based on its commitment to league play and its demonstrated expertise in recruiting and training novice players. ACAC operates a total of four clubs in Virginia and Pennsylvania. —|

elements Takes Best of Alpharetta, Georgia, Title

elements Diet & Fitness, in Alpharetta, Georgia, has been named the recipient of the 2008 Best of Alpharetta Award in the health clubs and gyms category by the U.S. Local Business Association (USLBA). Each year, the USLBA identifies companies that it believes have achieved exceptional marketing success in their local community and business category. These are firms, the USLBA explains, that help enhance the positive image of small business through service to their customers and community. —|

Healthtrax Named community Favorite

The Healthtrax Fitness & Wellness Center, in north Dartmouth, Massachusetts, has been named the “2008 Favorite Health/ Fitness Facility” by The Chronicle, a local newspaper. The 40,000-square-foot club, operated in collaboration with SunCoast Health System, is one of the 17 facilities that Healthtrax operates in Connecticut, Maryland, Massachusetts, new Jersey, new York, north Carolina, Pennsylvania, and Rhode Island. —|

TELOS Tops in Dallas BusinessesThe TELoS Fitness Center has been named the 2008 Business of the Year by the Dallas Chamber of Commerce. The award, cosponsored by Compass Bank and the North Dallas Business Journal, took into account TELoS’s corporate philosophy, quality of service, customer satisfaction, community service, employee training and initia-tives, financial performance, and industry leadership. —|

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TElOS co-owners Everett Aaberg, l., Brent Darden

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Promotion

Public Service

A New Gold’s Strength StandardGold’s Gym International, Inc. (GGI), knows about strength, and its new ad campaign and branding platform use its experience and understanding to redefine the meaning of the word. The company’s “Know Your own Strength” campaign notes that strength isn’t always about muscle. In many cases, it’s about such things as achieving personal career goals or, even, prevailing over a chronic disease.

The campaign targets a group of individuals that GGI refers to as “the committed.” Collec-tively, these people share a common mindset, regardless of their age, gender, fitness level, or goals. “Gold’s Gym members are a little bit more committed than members of other gyms. They’re committed to realizing their goals, both inside and outside of the gym,” notes Lisa Zoellner, GGI’s chief marketing officer. “We wanted to tap into that mindset and appeal to the millions of people around the world who share the same kind of commitment. We want to show people that, no matter what your fitness level, when you’re committed, anything is possible.”

GGI, headquartered in Irving, Texas, boasts more than 620 sites in 43 states and 30 countries. —|

Happy Birthday, XFit!

The XFit facility in Sevastopol, Russia, recently celebrated its first anniversary with a daylong gala of exciting and imaginative events for members, employees, and the club’s corporate partners. The festivities got underway with fitness activities, relay races, aqua marathons, and holiday-themed games. XFit’s diving club presented a unique show featuring an underwater football match; and, for the youngest members, there was an “autumn ball,” replete with races and contest, presents and prizes. Special performances were staged not only by staff, but also by members who’d developed routines of their own. XFit operates, manages, or franchises more than 20 facilities in the Russian market. —|

Midtown Weston Aquatics Team Learns by Example

A meet held recently at the Race Club in Islamorada, Florida, gave the aquatics swim team of the Midtown Athletic Club Weston, of Weston, Florida, more than just an opportunity to perfect its strokes. During the event, the team had the chance to meet with the club’s owner, Gary Hall, Sr., an olympic swimmer who broke the world record for the 200-meter butterfly in 1970. over the course of the two-day event, Hall talked to the 30 swimmers about the importance of proper conditioning, cross training, and how olympians prepare for meets. —|

Putting New Physical Activity Guidelines to the TestFollowing the release of the 2008 Physical Activity Guidelines by the U.S. Department of Health & Human Services late last year, IHRSA-member clubs were quick to put them to good use.

LifeCenter Plus, in Hudson, ohio, saw the guidelines as an effective way to generate new business. It developed a “Senior Sampler Days” program—three days during which members 60 or older were invited to bring their friends and relatives to the club, free of charge, to check out the guidelines for themselves. During the Sampler, certified fitness professionals held small group presentations at the club, introducing seniors to exercise programs specifically designed to help with problems like arthritis and fibromyalgia.

Club Fit, in Briarcliff Manor, new York, employed the new guidelines to bolster its own HELPRx initiative, an introductory 90-day program that it’s been running for two years. Thus far, some 200 people have participated in the program, which includes a custom-designed exercise regimen overseen by a Club Fit HELPRx coach. —|

.govTo learn more about the Physical Activity Guidelines, visit www.health.gov/paguidelines.

| News & Know How | On The Move

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On the Road Again!IHRSA and the National Fitness Business Alliance.Coming to a city near you!For the second consecutive year IHRSA has teamed upwith the National Fitness Business Alliance to offer

exceptional two-day seminars and sponsorshowcases. Led by Thomas Plummer andsupported by some of the industry’sbest-known manufacturers andsuppliers, these seminars aredesigned to bring the best of

IHRSA education andinformation directly to you.There’s no more time or costefficient way to grow yourbusiness. Don’t miss them!

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“Sales Tips and Ideas You Can Use the Day You Get Homewith your Current Staff ”

SEMINAR SPEAKERSMichael Campetelle, Director of Sales, Body Training SystemsThomas Plummer, Founder/President, National Fitness BusinessAlliance

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Page 49: March 2009 Club Business International

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| CBI Interview |

By Jon Feld

CBI: In 1986, after seven impressive years in the NFL, you suffered a ruptured disc. At the time, there were many who recommended that you should retire. But you didn’t quit. Why?

Joe Montana: I’d played football all of my life and just wasn’t ready to stop. We checked with the doctors and, fortunately, discovered that I wasn’t in any real danger. It wasn’t a career-threatening injury. It just took a lot of work to get back into shape.

CBI: After two tough seasons plagued by injury, in 1991 and ’92, you were traded to the Kansas City Chiefs—this, after having after brought four Super Bowl championships to the San Francisco 49ers. Another blow. What made you decide to stay then?

JM: At that point, I was 36; at that age, once you retire, it’s hard to come back. I felt I could still play, and I wanted to do so. I hadn’t been allowed to play the year before I was traded—I wanted to, but they wouldn’t let me—so I hadn’t competed for a while. Could I still play? There was only one way to find out!

CBI: You finally did retire, in 1995. Did you have a gameplan then for what you wanted to do next?

JM: No, not really. There were some things that I’d thought about, but nothing concrete. Everyone I knew who’d spent a lot of time planning for their post-career seemed to get there faster than they should have. I wanted to maintain my focus on playing football for as long as I possibly could. All I knew was that, once I retired, I just wanted to take my time. I had the luxury of being able to do that.

CBI: As it turned out, retirement opened up a host of entrepreneurial opportunities for you—some of them predictable, some of them completely unexpected. But you rejected the most obvious choice—the role of a TV sports commentator. Why?

JM: I did give that a try, and the funny part was that it wasn’t for me. Up until then, I’d been on the other side—having commentators criticize me and make educated guesses about why I’d done what I’d done. The television people wanted me to be loud and argumentative, but that’s not my personality. I didn’t want to simply be critical. What I wanted to do was to help fans really understand what’s going on during a game.

CBI: Was that what prompted you to become a contributor and the editor-in-chief of In the Red Zone, a football magazine? How did you get involved in the journalism side of sports, and what made you decide to step away?

The Super Bowl star and serial entrepreneur will share the agony and the ecstasy of pursuing great goals with IHRSA convention attendees

Since his days at Ringgold High School, in Monongahela, Pennsylvania, Joe Montana, 52, has been a football star. He’s won accolades at every level. He was a Parade All American in high school. In 1979, with Montana at the helm, Notre Dame defeated the number-one ranked Uni-versity of Texas team in the Cotton Bowl. In 1986, he won the AP’s NFL Comeback Player of the Year Award, following a near-career-ending injury. In 1989, and again in 1990, the Associated Press named him the NFL MVP. In 1990, he was Sports Illustrated’s Sportsman of the Year. Montana appeared in eight Pro Bowls over the course of his 16-year career. In 2000, he earned the ultimate football honor, gaining first-ballot entry into the Hall of Fame. Montana’s post-pigskin career has involved a variety of entrepreneurial endeavors. Montana and his wife, Jennifer, have four children and live in Lafayette, California. —|

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Highlights» A triumphant career

» Life after football

» Entrepreneurial moves

» Keys to business success

>

Joe Montana

©Icon Sports M

edia, Inc. (Icon SMI)/N

ewscom

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| CBI Interview |

JM: I really enjoyed working with the magazine. It gave me a chance to do as much as possible both inside and outside of the game. I was able to offer some real insight, what I’d learned, about what goes on in the game. Unfortunately, there were some financial issues—that’s all I can say about that part of it. If things had gone a bit better, I certainly would have tried to make it work.

CBI: That experience, it seems, didn’t dampen your entrepreneurial fire. You also got involved with Adventures with Kanga Roddy, a children’s TV program that you co-developed with Ronnie Lott, your former teammate and current business partner.

JM: A friend of ours came up with the story line, and our wives were really the ones who carried the load. We thought the idea of using a cartoon to teach kids lessons about personal values—values that, it seemed, were quickly falling by the wayside—would be a great business.

CBI: In 1999, you joined Champion Ventures (now HRJ Capital), an investment fund for professional athletes founded by Lott and another former teammate, Harris Barton. What led you to sign on… and, then, to sign off?

JM: Actually, Ronnie and Harris had asked me to get involved earlier, but I wasn’t ready at the time. Once I joined, though, I found that it was fun; and we were dealing with a lot of people we knew. The fund-raising was hard, but seeing companies grow, and learning about new technologies and innovations that were coming down the pipeline, was really interest-

ing. It was a unique opportunity for me. I left when my sons started playing sports; I wanted to be there for them. Ronnie and Harris understood.

CBI: You’ve also owned a beer distributorship; developed a boutique wine label with Beringer; been a pitchman for LA Gear and Novartis, the pharmaceutical company; done business develop-ment for Viking Components, a computer firm; and, today, own a real estate development business. Of all the things you’ve been involved with, which have you enjoyed the most?

JM: It’s always been football first. After that, it’s watching my kids. Owning the beer distributorship was a fascinating experience, but every time you visited clients, you had to have a beer. It was fun because, when we acquired it, the business was in Chapter 11, and we got to turn it around… You may have noticed that I don’t like to hold onto things too long.

CBI: In 2002, you were diagnosed with hypertension. How did that change your approach to exercise, diet, and life?

JM: It made me start thinking more seriously about what I was doing. I enjoy looking down at the grass—not up at it. I had to begin taking better care of myself. I’d never been a particularly bad eater, but I really cut back on salt and portion sizes.

CBI: Your experience with hyper-tension led you get involved with Dr. James M. Rippe, a cardiologist, author, and, coincidentally, IHRSA’s former medical advisor. Tell us

about your “Take the Pressure Off” campaign.

JM: We’ve been waging the campaign for several years now. We put on a road show that hits 50 cities a year, and try to educate people about what their blood pressure is and means, and tell them about how easy it is to deal proactively with the “silent killer.” Rippe and I have also developed a series of recipes for the takethepressureoff.com Website. Each of us chose some of our favorite things, and then tried to make the food healthier, without sacrificing flavor.

CBI: You’ve had a fair amount of success in virtually everything you’ve put your hand to. What, to your way of thinking, makes a person a winner?

JM: A winner is somebody who can win not only when they’re supposed to win, but also when no one expects them to. You have to be able to overcome adversity—that’s the greatest challenge. Anyone can win when it’s easy. I came to Notre Dame as a seventh quarterback after being recruited from high school; my first game as a freshman was terrible. During my first game in the NFL, Seattle scored against me twice, and, the second time, a guy ran over me. But it’s not how you start. It’s how you finish!

CBI: How do you manage to stay motivated when it seems as though you’re the only one who knows how good you are?

JM: I think you have to rely on your love of the game, and, at some point in time, either your body breaks down or your heart tells you that you simply don’t want to do it anymore. I stayed focused. There were a lot of ups and downs, but I always hung in there, hoping that better opportunities would come… and they did.

CBI: In one interview, your friend Harris observed, “Joe was the superstar who didn’t want to be a superstar. He was last in line

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“A winner is somebody who can win not only when they’re supposed to win, but also when no one expects them to.”

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| CBI Interview |

at the lunch buffet and last at the shoe stand in the equipment room.” Sports stars, especially those who lead teams, are generally very vocal, but that wasn’t you. How would you describe your leader-ship style?

JM: I proved myself on the field. You can talk all you want to, but when it comes down to it, you have to perform. That’s how you get respect… And I treated people the way I wanted to be treated.

CBI: Over the years, you’ve received a spate of awards, honors, and trophies. Which has meant the most to you?

JM: The NFL MVPs and the Super Bowl victories mean more to me than anything else. It’s that combina-tion of awards, which reflects all of the work that I did on the field, that has the most meaning. To be voted the best player in the NFL at any time in your career is a pretty special thing.

CBI: Finally, what advice would you give to club operators about developing a successful business?

JM: To build a successful business, you have to assemble a good team that works well together. You can have great individual players, but, if they don’t interact intuitively, don’t function smoothly and precisely, they’ll never achieve true greatness. But if they can work together, there’s little beyond their grasp. On a personal level, two of the key considerations for the club owner or operator are: to know what you want; and to move on quickly following a failure. You need to have clear goals; you can’t adopt a “wait and see” attitude. Without well-defined objectives, what you’re doing has no real meaning. In terms of failure… people tend to linger on bad things. You have to learn from your mistakes and put them behind you as fast as possible. If, after throwing an interception, I’d thought about it all of the time, I’d never have thrown another pass. —|

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THE WINNINg SPIRIT

Joe Montana, the NFL legend and four-time Super Bowl-winning quarterback, will be a keynote presenter at IHRSA’s 28th Annual International Convention and Trade Show, March 16-19, in San Francisco. He will speak on “The Winning Spirit” on Monday, March 16, at 5 p.m. —|

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Visit us at IHRSA 2009, Booth #2318

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By Patricia Amend

On December 1, 2008, The National Bureau of Economic Research (NBER), in Cambridge, Massachusetts, whose judgments about recessions are widely accepted, declared that the U.S. economy had, in fact, been experiencing a

recession for the past 11 months—since December 2007. While most economists don’t like to use the “r-word,” the announce-

ment came as no surprise. With the global credit crisis, the U.S. housing market and auto industry in tatters, consumer confidence and spending at historically low levels, and wild daily swings in the Dow Jones Industrial Average and other financial indices, the conclusion was clearly inevitable.

There’s much speculation, now, that the economic downturn the U.S. and other countries are grappling with may well last another year.

The good news in the fitness industry is that, in the past, the “r-word” has usually been associated with the phrase “recession-resilient” or, even, “recession-resistant.” The rationale, the common wisdom, argues that: exercising for one’s health has become such an important part of people’s lives that it will be one of the last things they abandon when the economy weakens.

“There may be some truth to that in our case,” observes Clive Caldwell, the owner of The Cambridge Group of Clubs, which operates four upscale multipurpose facilities, ranging in size from 15,000 to 80,000 square feet, in Toronto and Montreal. “While some parts of the Canadian market are struggling, we had a positive fiscal 2008, which ended August 31. And for the first two months of fiscal ’09, we were well ahead of budget and plan, compared to the prior year.

“We haven’t seen a spike in deletions or a collapse in new member-ships,” he says.

At this point, Brent Darden, the co-owner of the TEloS Fitness Center, an upscale, 60,000-square-foot facility with 2,650 members, in Dallas, also feels somewhat insulated from the downturn. >

These clubs have developed strategies to deal with

the economic downturn

RECESSION Remedies

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Planning a Resistance Movement

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“last summer, we received the Business of the Year Award from the North Dallas Chamber of Commerce, due, in part, to our strong financial performance. In the third quarter, we showed a 26% improvement in EBITDA (earnings before interest, taxes, depreciation, and amortization) over the same period in 2007. It was only in october and November that we began to see our sales lag and cancellations rise. While I expect membership revenues to be flat this year, we’re expecting growth, overall, thanks to profit centers such as personal training—but in single digits.”

To continue to thrive during a downturn, it’s important to examine your business closely and plan wisely, advises Stephen Tharrett, the president of Club Industry Consulting, based in Dallas. “You can, for instance, negotiate leases so you have better margins when you come out of the downturn. You can also create new programs that you might not have come up with otherwise.

“If you plan ahead and position yourself for the inevitable upturn,” Tharrett promises, “you can grow while others are downsizing.”

Involve emPloyeesWhen devising your recession strategy, be sure to brainstorm with your staff, recommends Tharrett. “They’ll come up with new ideas for reducing expenses and generating income. Regard the process as an opportunity for creative thinking.”

Then, once you’ve completed your plan—announce it! let employees know how you’ll navigate the stormy economy, so they won’t spread any of the fears they might feel to members. It’s important to communicate—even when the news isn’t all good.

“our senior group is developing a plan that will be finalized by the end of 2008,” reports Caldwell. “We’ll sit down with all of the employees at our four clubs and tell them what we’d do, for example, if we lost 20% of our members in 2009.”

Darden and his staff developed a plan for TEloS last fall, and held a poolside dinner meeting for all 45 full-time employees and part-timers to discuss it. His principal, empow-ering, theme: Be your best—don’t worry about the rest. “I told them it’s important to not waste time worrying about whether or not we have the greatest global recession in history—that’s something we can’t control. But if we concentrate on being the best health club provider we can possibly be, we’ll be fine.

“I did acknowledge,” he adds, “that the recession will affect us. I told employees that we definitely need to take the extra steps to create that special bond with members, so that the club becomes part of their lifestyle, making it tougher for them to leave.”

“Brent’s presentation was a real morale-booster; it was what we needed to hear,” says Clarisa Duran, the club’s director of sales and marketing and member experience. “He was very strategic and not overly worried. He told us that there were a lot of things he’d cut before he let go of one person. He told us to dig down and be more creative. At the same time, he also celebrated our success.”

sAlARIes, Bonuses, moRAleStill, adjustments do have to be made. Given the current environment, Darden and Caldwell are looking closely at salary and benefit costs—major expenses that have to be handled with kid gloves to safeguard employee morale.

Darden says he may freeze salaries if the economy worsens, but that he isn’t considering layoffs. Neither is Caldwell… but he is taking a long hard look at bonuses. “our managers are compensated on the results they achieve,” he says. “If their results

“While some parts of the Canadian market are struggling, we had a positive fiscal 2008… and for the first two months of fiscal ’09, we were well ahead of budget and plan.”

Clive Caldwell

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aren’t good, they shouldn’t receive the same bonus that they did in the past. That’s fair and honest performance-based compensation.”

However, when it comes to reducing benefits, Caldwell suggests caution. “It’s hard to pull benefits from people if you’ve been providing them for a long time.

Rather,” he continues, “you might think of a trade. We’d been paying long-term disability. We’re eliminating it, which is a saving, but we’re giving our employees greater access to third-party physical-therapy, chiropractic, and acupuncture services. We’re also starting an employee-assistance program that will offer them help with personal and financial matters, substance-abuse issues, and other things.”

Darden notes that now is a good time to invest in employee training and develop-ment, which raises morale and helps improve member service. “We just launched a customer-service training program, Pulse Points, which includes a DVD that we created in-house—it looks at common interactions with members,” he explains. “I want customer service to be our ace in the hole.”

Dues, Fees, vAlue-PRoPosItIonWhat about dues and fees? Should you discount to encourage more traffic?

Darden and Caldwell agree that it may be reasonable to run special initiation-fee promotions to minimize one barrier to joining, but insist that membership dues and fees for services should remain stable, as they reflect the value a club offers.

“While we tend to increase dues by about $3 per month each year, we won’t this year,” says Darden, “and we’ll put our other fees on hold. We won’t discount memberships, because that sends the wrong message. We may maintain our $450 initiation fee, but with a giveback; if people join by a certain date, they’ll get a $200 credit toward personal training or other services.”

Darden has always “worked with” members in good standing who’ve lost their jobs, and, recently, layoffs have resulted in more cancellations. “I see all of the cancellation forms,” he says. “In the case of job loss, I’ll call people and offer to reinstate their membership, for free, for the next few months , or until they get a new job. We don’t publicize this, and I do it on a case-by-case basis. The goodwill the practice generates may lead to some member referrals—at a time when we’ve cut back on our advertising and marketing.”

RetHInkIng exPenses of course, whenever and wherever possible, both Darden and Caldwell plan to trim other expenses that don’t affect members directly.

Caldwell points to both leases and capital expenditures. “Rent is the biggest expense for most of us, and now’s the time to renegotiate. Talk with your agent about how your business is doing. No one wants to lose good tenants— especially now,” he points out. “In terms of cap ex, you don’t want to stop doing it, if you’re able to keep it going. Fixing up your club when others are hurting is a good competitive strategy.”

To reduce costs, Darden has brought his equipment maintenance in-house. “We sent an employee to Precor and Free Motion to be trained in preventive

Still active at teloS Fitness Center

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maintenance and ongoing repairs. When we were outsourcing, maintenance cost us about $1,200 per month. Now we can do the repairs faster than before and for just the cost of parts.”

Darden also suggests scrutinizing electricity bills and credit-card processing costs. “Find a broker who can price out your electricity options. Consider a ‘blend and extend’ contract, which allows you to sign on for a longer period and get significantly lower rates,” he recommends. “Also, see if you can renegotiate your credit-card processing fees right now. Most clubs have some clout because members put a hefty amount of dues and other fees on their cards.”

You might also want to consider trimming your class schedule, if necessary. last summer, Darden and his staff eliminated some group-exercise classes that weren’t very well attended. The savings: $500 per month.

Finally, make sure that your loan covenants are being met, Caldwell cautions.

tReAt memBeRs RoyAllyBottom-line, thriving in a recession boils down to holding onto the members you have and getting referrals whenever you can, as new prospects become scarce. How do you do that? By getting more in touch with members, identifying their needs, and responding.

Caldwell, for instance, is offering more group-personal-training sessions. “It reduces the cost to members, while maintaining the revenue for trainers.”

Darden meets regularly with his member advisory board to communicate that TEloS is stable; that there’s no plan to increase dues; and that he invites and welcomes their feedback. He’s also met with his 22 full-time personal trainers to ask them what they can do to demonstrate more empathy and concern for their clients. “We brainstormed around the room.”

It turned out to be a useful exercise, as one incident illustrates: “one of our trainers was in a session with a member, who remembered that he’d forgotten to make a dinner reservation for his wedding anniversary,” Clarisa Duran recalls. “This trainer asked another trainer to ask the member-experience manager to make that reservation. It’s not something that we ordinarily do… but it made that member and his wife so happy.” —|

“It’s important to not waste time worrying about whether or not we have the greatest global recession in history… If we concentrate on being the best health club… we’ll be fine.”

Planning a Resistance Movement

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teloS stresses attention to members

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[Reciprocity, Inc. – excerpt]

Reciprocity,Augie Nieto offers six lessons in sustainable success

Reciprocity, Inc.

Augie Nieto offers six lessons in sustainable success

Three years ago, Augustine “Augie” Nieto II, the cofounder and former president and CEO of Life Fitness, was diagnosed with amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease. Since then, Nieto’s ambition and achievements have remained as impressive as they were during the nearly three decades that he helped shape the health and fitness industry.

Nieto, 51, and his wife, Lynne,

have created a charity, Augie’s Quest, with a goal of raising $18 million for ALS research within a 36-month period; as of mid-January, the 35th month, it had collected $17,849,989. The two are co-chairpersons of the Muscular Dystrophy Association’s (MDA’s) ALS division, and Nieto serves as a national vice president of the MDA. He remains the chairman of Octane Fitness, a fitness-equipment manufacturer headquartered in Brooklyn Park, Minnesota; is an operating advisor to North Castle Partners, a private-equity firm based in Greenwich, Connecticut; and, with T.R. Pearson, has authored a book, Augie’s Quest: One Man’s Journey from Success to Significance, published by Bloomsbury. Nieto is currently completing a second book, Reciprocity, Inc., which details his discovery of a new business

Inc.

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>

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lynne and augie nieto

© Steve Cohn

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Reciprocity, Inc.

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resulted in 10 bikes sold. And those bikes, in turn, sold more bikes, which sold more bikes, which sold more bikes. The company I started with a lone product I believed in would eventually morph into Life Fitness, the largest manufacturer of exercise equipment in the world. The lesson of those 50 bikes helped shape my fundamental philosophy as a businessman. That first generation Life Cycle was far from perfect, and even though we were repairing and replacing units at a staggering clip, I insisted on an unconditional guarantee. The expense and aggravation were high initially, but our company was working, all along, to improve the design and mend the frailties, and

I wanted to maintain the connections I’d cultivated and sustain the good will of my customers. Reciprocity again.

I was just as ensnared in that web of obligation as they were. This sort of open-handed, good-

service ethic served me well in my career. As Life Fitness grew into a behemoth of the industry, my philosophy as CEO never wavered. A handshake was as good as a contract. Every piece of equipment we sold was guaranteed without condition. And if a customer wasn’t happy, I wasn’t happy.

If those seem stunningly simple as business principles go, it’s only because they are. Recently, I’ve stumbled across a new business paradigm, new to me anyway. Its hallmark is institutionalized compassion, a kind of corporate social conscience, a full embrace of the web of obligations that connects us all. A philosophical commitment, that is to say, to reciprocity. When I approach such companies for contributions to Augie’s Quest, which funds the Therapy Development Institute, and explain the challenges of ALS for both researchers and patients, I often come away not just with money, but with conscripts, people eager to invest their time and their energy to make my disease a thing of the past. One CEO met my show of pleasant surprise with a remark I’ll long remember. “A company,” he said, “can have a soul too.” So my ALS fund-raising has had the collateral effect of prompting me to think about business and how it’s conducted these days. It hasn’t escaped my notice that the ‘soulful’ companies I’ve come across are also highly profitable ventures. They’re well and

Recently, I’ve stumbled across a new business paradigm… Its hallmark is institutionalized compassion.“

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creatively run. They prize their customers and vendors—just as I did—and treat them accordingly. Their employees are happy, productive, and well cared for. They invest in their communities. They’re environmentally minded. Profit at any cost is not their God. And their executive officers make a point of giving compensation a good name. I’ve seen this new trend in business described as “sustainable capitalism,” which is handy as far as it goes, but it doesn’t fully capture what the CEO in me recognizes as a fresh and inventive marriage between conscientious creativity and profitability. The more exposure I had to this new business model, the more interested I became in the day-to-day tone and operation of companies that embrace compassion and social responsibility as guiding principles. I grew hungry for details about the nuts and bolts of managing such enterprises and keen to quiz the entrepreneurs and CEOs on their philosophical underpinnings. Perversely enough, I was in a pretty good position to satisfy my curiosity. Leaving my CEO bona fides aside and given my willingness to travel anywhere to conduct an interview, who’s going to say no when a guy with ALS comes calling? In the past year, I’ve had the pleasure of long, illuminating conversations with some of this nation’s most creative businessmen and women. The memories are indelible—an afternoon in the Seattle office of Howard Schultz, a scant two months after his return to a troubled Starbucks; a far-ranging discussion in Detroit on the brand of home economics that prompted Mike Ilitch to found Little Caesars Pizza; a visit with the storied advocate for the homeless, Father Joe Carroll, whose raw entrepreneurial zeal has made his San Diego “village” a model of dignified human reclamation; a high-octane chat with jewelry designer Cookie Lee about the $100-million business she started in her spare bedroom; a session at my kitchen table with Safeway CEO Steve Burd, who laid out his visionary plan to bring affordable, comprehensive health coverage not just to his quarter-million employees, but to the nation at large. In all, I conducted 30 interviews. The subjects were generous with their time and free with their counsel and opinions. Many

The ‘soulful’ companies I’ve come across are also highly profitable ventures.“ ”

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Reciprocity, Inc.

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remarked that they’d never sat for quite this sort of interview before, chiefly because our conversations weren’t so much about them as about you. These are all enormously accomplished people, and their achievements are well chronicled and easily accessed. For my part, I was less interested in what they’d done than what they would advise others to do. Is there a best way for the budding entrepreneur to grapple with rejection and failure, to keep a healthy perspective on success? What

skills, what temperament, what ethics are most welcome in the workplace? Where does creative, unorthodox thinking come from, and can it be learned? What are the most significant differences between business as it’s taught and business as it’s practiced? In what ways does a commitment to charity, to philanthropy,

affect the fabric and tone of a company? How does reciprocity in the workplace intersect with profitability? What lessons can be drawn from business mistakes that successes will never teach? Does a company with a conscience enjoy a competitive advantage in the marketplace? Questions such as these opened rich avenues of discussion, along with countless unanticipated byways, and I soon found my sessions yielding colorful anecdotes and enough invaluable insights to fill a comprehensive business handbook. The challenge for me lay in making the most efficient use of what I was hearing. The veins were so productive that I was feeling a little swamped, until, one evening, I happened across the film version of David Mamet’s Glengarry Glen Ross on TV.

AUgIE’S CONVENTION APPEARANCES

• Augie and Lynne Nieto will deliver a feature presentation during IHRSA’s 28th Annual International Convention and Trade Show this month in San Francisco. They will speak on “Reciprocity, Inc.—When You give, You Receive More in Return,” on Tuesday, March 17, at 4-5 p.m.

• The 4th Annual BASH for Augie’s Quest, which benefits the Muscular Dystrophy Association’s (MDA’s) ALS research program, will be held on Wednesday, March 18. A cocktail reception, beginning at 6 p.m., will be followed by dinner and entertainment at 7:45 p.m. The gala will be presided over by Nancy O’Dell, the host of Access Hollywood. —|

As a result of exhaustive conversations with the best and the brightest… I’ve developed my own prescription for getting ahead in business without falling behind in life.

“”

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Paying Too Little? Paying Too Much?

tThe timing for the release of this particular publication was absolutely perfect. In January, as the new year was just getting under way, economists were speculating about how long the recession might last, and club operators were intensely scrutinizing their budgets, IHRSA released its 2008 Employee Compensation & Benefits Survey Results.

For most clubs, compensation and benefits often constitute the largest single expense category, making it critically important, particularly given the current economy, to get those line items right. How much should one pay for particular positions? What’s the prevailing local wage rate? What mix of benefits motivates best?

In most cases, club owners are forced to make such decisions in a vacuum: relying on past experience, anecdotal information, and staff expectations, rather than on solid well-researched statistics. IHRSA’s annual Employee Compensation & Benefits Survey Results report, however, offers an antidote: it’s the most complete, accurate, and up-to-date compilation of compensation data in the club industry.

IHRsA’s 2008 EmployEE CompEnsation & BEnEfits survEy rEsults HAs tHe AnsweRs

>

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Paying too little? Paying too Much?

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Prepared with the assistance of Industry Insights, Inc., an independent research and consulting firm based in Columbus, ohio, the Survey provides detailed information on the industry’s 30 most common job titles. The 74-page report encompasses three major job classifications—senior management/corporate staff; salaried employees; and hourly employees—and specific positions ranging from front-desk personnel to CEo.

The results are drawn from survey responses submitted by 91 club companies, which, together, operate approximately 700 facilities in North America, with nearly 13,000 employees.

For ease of access and greatest utility, the data is organized in five categories—by all respondents; total annual sales; geographic region; type of operation (i.e., individual facility, or multi-club or chain operation); and number of clubs owned or managed. Detailed information is also provided about a wide range of benefits, from medical insurance, to maternity-leave policies, to 401(k) plans.

As it has in the past, this year’s Survey introduces a number of innova-tions, including: an analysis of results; a searchable online version for survey respondents; and a provocative and instructive article on “How to Spot & Keep Great Employees,” by CBI Contributing Editor Patricia Amend. In researching the piece, Amend spoke with Herb lipsman, the president and CEo of Stablewood Springs Resort, in Hunt, Texas; lauren Eller, the human-resources (HR) director for Fitness Formula, in Chicago; Faith Pulis, the CEo of The Thoreau Club, in Concord, Massachusetts; and Donna Russell, the HR director for Fitcorp, in Boston.

All recognize the fundamental importance of hiring, utilizing, and hold-ing onto highly qualified and highly productive personnel, and appreciate the difficulties involved. “Staffing challenges come at us from many directions—turnover, training, proper hiring protocols, and,” stresses Eller, “coming up with competitive compensation packages.”

“Nearly everyone is motivated or driven to earn more, whether based upon personal needs, ambitions, or simply to keep score on how they’re progressing in their careers,” points out lipsman.

The trick, of course, is to successfully weigh and balance the needs, aspirations, and career progress of each individual employee against the financial needs, goals, growth, and future prospects of the club… Which is where IHRSA’s 2008 Employee Compensation & Benefits Survey Results can prove invaluable. Today, more than ever before, club operators need to make use of every dollar as efficiently as possible, and only the Survey offers an authoritative point of departure for making compensation decisions.

The publication can be ordered by logging on to www.ihrsastore.com; the report is free to clubs that participated in the survey, and, for others, is priced at $199.95 for IHRSA members, and $399.95 for nonmembers. This year, for the very first time, individual sections can also be ordered for a member price of just $69.95 each; those sections are for management and corporate staff; salaried employees; and hourly employees. —|

TOTAL COMPENSATION

Senior Management (annual)Position AverageChief executive officer $114,337Chief operating officer $110,190Chief financial officer $80,175Sales & marketing director $85,125Fitness/training director $56,809

Salaried (annual)Position Averagegeneral manager $80,536Sales & marketing manager $53,596Fitness director $49,747Front-desk manager $33,661Childcare manager $33,164

Full-time Hourly (per hour)Position AverageAquatics instructor $21.91Personal trainer (in-session rate) $27.58Sales representative $13.54Pilates instructor $32.48Front-desk personnel $10.21

Source: IHRSA’s 2008 Employee Compensation & Benefits Survey Results

HIRINg BONUS

Before the conversation about compensation and benefits occurs, the club and the prospective employee need to connect with one another. That’s where ActiveCareers.com can play a critical role. This unique IHRSA service allows companies looking to hire someone, and individuals hoping to be hired, a quick, easy, inexpensive, and efficient way to hook up with one another. For complete information, log on to www.ActiveCareers.com

FoR most cluBs, comPensAtIon AnD BeneFIts oFten constItute tHe lARgest sIngle exPense cAtegoRy, mAkIng It cRItIcAlly ImPoRtAnt, PARtIculARly gIven tHe cuRRent economy, to get tHose lIne Items RIgHt.

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By working together, health clubs and

hospitals can help revolutionize healthcare

©2006 Im

agezoo/jupiterimages

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While clubs typically aren’t included in the traditional healthcare-delivery model, there’s a compelling argument to set tradition aside: Healthcare

spending is expected to double by 2016, at which point it will consume 19.6% of GNP. That makes the financial merits of disease prevention obviously, unde-niably, clear. In light of the dire outlook, the pairing of hospitals and clubs can add depth to, and increase the reach of, both industries.

In the process, say the forward-thinking operators described below, the joint effort can help mend this nation’s health—one community at a time.

gale landersFitness Formula ClubsThe Fitness Formula Clubs (FFC) chain was co-founded in 1984 by Gale landers. Now a network of seven upscale full-service clubs and two corporate fitness centers, FFC is the largest privately owned reciprocal-use club company in Chicago. Along with accolades from Chicago magazine describing its sites as “the best neighborhood places to work out,” FFC has also earned a gold-plated reputation within the medical community.

landers has established relationships with the Rush-Presbyterian-St. lukes Medical Center; Northwestern Memorial Hospital; Rehabilitation Institute of Chicago; NovaCare Physical Therapy (formerly Health South); and Elite Physical Therapy. The involvements range in scope and complexity from simple medical-subtenant affilia-tions, to, in the case of Rush-Presbyterian, a strategic financial partnership.

landers, a former president of IHRSA, has long been convinced that the club industry has the right tools to become a key player in improving the nation’s health. His belief was bolstered in 1995 when he won a bid to host a phase-2 and -3 cardiac-rehab facility in his 72,000-square-foot Gold Coast club. “The Rehabilitation Institute of Chicago has been recognized by U.S. News and World Report as the No. 1 rehab hospital in the nation for several years running. We opened this location with their physical and occupational services, which brought us instant credibility,” landers recalls. “Then, when Northwestern Memorial Hospital wanted to provide an upscale, full-service environment for their recov-ering cardiac patients, we were in the driver’s seat from the start.

A HeAltHIeR Relationship

By stephen wallenfels

In the U.S. healthcare-delivery system, hospitals and health clubs some-times seem to exist at the opposite ends of the spectrum.

Hospitals, the experts in disease diagnosis and treatment, represent 31% of the $2.1 trillion the country spent on healthcare in 2007. Clubs, the purveyors of fitness and healthy lifestyles, reported revenues of $18.5 billion, significantly less than 1% of the total healthcare dollars spent the same year.

>

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“These off-campus relationships extend a hospital’s reach into new communities,” he explains, “which reflects the hospitals’ overall strategy of providing coverage throughout the city.”

Under the subtenant agree-ment with Northwestern, FFC rents the hospital some office space and room on the fitness floor for its telemetry equipment, and allows the use of its own facilities and equipment for the treatment of phase-2 and phase-3 cardiac rehab patients. Among the provisions is a cardiac crash cart, which, landers notes, has been used successfully, at least twice, in patient emergencies. The Rehab Institute provides the medical support staff, which includes cardiac nurses and a mandatory on-site physician.

“It’s a very synergistic rela-tionship,” landers notes of the several hundred patients who utilize the rehab program each

year. “In addition to rent, we charge a daily use fee for every visit, and, since it’s part of the recovery prescription, it’s typically covered by insurance. When the prescrip-tion runs its course, we roll over 25%-30% of the patients into short- or full-term memberships.”

While landers is quick to cite the valuable advantages of medical relationships—e.g., increased credibility, competitive differentia-tion, and physician referrals—he acknowledges that they don’t come without significant challenges. Those, he points out, are a big part of the reason that the club industry hasn’t yet been recognized as a viable, full-fledged healthcare provider. “A certain level of man-agement expertise is required to establish a relationship with, and earn the trust of, physicians,” he explains. “In addition to expecting high service standards, they also need to be assured that a club meets the basic safety standards

of their industry. A facility has to be code-compliant and handicap-accessible, and it must consis-tently meet the requirements of life safety issues.

“And then,” he adds portent-ously, “there are the liability concerns. Most club operators

are comfortable with the risk associated with physical therapy, but many are reluctant to expose their business to the elevated risk presented by cardiac-rehab patients.” landers recommends that the best way to establish a successful medically based pro-gram is to establish a relationship with the hospital first, and then demonstrate that your operational standards are consistent with theirs. “It’s a slow-moving pro-cess,” he warns, “but very doable and well within the scope of our industry.”

neal simpsonRound-Up Athletic ClubThe Round-Up Athletic Club (RAC) is located in Pendleton, oregon, a community with a population of 18,000 that swells to 68,000 each September for the Round-Up rodeo. The 55,000-square-foot, full-service facility boasts a stun-ning 7,000-square-foot, $3-mil-lion, outpatient physical therapy (PT) and occupational therapy (oT) clinic with five full-time physical therapists and two occupational therapists, which generates $1.5 million in annual revenues.

While most clubs would love to add a PT/oT operation that impressive to their footprint—and bottom line—finding the necessary space and funding is generally a formidable challenge. But not for RAC. “We’re in kind of a different situation here,” notes Neal Simp-son, the club’s general manager. The RAC was acquired in 1993 by St. Anthony Hospital, part of the Catholic Health Initiatives, a chain of 77 hospitals with annual reve-nues of $7.7 billion. “When we want to do something to the club, I

a Healthier Relationship

70 C l u b B u s i n e s s I n t e r n a t i o n a l | M A R C H 2 0 0 9 | w w w . i h r s a . o r g

“A certain level of management expertise is required to establish a relationship with, and earn the trust of, physicians… It’s a slow- moving process, but very doable.”

nurse Karen Shepard, r., tests member at FFC’s Gold Coast Club

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To the casual observer, the Centre Club, a 70,000-square-foot facility in Libertyville, Illinois, appears to share the same gene pool as any other successful, upscale, multipurpose health club. Its 3,000 members enjoy exercise activities, group classes, racquetball, swimming, basketball, and a deli. Joining fees and dues start at $275 and $90, respectively. But delve a bit deeper into the member experience, and some key differences emerge.

Every new member receives, at no additional charge, a one-hour physical conducted by an on-site physician, which includes a coronary risk profile blood analysis, a graded exercise stress test, and a full blood lipid profile. The medical services provided encompass physical therapy, sports medicine, cardiac rehab, and physician-supervised weight loss. Programs are offered for cancer recovery, diabetes, spine stabi-lization, and fibromyalgia. “When we design an exercise program for a member,” notes Rich Schoeneman, the club’s general manager, “we’re able to draw on the expertise of physicians, cardiac nurses, physical therapists, and exercise physiologists.”

An important distinction is that the Centre Club is situated on the campus, and is a fully integrated component of, the Advocate Condell Medical Center.

According to the 2008 Benchmarks for Success survey, conducted by the Medical Fitness Association (MFA), the number of medical fitness and wellness centers has climbed from 875 in 2006 to over 950 in 2007. These facilities serve some 3.3 million members, and the figure is expected to rise to 4 million by 2010. “The main reasons for this expansion are the growth of hospital-based rehab units and changes in the approaches and delivery of healthcare,” explains Rick Wade, a senior vice president with the American Hospital Association (AHA).

While the proliferation of medical fitness centers owned by nonprofit entities might well be considered unfair compe-tition by their for-profit counterparts, Wade suggests that both groups should concur about their focus. “The basic underlying goal, for both, should be to improve community health. There needs to be a concerted effort to make that happen,” he insists. “At the moment, with some exceptions, we don’t have a culture of collaboration.”

Once such an environment develops, Wade predicts, then real strides in improving public health will become possible. —|

SERVINg A COMMON CAUSE

Centre Club at the advocate Condell Medical Center

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don’t have to plead my case to a banker,” he explains. “I go to the hospital board, and, if the idea makes sense, they’ll do a full-court press with the parent organiza-tion, and we get the funds.”

The medically based services have had a definite impact on the member population. Physicians are more willing to refer their patients, and the conversion rate of post-therapy nonmembers into members—which ranges from 30% to 90%, depending on the population—produces a steady flow of new members. Simpson notes that RAC has witnessed a particularly dramatic increase in one cohort, and references his own recent surgery as an example. “We see 10-12 hip replacements a month—so many in fact,” he says, “that I’ve been working with the PT manager on a pre-joint-replacement conditioning pro-gram 60-90 days prior to surgery. There are two orthopedic docs in town, and both are excited about the idea and ready to start sending us patients.”

lloyd gainsboroDedham Health and Athletic ComplexA pioneer with respect to medical affiliations, the Dedham Health and Athletic Complex (DHAC), a 250,000-square-foot facility in Dedham, Massachusetts, has been working with hospitals since

1992. “In the late ’80s, we recog-nized that the U.S. was headed for a healthcare crisis,” recalls lloyd Gainsboro, the director of business development and, along with his wife, Roberta, the club’s co-owner. “Roberta wisely recog-nized that physical therapy was the best way to build a reputation

in the medical community, so that’s where we started.”

Today, DHAC has partnerships with three of the best hospitals in the country—the New England Baptist Hospital, Beth Israel Dea-coness Hospital, and the Joslin Clinic—and is averaging 48,000 PT visits per year. Beyond that, DHAC has physicians on site who specialize in primary care, ortho-pedics, dermatology, acupuncture, and podiatry, as well as physia-trists and a certified diabetes educator. It can also provide MRI scans and X-ray imaging via open MRI, a Dedham firm.

For the past eight years, DHAC has maintained a strategic part-nership with the Joslin Clinic, a worldwide leader in the study

and care of diabetes. “We asked Joslin to teach us how to set up a program that’s designed, specifi-cally, for individuals who have diabetes,” explains Gainsboro. “As a result, we’ve recently been able to institute our new 60/60 Type 2 program.” The 60/60 pro-gram is a 60-day membership that

costs $60, and that includes blood testing by an on-site physician, instruction by a diabetes educator, and an exercise regimen super-vised by exercise physiologists. Two months after the program was launched last october, it had 68 enrollees, and Gainsboro has set a goal of attaining 650 by octo-ber of this year. “We anticipate that we’ll be able to convert 50% of the participants into members,” he estimates, “which will turn into a very significant revenue stream for the club.”

The American Diabetes Associ-ation (ADA) reports that 61 million Americans have type 2 diabetes or are pre-diabetic with elevated blood sugar. The incidence of dia-betes has doubled since 1997 and poses an increasing threat to the nation’s youth. Given this disturb-ing prospect, DHAC has also decided to work with the Joslin Clinic to gather statistical data about participant outcomes. The goal is to confirm two points: that exercise and diet, even in modest amounts, can mitigate and even stop the progression of type 2 diabetes; and that health clubs can and will play an impor-tant role in curbing the spread of this killer disease. —|

– Stephen Wallenfels, [email protected]

“… Physical therapy was the best way to build a reputation in the medical community, so that’s where we started.”

Health fix at Dedham Health and athletic Complex

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Visit us at IHRSA 2009, Booth #202

Page 76: March 2009 Club Business International

YOUR KEYNOTES & FEATUREPRESENTATIONSKeynote and featured speakers include author andlegendary marketer and blogger Seth Godin (Sponsoredby Technogym SpA), business consultant Marcus Bucking-ham (Sponsored by Precor Incorporated), NFL legend JoeMontana (Sponsored by Matrix Fitness Systems), Olympicgold medalist Dara Torres (Sponsored by SPRI), Augieand Lynne Nieto, co-chairpersons of the ALS Division ofthe Muscular Dystrophy Association, and Joe Moore,IHRSA’s President & CEO.

YOUR TRADE SHOWIHRSA’s Trade Show is a global powerhouse whereindustry manufacturers and suppliers from all corners ofthe world gather to provide you a magnificent eventoccupying both the North and South Halls at the famedMoscone Center.

IHRSA PAVILIONIHRSA Ambassadors are ready to speak with you andhelp you get the most from your membership. Comfortablyfurnished, you are encouraged to use the Pavilion torelax, meet friends, review the day, and more. Morningcoffee at the Pavilion is a great way to start your day, soplan to stop by.

THE IHRSA TECH CENTERYour club business is dependent upon technology everyminute of every day. Here is your opportunity to seedemonstrations of the latest technological advancesimpacting the fitness industry at the Moscone Center.

opportunity

have fun!

It’s your

toMARCH 16-19, 2009

SAN FRANCISCO, CA USA

28th AnnualIHRSA International Convention

& Trade Show

28th Annual IHRSA International Convention & Trade Show | March 16-19, 2009 | San Francisco, California USA To register, visit www.ihrsa.org/convention or call 800.228.4772 (U.S. & Canada) or +1 617.951.0055 (International)

MONDAY, MARCH 16“First-Timers” Welcome Reception7:00pm–8:00pmMeet with the IHRSA Board of Directors, staff, and fellowfirst-timers to make new acquaintances and to make themost of your IHRSA 2009 experience.

Opening Reception: Celebrating the Irish in Us All!8:00pm–10:00pmCelebrate with plenty of food, cocktails, merriment, and liveIrish music.

TUESDAY, MARCH 17Networking Groups Continental Breakfast7:00am–8:30amSome of the best knowledge you will gain in San Franciscowill come from your peers. In a world of email and virtualconferencing, face-to-face interactions afford you the oppor-tunity to really discuss issues and common concerns pertain-ing to a specific topic.

Planet IHRSA Reception7:00pm–9:00pmIt’s a time to network . . . a time to get reacquainted. . .and a time to meet new friends from the 70+ countries thatannually participate in this global affair. (International Registrants)

WEDNESDAY, MARCH 18Bash for Augie’s Quest6:00pm–10:00pm l San Francisco MarriottPresented by Augie’s Quest to Benefit theMuscular Dystrophy Association’s ALSResearch ProgramJoin Augie and Lynne Nieto, Emcee NancyO’Dell, host of Access Hollywood, andspecial guests as we gather for afestive evening and spectacular fundraiser to benefitresearch to cure ALS.(Pre-Registration Required, Additional Fee Applies)

THURSDAY, MARCH 19Farewell Reception5:00pm–6:30pmWe invite you to share in the Olympic spirit with a closingtribute to our Olympic athletes. Please join us for a relaxedoutdoor gathering of hors d’oeuvres and cocktails!

EARLY MORNING WORKOUTSWe’ve got you covered while you’re “on the road”!Check out and try something new from this eclectic mixof workouts to get you energized for the day:

Tuesday, March 176:30am-7:30amGRAVITY® Early Morning WorkoutSponsored by GRAVITY® by efi Sports Medicine®

6:30am-7:30amSTOTT PILATES® Pilates with PropsSponsored by STOTT PILATES®

Wednesday, March 186:30am-7:25amSTOTT PILATES® Fitness Circle® FlowSponsored by STOTT PILATES®

6:30am-7:25amWorkout on SPRI's New Slanted RiserSponsored by SPRI

7:35am-8:30amAirope™ ActionSponsored by Power Systems, Inc.

7:35am-8:30amLES MILLS™ SAMPLER CLASS: BODYATTACK®,BODYCOMBAT® and BODYJAM®

Sponsored by Les Mills International

7:35am-8:30amBBU Pilates Boot CampSponsored by Balanced Body® Pilates

Thursday, March 197:35am-8:30amPMAX – Performance Training for Member andFinancial ResultsSponsored by Concept2 CTS, Inc.

7:35am-8:30amLES MILLS™ SAMPLER CLASS: BODYATTACK®,BODYVIVE® and BODYFLOW®

Sponsored by Les Mills International

7:35am-8:30amWorkout with SPRISponsored by SPRI

By now you’ve figured out that the 28th Annual IHRSA International Convention& Trade Show in San Francisco this month is a World of Opportunity! Yourschedule is chock-full of insightful workshops, empowering keynote speakersand enough time slated on the massive Trade Show floor to evencount it as your walking workout for the day.

Take a look at your calendar and make sure you’ve left a fewtime slots open — we’ve included some incredible add-onsand extras including a celebratory opening reception,energizing early morning workouts, networking sessions,and even a few parties. Incorporating these into yourpersonal schedule will provide you with the ultimateConvention and Trade Show experience.

The Opportunity is NOW!

Dara Torres

Joe Montana

Augi

ey

Lynn

e Nieto

Marcus Buckingh

am

Seth Godin

09CV section-0309CBI:09CV section-0309CBI 1/30/09 8:38 AM Page 1

Page 77: March 2009 Club Business International

YOUR KEYNOTES & FEATUREPRESENTATIONSKeynote and featured speakers include author andlegendary marketer and blogger Seth Godin (Sponsoredby Technogym SpA), business consultant Marcus Bucking-ham (Sponsored by Precor Incorporated), NFL legend JoeMontana (Sponsored by Matrix Fitness Systems), Olympicgold medalist Dara Torres (Sponsored by SPRI), Augieand Lynne Nieto, co-chairpersons of the ALS Division ofthe Muscular Dystrophy Association, and Joe Moore,IHRSA’s President & CEO.

YOUR TRADE SHOWIHRSA’s Trade Show is a global powerhouse whereindustry manufacturers and suppliers from all corners ofthe world gather to provide you a magnificent eventoccupying both the North and South Halls at the famedMoscone Center.

IHRSA PAVILIONIHRSA Ambassadors are ready to speak with you andhelp you get the most from your membership. Comfortablyfurnished, you are encouraged to use the Pavilion torelax, meet friends, review the day, and more. Morningcoffee at the Pavilion is a great way to start your day, soplan to stop by.

THE IHRSA TECH CENTERYour club business is dependent upon technology everyminute of every day. Here is your opportunity to seedemonstrations of the latest technological advancesimpacting the fitness industry at the Moscone Center.

opportunity

have fun!

It’s your

toMARCH 16-19, 2009

SAN FRANCISCO, CA USA

28th AnnualIHRSA International Convention

& Trade Show

28th Annual IHRSA International Convention & Trade Show | March 16-19, 2009 | San Francisco, California USA To register, visit www.ihrsa.org/convention or call 800.228.4772 (U.S. & Canada) or +1 617.951.0055 (International)

MONDAY, MARCH 16“First-Timers” Welcome Reception7:00pm–8:00pmMeet with the IHRSA Board of Directors, staff, and fellowfirst-timers to make new acquaintances and to make themost of your IHRSA 2009 experience.

Opening Reception: Celebrating the Irish in Us All!8:00pm–10:00pmCelebrate with plenty of food, cocktails, merriment, and liveIrish music.

TUESDAY, MARCH 17Networking Groups Continental Breakfast7:00am–8:30amSome of the best knowledge you will gain in San Franciscowill come from your peers. In a world of email and virtualconferencing, face-to-face interactions afford you the oppor-tunity to really discuss issues and common concerns pertain-ing to a specific topic.

Planet IHRSA Reception7:00pm–9:00pmIt’s a time to network . . . a time to get reacquainted. . .and a time to meet new friends from the 70+ countries thatannually participate in this global affair. (International Registrants)

WEDNESDAY, MARCH 18Bash for Augie’s Quest6:00pm–10:00pm l San Francisco MarriottPresented by Augie’s Quest to Benefit theMuscular Dystrophy Association’s ALSResearch ProgramJoin Augie and Lynne Nieto, Emcee NancyO’Dell, host of Access Hollywood, andspecial guests as we gather for afestive evening and spectacular fundraiser to benefitresearch to cure ALS.(Pre-Registration Required, Additional Fee Applies)

THURSDAY, MARCH 19Farewell Reception5:00pm–6:30pmWe invite you to share in the Olympic spirit with a closingtribute to our Olympic athletes. Please join us for a relaxedoutdoor gathering of hors d’oeuvres and cocktails!

EARLY MORNING WORKOUTSWe’ve got you covered while you’re “on the road”!Check out and try something new from this eclectic mixof workouts to get you energized for the day:

Tuesday, March 176:30am-7:30amGRAVITY® Early Morning WorkoutSponsored by GRAVITY® by efi Sports Medicine®

6:30am-7:30amSTOTT PILATES® Pilates with PropsSponsored by STOTT PILATES®

Wednesday, March 186:30am-7:25amSTOTT PILATES® Fitness Circle® FlowSponsored by STOTT PILATES®

6:30am-7:25amWorkout on SPRI's New Slanted RiserSponsored by SPRI

7:35am-8:30amAirope™ ActionSponsored by Power Systems, Inc.

7:35am-8:30amLES MILLS™ SAMPLER CLASS: BODYATTACK®,BODYCOMBAT® and BODYJAM®

Sponsored by Les Mills International

7:35am-8:30amBBU Pilates Boot CampSponsored by Balanced Body® Pilates

Thursday, March 197:35am-8:30amPMAX – Performance Training for Member andFinancial ResultsSponsored by Concept2 CTS, Inc.

7:35am-8:30amLES MILLS™ SAMPLER CLASS: BODYATTACK®,BODYVIVE® and BODYFLOW®

Sponsored by Les Mills International

7:35am-8:30amWorkout with SPRISponsored by SPRI

By now you’ve figured out that the 28th Annual IHRSA International Convention& Trade Show in San Francisco this month is a World of Opportunity! Yourschedule is chock-full of insightful workshops, empowering keynote speakersand enough time slated on the massive Trade Show floor to evencount it as your walking workout for the day.

Take a look at your calendar and make sure you’ve left a fewtime slots open — we’ve included some incredible add-onsand extras including a celebratory opening reception,energizing early morning workouts, networking sessions,and even a few parties. Incorporating these into yourpersonal schedule will provide you with the ultimateConvention and Trade Show experience.

The Opportunity is NOW!

Dara Torres

Joe Montana

Augi

ey

Lynn

e Nieto

Marcus Buckingh

am

Seth Godin

09CV section-0309CBI:09CV section-0309CBI 1/30/09 8:38 AM Page 1

Page 78: March 2009 Club Business International

76 C l u b B u s i n e s s I n t e r n a t i o n a l | M A R C H 2 0 0 9 | w w w . i h r s a . o r g

Thank You to Our SponsorsThe IHRSA 2009 International Convention and Trade Show would not be possible without the generous support of a number of IHRSA's Associate Members, who sponor various activities and events throughout the convention. We gratefully acknowlege their participation and commitment to enhancing our programming efforts.

Thank You to Our Sponsors

Page 79: March 2009 Club Business International

Thank You to Our Sponsors

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Thank You to Our Sponsors

Page 80: March 2009 Club Business International

For over a decade, K&K Insurance has been a leading provider of quality commercial insurance coverage to the health and fitness industry. Find out what thousands of clients already know–that K&K Insurance is the right choice.

Sports | Leisure | Entertainmentwww.kandkinsurance.com

• Health & Wellness Clubs• Exercise & Sport Clubs• Racquet & Tennis Clubs• Fitness Centers• Sports Complexes• Personal Trainers• Circuit Trainng Studios• Gyms• Fitness Instructors• Aerobics 877-355-0315

• Yoga• Pilates• Free Weights• Resistance Machines• Cardio Machines• Exercise Group Classes• Strength Training• Noncontact Martial Arts• Basketball/Volleyball

• Racquet Sports• Whirlpool/Hot Tubs• Saunas/Steam Rooms• Massage• Nursery• Baby-Sitting• Nutritional Weight Control• Pro Shops• Snack/Juice Bars

Quote and bind coverage online at www.fitnessinsurance.comVisit us at IHRSA 2009, Booth #405

Page 81: March 2009 Club Business International

March 16-19, 2009 San Francisco, California

Trade Show Hours Moscone Center North & South Halls

Tuesday, March 17 6:30 a.m.-7:30 a.m. Exercise Classes

1 p.m.-6 p.m. Trade Show

Wednesday, March 18 6:30 a.m.-8:30 a.m. Early-Morning

Workouts & Exercise Classes 11 a.m.-6 p.m. Trade Show

Thursday, March 19 6:30 a.m.-8:30 a.m. Early-Morning Workouts & Exercise Classes10 a.m.-2 p.m. Trade Show

IHRSA’s 28th Annual International

TRADE SHOW PRODUCT PREMIER

As a new sense of optimism and enthusiasm begins to move most Americans, there’s no better place for fitness profes-sionals to be than at San Francisco’s Moscone Center: the site, on March 17-19, of IHRSA’s 28th Annual International Trade Show. The numbers, the activity, and the energy—all confirm that the industry is forging ahead confidently. IHRSA expects that nearly 400 companies, with nearly 1,900 booths, will be exhibiting this year, attracting a total of 10,000-12,000 attendees. All of the “usual suspects” will be

there, as well as several newcomers. X-Force, a Swedish company, will be introducing its products via a massive 3,000-square-foot display; and iTech Fitness, Inc., will be showcasing its expanding, interactive line. To register for the trade show, log on to www.ihrsa.org/register. You can attend all three days of the event, as well as early-morning exercise sessions, a keynote presentation by Olympic champion Dara Torres, and one educational session for just $50. Some of the products that will be on display are described in this section; additional details and live product demonstrations will be available at the Moscone Center.

The following list includes confirmed exhibitors, as of January 1, 2009. For a current list of exhibitors by

booth number, log on to www.ihrsa.org/exhibitors, or consult the IHRSA Exhibitor Directory, which will be

available at the show. —|

Convention and Trade ShowForging Ahead in San Fran

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2XL Corporation - GymWipes See our ad on page 1172415 Braga Drive Broadview, IL 60155888-977-3726708-344-4090sales@2xlcorp.comww.gymwipes.comBooth #2729The GymWipes product line, from the 2XL Corporation, provides full-spectrum sanitation, premium cleansing, and protection for all fitness-equipment surfaces. The wipes contain no alcohol or phenol, and come in counts of 600-1,200 in buckets and refills, with dispensers and stands. Full details at www.gymwipes.com.

3D Art Pte., Ltd. 12 Tannery Road #09-06 Singapore, 347722(65) [email protected] #65443D Art Pte., Ltd., creates 3D virtual drawings and fly-throughs, featuring exciting special effects, that can help club owners visualize an entire facility, or a separate space, before it’s built. The resulting graphics can serve as a powerful presales tool and, even, help secure financing for projects.

5-Hour Energy 46570 Humboldt Drive Novi, MI 48377888-960-9495248-960-1700brandon@fivehour.comwww.fivehour.comBooth #5773

A2D Fitness 27702 Crown Valley Pkwy., Ste. D4-140Ladera Ranch, CA 92694949-296-1803949-842-7715msmith@mirion.comwww.a2dfitness.comBooth #6057

A-1 Textiles See our ad on page 115P.O. Box 5259 Chatsworth, CA 91313800-351-1819818-890-6744linen@a1textiles.comwww.a1athleticTowels.comBooth #306A-1 Textiles has towels for every budget, and, with six shipping points nationwide, can deliver them quickly. Its newest towel, Golden Bio Care, is treated with a water-based antimicrobial finish that provides club members and staff with around-the-clock protection against microbes, bacteria, mildew, and allergens. “Go green,” suggests A-1 Textiles. ”Go protected.”

Ab Coaster, LLCSee our ad on page 131P.O. Box 9 Chester, NJ 07930866-219-5335908-879-7762info@abcoaster.comwww.abcoasterclub.comBooth #2045Ab Coaster, LLC, manufactures, markets, and sells the Ab Coaster, a revolutionary new way to work the abdominals. This innovative unit features a curved track that mimics spinal flexion, allowing everyone to perform a lower abdominal lift with perfect form, regardless of their fitness level.

ABC Financial Services See our ad on page 638320 Hwy. 107 Sherwood, AR 72120800-551-9733501-515-5000info@abcfinancial.comwww.abcfinancial.comBooth #2526Every aspect of ABC Financial has been designed to help health clubs operate more efficiently and increase their profits. The firm can provide information about 30 days of free billing, free software, free paperless agreements, and free onsite training—all with no contractual obligation.

The Active Network 10182 Telesis Court, Ste. 100San Diego, CA 92121888-543-7223858-964-3801www.activenetwork.comBooth #415The Active Network works hard to help health clubs attract and retain members. It does so by offering club-management software to health and fitness organizations; and by providing thousands of facilities with free products and giveaways for their members via its ActiveRewards program.

ActivTrax, LLC 849-J Quince Orchard Blvd.Gaithersburg, MD [email protected] #6355

Admiral Furniture 1111 N.E. 25th Ave., Ste. 502Ocala, FL 34470800-999-2589352-629-2336peterv@admiralfurniture.comwww.admiralfurniture.comBooth #6169

Aerobic Microphones Australia 303 Potrero St., 45-105 Santa Cruz, CA [email protected]; www.fitaud.comBooth #316Aerobic Microphones will be showcasing its Aeromic, Cyclemic, and E*Mic Instructor's Headset Mics, along with its matching Fitness Audio Wireless Systems and Audio Mixers at the IHRSA trade show. The company will also be introducing its new Fitness Audio WES products—headphone receivers and transmitters for cardiovascular machines.

Aerobics & Fitness Association of America (AFAA)See our ad on page 6715250 Ventura Blvd., Ste. 200Sherman Oaks, CA 91403800-446-2322818-905-0040www.AFAA.comBooth #203AFAA’s new OsteoBall DVD provides a comprehensive program for older adults, or for individuals with bone- and/or joint-related limitations or conditions, such as osteoporosis and/or osteoarthritis. The OsteoBall training is designed to help improve both bone health and muscle strength.

Aeromat Fitness Products EcoWise Fitness Products2070 Zanker Road San Jose, CA 95131877-278-6158408-437-8882info@aeromats.comwww.aeromats.comBooth #212

Aeson Flooring System 4701 Bath St., Bldg. 46BPhiladelphia, PA 19137800-523-0960215-636-9000info@aesonflooring.comwww.aesonflooring.comBooth #6052Aeson produces a full line of flooring systems for athletic, fitness, and sports activities, including vinyl, rubber, and hardwood surfaces, as well as subfloors for both permanent and portable situations. Aeson also offers installation and maintenance products, technical support, and financing services.

Affiliated Acceptance CorporationSee our ad on page 151P.O. Box 790001 Sunrise Beach, MO 65079800-233-8483573-374-9970newaccounts@affiliated.orgwww.affiliated.orgBooth #2613The Affiliated Acceptance Corporation (AAC) offers a complete customer-management system. Its software oversees all of a club’s operations, from member check-in to personal-training sessions, and offers several billing services, including ones for EFT and credit cards. Visit its booth for a software demo.

AIREX See our ad on page 120Industrie Nord P.O. Box 4323Sins, CH-5643Switzerland(41) [email protected] #6251Made in Switzerland, Airex exercise mats and balance products have found their way into health clubs around the world. Visit the company’s booth to learn about the newest generation of its BeBalanced exercise program.

ALEXANDAVE INDUSTRIES CO., LTD.9F-1, No. 203 Gong Yuan Road LinkouTaipei, 244Taiwan(886) [email protected] #6370

All Brands Vending 8040 University Blvd. Clive, IA 50325515-271-8488800-548-1982bspringer@wittern.comwww.vending.comBooth #6569All Brands Vending, based in Des Moines, Iowa, since 1931, is one of the largest manufacturers of vending machines in the world. The company provides a full range of products and services to meet any business’ small or large vending needs.

Company names in ORANGE are Convention Sponsors

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Alloy Fitness Network 10 Abeel Road Cranbury, NJ 08512877-348-8889609-609-8758fitness@alloymarketing.comwww.alloyfitness.comBooth #121

American College Of Sports Medicine (ACSM)See our ad on page 136401 W. Michigan St. Indianapolis, IN 46202-3233317-637-9200800-486-5643www.acsm.orgBooth #2814ACSM, a leader in the field of fitness certification, offers core and specialty fitness certifications that cover the entire continuum of care. ACSM-certified individuals are uniquely qualified to work with a variety of populations, including individuals with health risks and those under a physician’s care.

American Council On Exercise (ACE)See our ad on page 914851 Paramount Drive San Diego, CA 92123800-825-3636858-279-8227acesupport@acefitness.orgwww.acefitness.orgBooth #2602

The ACE Club Partnership Program has been designed to help fitness facilities improve member service, re-tention, and revenue. Participants benefit from assess-ment, professional-development, and career-planning tools, and the new Fitness Service Specialist course, which provides customer-service training to frontline employees. Full details at www.acefitness.org/clubs.

American Express OPEN 200 Vessey St. New York, NY [email protected]/openBooth #5369American Express Business Cards give club owners and operators automatic access to the tools and resources that American Express OPEN has to offer, including benefits that can help them save money, gain control over their business expenses, earn valuable rewards, and much more. Visit the company’s booth to find out how.

American Heart Association 7272 Greenville Ave. Dallas, TX 75231-4596514-706-1360800-AHA-USA-1symphony.parson@heart.orgwww.americanheart.orgBooth #6053

Trade Show Hours Moscone Center North & South Halls

Tuesday, March 17 6:30 a.m.-7:30 a.m. Exercise Classes 1 p.m.-6 p.m. Trade Show

Wednesday, March 18 6:30 a.m.-8:30 a.m. Early-Morning

Workouts & Exercise Classes 11 a.m.-6 p.m. Trade Show

Thursday, March 19 6:30 a.m.-8:30 a.m. Early-Morning Workouts & Exercise Classes10 a.m.-2 p.m. Trade Show

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Visit us at IHRSA 2009, Booth #5544

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American Locker 814 S. Main St. Grapevine, TX 76051800-762-6937817-329-1600info@americanlocker.comwww.americanlocker.comBooth #645American Locker is a manufacturer of premium-quality storage lockers. Its proprietary offerings include classic coin-token-operated security lockers; employee-personal lockers; and keyless and computer/electronic-controlled systems—all of which are fully factory assembled. The controlled distribution of keys, locks, and cylinders provides members with a high level of security.

American Specialty Health 777 Front St.San Diego, CA 92101800-848-3555619-578-2000www.ASHcompanies.comBooth #2819

Am-Finn Sauna & Steam 228 E. Plaza St., Ste. B-226Eagle, ID 83616800-237-2862208-286-0460sales@mxxi.comwww.saunasolutions.comBooth #5462

ANT+ 228 River Ave. Cochrane, Alberta T4C [email protected] #131Now, exercise data from in-club machines and data generated on the road can both be brought together beneath one umbrella by utilizing the wireless ANT+ radio communication link. This innovative technology connects personal sensors employed outdoors with indoor receivers.

Aon Affinity Insurance ServicesSee our ad on page 157159 E. County Line Road Hatboro, PA 19040866-229-3343info@affinitycommercialservices.comwww.affinitycommercialservices.comBooth #6348

Apex Fitness 4035 E. Thousand Oaks Blvd., Ste. 260Westlake Village, CA 91362800-656-2739805-449-1330myapex@apexfitness.comwww.myApex.comBooth #2807Apex Fitness will be showcasing bodybugg, an intel-ligent calorie-management system that’s transformed the lives of thousands of people since 2005. The body-bugg, Apex attests, has also helped make the health clubs that offer the service, along with the company’s diverse line of nutritional products, “recession-proof.”

w w w . i h r s a . o r g | M A R C H 2 0 0 9 | C l u b B u s i n e s s I n t e r n a t i o n a l 83

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Trade Show Hours Moscone Center North & South Halls

Tuesday, March 17 6:30 a.m.-7:30 a.m. Exercise Classes 1 p.m.-6 p.m. Trade Show

Wednesday, March 18 6:30 a.m.-8:30 a.m. Early-Morning

Workouts & Exercise Classes 11 a.m.-6 p.m. Trade Show

Thursday, March 19 6:30 a.m.-8:30 a.m. Early-Morning Workouts & Exercise Classes10 a.m.-2 p.m. Trade Show

Company names in ORANGE are Convention Sponsors

Visit us at IHRSA 2009, Booth #318

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AptusSoft See our ad on page 10523 Crosby Drive Bedford, MA [email protected] #2813AptusSoft’s software products, designed to deliver great performance and scalability, encompass executive dashboards, extensive retention tools, integrated scheduling, multi-wage handling, restricted browsing, etc. All are ideal for either single or multi-location companies, and for a wide range of activities (e.g., swimming, yoga, Pilates) and sports (e.g., golf, tennis). AptusSoft utilizes the power of technology to help clubs run a fitter business

ASF International See our ad on pages 2 & 3640 Plaza Drive, Ste. 300Highlands Ranch, CO 80129800-227-3859303-986-9563info@asfint.comwww.asfinternational.comBooth #1426ASF International is convinced it can help health clubs emerge from the current economic downturn stronger than ever. Stop by its booth to discover how important billing services and software can be to a club’s strength, succcess, and profitability.

Aspen Information Systems See our ad on page 1536607 Ampton Drive Spring, TX 77379800-414-0343281-320-0343sales@aspensoftware.comwww.aspensoftware.comBooth #201Aspen’s Visual Clubmate is a powerful software suite of valuable applications, including member management, check-in, incentive points, credit book, scheduling, POS, inventory, EFT, receivables, fitness testing, exercise prescription, and logging. These modular-based programs have been specifically designed to manage the needs of today’s member-based facilities.

Association Insurance Group 165 South Union Boulevard Suite 410 Lakewood CO 80228800-985-2021303/[email protected] #218Association Insurance Group has been the leading provider of insurance and risk management products for the health club industry since 1995. With over 4,000 clubs insured, we can offer extremely competitive rates to match the best service in the industry.

Athletic Business 4130 Lien Road Madison, WI 53704800-722-8764608-249-0186editors@athleticbusiness.comwww.athleticbusiness.comBooth #2617Athletic Business, a monthly magazine for the owners and operators of athletic, recreation, and fitness facilities, will host the Athletic Business Conference & Expo, Dec. 2-5, 2009, in Orlando. Visit www.athleticbusiness.com for full details.

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Company names in ORANGE are Convention Sponsors

Visit us at IHRSA 2009, Booth #5572

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Visit us at IHRSA 2009, Booth #1330

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Company names in ORANGE are Convention Sponsors

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Athletic Republic 2301 25th St. S.Fargo, ND 58103888-226-3278701-241-9018info@athleticrepublic.comwww.athleticrepublic.comBooth #5877

Athletix Products by Contec, Inc.See our ad on page 86525 Locust Grove Spartanburg, SC 29303800-289-5762864-503-8333info@contecinc.comwww.contecinc.comBooth #1445Athletix Disinfectants with sporicidin are broad-spectrum disinfectant products that are EPA-, OSHA-, and FDA-compliant, and free of alcohol, bleach, ammonia, and ortho-phenylphenol. These products are bactericidal, tuberculocidal, fungicidal, and virucidal, and kill 100% of all pathogenic vegetative organisms.

AV Now See our ad on page 106100 Pioneer St., Ste. BSanta Cruz, CA [email protected] #310AV Now provides the fitness industry with a wide range of wireless microphones, and sound, aquatic-sound, and cardio-entertainment systems. Its products include the Aeromic and Cyclemic sweatproof headsets; Easy Buy sound systems; True Waterproof wireless microphone; and FlexMix fitness mixer.

Avanti Fitness, Inc. - Cardio Gym1609 S. Grove Ave., Ste. 103Ontario, CA 91761909-673-0470connie@avantifitness.com.auwww.avantifitness.com.auBooth #141

BackCare Trainer 60 Lake Shore Drive N.Westford, MA 01886978-467-1454jiml@backcaretrainer.comwww.backcaretrainer.comBooth #2826The BackCare Trainer is the ideal professional equip-ment for increasing flexibility in the back, shoulders, and hips. This unique device is engineered to facilitate effective exercise, while, at the same time, providing a relaxing experience.

Balanced Body PilatesSee our ad on page 92 8220 Ferguson Ave. Sacramento, CA [email protected] #402Balanced Body is a leading source for Pilates equipment, education, and information, including economical training and equipment packages that can help health clubs launch Pilates programs quickly. The company has helped fitness facilities in more than 106 countries implement successful Pilates offerings.

Ball Dynamics International 14215 Mead St.Longmont, CO 80504800-752-2255970-535-9090orders@fitball.comwww.fitball.comBooth #6144An industry leader since 1991, Ball Dynamics International (BDI) manufactures professional-quality FitBALL-brand items, including the burst-resistant FitBALL exercise ball, and strength, balance, functional-training, rehab, and educational products. BDI also distributes Gymnic, Gymnastik, and AIREX brands. Wholesale accounts are available.

BH North America Corporation 20155 Ellipse Foot Hill Ranch, CA 92610800-475-9899949-206-0330 [email protected] #438BH Fitness, which is now celebrating its 100th year in business, will unveil several innovative new products during the IHRSA 2009 trade show. Building on the success of its cardio operations, BH is now introducing its full commercial strength line to North America.

Big Ass Fans 2425 Merchant St. Lexington, KY 40511877-BIG-FANS859-233-1271info@bigassfans.comwww.bigassfans.comBooth #6270Big Ass Fans designs and manufactures large, 6-24-foot, industrial-grade ceiling fans that can circulate air efficiently in large spaces. Big Ass Fans are used year-round in health clubs, gymnasiums, and stadiums to increase users’ comfort and reduce facility energy costs. Details available at www.bigassfans.com.

BIOMETRICS Nutrition & Fitness 15825 Shady Grove Road, Ste. 10Rockville, MD 20850866-246-1922240-683-6315info@BiometricsHealth.comwww.BiometricsHealth.comBooth #313Biometrics has introduced two new Web-based products: Fit4Kidz helps kids meet their nutritional and exercise goals via learning activities, logging, and meal planning. My Exercise Plan helps clients set health and fitness goals, schedule workouts, and track activity and caloric levels, with daily support.

Biospace, Inc. 8820 Wilshire Blvd., Ste. 310Beverly Hills, CA 90211310-358-0360USA@biospaceamerica.comwww.biospaceamerica.comBooth #136

Blue Fish 777 N.W. 72nd Ave., Ste. 2044Miami, FL 33126305-267-9494sales@bluefishactivewear.comwww.bluefishsport.comBooth #6252BLUEFISH’s design team has combined today’s hottest high-tech fabrics and the season’s most- eye-catching colors to produce a unique, functional, and flattering hip hugger. Every piece is colorfast, extremely comfortable, and maintains its shape while absorbing excess moisture.

Introducing

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Visit us at IHRSA 2009, Booth #1445

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Body Bar Systems 1942 Broadway, Ste. 314Boulder, CO 80302800-500-2030303-938-6865tim@bodybars.comwww.bodybars.comBooth #235Body Bar Systems continues to deliver the infinite workouts and solid educational tools that health clubs are still choosing after 21 years—because they work. Visit the company’s booth to check outs its newest, innovative group-exercise products and to meet Olympic wrestler Marcie Van Dusen.

Body-Solid, Inc. See our ad on page 1231900 S. Des Plaines Ave. Forest Park, IL 60130800-833-1227708-427-3555sales@bodysolid.comwww.bodysolid.comBooth #2722The SCB1000, Body-Solid’s new counterbalanced Smith Machine, offers health clubs exceptional quality and value. Counterbalanced to a comfortable 13 pounds, and with a weight capacity of 1,200 pounds, the machine offers users of every level a safe and effective workout.

BOSU by Fitness Quest, Inc.See our ad on page 301400 Raff Road SW Canton, OH [email protected] #5970

The company’s name, BOSU—which stands for Balanced On Simple Utility—says it all. The firm produces simple, but incredibly versatile products that prompt creativity on the part of the fitness professionals who use them. Coming soon: www.bosu.com for free educational content and video.

Brewer’s Ledge, Inc. 34 Brookley Road Boston, MA 02130800-707-9616617-983-5244sales@treadwall.comwww.brewersledge.comBooth #205For 20 years, the Treadwall rotating climbing wall has been a premier piece of equipment to introduce the fun of climbing into the pure fitness and training settings of health clubs.

Broadcastvision Entertainment (BVE) See our ad on page 170463 Pennsfield Place, Ste. 103Thousand Oaks, CA 91360888-330-4283805-557-0654sales@bventertainment.netwww.broadcastvision.comBooth #6358Broadcastvision Entertainment can serve as a one-stop shop for all of a health club’s entertainment needs. Its extensive product offerings include FM, 900MHz, 863MHz systems; 17" widescreens; LCD-plasma TVs; and music-messaging. Visitors to its booth can save up to 35% during the trade show, and enter to win $1,000 in product credit.

Brudden Equipamentos LTDA Av. Industrial, 700 Pompeia, Sao Paulo 17580-000Brazil(55) [email protected] #2240Brudden, a leading Brazilian fitness-equipment manufacturer, will be spotlighting its most recent and exciting cardiovascular and strength-training innovations during the IHRSA trade show. Visit its booth to check out, and try out, NEXT, a new concept in strength equipment; and the E750, a unique, one-of-a-kind treadmill that simulates real running tracks and circuits.

Card Scanning Solutions 10350 Santa Monica Blvd., Ste. 330Los Angeles, CA 90025310-691-8920Adeleine@card-reader.comwww.card-reader.comBooth #6245

Celsius, Inc. 140 NE 4th Ave., Ste. CDelray Beach, FL 33483866-423-5748561-276-2239info@celsius.comwww.celsius.comBooth #211

Company names in ORANGE are Convention Sponsors

88 C l u b B u s i n e s s I n t e r n a t i o n a l | M A R C H 2 0 0 9 | w w w . i h r s a . o r g

35 Years!

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See us at the 2009 IHRSA Show — Booth 5952.

Firm commitment.Firm up your insurance coverage. The Club InsurPak Program is designed for the Health, Fitness, Tennis and Racquet Sports industry, with custom property and liability coverages and preferred pricing others don’t offer. And, get high-quality protection for you and your staff with a Liberty Mutual Workers Compensation policy, at a price that’s easy on your budget. Liberty Mutual Group provides financial stability and excellent claims and loss-control services. You can trust Creative to work with you and your current agent or broker to properly insure your club facility. Visit our Web site or call Jon Denley (800-888-8381).

www.creativeagency.com

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Centaur Floor Systems, LLC 135 Chapala St. Santa Barbara, CA 93101800-536-9007805-957-0182john@centaurfloors.comwww.centaurfloors.comBooth #2614The Bolon flooring collection, from Centaur Floor Systems, LLC, is fire-resistant and provides distinct acoustical advantages. It’s environmentally responsible, and, because vinyl is made largely of salt, is 100% recyclable. For full details, visit www.centaurfloors.com.

CheckFree (now part of Fiserv)See our ad on page 916969 N. Texas Ave., Ste. 500Webster, TX 77598800-324-9800281-333-9800rivey@checkfree.comwww.checkfreecomplete.comBooth #928CheckFree Compete allows clubs to simplify functions with check-in, billing, standard reports, and integrated POS credit-card processing; improve member satis-faction with member self-service, locker management, nursery monitoring, gift-card purchase-redemption, and scheduling; and manage more efficiently with ad-vanced reports and electronic-contract management.

CI Solutions 3625 Serpentine Drive Los Alamitos, CA 90720800-599-7385562-431-2594www.cisolutions.bizBooth #6059

CI Solutions provides: ID software and hardware that verifies members upon entry; personalized keytags and membership cards; barcode-magnetic stripe or RF-proximity readers; turnstiles and gates; personalized gift cards; and card printers for printing customized high-definition cards of superior quality.

Clean Holdings, LLC P.O. Box 869 New Milford, CT 06776888-426-0101860-350-2470dorene@cleanholdings.comwww.cleanholdings.comBooth #123The Cleaning Station is a sleek, freestanding, self-contained system, available in either black or silver, that club staff and members can use to sanitize fitness equipment to minimize the spread of germs. It includes wet-dry wipers, built-in shelves for disinfectant, a hidden wastebasket, and hand sanitizer.

The Clorox Company 1221 Broadway Oakland, CA 94612510-271-7899www.thecloroxcompany.comBooth #116

Club & Spa Synergy Group ConsultantsP.O. Box 4173 River Edge, NJ 07661732-236-2273info@clubsynergygroup.comwww.clubsynergygroup.comBooth #207

The Club & Spa Synergy Group is committed to helping health clubs and day spas produce positive bottom-line results. The consulting firm offers performance-improvement solutions, encompassing staff training, marketing, programming, and operational strategy. Other services include feasibility analysis, development, and preopening planning for new and expanding clubs.

Club Industry’s Fitness Business Pro9800 Metcalf Ave.Overland Park, KS 66212913-341-1300www.fitnessbusinesspro.comBooth #309Club Industry’s Fitness Business Pro magazine is produced to meet the needs of a target audience consisting of owners, CEOs, COOs, general managers, directors, and other management professionals at for-profit and nonprofit fitness facilities.

Club Insider P.O. Box 681241 Marietta, GA 30068770-850-8506norm@clubinsideronline.comwww.clubinsideronline.comBooth #2710Club Insider has been “Telling-It-Like-It-Is” since 1993. Established by Norm Cates, who, in 1981, co-founded IHRSA and subsequently became its first president, Club Insider provides unique inside information about the industry to help health clubs build trust in their communities.

Club Resource Group 25520 Schulte Court Tracy, CA 95377800-536-6858ecom@clubresourcegroup.comwww.clubresourcegroup.comBooth #416

CMS International 527 E. Broadway Helena, MT [email protected] #101

Concept2 CTS See our ad on page 20105A Industrial Park Drive Morrisville, VT 05661877-887-8014802-888-6333info@concept2cts.comwww.concept2cts.comBooth #426Concept2 is now offering the newest trend in fitness—technology-based workouts—to health and fitness facilities. Operators can select from among audio workouts, virtual rowing, or a variety of group- programming options, all designed to inspire and motivate both club owners and members.

Conexion See our ad on page 7323 Fontana Lane, Ste. 111Baltimore, MD 21237800-780-0115410-780-0100craig@conexionllc.comwww.conexionllc.comBooth #202Conexion offers award-winning, fully featured software that utilizes a simple, graphical approach, making it easy for operational staff to use. This secure, PCI-compliant solution can be used to manage either one club or several facilities in different regions. Competitive billing programs and technical services round out this club-management suite.

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Keep your members coming back with a competent and enthusiastic staff that offers comprehensive personal training and group programming options.

ACE® is your resource for:CertificationStaff Development Continuing EducationRecruitment Assistance

Ask about the

Fitness Service

Specialist Course —

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Partnership Program!

Missing Something? Members.

American Council on Exercise® | 4851 Paramount Drive, San Diego, CA 92123 | www.acefitness.org | 800.825.3636

For your free consultation and more information about ACE’s Club Partnership Program, contact Jerry Napp, National Commercial Accounts Manager, at 800-825-3636 ext. 724 or [email protected].

M09-034 IHRSA ad.indd 1 11/25/08 9:34:22 AM

EXERFLEX SYSTEMS:Pre-finished ExerFlex hardwood floorsdeliver maximum shock absorption.

RUBBER FLOORING:Heavy-duty Flecks Speckled in convenientrolls, squares or interlocking tiles.

SIMPLY THE BEST FLOORING IN THE BUSINESS. Designed exclusively for commercial fitness facilities, our high-

performance wood, rubber and modular flooring systems provide unequalled quality and lasting value matched with easy

installation and carefree maintenance. Call us for a FREE flooring system consultation. Call Today 1.800.428.5306

LASTING VALUE UNDER FOOTwww.fitnessfloors.com

6801 Lake Plaza, Suite 105-A, Indianapolis, IN 46220Telephone: 317.849.6181 Fax: 317.842.5384 ©2008 Fitness Flooring, Inc.

MODULAR FLOORS:Premium DuraFLEX flooring offers strength,comfort and lasting aesthetic appeal.

FLEXIBLE FLOORS. VERSATILE VALUE.

Visit us at IHRSA 2009, Booth #302

Visit us at IHRSA 2009, Booth #2602

Page 94: March 2009 Club Business International

Consumer Fitness Association 555 Skokie Blvd., Ste. 500Northbrook, IL 60062Booth #2706

Courtclean 1020 North Batavia St., #MOrange, CA 92867800-900-2481714-289-0344info@courtclean.comwww.courtclean.comBooth #6248The Courtclean Damp Mop System cleans and protects heath club floors… and more. The System is easy to use, cleans in minutes, and dries instantly. It helps prevent slip-and-fall injuries, minimizes the spread of bacteria, and reduces maintenance costs.

Creative Agency Group See our ad on page 8915 Creative Circle, Rte. 520 Holmdel, NJ 07733800-888-8381732-946-4000info@creativeagency.comwww.CreativeAgency.comBooth #5952The Club Insurpak specialty program is designed to meet the unique needs of the fitness industry. Health clubs present their own set of risk-management challenges, and the experts at Creative Agency Group can provide the solutions.

Creative Fitness Marketing See our ad on page 90180 N. Wabash Ave., Ste. 625Chicago, IL 60601800-226-7044239-287-4548usa@creativefitness.netwww.creativefitness.netBooth #230Creative Fitness Marketing provides a complete, risk-free, sales and marketing package for health and fitness facilities throughout the world. This comprehensive package is designed to enroll 200-700 new members in just 4-6 weeks.

Creative Health Products 5148 Saddle Ridge Road Plymouth, MI 48170800-742-4478734-996-5900chp-sales@chponline.comwww.chponline.comBooth #210Renowned for its expertise and outstanding customer service, Creative Health Products offers a variety of ac-curate, effective, and cutting-edge fitness-assessment products. For 32 years, the company has helped IHRSA clubs evaluate the fitness of their members.

CSI Software 3333 Richmond Ave., 2nd Fl.Houston, TX 77098800-247-3431sales@csisoftwareusa.comwww.csisoftwareusa.comBooth #2218CSI Software is a leading provider of club- and membership-management software and services that have been specifically designed for health and fitness facilities; wellness and campus recreation centers; JCC, YMCA, and YWCA organizations; hotel and fitness resorts; and park and recreation departments.

CYBEX International See our ad on the Inside Front Cover & Page 110 Trotter Drive Medway, MA [email protected] #1302The new CYBEX 750 series of products includes the one-of-a-kind Arc Trainer; a world-class treadmill; and an equally impressive new stationary bike line that includes a recumbent and upright cycle. View all of the company’s many products at www.cybexintl.com.

DanceSport Fitness 15455 N. Greenway-Hayden Loop, Ste. C-1Scottsdale, AZ 85260480-222-0519james@dancesportfitness.netwww.dancesportfitness.netBooth #2820CORE RHYTHMS is a dance-fitness program that com-bines Latin-ballroom dance moves with fitness activity. It raises the participant’s heart rate and strengthens their core, as they move in all three planes. Visit the company’s booth to see a live demo and discuss becoming an instructor.

92 C l u b B u s i n e s s I n t e r n a t i o n a l | M A R C H 2 0 0 9 | w w w . i h r s a . o r g

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Page 95: March 2009 Club Business International

DietMaster Pro by Lifestyles TechnologiesSee our ad on page 9723227 Cuestport Drive, Northbridge PointValencia, CA 91354888-286-7677661-296-0460help@lifestylestech.comwww.dietmastersoftware.comBooth #6344Since 1995, DietMaster Pro has provided nutrition software and Web tools that generate meal plans and grocery lists prepared by a registered dietitian, which saves time, increases credibility, and reduces liability for health clubs. DietMaster offers CD software, Web applications, and a complete metabolic cart for professional nutrition counseling.

Digilock 5341 Old Redwood Hwy., Ste. 200Petaluma, CA 94954800-989-0201707-766-6000sales@digilock.comwww.digilock.comBooth #412

Dinoflex Group LP Box 3309 Salmon Arm, British Columbia V1E 4S1Canada877-713-1899250-832-7780sales@dinoflex.comwww.dinoflex.comBooth #335

DINOFLEX manufactures interlocking, high-quality, recycled-rubber flooring tile. Its Interlocking Sport Mat can be installed or replaced easily, creating a manage-able surface, and is an excellent choice in terms of high-performance, easy-to-maintain fitness flooring.

Dollamur Sport Surfaces 4709 S. Edgewood Terrace Fort Worth, TX [email protected] #5676

Dolphin by Maytronics US, Inc. 4357 Park Drive, Ste. JNorcross, GA 30093888-365-7446770-613-5050info@maytronicsus.comwww.maytronicsus.comBooth #6351

dotFIT LLC250 N. Westlake Blvd., Ste. 220Westlake Village, CA 91362877-436-8348877-436-8348www.dotfit.comBooth #2620

w w w . i h r s a . o r g | M A R C H 2 0 0 9 | C l u b B u s i n e s s I n t e r n a t i o n a l 93

Trade Show Hours Moscone Center North & South Halls

Tuesday, March 17 6:30 a.m.-7:30 a.m. Exercise Classes 1 p.m.-6 p.m. Trade Show

Wednesday, March 18 6:30 a.m.-8:30 a.m. Early-Morning

Workouts & Exercise Classes 11 a.m.-6 p.m. Trade Show

Thursday, March 19 6:30 a.m.-8:30 a.m. Early-Morning Workouts & Exercise Classes10 a.m.-2 p.m. Trade Show

Company names in ORANGE are Convention Sponsors Trade Show P

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Dr. Smoothie Brands 1730 Raymer Ave. Fullerton, CA 92833888-466-9941714-449-9787info@drsmoothie.comwww.drsmoothie.comBooth #5017Dr. Smoothie Brands is a full-line beverage company that manufactures 100% Crushed Fruit smoothie concentrates, and coffeehouse-style powdered mochas, lattes, chais, vanillas, and cocoas. Dr. Smoothie Brands also produces a full line of nutritional-blend, amino, and collagen products.

Egg Whites International P O Box 18731 Anaheim, CA 92817714-921-4663Booth #5012

Ekho Heart Rate Monitors See our ad on page 1161624 Harmon Place, Ste. 207Minneapolis, MN [email protected] #233

Elations 740 Tweed Ave. Cincinnati, OH [email protected] #6362

Entre Prises Climbing Walls 20512 Nels Anderson Place Bend, OR [email protected] #6076Entre Prises manufactures climbing structures admired for their quality, beauty, and complexity. The company has constructed more than 5,000 walls worldwide, including ones for ESPN, Nike, the Royal Caribbean Cruise Lines, and countless clubs, commu-nity centers, and universities. Entre Prises offers eight wall options to meet every need and budget.

Ergoline, A Division of JK Products & Services, Inc.See our ad on page 94 1 Walter Kratz Drive Jonesboro, AR 72401800-643-0086870-935-1130ergoline@sunergoline.comwww.sunergoline.comBooth #6170JK North America is part of the JK-Group—a leading worldwide manufacturer of professional tanning equipment—and has helped health club and salon owners increase their profits with indoor tanning for decades. Get a competitive edge with Ergoline, Soltron, and Sundash sunbeds!

EVERLAST made by ECORE International See our ad on page 134 715 Fountain Ave. Lancaster, PA 17601800-322-1923717-295-3400www.ecoreintl.comBooth #432

Visit Everlast Sports Surfacing’s booth at the IHRSA trade show and help it celebrate its new partnership with Nike Grind. During show hours, everyone who stops by has a chance to win a free pair of Nike sneakers.

Exerbotics, LLC See our ad on page 150624 S. Boston Ave., Ste. 600Tulsa, OK [email protected] #5352Exerbotics has developed a new patent-pending technology that replaces free weights and weight-stack machines with computer-controlled equipment that provides superior results in less time. The revolution-ary approach makes it possible to accurately assess an individual’s muscular strength for all major muscle groups. Workout data is shown in real time, is data-based, and is also accessible via the Web. Think of Exerbotics as “Strength Training 2.0.”

Expresso Fitness CorporationSee our ad on page 27 435 Lakeside Drive Sunnyvale, CA 94085408-636-2200contact@expressofitness.comwww.expressofitness.comBooth #510The Expresso Fitness Corporation’s revolutionary interactive bikes bring the adventure of outdoor riding indoors. The company’s innovative upright and recum-bent bikes allow exercisers to steer and shift through more than 30 road tours and off-road games, compete with friends, and listen to music.

Extreme Engineering 9198-B Ridge Road Newcastle, CA 95658800-971-1881916-663-1560info@extremeengineering.comwww.extremeengineering.comBooth #5882

EZFacility.com 700 Hicksville Road, Ste. 104Bethpage, NY [email protected] #5470EZFacility TMS offers a complete scheduling, billing, reporting, and membership-management tool for health clubs and fitness facilities of any size. Users can manage personal trainers, class instructors, client’s packages, recurring club memberships, trainer payroll, and more—all for as little as $49 per month.

Fabiano Designs 6 S. Fullerton Ave. Montclair, NJ 07042973-746-5100info@fabianodesigns.comwww.FabianoDesigns.comBooth #221

FD Group 1880 W. Oak Pkwy., Ste. 216Marietta, GA 30062800-920-1099678-378-1510sales@fd-group.comwww.fd-group.comBooth #229

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94 C l u b B u s i n e s s I n t e r n a t i o n a l | M A R C H 2 0 0 9 | w w w . i h r s a . o r g

Company names in ORANGE are Convention Sponsors

TAN WITH CONFIDENCE! VIRTUALLY ELIMINATES A SUNBURN SENSOR-CONTROLLED VARIABLE

UV OUTPUT PERSONALIZED TANNING

EXPERIENCE FOR IDEAL RESULTS LUXURIOUS COMFORT FEATURES INCREASED PROFIT POTENTIAL

A heavenly opportunity! The desire for an attractive tan is as strong as ever. Ergoline, the world-wide leader in professional sunbeds, has developed the SUN ANGEL as a persuasive option for your current members and potential clients that desire a natural-looking tan. Imagine how this new customer group can increase your profits!

CALL NOW FOR A FREE BOOKLET AND ANALYSIS OF HOW ADDING TANNING TO YOUR BUSINESS CAN BOOST YOUR REVENUE!

TOLL-FREE: 888.771.0996Website: www.sunergoline.comE-mail: [email protected]

IHRSA

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Page 97: March 2009 Club Business International

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Page 1

In Progress

IHRSA tradeshow pub (March ‘09)Full Page:Live: 7 1/8” x 9 7/8”Trim: 8 1/8” x 10 7/8”Bleed: 8 3/8” x 11 1/8”

Layout: 12/29/08 ds/maRev: 12/29/08 ds/maRev: 01/06/09 ds/maRev: 01/07/09 ds/maRev: 01/08/09 ds/maApp’d to Disk: 01/09/09 ds/ma

Type Suitcases:Adobe GaramondFuturaHelveticaZapf Dingbats

Colors:CMYYK

Images:Images are in Folder: 110608-US-AD-ART

•110608-US-BCKGRND 4.eps•BIG 100 BAR-PeanutButterPretzel

018142-MR-00A-RDG-Silo.eps•Amplified Energy Shot

017168F-AE-00B-RDG-Silo.eps•BIG 100 COLOSSAL RTD-BerryBlast

016258F-AE-00A-RDG-Silo.eps•White Box-018701B-X1-00A-RDG-Silo,eps

REMOVE THIS INFO SLUGBEFORE RUNNINGYOUR FILMIF NECESSARY.

FOR MORE INFORMATION, TOPLACE A DISCOUNTED ORDER, OR TO CONTACT YOUR LOCAL DISTRIBUTOR, CALL US NUTRITIONAT 1-800-556-3879.

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� All the tools and support you need to generate sales

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COOLER INFORMATIONOutside Dimensions: 30”W x 29 7/8”D x 78 5/8”H

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VISIT US ATBOOTH# 6070

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110608-US-AD-LAY:110608-US-AD-LAY 1/9/09 11:18 AM Page 1

Page 98: March 2009 Club Business International

The FD Group is a design-build firm that’s passionate about transforming environments, and committed to completing jobs on time and on budget. It specializes in health club and fitness center design and construction management—from concept to completion—for facilities of any size.

FieldTurf Tarkett8088 Montview RoadMontreal, Quebec H4P2L7Canada800-724-2969514-340-9311www.fieldturftarkett.comBooth #6177

FieldTurf Tarkett provides a wealth of experience and options when it comes to playing fields, running tracks, and sports surfaces. Its three major brands, FieldTurf (artificial turf), Le Monde (tracks), and Beynon (sports surfaces), are favorites of both professional and amateur athletes worldwide. For full details, visit the company’s booth.

First Service 737 Southpoint Blvd., Ste. DPetaluma, CA 94954800-227-1742707-781-1960firstservice@clubstuff.comwww.clubstuff.comBooth #337

With 35 years of industry experience, First Service offers quality flooring (for weight rooms, aerobics studios, locker rooms, and gymnasiums); athletic equipment (basketball, volleyball, tennis, wall padding, divider curtains, and scoreboards); and club furnishings (lockers, benches, stools, and bleachers).

FitRewards 61 Princeton Hightstown Road, Ste. 1BPrinceton Junction, NJ 08550888-762-8156732-384-2222map@fitrewardsclub.comwww.fitRewards.comBooth #6243fitRewards is a novel rewards program that increases member and staff motivation, customer loyalty, and brand image. It’s been proven to boost the bottom line of club profit centers, produce more referrals, improve retention, and generate member enthusiasm.

Fitness Anywhere, Inc. See our ad on page 1601660 Pacific Ave. San Francisco, CA 94109888-878-5348415-655-4740info@fitnessanywhere.comwww.fitnessanywhere.comBooth #632Fitness Anywhere is the creator of the revolutionary TRX Suspension Training Zone, a unique functional-training solution for group classes and personal training. The TRX Zone has minimum space and investment requirements, and comes with full marketing and edu-cation support. Leasing-financing options are available.

Fitness Equipment Depot See our ad on page 10815 Grumman Road W., Ste. 100Bethpage, NY [email protected] #2805

Fitness Flooring See our ad on page 916801 Lake Plaza, Ste. A-105Indianapolis, IN 46220800-428-5306317-849-6181sales@fitnessfloors.comwww.fitnessfloors.comBooth #302With its host of high-quality surfacing solutions, including its popular Exerflex Group Exercise floor, Fitness Flooring is a leading source for premium flooring for every room in a health or fitness facility. The company has been serving the fitness industry for more than 25 years, and has outfitted thousands of installations across North America.

Fitness Insurance 10333 E. Dry Creek Road, Ste. 250Englewood, CO 80112800-881-7130720-279-8320www.fitnessinsurance.comBooth #2716

Fitness Management 4130 Lien Road Madison, WI 53704800-722-8764608-249-0186fitnessmanagement@fitnessmanagement.comwww.fitnessmanagement.comBooth #2612

96 C l u b B u s i n e s s I n t e r n a t i o n a l | M A R C H 2 0 0 9 | w w w . i h r s a . o r g

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Visit us at IHRSA 2009, Booth #2438

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Fitness Pak , A Division of InterWest Insurance1357 E. Lassen Ave.Chico, CA 95973800-873-3725530-895-1010www.fitpak.comBooth #308

The Fitness Professional, Inc. 32571 Via Los Santos San Juan Capistrano, CA 92675877-834-8776949-331-6000randy.jeter@thefitpro.comwww.THEFITPRO.comBooth #2818

Fitness Wholesale 1810 Summit Commerce Park Twinsburg, OH 44087800-537-5512www.fwonline.comBooth #6249

FreeMotion Fitness 1951 West Faria Lane Phoenix, AZ 85023877-363-8449sales@freemotionfitness.comwww.freemotionfitness.comBooth #1334FreeMotion Fitness was founded on the philosophy that people should train in the same way the body normally moves, by developing their functional and core strength. The products that it’s developed to make that possible push boundaries to inspire members, shape health clubs, and set new industry standards.

FUNdamental FITness PROducts 7018 S. Fairfax St.Littleton, CO [email protected] #5883

Garmin USA 1200 E. 151st St. Olathe, KS 66062913-397-8200www.Garmin.comBooth #227Garmin International will unveil its newest fitness watch and GPS watch, demonstrating how they enhance and complement the world of fitness in ways that health club members will love. IHRSA attendees may attend a company-sponsored seminar on Tuesday, March 17, at 10:30 a.m.

Global Ride, LLC 2809 Leechburg Road Lower Burrell, PA [email protected] #2734Global Ride presents cutting-edge, virtual-cycling DVDs, which are specifically designed for group- cycling classes. The company’s Hawaii series of 3 DVDs will be offered at a special show-only price during the IHRSA convention.

w w w . i h r s a . o r g | M A R C H 2 0 0 9 | C l u b B u s i n e s s I n t e r n a t i o n a l 97

Everything you expect in an Automatic

External Defi brillator.Except bulk

and complexity.

Everything you expect

The best way to prepare for the worst is with HeartSine’s samaritan® PAD. This sophisticated Automatic External Defi brillator (AED) is:

User-friendly – visual and oral prompts guide every step Portable – lightest and smallest defi brillator Durable – carries the industry’s highest protection rating against dust and water Inexpensive to own – replaceable cartridge combines battery and electrode pads

Don’t settle for less. Visit www.heartsine.com, or call 215-860-8100, extension 107.

Lifesaving technology designed for the real world Since 1998

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Visit us at IHRSA 2009, Booth #104

Visit us at IHRSA 2009, Booth #6344

Page 100: March 2009 Club Business International

• 40 locations in 21 States across America

• Complete Turn-Key Youth Membership

System ages 7-18

• 18 Year History and National Brand

• Protected Territory Program

• Proven to Increase your Club’s Foot Traffic

1-888-GET-FAST • www.parisischool.comRegister for a FREE 45-minute Webinar with Bill Parisi

"The Parisi training system has been a great new source of revenue from the youth market, with the added benefit of selling more familymemberships. Surprisingly, Parisi's unique approach to Sports Performance programming has been extremely well received by our adultmembers and has grown into one of our most popular paid for classes."

Rick Casselbury, Owner, Universal Athletic Club, Lancaster, PA

See Bill Parisi present at IHRSA’s28th Annual International

Convention & Trade Show inSan Francisco, California

Title: Youth Performance TrainingMade Easy: How to Capitalize from

Youth Memberships Thursday, March 19, 2009

9:00 AM - 10:30 AMCome visit Parisi at IHRSA located at

North Hall Booth #5669

Page 101: March 2009 Club Business International

Go Figure, Inc. See our ad on page 5712808 W. Airport Blvd., Ste. 300Sugar Land, TX 77478877-463-4487281-207-0014sales@igofigure.comwww.igofigure.comBooth #5956Go Figure, Inc., is one of the largest club-management software firms in the world, and many health club owners now trust their business operations to the company’s iGo Figure software. Stop by its booth or call the company today to find out why.

Gold’s Gym International, LLC 125 E. John Carpenter Fwy., Ste. #1300Irving, TX 75062800-457-5375www.goldsgym.comBooth #2816

GP Industries, Inc. 3230 Riverside Ave., Ste. 110APaso Robles, CA 93446800-814-4943805-227-6565info@gpindinc.comwww.GPINDINC.comBooth #2520GP Industries can now customize its dumbbells, whose innovative design allows them to add a club’s logo at a fraction of the cost charged by some other companies. The service is already available on its Uni-Lock dumb-bell line, including its plate-loaded urethane dumb-bells, and will soon be offered on its urethane barbells and Olympic plates.

GRAVITY by efi Sports Medicine See our ad on page 1487755 Arjons Drive San Diego, CA 92126800-541-4900858-586-6080gravitysales@efisportsmedicine.comwww.efisportsmedicine.comBooth #1040

The Green Revolution, Inc.30 Cooper Rd. Ridgefield, CT 06877203-431-0184webcontact@egreenrevolution.comwww.egreenrevolution.comBooth #6058This company defines its mission as “connecting a healthy body with a healthy planet.” It attempts to do so by involving people in the process of creating clean, renewable energy from fitness activities, thereby producing positive and sustainable behavior change, as well as lower energy costs.

GYM DOCTORS 3222 Arden Road Hayward, CA 94545888-876-4321510-886-4321www.GYMDOC.comBooth #2617

GymTicket.com 331 W. 57th St. #180New York, NY [email protected] #119

GymValet-B & D Specialty Concepts, Inc.23230 Chagrin Blvd., Ste. 950Beachwood, OH 44122866-435-2009216-378-4298info@gymvalet.comwww.gymvalet.comBooth #2810GymValet’s holder for spray bottles and towels attaches directly to all fitness equipment, and is a convenient, accessible, economical, and “green” equipment-cleaning system. It eliminates expensive waste from paper towels and premoistened wipes, and enhances member satisfaction.

h-p-cosmos sports & medical gmbhSee our ad on page 107Am Sportplatz 8 Nussdorf-TS Bavaria 83365Germany(49) [email protected] #2146h-p-cosmos Sports & Medical GMBH is proud to present its running machine, the h-p-cosmos quasar, which features performance diagnostics.

Hafele America Company 3901 Cheyenne Drive Archdale, NC 27263800-423-3531336-434-2322info@hafele.com-uswww.hafele.com-usBooth #6451

Hampton Fitness ProductsSee our ad on pages 4 & 51913 Portola Road Ventura, CA 93003-8030877-339-9733805-339-9733sales@hamptonfit.comwww.hamptonfit.comBooth #2702If they’re using Hampton Fitness products, a club’s group-exercise enthusiasts can pump, clean, and lunge for years without worrying about recycled odors or the decomposition of exercise accessories. Typical of them is Hampton’s Gel-Pump-System, which f eatures urethane-coated plates with stainless steel hubs for easy access, on and off the bar.

Harbinger 35 Executive Court Napa, CA 94558800-729-5954707-257-5838sales@harbingersports.comwww.harbingersports.comBooth #6062Harbinger is a leading provider of fitness gloves, training aids, and other performance-oriented fitness accessories.

Health Club Panel Network 17835 Ventura Blvd. Encino, CA 91316800-468-2211818-401-8888clubsignups@healthclubpanel.comwww.healthclubpanel.comBooth #1326

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SteamBathsAll-ElectricSteamGeneratorsAutomatic Controls

Standard or Custom Built

A.S.M.E. Approved

CE Available

e-mail: [email protected]: www.electrosteam.com

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.com

P.O. Box 438Rancocas, NJ 08073866-617-0764

Call

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Visit us at IHRSA 2009, Booth #236

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Healthways 9280 S. Kyrene Road, Ste. 134Tempe, AZ 85284800-728-8492480-783-9555www.healthways.comBooth #2713Healthways is a leading provider of specialized and comprehensive health-support and care-support solutions that are designed to help people maintain or improve their health…and, as a result, reduce overall healthcare costs.

HeartSine Technologies, Inc. See our ad on page 97105 Terry Dr., Ste. 116Newtown, PA [email protected] #104

HELIXCO 3 Spruce Court Boston, MA 02108866-HELIXCO617-367-0693www.HELIXCO.comBooth #5444The Helix is a new lateral trainer that features a small footprint and huge group-ex appeal. Its unique lateral movement is not only effective in sculpting the lower body, but also distinguishes it from every other piece of equipment in the club. Watch a video at www.helixco.com.

HEX Tanning See our ad on page 1382201 S. Michigan Ave.Saginaw, MI [email protected] #2514

HOIST Fitness Systems 9990 Empire St.San Diego, CA 92126800-548-5438858-578-7676sales@hoistfitness.comwww.hoistfitness.comBooth #2228For more than 30 years, HOIST has dedicated itself to developing groundbreaking strength-training equipment that replicates natural body movements as precisely as possible in order to produce the maximum result for users. The product of its ongoing evolution can be seen at its trade-show booth.

Hollman, Inc. See our ad on pages 100 & 1111825 Walnut Hill Lane, Ste. 110Irving, TX 75038972-815-4000www.hollman.comBooth #407

Hugger Mugger 1190 Pioneer RoadSalt Lake City, UT 84104800-473-4888801-268-9642sales@huggermugger.comwww.huggermugger.comBooth #5954

Human Kinetics, Inc. See our ad on page 1081607 N. Market St.Champaign, IL 68120800-747-4457217-351-5076info@hkusa.comwww.HumanKinetics.comBooth #6150Human Kinetics provides the fitness industry with a wealth of information on physical activity, and now, in conjunction with ASHI, also offers programs to obtain CPR-AED certification. Visit its booth to access resources on strength training, fitness programming, nutrition, and CPR-AED certification.

Humane Manufacturing Company, LLC.805 Moore St.Baraboo, WI 53913800-369-6263608-356-8336info@humanemfg.comwww.humanemfg.comBooth #2618

Company names in ORANGE are Convention Sponsors

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It’s amazing

what goes into

these lockers.

And that’s before

they even leave

the factory.

To learn more aboutHollman Distinguished Lockers,

call 1.800.433.3630 orvisit www.hollman.com today.

HOLLMANDISTINGUISHED

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Visit us at IHRSA 2009, Booth #407

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HydroMassage See our ad on page 5115395 Roosevelt Blvd. Clearwater, FL 33760800-699-1008727-536-5566info@hydromassage.comwww.hydromassage.comBooth #5550HydroMassage provides club members with the op-portunity to enjoy a fantastic 10-minute massage every day. Research suggests that 81% of members are interested in adding HydroMassage to their membership, and club owners report that many are willing to pay an additional $10-$20 per month for the option. More info at www.hydromassage.com.

HydrotherSee our ad on page 84 135 Matheson Blvd. E.Mississauga, Ontario L4Z 1R2Canada800-891-5811905-890-3111info@hydrother.comwww.hydrother.comBooth #5572

Hygiena 941 Avenida Acaso Camarillo, CA [email protected] #5772Hygiena produces a rapid cleaning test for use on surfaces and water so club owners and managers can quickly determine whether their facility has been cleaned to the appropriate level. This helps ensure that customers are exercising on clean equipment that doesn’t harbor any harmful bacteria.

IDEA Health & Fitness Association10455 Pacific Center Court San Diego, CA 92122800-999-4332858-535-8979contact@ideafit.comwww.ideafit.comBooth #6256

IHRSA Group PurchasingSeaport Center70 Fargo StreetBoston, MA 02210800-228-4772617-951-0055www.ihrsa.org/[email protected] #118IHRSA has negotiated on behalf of all club and supplier members to provide pricing you simply can't get elsewhere. This free service benefits members by significantly reducing purchasing costs. Attend the IHRSA Group Purchasing seminar, Discover the Value & Experience the Savings, on Tuesday, March 17th at 10:30 a.m.

Indoor Walking Ravon Invest S.L.21021 Ventura Blvd., Ste. 410Woodland Hills, CA 91364818-381-4477info@indoorwalking.netwww.indoorwalking.netBooth #6460

Inflight Fitness 8321 Standustrial St. Stanton, CA 90680714-821-4177info@inflightfitness.comwww.inflightfitness.comBooth #2345

Infotrade Media Co., Ltd. No. 508, Sec. 3 Wen Hsin Rd.Taichung City 40753Taiwan(886) [email protected] #106

Intek Strength P.O. Box 430 Herrin, IL 62948866-996-3825www.intekstrength.comBooth #642

IntelaMetrix, Inc. See our ad on page 1676246 Preston Ave. Livermore, CA [email protected] #108IntelaMetrix produces an innovative, affordable, and portable imaging solution that shows individuals the actual results of their fat loss and muscle gain; it also delivers consistently accurate body-composition results without painful pinching.

International Play Company 20216 - 98th Ave.Langley, British Columbia V1M [email protected] #5570IPC designs, manufactures, and installs affordable children’s play structures in health clubs worldwide. Among the other goods the company produces are outdoor fitness equipment, sport courts, toddler play areas,and obstacle courses. All of its products meet all industry standards, safety guidelines, and ADA regulations.

Interplan, LLC 933 Lee Road Orlando, FL 32810800-373-5552407-645-5008pringlever@interplanorlando.cowww.interplanorlando.comBooth #107Interplan, LLC, is a full-service, nationally licensed architecture and engineering firm with offices in Orlando, Florida, Atlanta, Chicago, and Dallas. It has extensive health club industry experience, and is able to provide its clients with one point-of-contact for the entire development process.

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Iron Grip Barbell Company See our ad on page 134012 W. Garry Ave. Santa Ana, CA 92704800-664-4766714-850-6900info@irongrip.comwww.irongrip.comBooth #1240The Iron Grip Barbell Company is one of the largest providers of commercial free-weight equipment in the world, and the only manufacturer with a line of exclusively-American-made free-weight equipment. The company remains dedicated to designing innovative products and building reliable heavy-duty equipment.

iTECH Fitness 3250 Quentin St., Unit 114 Aurora, CO 80011 [email protected] #5258XRKade is an “active-gaming lifestyle” brand that’s dedicated, exclusively, to delivering the best active-gaming Xperiences and product suite available. The XRKade Club is no more a gym or an arcade than Disneyland is a roller coaster park; it’s a cutting-edge environment and Xperience, in which users become a “human joystick.” The XRKade Club boasts the most advanced active-gaming technologies, entertainment systems, and a complete offering of programs and services.

Ivanko Barbell Company See our ad on page 25P.O. Box 1470 San Pedro, CA 90733-1470800-247-9044chet@ivankobarbell.comwww.ivankobarbell.comBooth #2428Visit the company’s booth to check out its unique “MADE IN USA” urethane, custom-engraved-logo plates and dumbbells. The customization option is available for Ivanko’s exclusive, patented 7-slot E Z Lift plates and its sleek and beautifully designed dumbbells. The company’s products are available for immediate delivery; with Ivanko, there are no long lead times.

Jacobs Ladder LLC See our ad on page 180908 Niagara Falls Blvd., Ste. 108North Tonawanda, NY 14120866-697-4100bpalka@jacobsladderexercise.comwww.jacobsladderexercise.comBooth #545

Jenkins Athens Insurance Services - Pro Fitness2552 Stanwell Drive Concord, CA 94520888-CLUB-PAKwww.profitnessinsurance.comBooth #6347

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Trade Show Hours Moscone Center North & South Halls

Tuesday, March 17 6:30 a.m.-7:30 a.m. Exercise Classes 1 p.m.-6 p.m. Trade Show

Wednesday, March 18 6:30 a.m.-8:30 a.m. Early-Morning

Workouts & Exercise Classes 11 a.m.-6 p.m. Trade Show

Thursday, March 19 6:30 a.m.-8:30 a.m. Early-Morning Workouts & Exercise Classes10 a.m.-2 p.m. Trade Show

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JLR Associates Executive Search & RecruitmentP.O. Box 228 Dedham, MA [email protected] #2610JLR Associates is an executive search and recruit-ment company that specializes in the health, fitness, and wellness sector, and is in touch with some of the industry’s most talented and energetic people. It has a candidate base of over 3,000, and is also able to uncover career opportunities that are never posted.

Joel B. Cantor AIA Architect 340 Brannan St., Ste. 401San Francisco, CA [email protected] #5576Serving the fitness and club industry since 1977, the firm of Joel B. Cantor is recognized as a specialist in providing planning, design, and consulting services for new facilities, club expansions, and remodeling projects. The firm has developed numerous well-designed and functional club environments, ranging in size from 3,000 to 100,000 square feet.

K&K Insurance Group, Inc. See our ad on page 781712 Magnavox Way Fort Wayne, IN 46804866-554-4636260-459-5959sandee_howle@kandkinsurance.comwww.kandkinsurance.comBooth #405K&K believes that insuring the world’s fun is serious business. Its unique club program has been specifically designed to cover a broad spectrum of operations in the health and fitness industry. Visit its booth at the IHRSA trade show for full details.

Keiser CorporationSee our ad on page 44 2470 S. Cherry Ave. Fresno, CA [email protected] #728The Keiser Corporation is proud to introduce the innovative Keiser M5 Strider elliptical trainer. The company invites trade-show attendees to visit its booth, find a Keiser flywheel magnet, fill out a survey, and enter for a chance to win one of its M Series machines.

KORR Medical Technologies 2463 S. 3850 W, Ste. 200Salt Lake City, UT 84120800-895-4048801-483-2080www.KORR.comBooth #6343

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Landice, Inc. 111 Canfield Ave. Randolph, NJ 07869800-526-3423973-927-9010sales@landice.comwww.landice.comBooth #938Since 1967, Landice has dedicated itself to manufacturing the highest quality treadmills, and now, the company has introduced an elliptical with a generous five-year warranty. All Landice products are designed for rehabilitation, light-institutional, and heavy-use club environments.

LeadBox.com 12407 E. Slauson Ave., Ste. PWhittier, CA 90606800-353-6612562-789-8161mark@leadbox.comwww.leadbox.comBooth #6148

LeMond Fitness, Inc. 15540 Woodinville-Redmond Road Woodinville, WA [email protected] #845World-class professional cyclist Greg LeMond has reinvented the exercise bike. LeMond Fitness offers premium upright, recumbent, and group-exercise bikes, including the new RevMaster Sport. Visit the company’s booth for a spin, to take a class, and to learn about great show specials.

Les Mills International, Ltd. See our ad on page 18Level 2, Rainger House 150 Victoria St. WestAuckland 1142New Zealand(64) [email protected] #502The LES MILLS International group-fitness system is designed to increase both club utilization and member retention. Attendees at the IHRSA convention and trade show will be able to watch program demos; find out about instructor training and certification; and hear Phillip Mills share proven strategies for making group fitness a strong profit center.

Life FitnessSee our ad on page 115100 River Road, Ste. 300Schiller Park, IL 60176-1075800-288-3300www.lifefitness.comBooth #1602Life Fitness, the most recognized name in fitness, introduces its newest product line, the Optima Series. Perfectly timed to address the changing realities of 2009, this line combines reliability and high style in an affordable strength solution.

Life Measurement, Inc. 1850 Bates Ave. Concord, CA [email protected] #2824

Lincoln Equipment, Inc. 2051 Commerce Ave. Concord, CA 94520800-223-5450925-687-9500sales@lincolnaquatics.comwww.LincolnAquatics.comBooth #231Lincoln Equipment, Inc., is a national distributor of commercial swimming pool equipment and aquatic supplies. It’s supplied high-quality products to commercial aquatic facilities for more than 50 years. Stop by its booth to receive a comprehensive 184-page catalog.

Marpo Kinetics 313 Earhart Way Livermore, CA 94551925-606-6919getfit@marpokinetics.comwww.marpokinetics.comBooth #127Marpo Kinetics’ rope climbers facilitate enjoyable and versatile upper-body cardio and strength workouts that help club operators attract and retain members. The rope climbers also allow personal trainers to create imaginative and diverse routines that engage and motivate clients.

Mateflex 2007 Beechgrove Place Utica, NY 13501800-926-3539315-733-1412info@mateflex.comwww.mateflex.comBooth #5869

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Soft Play promotes family fun: it’s what we’re about. Since 1984, we have done over 18,000 installations world-wide. That’s a lot of smiling faces! And rest assured your current members won’t be the only ones thrilled to see a Soft Play system... So will your visiting and future members! Call us today to get started! 1-888-752-9582

Bikes by others.

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Matrix Fitness SystemsSee our ad on the French Cover1600 Landmark Drive Cottage Grove, WI 53527866-693-4863608-839-8686info@matrixfitness.comwww.matrixfitness.comBooth #702Matrix Fitness Systems, which offers a complete line of commercial fitness equipment, has dedicated itself to delivering durable products, on time, at the lowest total cost of ownership. It will introduce 40 new products, including the new Johnny G KRANKcycle by Matrix, during the IHRSA trade show.

Maxion Design 9410 Alto Drive La Mesa, CA 91941-4227619-668-5678info@maxiondesign.comwww.maxiondesign.comBooth #112

MaxRep Benchcrafting, LLC 103 Happy Trail San Antonio, TX [email protected] #145Body Spin is a plyometric powerhouse that combines the cardiovascular benefits of aerobic workouts with the strength-building payoff produced by lifting weights. Constructed around a unique flywheel cen-terpiece, Body Spin makes use of gradual, unlimited resistance, which increases during actual motion.

MBT Footwear 515 N. River St., Ste. DHailey, ID 83333866-326-2724208-788-0883info@swissmasaius.comwww.antishoe.comBooth #130

McArthur Towel & Sports 700 Moore St. Baraboo, WI 53913800-356-9168608-356-8922sales@mcarthur-towels.comwww.mcarthursports.comBooth #5971Since 1885, McArthur Towel and Sports has been providing affordable high-quality towels to health clubs and locker rooms throughout the United States. The company has a large inventory of workout, sweat, bench, and bath towels to meet every club’s needs.

MCore FTS 3 Harbor Road Cold Spring Harbor, NY 11724866-440-6382631-659-3598info@matrixftb.comwww.matrixftb.comBooth #122M-Core Functional Training Systems provides health and fitness facilities with sophisticated functional-training equipment. The company’s premier product is the M-Core Training Station, a revolutionary, incredibly compact unit that effectively engages the core during exercise.

Members Today 1724 Sands Place Marietta, GA 30067866-418-2055770-418-2055info@memberstoday.comwww.memberstoday.comBooth #5775

MicroFit 1077-B Independence Ave.Mountain View, CA 94043800-822-0405650-969-7296sales@microfit.comwww.microfit.comBooth #2804MicroFit has recently teamed up with Visual Fitness Planner to produce an incredibly powerful sales and marketing system—one that’s been designed to help clubs attract new prospects, sell more memberships, and retain their current members.

Milnor Laundry Systems P.O. Box 400 Kenner, LA [email protected] #334Pellerin Milnor is a leading commercial and industrial laundry-equipment manufacturer. Its washer-extractors range in size from 25-700 pounds. in capacity, and its dryers, from 30-550 pounds. Its units feature a variety of controls, from very simple to sophisticated, to meet a club’s unique needs.

Company names in ORANGE are Convention Sponsors

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MINDBODY, Inc.4051 Broad St., Ste. 220San Luis Obispo, CA 93401877-755-4279805-476-2700sales@mindbodyonline.comwww.mindbodyonline.comBooth #336MINDBODY Online business-management software is trusted by thousands of clients in over 50 countries. MINDBODY offers one of the most robust club-man-agement software programs on the market; it’s also simple to learn and use, and can be as much as 70% less expensive than other software solutions.

MONDOSee our ad on page 87 4208-198th St. SW, Ste. 105Lynnwood, WA 98036800-361-3747425-776-3242mondo@mondousa.comwww.mondousa.comBooth #6262Mondo’s wide range of sports-flooring products are specifically engineered to meet the special needs of every type of athletic facility, including gymnasiums, cardio areas, weight rooms, and indoor and outdoor running tracks. Visit the company’s booth to find out how much it has to offer.

MotionSoft, Inc. See our ad on page 158701 Georgia Ave., Ste. 200Silver Spring, MD 20910800-829-4321301-495-2370sales@motionsoft.netwww.motionsoft.netBooth #1425Motionsoft offers clubs sophisticated member-management and billing software. Among its products is eClubLogic, a flexible, easy-to-use, and integrated solution that allows customers to make informed decisions, increase sales, and retain members better in an increasingly competitive environment.

MyBodySite.com 6586 Hypoluxo Road, Ste. 339Lake Worth, FL [email protected] #5671MyBodySite.com puts the power of social networking to work to increase a health club’s bottom line. Its Gym Partner Program helps clubs retain more clients and sell more services by providing its members with cutting-edge fitness tools and solid, ongoing support.

National Academy of Sports Medicine (NASM)See our ad on page 15426632 Agoura Road Calabasas, CA [email protected] #2620NASM is a premier provider of education for health, fitness, sports-performance, and sports-medicine professionals. In addition to its evidence-based, NCCA-accredited Certified Personal Trainer (CPT) certification, it also offers credentials in sports performance and injury prevention; continuing education; and access to higher education.

National Federation of Professional Trainers (NFPT)See our ad on page 83P.O. Box 4579 Lafayette, IN [email protected] #318The National Federation of Professional Trainers (NFPT) has been certifying fitness professionals since 1988, offering a NCCA-accredited Certified Personal Trainer (CPT) credential. With over 300 testing sites and free CECs, NFPT provides convenience and affordability, along with credibility and confidence.

National Fitness Business Alliance (NFBA)P. O. Box 929 Mashpee, MA 02649800-726-3506www.totalclubsupport.comBooth #218The National Fitness Business Alliance (NFBA) is a cutting-edge, fitness-business education group. The company has the tools and an Alliance Team to assist individuals who already own a health club, or who want to own one, or who just want to work in the fitness industry. Its continuing education work-shops, training manuals, online training programs, etc., enable people to change their careers and financial futures!

National Fitness Financial 1645 E. Hwy. 193 Layton, UT 84040-8525888-969-6000801-926-3123www.nationalfitness.comBooth #103National Fitness Financial is a leader when it comes to providing club operators and members with superior personal service in the critical arenas of software, billing, and collections. Visit the company’s booth to check out the new software features it’s designed to increase the effectiveness of a club’s sales and personal-training staffs.

Nautilus See our ad on page 3716400 S.E. Nautilus Drive Vancouver, WA 98683800-628-8458360-859-2532sales@nautilus.comwww.nautilus.comBooth #1022Visit the company’s booth to see a comprehensive representation of cardiovascular and strength-training equipment from all of its world-class commercial brands, including Nautilus and StairMaster plus a new “something special” from the company’s classic Schwinn Fitness brand!

New Leaf 350 Oak Grove Pkwy. St. Paul, MN 55127888-826-2751651-484-4874info@newleaffitness.comwww.newleaffitness.comBooth #124New Leaf’s Active Metabolic Training system combines metabolic assessment and a proven revenue model to redefine cardio, transforming it into a profit center for clubs. Trainers profit from individualized training programs that deliver real results for members by “making every workout count.”

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Company names in ORANGE are Convention Sponsors

Visit us at IHRSA 2009, Booth #2146

Page 110: March 2009 Club Business International

Is Buying Costly New Equipment Causing You Stress?

If So, Our Remanufactured Equipment Saves You Stress and Money!

Selectorized Spin Bikes Plate Loaded Treadmills Ellipticals Steppers

FITNESS EQUIPMENT DEPOT WORLDWIDE15 Grumman Rd. W Bethpage, NY 117141-866-965-4653 | www.fitnessplus.com

$300 & Up $595 & Up $695 & Up

100%SatisfactionGuaranteed

Visit us at IHRSA 2009, Booth #2805

Fitness Depo 2 CBI 1/27/09 1:09 PM Page 1

Learning the skills to earn a certifi cation took years

Learning the skills to save her life takes just hours

A well trained staff is an enormous asset, so you know how important it is to choose people who have taken their training and education seriously. You know that your staff has the skills to help your clients reach their fi tness goals. Isn’t it just as important that they have the CPR and AED skills they need to help a client if the need arises?

Our new Emergency Care program off ers the training you need. We’ve tailored the nationally recognized curriculums of the American Safety & Health Institute to create a course meant just for fi tness professionals.

Visit us at booth 6150 to fi nd out how you can not only give your staff the training they need but also save time and money.

Visit us at booth 6150 to fi nd out more about Emergency Care or call 800-747-4457 ext 2516 today!

Visit us at booth 6150 to fi nd out more about Emergency Care or call 800-747-4457 ext 2516 today!

HUMAN KINETICSThe Information Leader in Physical Activity

Visit us at IHRSA 2009, Booth #6150

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Nicros Climbing Walls 845 Phalen Blvd. St Paul, MN [email protected] #6152Nicros, Inc., is a leading designer and manufacturer of climbing walls and climbing wall panels, as well as all the gear that’s required to conduct a professional and successful climbing program, including handholds, ropes, sit harnesses, etc.

North West Rubber33850 Industrial Ave. Abbotsford, British Columbia V2S 7T9Canada800-663-8724604-859-2002sales@northwestrubber.comwww.sportfloor.caBooth #2718

NSCA Certification CommissionSee our ad on page 119 3333 Landmark Circle Lincoln, NE [email protected] #6352

Octane Fitness See our ad on page 169200 Wyoming Ave. N, Ste. 380Brooklyn Park, MN 55445888-628-2634ntheisen@octanefitness.comwww.octanefitness.comBooth #738Driven by a desire to produce the very best ellipticals, Octane Fitness is committed, exclusively, to providing club members with breakthrough, high-performance cross-training. The company is known for its unprecedented innovation, superior products, and outstanding personalized service. Visit its booth t o check out its new xRide seated elliptical!

Ohlson Lavoie Collaborative 616 E. Speer Blvd. Denver, CO 80203-4213800-203-1491303-294-9244Cmindenhall@olcdesigns.comwww.olcdesigns.comBooth #307The Ohlson Lavoie Collaborative (OLC) is a full-service architectural firm that emphasizes client relationships and building functionality. For more than 47 years, the company, which specializes in fitness, recreation, aquatic, and medical-wellness facilities, has set an industry standard for design. Ohlson Lavoie maintains offices in the U.S. in Denver, Colorado, and Orlando, Florida.

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Kids may just be the motivation people need to get to the gym.PLAYTIME is dedicated to promoting healthy and active lifestyles for the whole family. PLAYTIME leads the industry in the development of innovative and unique soft play places. We’ll build a customized workout area for your littlest guests that will keep members coming.

Reach a whole new level of family � tness at your club with a PLAYTIME soft play area.

Visit us at IHRSA BOOTH #135 www.PlaytimeCo.com 303.662.0302

Trade Show Hours Moscone Center North & South Halls

Tuesday, March 17 6:30 a.m.-7:30 a.m. Exercise Classes 1 p.m.-6 p.m. Trade Show

Wednesday, March 18 6:30 a.m.-8:30 a.m. Early-Morning

Workouts & Exercise Classes 11 a.m.-6 p.m. Trade Show

Thursday, March 19 6:30 a.m.-8:30 a.m. Early-Morning Workouts & Exercise Classes10 a.m.-2 p.m. Trade Show

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Your Fitness Parts and Product Superstore.

W e w o r k

e v e r y p a r t

o f y o u r

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f i t n e s s c e n t e r .

Make Sportsmith your complete supplier today.

Call 888.713.2880 or visit sportsmith.net.

Get your club in the best shape of its life with over 40,000 parts, products and amenities from Sportsmith. And with same-day shipping and the strongest customer service in the

industry, you’ll see why we didn’t just invent the parts business, we perfected it.

EQUIPMENT PARTS FITNESS PRODUCTS STRENGTH PRODUCTS AMENITIES

Mary Beth MitchellMiss Figure Oklahoma 2008 and Personal Trainer

Sportsmith_ClbBusInternat_FllPg_ad2.qxd:Layout 1 12/1/08 4:23 PM Page 1

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Optimal Design Systems International1135 Glenwood Court Weston, FL [email protected] #5871Optimal Design Systems is known for “profit designing”—its ability to create beautiful, exciting, and award-winning facilities that strive to increase sales and member retention, yet are inexpensive to build. The desired objective: greater revenue, less debt, and more profits.

Paramount AcceptanceSee our ad on page 88 4725 S. Holladay Blvd., Ste. 100Holladay, UT 84117800-316-4444801-272-8623sales@paramountacceptance.comwww.ParamountAcceptance.comBooth #2712For more than 35 years, Paramount Acceptance has provided health clubs with an impressive array of software, billing, and collection solutions. Its complete, Web-based, club-management software suite provides users with tools to measure and manage their business effectively.

Paramount Fitness Corporation 6450 E. Bandini Blvd. Los Angeles, CA 90040-3185800-721-2121323-721-2121nasales@paramountfitness.comwww.paramountfitness.comBooth #1928Synonymous with innovation, Paramount has introduced more than 30 new cardio and strength products within the last two years, including treadmills, an elliptical machine, and the XL2 Series strength circuit. Each boasts an intuitive and space-efficient design, advanced performance, modern styling, and proven biomechanics.

Parisi Speed School See our ad on page 98291 Franklin Ave. Wyckoff, NJ 07481888-GET-FAST201-847-1939info@parisischool.comwww.parisischool.comBooth #5669Parisi’s mission is to empower America’s youth by providing fitness professionals with a proven training and business curriculum that targets young people. The company’s model permits health clubs to capture the youth market and grow their monthly EFT. It al-ready has some 40 franchise locations across the U.S.

Partition Systems, Inc., of South Carolina825 Garland St. Columbia, SC [email protected] #6247

PaviGym - USA 2910 Falling Waters Blvd. Lindenhurst, IL [email protected] #5958PaviGym Performance Flooring products represent an ideal flooring solution for aerobic, cardio, fitness, strength, group-cycling, and multipurpose areas in health clubs. PaviGym tiles are available in a large selection of colors to meet the design needs of any fitness facility.

Peak Performance 2285 116th Ave. NEBellevue, WA 98004800-574-4400425-451-8337info@HealthClubPros.comwww.HealthClubPros.comBooth #2608

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THIS NEW KEYLESS SYSTEM

HAS A LOCK ON INNOVATION

Introducing the elegantly simple Hollman Keyless Security

Lock. With a quick spin of the dials, this revolutionary,

non-electronic, maintenance-free lock offers 10,000

possible unique combinations.

Perfect for either shared or assigned lockers, this lock

lets each user keep personal items safe and secure, without

keeping up with a key. And if a user forgets a combination

or if the code needs to be reset, authorized personnel can

use the very simple override feature.

Backed by a five-year replacement warranty, and no

maintenance costs, the Hollman Keyless Security Lock

is the best keyless value on the market.

To learn more and to order, call 1-800-433-3630

or visit www.hollman.com today.

HOLLMAN

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Peak Pilates 5555 Central Ave., Ste. 200Boulder, CO 80301800-925-3674303-998-1531info@peakpilates.comwww.peakpilates.comBooth #2128Peak Pilates offers clubs an easy-to-implement Pilates package that includes equipment, instructor training, and dynamic programming that’s been specifically created for group exercise. Its MVe option combines patented, portable Pilates equipment with heart-pumping fusion workouts that appeal to all demographics, skill levels, and abilities.

Peaksware, LLC 2770 Dagny Way, Ste. 212 Lafayette, CO [email protected] #133

Penco Products, Inc. 2024 Cressman Road Skippack, PA 19474-0158800-562-1000610-666-0500general@pencoproducts.comwww.pencoproducts.comBooth #5456

Perfect Pushup, LLC 447 Miller Ave., Ste. EMill Valley, CA [email protected]. bodyrev.comBooth #6443Perfect Pushup, LLC, now known as Perfect Fitness, invites IHRSA attendees to visit its booth to experience the difference of its various products, and get a sneak preview of what’s in store for industry professionals.

Perform Better See our ad on page 8111 Amflex Drive Cranston, RI 02920800-556-7464401-942-9363performbetter@mfathletic.comwww.performbetter.comBooth #213Perform Better’s professional staff works with its clients, from layout to installation, to create a facility—whether a small personal-training studio, or a large mulitupurpose club—that best meets their needs and budget. A leading provider of functional-training equipment, the company is also a premier “one-stop shop” for all of a health club’s needs.

Performance Food Centers See our ad on page 11459 Airport Road Pottstown, PA 19464888-732-9151610-474-0440info@performancefoodcenters.comwww.performancefoodcenters.comBooth #1140Performance Food Centers brings a wealth of food-service experience to bear to help health clubs successfully introduce and run a profitable juice bar business. The company also offers food-service consulting services and products, along with marketing support.

Personal Training on the Net See our ad on page 997950 E. Prentice Ave., Ste. 205Greenwood Village, CO [email protected] #236PTontheNET will unveil a number of exciting new things at the IHRSA trade show. Visit its booth to check out its fresh new look, and to learn more about its new fitness-manager course, The Certificate in Health & Fitness Management.

Visit us at IHRSA 2009, Booth #232

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Petra Hygienic Systems International, Ltd.P.O. Box 733 Hudson, MA 01749800-463-2516905-879-0570info@petrasoap.comwww.petrasoap.comBooth #2630Petra Hygienic Systems, which specializes in locker-room amenities to fit every need and budget, is proud to celebrate its 20th anniversary as a participant in the health and fitness industry. Visit its booth or call 800-463-2516 to try out free samples.

Philadelphia Insurance CompaniesOne Bala Plaza, Ste. 100Bala Cynwyd, PA 19004800-873-4552www.phlyins.comBooth #2811

Philips 3000 Minuteman Road Andover, MA 01810800-934-7372978-687-1501www.philips.comBooth #5557

Playtime, LLC See our ad on page 1098480 Upland Drive, Ste. 100Englewood, CO [email protected] #135

Polar Electro, Inc. See our ad on page 931111 Marcus Ave. Lake Success, NY [email protected]/clubtechnologyBooth #326Join Polar and fellow industry professionals for insights on new fitness-assessment technology, personal-training education, and corporate wellness. Learn how health clubs can enhance their business, turning fitness goals into sales goals.

Power Music P.O.Box 3030 Salt Lake City, UT [email protected] #6375

Powerplate International9a Utopia Village; 7 Chalcot RoadPrimrose Hill, London (City of) NW1 8LH; United Kingdom(44) 07920 [email protected] Booth #2736

Power Systems, Inc. See our ad on page 96P.O. Box 51030 5700 Casey DriveKnoxville, TN 37950800-321-6975865-769-8223fitness@power-systems.comwww.power-systems.comBooth #2438

Catch a bit o’ luck on St. Patrick’s Day! Catch the leprechaun at the Power Systems booth and receive a gold coin worth an extra 10% savings on any purchase March 17-19! The coins are available on St. Patrick’s Day only!

Precor Incorporated See our ad on page 2320031 142nd Ave., NE P.O. Box 7202Woodinville, WA 98072800-786-8404www.precor.comBooth #1902Precor’s popular, cutting-edge cardio equipment, including the award-winning AMT, is now being joined by the company’s new Experience Strength lines. Precor offers clubs the opportunity to compete effectively with superior cardio, quality strength, and engaging entertainment products, along with comprehensive services.

Professional Fitness Institute 6375 S. Pecos Road, Ste. 119Las Vegas, NV 89120702-434-8940ccarpenter@pf-institute.comwww.pf-institute.comBooth #6051Professional Fitness Institute Worldwide, Inc., is committed to providing the highest quality of education, training, and other services to prepare students for entry-level positions and, subsequently, careers in fitness and wellness-related businesses. The organization partners with the top accredited career colleges worldwide.

ProMaxima Strength and Conditioning5310 Ashbrook Houston, TX [email protected] #340

Prospec Contracts, Inc. 2170-3 Andrea Lane Ft. Myers, FL 33912239-243-0778rji@prospeccontracts.comwww.prospeccontracts.comBooth #128

QuanComm, Inc. See our ad on page 1687720 Rivers Edge Drive, Ste. 121Columbus, OH 43235800-537-6265614-410-1120info@quancomm.netwww.quancomm.netBooth #113QuanComm is launching the Web portal components of the QUAN: online member and guest enrollment, online scheduling, and online member services. Visit the company’s booth to see how QUAN can enrich members’ health club experience.

RB Rubber Products, Inc. 904 N.E. 10th Ave. McMinnville, OR 97128800-525-5530503-472-4691beckys@rbrubber.comwww.rbrubber.comBooth #2717

Ready Care Industries See our ad on page 15615845 E. 32nd Ave., Bldg. 2, Unit AAurora, CO 80011800-477-4283303-341-7171sales@readycare.comwww.readycare.comBooth #433Ready Care Industries now offers custom screenprinting on high-quality dispensers. Its customers can also look to it for antibacterial equipment-cleaning wipes and thousands of cost-effective bulk spa and locker-room amenities—all in stock, from one convenient source.

RealRyder LLC 3200 Airport Drive, Unit # 21Santa Monica, CA 90405800-976-6280310-390-1803info@realryder.comwww.realryder.comBooth #5944The RealRyder indoor bike safely works the muscles that control balance to allow users to improve their stability. The unit tilts, turns, and banks like a real outdoor bike; it trains the upper body and core, using a headset for side-to-side sweeps, while the lower body moves naturally. RealRyder is appropriate for everyone from beginners, to well-conditioned cyclists, to older exercisers.

REGUPOL AMERICA LLC 33 Keystone Drive Lebanon, PA 17042800-537-8737jpa@regupolamerica.comwww.regupolamerica.comBooth #5370

Resist Flow Technology, LLC 321 CR 4614 Castroville, TX 78009210-347-6367rinoviii@healthisnaturalwealth.comwww.healthisnaturalwealth.comBooth #5879Resist Flow Technology’s Flex-Buddy Muscle Stretching System is based on a new technology that, while simple to use, provides an effective way to experience one of the most relaxed muscle stretches—i.e., a soft stretch—in the world. The Flex-Buddy system is ideal for personal trainers; group or class settings; and individuals who want to reduce muscle rigidity caused by sore, tight back muscles and immobility.

Retention Management 19825 B N. Cove Road, Ste. 102Cornelius, NC 28031800-951-8048704-895-4021info@retentionmanagement.comwww.RetentionManagement.comBooth #2725Retention Management’s defining objective is to help health clubs leverage their new-member-acquisition investments, and to support their current member communities. It does so by offering sophisticated, usage-based communication services that are fully automated and specifically designed to drive attendance and improve the member experience.

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Salsbury Industries - Lockers.comSee our ad on page 1171010 E. 62nd St.Los Angeles, CA 90001800-LOCKERS323-846-6700salsbury@lockers.comwww.Lockers.comBooth #5649Established in 1936, Salsbury Industries manufactures and distributes a wide range of high-quality lockers, mailboxes, and signage products. Its locker styles include standard, extra-wide, vented, open-access, designer, solid oak executive, plastic, modular, and storage.

Salutron, Inc. 40979 Encyclopedia Circle Fremont, CA 94538800-799-9951510-413-9030sales@salutron.comwww.salutron.comBooth #240S-Pulse, a patented heart-rate-sensing technology from Salutron, is designed to measure heart rate the same way an electrocardiogram does. Only S-Pulse provides EKG-accurate heart-rate monitoring with the mere touch of the finger. Visit the company’s booth to try it out for yourself.

Savvier Fitness 5790 Fleet St., Ste. 130Carlsbad, CA 92008800-464-7309www.savvierfitness.comBooth #5776

SCIFIT 5151 S. 110th East Ave. Tulsa, OK [email protected] #526bioDensity Isometric Strength Technology allows clubs to offer effective, 5-minute, weekly training ses-sions that provide a comprehensive, biomechanically efficient, and personalized way to improve, accurately measure, and track functional strength. The program is suitable for individuals over 12 years old, including deconditioned and aging populations. Details available at www.biodensity.com.

Shape.net Software See our ad on page 11240 Maple Drive Colts Neck, NJ 07722800-381-2082212-826-9502larryking@getshape.netwww.Getshape.netBooth #232Shape.Net has provided Web-based management software for health clubs and personal trainers since 2002. Among the many sophisticated applications it offers are ones for membership management, per-sonal-training management, marketing, scheduling, billing, collections, digital contracts, check-in, videos, fitness assessments, member Web access, financials…and much more.

SofSurfaces, Inc. 4393 Discovery Line Petrolia, Ontario N0N 1R0Canada800-263-2363morningj@sofsurfaces.comwww.sofsurfaces.comBooth #302

Soft Play, LLC See our ad on page 10513620 Reese Blvd. E., Ste. 300Huntersville, NC [email protected] #2815

Special Projects Audio P.O. Box 1735 Paris, TX 75461866-491-2677903-785-2223tracy@ansraudio.comwww.specialprojectsaudio.comBooth #6470

Speed Queen One Shepard St. Ripon, WI 54971800-345-5649920-748-3121sales@alliancels.comwww.speedqueen.comBooth #208Speed Queen’s stellar reputation is based, in equal parts, on quality, technological innovation, and time-tested performance. Visit the company’s booth to see how its industry-leading laundry equipment can help clubs reduce their operating costs.

SPIN Fitness 2111 Narcisus Court Venice, CA 90291800-847-7746310-823-7008info@spinning.comwww.spinfitness.comBooth #626SPIN Fitness is a leading provider of equipment-based education, offering high-quality equipment and service. Its products encompass Spinning, Pilates, Resist-A-Ball, functional training, and Healthclub.com. Its popular products, programs, and marketing support are designed to increase a club’s competitive edge.

Spirit Fitness 2601 Commerce Drive Jonesboro, AR 72404800-258-4555870-935-1107www.spiritfitness.comBooth #5450Spirit Fitness will introduce the new “E-RYDE” by Spirit, a next-generation elliptical machine that’s been specifically designed for use with group-exercise workouts, such as Ellipticore. The E-RYDE promises to be an ideal elliptical trainer for use in clubs, gyms, and fitness studios.

Sports & Fitness Insurance CorporationSee our ad on page 158214 Key Drive, Ste. 2000Madison, MS 39110800-844-0536601-898-8464askus@sportsfitness.comwww.sportsfitness.comBooth #2518Sports & Fitness Insurance is a leading insurance provider serving the health and fitness industry. It offers general liability, property, business auto, EPLI, umbrella, bonds, life, health, disability, and even personal lines of insurance in all 50 states.

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Visit us at IHRSA 2009, Booth #233

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Sports Display, Inc. 30051 Comercio Rancho Santa Margarita, CA 92688-2106800-854-3476949-858-5039margied@sportsdisplay.comwww.sportsdisplay.comBooth #6354Sports Display, Inc., a leading provider of information-display centers, is introducing its new 42" Digital Information Center. This system can be installed in health clubs at no cost to the club, allowing it to communicate electronically with its members.

Sports Solutions, Inc. See our ad on page 1412536 Manana Road Dallas, TX 75220800-969-8008214-351-2834sales@sportssolutionsinc.comwww.sportssolutionsinc.comBooth #411Sports Solutions serves as a one-stop shop for all of a club’s shower and vanity amenities. The company’s catalog includes five new, 97% natural, paraben-free, liquid amenity lines, and it offers beautiful dispenser presentations. Free samples and freight programs are also available.

SportsArt FitnessSee our ad on page 28 19510 144th Ave. NE, Ste. A1Woodinville, WA 98072800-709-1400info@sportsartfitness.comwww.sportsartfitness.comBooth #2202SportsArt Fitness produces a new generation of high-end commercial cardio and strength equipment that’s designed to deliver both superior value and an exceptional workout.

Sportsmark Unit 127, 998 Harbourside DriveNorth Vancouver, British Columbia V7P 3T2Canada604-904-1125www.Sportsmark.caBooth #5569Deluxe customized sports bags and backpacks are now available in fashion colors that match a club’s logo. In use, these stylish high-quality items serve as walking billboards as members move through offices, airports, etc., providing free long-lasting advertising.

SPRI See our ad on page 1191600 Northwind Blvd. Libertyville, IL 60048800-222-7774847-680-7774teamspri@spriproduct.comwww.spriproducts.comBooth #2502SPRI has been around for 25 years... and, it suggests, it’s just getting warmed up! Stop by its booth to try new products, check out the expanded Mind-Body assortment, enjoy discounts, and obtain a copy of the company’s new 2009 product catalog.

Standard Textile Co., Inc. One Knollcrest Drive Cincinnati, OH 45237800-999-0400513-761-9255www.standardtextile.comBooth #6055

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Star TracSee our ad on page s 7 & 12814410 Myford Road Irvine, CA 92606800-228-6635714-669-1660sales@startrac.comwww.startrac.comBooth #1624 & 5656Star Trac, one of the fastest growing companies in commercial fitness, attributes its success to user-focused, strength- and cardio-equipment innovations that were inspired by its desire to produce products that would help establish lifelong habits for health and fitness. For more information, log on to www.startrac.com.

Stick-e Brands 5 Butterfield Circle Flossmoor, IL 60422708-369-5775info@yogastickysocks.comwww.yogastickysocks.comBooth #5875Stick-e Brands’ line of yoga accessories is designed to meet the unique needs of yoga enthusiasts. The line includes: Yoga Stick-e Socks, featuring a smooth, nonslip, stick-e bottom, with a hole for each toe; Yoga Stick-e Gloves; the Yoga Stick-e Towel; and the original Yoga Stick-e mat.

STOTT PILATES See our ad on page 332200 Yonge St., Ste. 500Toronto, Ontario M4S 2C6Canada800-910-0001416-482-4050sales@stottpilates.comwww.stottpilates.comBooth #518The revolutionary V2 Max Plus Reformer boasts unique and advanced technology, providing breakthrough Pilates programming. Users can effectively train for the free multidimensional movements of daily life on this one-of-a-kind Pilates machine—it’s Pilates transformed!

Sunlight Saunas 7373 W. 107th St. Overland Park, KS 66212877-292-0020913-754-0831www.Sunlightsaunas.comBooth #2709Sunlight Saunas radiate therapeutic Solocarbon far-infrared heat, instead of the convection heat that’s created by traditional saunas. Solocarbon far-infrared heat provides a club’s clients with a deeper sweat to maximum detoxification, workout recovery, pain relief, and weight-loss results!

Susan K. Bailey Advertising See our Insert244 Ashley St. Foxboro, Ontario K0K 2B0Canada888-349-4594613-969-8896info@clubads.comwww.clubads.comBooth #218

Suunto 2030 Lincoln Ave. Ogden, UT 84401800-543-9124801-624-7555info@suuntousa.comwww.suunto.comBooth #2728

Suunto designs and manufactures instruments utilized in training and participation in outdoor sports. Developed for individuals ranging from beginners to professional athletes, Suunto’s training products guide and inspire them to reach their training goals by pro-viding unique and accurate physiological feedback.

Tanita Corporation 2625 S. Clearbrook Drive Arlington Heights, IL [email protected] #2812Tanita produces body-composition and weight- measurement tools, whose quality has made them the standard against which other scales and body- fat monitors are typically judged. Tanita offers a comprehensive and versatile line of easy-to-use, highly accurate scales.

TECHNOGYM See our ad on the Back Cover830 4th Ave. South, Ste. 300Seattle, WA 98134800-804-0952206-623-1488info@technogym.comwww.technogym.comBooth #1002Technogym, The Wellness Company, creates, designs, and manufactures innovative solutions to improve the physical and psychological well-being of people via physical activity. Technogym was designated, and has served as, the Official Supplier for four Olympic Games, including last year’s Games in Beijing.

Thin & Healthy’s Total Solution709 N. Cable Road Lima, OH 45805866-260-8446419-991-1223sesterle@thinandhealthy.comwww.thinandhealthy.comBooth #6250

TKO Sports Group 7354 Denny Road, Ste. 100Houston, TX [email protected]; www.tkostrength.comBooth #5556

TMI Salt Pure Corporation 1605 Alaska E. Port Orchard, WA 98366800-818-8266360-871-9148chele@tmisaltpure.comwww.tmisaltpure.comBooth #209The TMI Salt Pure Integrated Sanitizing Control system makes swimming more appealing to club members by eliminating complaints about chlorine odors, red eyes, and itchy skin. TMI can sanitize a pool of any size. It offers daily remote support, with integrated programs for its equipment, ensuring a smooth transition to Salt Pure.

TROY Barbell See our ad on page 382516 Fairway Park Drive Houston, TX 77092800-872-7767713-957-2882sales@troybarbell.comwww.troybarbell.comBooth #320

TRUE Fitness See our ad on page 52865 Hoff Road St. Louis, MO 63366-1923800-426-6570636-272-7100info@truefitness.comwww.truefitness.comBooth #2318TRUE Fitness’ innovative CSX unit offers club members a true total-body workout. Its proprietary side steps facilitate three distinct workout experiences: isolated upper-body; isolated lower-body; and a combined upper- and lower-body. The machine’s compact footprint and unique mix3 programming are also unique.

TuffStuff Fitness Equipment, Inc.1325 E. Franklin Ave. Pomona, CA 91766888-884-8275909-629-1600info@tuffstuff.netwww.tuffstuff.netBooth #5244TuffStuff is proud to introduce the 4-stack, multistation Apollo gym system. Its modular, independent, stand-alone design allows club operators to pick and choose any work station, or 1-, 2-, 3-, or 4-stack unit. Another new item in the company’s product line is the Six-Pak Trainer, which features a European-style design and cable-motion technology.

Tuflex Rubber Flooring 1401 E. 6th St.Tuscumbia, AL 35674800-770-6008813-870-0390www.tuflex.comBooth #6061Tuflex Recycled Rubber Flooring tile for sports and commercial applications has been proving its worth in the industry since 1957. Tuflex tiles are manufactured utilizing a patented vulcanization process that relies, predominantly, on recycled rubber. Available in two styles—Titan and Spartus—Tuflex tiles are also avail-able in square or interlocking tiles, making them ideal for applications requiring durable, yet stylish, flooring.

Tune Belt, Inc. 11400 Grooms Road Cincinnati, OH 45242800-860-1175513-247-4400tunebelt@fuse.netwww.tunebelt.comBooth #437Tune Belt has recently introduced a number of new products, including two innovative headphones; armbands for Apple’s latest iPods; and a new Vertical Microphone Transmitter Belt. All of its products, designed for members’ entertainment pleasure, are available at its booth, along with trade show specials.

Tung Keng Enterprise Co., Ltd No. 1, Lane 16 Section 2 Tan-Fu RoadTaichung 427Taiwan(886-4) 2-532-1000 [email protected] #5978DK City produces commercial cardiovascular equipment that meets the needs of every type of exerciser, whether amateur or professional. The units feature stylish industrial designs, a wide range of workouts that simulate various terrains, natural movements, and cutting-edge consoles that utilize light-touch technology.

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Visit us at IHRSA 2009, Booth #6352

After 25 years of leading the industry some people say that we could rest on our reputation of being the best. We don’t consider that an option. At SPRI we will continue to develop and produce innovative professional quality fitness products, just like we have been doing for the last 25 years. If you’re looking for the newest products to hit the industry, make sure to check out SPRI’s Braided Tubing series and Slanted Risers— both brand new and both available only from SPRI!

Time to rest?

www.spriproducts.com800-222-7774

Visit us at IHRSA 2009, Booth #2502

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Twin Oaks Software See our ad on page 401463 Berlin TurnpikeBerlin, CT [email protected] #329Twin Oaks has offered reliable and affordable club-management software and services since 1991, providing booking, scheduling, paperless contracts, and 24-7 access. Delinquent-accounts management and retention-marketing services are also available. Billing payment options are PCI-DSS compliant. A free demo is available.

Twist Conditioning, Inc. #12 - 1225 E. Keith Road N. Vancouver, British Columbia V7J 1J3Canada888-214-4244aclark@twistconditioning.comwww.twistconditioning.comBooth #5876Smart Muscle Training permits exercisers to move beyond traditional fitness, empowering their bodies and minds to allow them to live more vibrant lives. Visit the company’s booth to check out its new Smart Gym, Smart Toners, and entire Smart line of functional-training tools.

UltraSun USA, Inc. 4305 Saguaro Trail Indianapolis, IN 46268800-858-7229317-280-7000info@ultrasunusa.comwww.ultrasunusa.comBooth #6156ULTRASUN will unveil its brand-new Q12 model for the first time during the IHRSA trade show. This unit represents a perfect combination of luxury, comfort, and affordability, and provides health club members with a responsible tan.

Umax Strength See our ad on page 8213901 Magnolia Ave.Chino, CA 91710888-851-8989909-627-2488info@umaxstrength.comwww.umaxstrength.comBooth #5544

UniMac One Shepard St.Ripon, WI 54971800-587-5458920-748-3121sales@alliancels.comwww.uniwash.comBooth #2707UniMac has earned a worldwide reputation for building high-quality commercial laundry equipment. Its washer-extractors and commercial dryers deliver fast and efficient results, and boast some of the strongest warranties in the industry.

United Leasing, Inc. See our ad on page 1423700 Morgan Ave. Evansville, IN 47715800-742-3928812-485-3576www.unitedevv.comBooth #2615United Leasing, Inc., provides fitness-financing solutions to club owners for all of their gym equipment needs, including fitness, tanning, computers, phones, lockers, audio-visual, flooring, and more. Visit the company’s booth to learn about its special Prime Plus Program.

VCP Printing See our ad on page 159901 W. Algonquin Road Algonquin, IL 60102847-658-5090sales@HealthClubCampaigns.comwww.HealthClubCampaigns.comBooth #117VCP Printing's HealthClubCampaigns.com service can design, print, and mail postcards that produce results for clubs that, including postage, cost less than $0.275 each! Visit the company's booth to learn more and for a chance to win valuable rewards.

Vectra Fitness 7901 S. 190th St. Kent, WA 98032800-283-2872425-291-9550info@vectrafitness.comwww.vectrafitness.comBooth #945Vectra Fitness is a proud U.S. manufacturer of high-quality multistation and functional training gyms. Visit the company in its booth to check out its unique weight machines, including its newest functional trainer, the exciting VX-FT2.

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Visit us at IHRSA 2009, Booth #6178

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VersaClimber See our ad on page 853190-E Airport Loop Costa Mesa, CA 92626800-237-2271714-850-9716email@heartrateinc.comwww.versaclimber.comBooth #1330VersaClimber, a trusted leader in total-body fitness, has been manufacturing its equipment in the U.S. for more than 27 years. Its innovative products include VersaClimbers; heart-rate monitors; the VersaPulley functional strength trainer; and, now, ExerVibe, a whole-body vibration machine.

Vibram FiveFingers 9 Damon Sq., Ste. H3Concord, MA 01742978-318-0000georgia.shaw@vibramusa.comwww.vibramfivefingers.comBooth #5015Vibram, a recognized leader in the production of high-performance soles for a wide range of footwear, will be showcasing Five Fingers, its first finished product, during the IHRSA trade show. FiveFingers, a unique glove-styled shoe that offers all of the health benefits of going barefoot, plus the protection and security of a Vibram sole, can improve strength, balance, agility, range of motion, and general foot health.

Vision Financial Corporation4 W. Red Oak Lane, Ste. 302White Plains, NY 10604866-590-8500info@visionfinancialcorp.comwww.visionfinancialcorp.comBooth #2817

Visual Fitness Planner 2912 W. Pafford St.Fort Worth, TX 76110877-837-1212info.vfp.uswww.vfp.usBooth #2806Visual Fitness Planner’s unique turnkey system estimates a person’s health risk for diseases, calculates their “health age,” creates a 3-D image of their body once they’ve attained their health and fitness goals, and predicts how long it will take to achieve them. The technology can serve as a valuable sales and marketing tool.

Vitabot- Online Nutrition P.O. Box 8 Riverdale, MD 20738888-629-2875301-864-3886heather@vitabot.comwww.vitabot.comBooth #6063

Volo Innovations 1762 W. 8th Ave.Vancouver, British Columbia V6J 1V6Canada866-303-1038604-638-0213info@voloinnovations.comwww.myvolo.comBooth #5969Volo offers a suite of integrated online applications—e.g., sales, scheduling, member tracking, staff management, inventory, and business reporting—in a single, easy-to-use system. It’s ideal for studios, health clubs, and independent trainers; helps reduce scheduling errors; and increases revenue. Visit its booth for a demo.

Wai Lana Yoga P.O.Box 6146 Malibu, CA 90264800-624-9163916-488-1113admin@wailana.comwww.wailana.comBooth #5870Wai Lana, the host of Wai Lana Yoga, an internationally syndicated television series, is also a provider of quality yoga and fitness products. This year, Wai Lana is introducing three new product lines, focusing on: eco-friendly yoga, natural supplements, and body care.

WaterRower, Inc. 560 Metacom Ave. Warren, RI 02885800-852-2210401-247-7742David@WaterRower.comwww.WaterRower.comBooth #2626WaterRower USA, an innovator in the fitness market for more than 20 years, manufactures indoor row-ing machines that are handmade from sustainably sourced wood, or feature all-steel-frame constructions. WaterRowers can be found in health clubs, spas, and medical facilities worldwide.

WAVE Whole-Body Advanced Vibration Exercise960 Edgeley Blvd., Unit #1AConcord, Ontario L4K 4V4Canada866-420-7546905-761-0440sales@wavexercise.comwww.wavexercise.comBooth #1546Visit the company’s booth to experience WAVE Pro Elite, the next generation of vibration-exercise equipment from WAVE Whole-Body Advanced Vibration Exercise. Club members can obtain an hour of results in just 15 minutes by employing the Pro Elite’s patented Air Wave technology, which self-calibrates, adjusting vibration forces to each user’s weight, size, and fitness level.

WOODWAY W229 N591 Foster Court Waukesha, WI 53186800-966-3929262-548-6235info@woodway.comwww.woodway.comBooth #1942WOODWAY manufactures some of the most efficient and environmentally friendly treadmills available anywhere. The company’s patented, near-frictionless, ball-bearing drive system allows the units to consume less than one-half the electricity used by conventional treadmills.

Worldwide Sport Nutrition - MET-RxSee our ad on page 952100 Smithtown Ave. Ronkonkoma, NY 11779800-556-3879631-244-2120info@metrx.comwww.sportnutrition.comBooth #6070MET-Rx, famous for its METAMYOSYN Protein blend, also offers innovative products, such as its Amplified (3 oz.) energy shot, Big 100 Colossal bars, and staples, such as the new, improved Original Meal Replacement powder. Its Pure Protein line includes delicious, high-quality protein bars and nutrition shakes, while Worldwide Sport Nutrition offers sport-nutrition “ready-to-drinks.”

X-FORCE AB See our ad on page 43Danarövägen 28Danderyd-Stockholm 182 56Sweden(46) [email protected]; [email protected] #2534

X-Pole USA 7306 Coldwater Canyon Blvd.,#12 North Hollywood, CA 91605800-769-4866818-255-1880info@xpoleus.comwww.xpoleus.comBooth #6244The X-Pole and X-Stage are portable, height-adjust-able, and have no permanent mounting, making them ideal for workouts both at home or in a fitness class. These products can be used anywhere, and can be ready for action in minutes.

YogaFit Training Systems Worldwide, Inc.See our ad on page 1632321 Torrence Blvd. Torrance, CA 90501888-786-3111310-320-0110info@yogafit.comwww.yogafit.comBooth #102YogaFit has trained more than 90,000 fitness professionals worldwide in yoga anatomy and therapy, Pilates, and Yoga Alliance 200-500hr RYT programs. It also sells organic yoga and fitness apparel, and mats, blocks, straps, CDs, and DVDs, at wholesale and retail. YogaFit’s partners include ACE and Town Sports International (TSI).

Youth Fitness Solutions 27 Ridgewood Drive Morgan’s Point Resort, TX [email protected] #125Youth Fitness Solutions delivers proven “how-to” solutions for children’s fitness areas in health clubs. Visit the company’s booth to see powerful exercise systems for both cardiovascular and resistance training, and to hear fresh ideas about wholesome competitions and fitness challenges.

Zumba Fitness, LLC See our ad on page 1463801 N. 29th Ave. Hollywood, FL [email protected] #6562Zumba combines hypnotic Latin rhythms and easy-to-follow moves to create a dynamic fitness program. Participants achieve long-term benefits, while enjoying an exhilarating hour of caloric-burning, body-energizing, and awe-inspiring movements that are designed to engage and captivate them for life!

Page 125: March 2009 Club Business International

Visit us at IHRSA 2009 Booth #2722

Page 126: March 2009 Club Business International

Ah-ha!This is the moment you discover thevalue of IHRSA Group Purchasing.

Save hundreds, even thousands, just by changing the

way you think about purchasing . . . to IHRSA Group

Purchasing. That’s all it takes and you’ll start saving

immediately on a variety of products and services that

you use every day in your club.

That’s the power of IHRSA Group Purchasing!

Imagine saving an average of up to 25% off cleaning

products, payroll, office supplies and more. Now more

then ever, powerful savings on locker room amenities,

cleaning supplies and insurance can actually help you

to manage this tough economy.

Ah-ha!

This is the moment when it makes real sense. With

IHRSA’s Group Purchasing Program, we find the

savings for you. You just need to take advantage of

them. It’s that simple.

IHRSA GROUP PURCHASING 101:We have arranged for substantial discounts with more than 20 key companies and are adding newvendors all the time. Save on items you use on a daily basis like like payroll companies, office supplies,printing, and retail items. The benefits?

• It’s free!

• Free newsletters announce new vendors, feature products and “hot deals” of the month.

• Some vendors extend their discounts to your employees, which you can use in your employee

benefit package.

• It will significantly reduce your purchasing costs on items that are essential to your club’s

operations.

• It can impact your bottom line, and that’s more important than ever.

CURRENT GROUP PURCHASING VENDORS

Visit us at IHRSA 2009

LEARN MORE about theGroup Purchasing Programat the 28th Annual IHRSAInternational Convention &Trade Show, March 16-19,

in San Francisco, CA.

Free giveaways and more!Booth #118

START SAVING NOW— IT’S EASY!Visit www.ihrsa.org/grouppurchasing and take a look at thevendors IHRSA has engaged in your behalf. Contact those vendors,let them know you’re an IHRSA member and place your order. Reapthe rewards of instant savings (or perhaps found income)!

You’ve known for years that IHRSA’s Group Purchasing Programcan offer you a wealth of savings. Ah-ha . . . now you know how tomake it work for you!

To learn more, visit us online at www.ihrsa.org/grouppurchasing,call 800.228.4772 or email, [email protected].

Our initial proposal from

PrimePay offered a savings

of over $200 per month! The

transition was smooth and

the support staff at PrimePay

was extremely helpful. We

have been very pleased with

all the support and full range

of services that PrimePay

offers. I am more than happy

to recommend PrimePay as I

now feel I have a payroll

company that shows interest

in us. Again, IHRSA has

provided a great benefit.

Lorinda Drake CrowThe Belmont Athletic ClubLong Beach, California

TO LEARN MOREVisit us online at www.ihrsa.org/grouppurchasing,call 800.228.4772 or email, [email protected].

UTILITIES

ADMINISTRATIVESUPPLIES & SERVICES

SALES & MARKETING

HOUSEKEEPING INSURANCE

GP spread-0309CBI:GP spread-0309CBI 1/27/09 9:50 AM Page 1

Page 127: March 2009 Club Business International

Ah-ha!This is the moment you discover thevalue of IHRSA Group Purchasing.

Save hundreds, even thousands, just by changing the

way you think about purchasing . . . to IHRSA Group

Purchasing. That’s all it takes and you’ll start saving

immediately on a variety of products and services that

you use every day in your club.

That’s the power of IHRSA Group Purchasing!

Imagine saving an average of up to 25% off cleaning

products, payroll, office supplies and more. Now more

then ever, powerful savings on locker room amenities,

cleaning supplies and insurance can actually help you

to manage this tough economy.

Ah-ha!

This is the moment when it makes real sense. With

IHRSA’s Group Purchasing Program, we find the

savings for you. You just need to take advantage of

them. It’s that simple.

IHRSA GROUP PURCHASING 101:We have arranged for substantial discounts with more than 20 key companies and are adding newvendors all the time. Save on items you use on a daily basis like like payroll companies, office supplies,printing, and retail items. The benefits?

• It’s free!

• Free newsletters announce new vendors, feature products and “hot deals” of the month.

• Some vendors extend their discounts to your employees, which you can use in your employee

benefit package.

• It will significantly reduce your purchasing costs on items that are essential to your club’s

operations.

• It can impact your bottom line, and that’s more important than ever.

CURRENT GROUP PURCHASING VENDORS

Visit us at IHRSA 2009

LEARN MORE about theGroup Purchasing Programat the 28th Annual IHRSAInternational Convention &Trade Show, March 16-19,

in San Francisco, CA.

Free giveaways and more!Booth #118

START SAVING NOW— IT’S EASY!Visit www.ihrsa.org/grouppurchasing and take a look at thevendors IHRSA has engaged in your behalf. Contact those vendors,let them know you’re an IHRSA member and place your order. Reapthe rewards of instant savings (or perhaps found income)!

You’ve known for years that IHRSA’s Group Purchasing Programcan offer you a wealth of savings. Ah-ha . . . now you know how tomake it work for you!

To learn more, visit us online at www.ihrsa.org/grouppurchasing,call 800.228.4772 or email, [email protected].

Our initial proposal from

PrimePay offered a savings

of over $200 per month! The

transition was smooth and

the support staff at PrimePay

was extremely helpful. We

have been very pleased with

all the support and full range

of services that PrimePay

offers. I am more than happy

to recommend PrimePay as I

now feel I have a payroll

company that shows interest

in us. Again, IHRSA has

provided a great benefit.

Lorinda Drake CrowThe Belmont Athletic ClubLong Beach, California

TO LEARN MOREVisit us online at www.ihrsa.org/grouppurchasing,call 800.228.4772 or email, [email protected].

UTILITIES

ADMINISTRATIVESUPPLIES & SERVICES

SALES & MARKETING

HOUSEKEEPING INSURANCE

GP spread-0309CBI:GP spread-0309CBI 1/27/09 9:50 AM Page 1

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Performance Health, Inc., Thera-Band Pro Series SCP Exercise Ball —|

Photo sponsored by Performance Health, Inc.

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InnovationsWhat’s New 129

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»

Page 131: March 2009 Club Business International

| Innovations | What’s New

Perform Better» To help motivate and track an athlete’s progression, the new Gamespeed Performance Training Pad from Perform Better comes with 15 customized workouts and personalized training programs, and can be used by a single athlete or in a competition with up to six individuals. This mobile, cutting-edge training system links to any personal computer and accurately measures and develops speed, agility, balance, reaction, vertical jump, and power. For more information, contact the company at P.O. Box 8090, Cranston, RI 02920-0090; 800-556-7464; www.performbetter.com. —|

MYE Entertainment, LLC » MYE Entertainment has introduced the new Eclipse Series Wireless Replacement Receiver, with universal transmitter compatibility for wireless entertainment systems. The Eclipse features state-of-the-art MYE technology, and world-wide compatibility with 900MHz, 800MHz, and FM transmitters from all major brands, including Cardio Theater, BroadcastVision/BVE, Enercise, Audeon, and MYE Entertainment. It provides the ability to listen to both TV audio and FM radio in one unit, and is the first wireless receiver to offer a two-year parts and labor warranty. Exclusive features include a sleek, compact design with easy-to-read LCD display; a simple-to-replace, self- diagnostic headphone jack; and a secure-grip mounting band for quick installation on any cardio equipment. For more information, contact the company at 25129 The Old Road, Ste. 305, Stevenson Ranch, CA 91381; 800-779-6759; www.myeclubtv.com. —|

BioEX Systems, Inc. » BioEX Systems, Inc., offers a new software suite for personal trainers, com-prised of four programs, each of which can be used independently, or in conjunction with the others. The programs share data, eliminating the need for redundant data entry. Components include: Fitness Maker for fitness assessment testing, health risk screening, and informational handouts; Nutrition Maker for establishing calorie baselines for weight loss, dietitian-created meal plans, and optional dietary analysis; Exercise Expert for fitness and exercise programs, which print in a variety of formats; and Management Maker, which handles scheduling, billing, retention, and marketing. Designed to be easy to use, affordable, and comprehensive, the software caters to small and medium-size fitness centers. For more information, contact the company at P.O. Box 926, Smithville, TX 78957; 800-750-2756; www.BioExSystems.com. —|

»Balanced Body » As a way to make Pilates portable, Balanced Body has created the unique Tower on the Go, which attaches to any standard door and offers two choices for resistance—Slastix (soft, fabric-covered resistance bands), or springs (for longer-lasting, fully tested resistance). With two adjustable anchor straps, the Tower on the Go is sturdy and won’t scratch door finishes. Slider clamps can be moved to any height (patent-pending), and resistance bands or springs clip onto the straps. The compact Tower on the Go fits in a suitcase and is suitable for anyone who travels or wants to set up a home studio in a limited space. For more information, contact the company at 8220 Ferguson Ave., Sacramento, CA 95828-0931; 800-745-2837; 916-388-2838; www.pilates.com. —|

Balanced Body’s Tower on the Go

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Perform Better w. Gamespeed

MYE wireless Entertainment

BioEX training success

Page 132: March 2009 Club Business International

| Innovations | What’s New

Harbinger Fitness » To help exercisers maintain their fitness resolutions, Harbinger Fitness recommends a “Gym in a Gym Bag,” which is stocked with several Harbinger accessories that make it easy to work out anywhere. The anti-micro-bial durafoam mat measures 24”x72” and offers comfort for exercises and stretching. For an effective cardio workout, the Speed Rope, a dual-corded, nine-foot PVC rope, ensures consistent swing while jumping. The versatile resistance cable boasts comfortable, rotating, molded foam handles, along with a nylon door attachment, to facilitate a variety of exercises. The Harbinger Balance Trainer is a versatile training tool that develops balance and the core, and the training ball can be used for cardio, resistance, and stretching. For more information, contact the company at 35 Executive Court, Napa, CA 94558; 800-729-5954; www.harbingersports.com. —|

STOTT PILATES » STOTT PILATES has released the final new titles in its comprehensive library of more than 120 Pilates DVDs. Among them: Cardio Core on the Mini-Tramp uses a trampoline in an intense cardio workout to build strength, endurance, and agility. Pilates with Props, Vol. 2, incorporates small accessories like the Flex-Band Exerciser, Fitness Circle resistance ring, and Toning Ball to challenge Pilates enthusiasts who are seeking variety. And, in Prenatal Workout on the Pilates Edge, expectant mothers use the “Pilates Edge,” a dense foam triangle, to exercise in a safe position while strengthening the core, and toning the arms and legs. Each DVD is priced at $14.95. For more information, contact the company at 2200 Yonge St., Ste. 500, Toronto, ON M4S 2C6 Canada; 800-910-0001; www.stottpilates.com. —|

130 C l u b B u s i n e s s I n t e r n a t i o n a l | M A R C H 2 0 0 9 | w w w . i h r s a . o r g

What’s in Harbinger’s Bag?

STOTT PilaTES’ library

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Now There’s a Faster Track to Great Abs!

Now the Most E� ective Abdominal Machine Got Even Better

Come visit us at IHRSA BOOTH 2045 and experience the all-new Ab Coaster TL2000. Whisper quiet, ultra smooth, and virtually maintenance-free. And get a FREE T-shirt just for giving it a try! Not attending IHRSA this year? No problem. Go to www.abcoasterIHRSA.com and register to receive a video of the AB Coaster TL 2000 on March 19th. We will also enter you in our FREE T-shirt drawing.

© 2009 Ab Coaster, LLC All Rights Reserved | U.S. Pat. Nos. 7,455,633, D565,134 and other Patents Pending | U.S Trademark Registration Numbers 3407362 and 2632152

Go to www.abcoasterclub.com or call us at 866-219-5335 to learn more!

Come Experience it:Booth #2045

March 19, 2009

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»SCIFIT Systems, Inc.» The bioDensity Isometric Strength Technology from Performance Health Systems and SCIFIT Systems, Inc., is a biomechanically efficient and personalized approach to measure, improve, and track functional strength. The patented process involves four comprehensive isometric exercises, with real-time feedback and exercise intensity created by the user, to measure force output, using state-of-the-art load cell sensors that record precise session tracking data through a central processing unit. Developed by Performance Health Systems, the bioDensity Isometric Strength Technology is manufactured and distributed by SCIFIT, and is appropriate for all fitness levels age 12 and above, but is particularly beneficial to people who are deconditioned, aging, or have limited range of motion. For more information, contact the company at 5151 S. 110th East Ave., Tulsa, OK 74146; 800-278-3933; 918-359-2000; www.scifit.com. —|

| Innovations | What’s New

©2008 OPTP

OP-719 OPTP CLUB BUSINESS INTL MARCH 2009“FR HORIZONTAL” 1/2 PG HORZ 4.75" X 7.125"150-LINE/RRED CMYK

NEXT COMMUNICATIONS, INC.10249 YELLOW CIRCLE DRIVEMINNETONKA, MN 55343 FACSIMILE 952.934.2375TELEPHONE (952) 934-8220

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There’s a

differencein foam rollers.

TOOLS FOR F ITNESS • KNOWLEDGE FOR HEALTH

www.optp.com/ad | 1-800-367-7393

OPTP’s wide selection of foam rollers offerlasting durability and quality in many

shapes and sizes.

CHOOSE FROM:

• OPTP’s Standard White Foam Rollers –an economical solution for treatmentand rehab.

• OPTP AXIS™ ROLLERS – a firmer rollerthat will not lose shape with daily use.

• OPTP PRO-ROLLERS™ – areguaranteed not to breakdown. Thesetextured, closed-cell foam rollers arecomfortable and ultra durable. Available in green or blue marble.

• OPTP PRO-ROLLER™ SOFT – asofter, gentler version of the popularPRO-ROLLER.

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Visit us at IHRSA 2009, Booth #432

Page 137: March 2009 Club Business International

| Innovations | What’s New

OPTP

» The new stirrup ankle anchor from OPTP facilitates effective lower-extremity strengthening with resistance tubing. Using the new anchor, functional strengthening, balance work, and proprioception exercises may be performed in multiple positions, including standing, sitting, supine, and side-lying. Included with the ankle anchor are a door anchor and two resistance tubes of different intensities that may be used individually or together. The product comes with a six-page instruction booklet. For more information, contact the company at 2800 Annapolis Lane, #165, Minneapolis, MN 55447; 800-367-7393; www.optp.com. —|

WaterRower, Inc. » WaterRower, Inc., now offers the first customized rowing machines, available in virtually any color, to complement any surroundings or add a burst of brightness to workouts. The company has more than 1,600 RAL solid and metallic shades to choose from, including bubble gum pink and sparkling silver. “Our machines look sleek standing alone or with other fitness equipment,” notes Peter King, the CEO of WaterRower, “and with the new personalization option, color-coordinating is now possible, making WaterRower a distinct piece in any setting.” WaterRowers feature the self-powered WaterFlyWheel that emulates the natural contact between the rower and the water, for a smooth, fluid feel. For more information, contact the company at 560 Metacom Ave., Warren, RI 02885; 800-852-2210; 401-247-7742; www.waterrower.com. —|

»Life Fitness » To better support health clubs and their staff, the Life Fitness Academy (LFA) has developed a comprehensive, five-step curriculum, including webinars, onsite training, and e-learning. The education includes insight into the biomechanics behind the design of each product line, as well as information about how the advanced technology in every machine directly benefits the exerciser. The program highlights product specification, user set-up, and proper exercise execution. “We try to connect the science in our product to the workout through customized edu-cation and training options that ensure that every staff member and trainer can help exercisers get the most from their experience,” explains Kerri O’Brien, the director of the LFA. For more information, contact the company at 5100 River Road, Schiller Park, IL 60176; 847-288-3300; www.lifefitness.com. —|

Get smart w. life Fitness

w w w . i h r s a . o r g | M A R C H 2 0 0 9 | C l u b B u s i n e s s I n t e r n a t i o n a l 135

TRUE Fitness Corporation» New from TRUE Fitness is the energy-efficient CS8.0 recumbent bike, which features self-generating power, so it can be placed anywhere in a facility. The smooth, quiet, and durable bike has a reclining seatback and boasts a custom LCD screen that is easy to read and understand, along with the TRUE HRC Cruise Control, which is standard on TRUE Fitness products. Suitable for any exerciser of any age, as well as for those rehabbing an injury, the CS8.0 is priced at $3,099, with a warranty that includes a lifetime on the frame, three years on parts, and three years on labor. For more information, contact the company at 865 Hoff Road, O'Fallon, MO 63366-1923; 800-426-6570; 636-272-7100; www.truefitness.com. —|

ankle engagement: OPTP

WaterRower’s new rainbow

TRUE’s CS8.0 recumbent

Page 138: March 2009 Club Business International

ACSM certification means your staff will be uniquely qualified to work with a variety of people toimprove health, fitness and wellness, even those with health risks. We’ll help by providing yourstaff with everything they need, from self-study materials to hands-on workshops worldwide.

Go to www.acsm.org/cbi for everything you need to know about ACSM’s health, fitness andclinical certifications.

ACSM. The organization that’s leading the way in making exercise good medicine.

“With ACSM-certified staff, my club can helpmore people. That’s goodfor the individuals whocome here. And it’s goodfor business, too.”

ONE CERTIFICATION OPENS THE DOOR TOMORE MEMBERS.

Join us at the 2009IHRSA Show: Booth 2814

NEW ACSM CLUB CONNECTION PROGRAMThe ACSM Club Connection Program makes educating and certifying your club’sfitness professionals easier and less expensive by providing study materialsand valuable discounts on certification. To learn more, please call 1-800-486-5643.

LEADING THE WAY

www.exerciseismedicine.org

09 CERT ad_004 1/27/09 3:56 PM Page 1

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Fitness Rx March is National Multiple

Sclerosis Education and Awareness

Month, and exercise, according to the

National Multiple Sclerosis Society, is a

“key component of an overall healthcare

strategy.” Exercise improves cardiac

health, stamina, and mood, and helps

manage fatigue, weakness, and

elimination difficulties. —|

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IHRSA Report

First Set 139 | In Brief 140 | Club Advisor 143 | Success by Association 144

Member News 147 | Calendar 181 | Coming Soon 181

Page 140: March 2009 Club Business International

Premium tanning from a stand up kind of company

HEX is UL Listed (a requirement in many states).HEX is also CUL Listed, CSA Compliant and CE Approved.HEX is a registered trademark of International Tanning Equipment© 2009 International Tanning Equipment | immix

Or choose from our limitless possibilities.

SHOW YOUR COLORS.

Call 1-800-556-3201www.hextanning.com [email protected]

HEX offers you the most exciting options in tanning equipment. Our revolutionary branding capabilities allow you to expand the concept of your fitness center to your tanning equipment.

With HEX equipment branded for you, our tanning programs bring you brand new members, bring in more profits from existing members, AND extend your brand equity right down to your tanning equipment.

We’re already working wonders for many of the top fitness centers – so why not yours?

Let us provide with high-performance, high-profit verticals and beds that come in your favorite colors (yours) and carry your brand identity.

Since 1979 we’ve been helping the fitness industry with the most profitable tanning system the world has ever seen – and we want to do the same for you.

(We can brand your HEX with virtually any combination of our 150 laminates)

Visit us at Booth #2514 IHRSA 2009

Page 141: March 2009 Club Business International

“At noon today, Barack Obama will be sworn in as the 44th president of the United States of America, while the nation is facing challenges not seen in decades. Yet the people of this great country are filled with a renewed sense of opti-

mism… For the fitness industry, these are both challenging and rewarding times.”

The preceding, excerpted from a message that IHRSA e-mailed to its membership on January 20, hints at the fresh excitement, renewed hope, and revived aspirations that the Obama presidency has already inspired, not just in the U.S., but also throughout the world. The reasons for the response are myriad and complex, and, I’m sure, will be debated by historians for decades to come.

But, for the moment, let us just give thanks for this remarkable gift.

If I were to extract just three lessons for our industry from the recent campaign, election, and inauguration, they would be these:

1. The power of a positive role model can’t be overestimated. Obama provided one in terms of his equanimity, intelligence, articulateness, energy, patience, and grace under fire; he also did the same with respect to his com-mitment to a healthy, physically active lifestyle. He worked out for an hour nearly every morning, including on Election Day and Inauguration Day.

His example influenced and informed his friends, political opponents, and the public at large.

Can we, as we strive to improve the nation’s health, aspire to do less?2. The force of right ideas is irresistible. Obama had a lot of them, and,

when he shared them with voters, many recognized their reasonableness, their rightness, and immediately embraced the promise inherent in their truth. One of the goals of his “Plan for a Healthy America” is the promotion and coverage, by insurers, of preventive healthcare services. IHRSA, for its part, has elaborated on the “preventive” aspect of his plan with its own “Campaign for a Healthier America,” which assigns clear roles to individuals, insurers, employers, and the government.

Can we now share the right idea of regular exercise more effectively?3. The greatness of our country, Obama reminded us, is that the government

and the people are one. His use of the Internet during the campaign, intro-duction of house parties after the election, and open-ended solicitation of suggestions at www.whitehouse.gov have all demonstrated, convincingly, that citizens have the right, responsibility, and means to involve themselves in government.

It’s a fact that IHRSA has always recognized and a mission it’s long pursued.Can we, given all of the advantages that have now accrued, fail to achieve

our industry’s dream? —|

| IHRSA Report | First Set

The International Health, Racquet & Sportsclub

Association is a not-for-profit trade association

open to investor-owned and member-owned

fitness, racquet and athletic facilities. Associate

memberships are available to manufacturers

or suppliers of products and services of use

to IHRSA members.

800-228-4772 USA & Canada

617-951-0055 International

617-951-0056 FAX

www.ihrsa.org

www.healthclubs.com

E-mail: [email protected]

IHRSA Board of Directors

Gene LaMott: Chairperson

TW Holdings

360-877-3915

Laurie Smith: Leisure Sports

925-600-1966

Phil Wendel: ACAC Fitness & Wellness Centers

434-978-3800

Lynne Brick: Brick Bodies Fitness

410-252-8058

David Patchell-Evans: GoodLife Fitness Clubs

519-661-0190 ext. 238

Rick Beusman: Saw Mill Club

914-241-0797

Bob Shoulders: Fayetteville Athletic Club

479-587-0500

Frank Napolitano: GlobalFit

215-751-1992

Mike Raymond: Curves International

254-399-9285

Susan Cooper: BodyBusiness Health Club & Spa

512-459-9424

Art Curtis: Millennium Partners

Sports Club Management, LLC

617-476-8910

Sandy Hoeffer: Western Athletic Clubs

415-901-9243

David Hardy: Club Fit Corporation

780-953-4273

Killian Fisher: ILAM

+ 353 (0) 45 902235

Jeff Klinger: Anytime Fitness

651-438-5050

Michael Levy: Ex-officio

Casaral, Inc.

416-961-5556, ext. 242

SPECIAL ADVISOR

LATIN AMERICA

Richard Bilton: Companhia Athletica

(55) 11-5181-2000

® Three Election Lessons

w w w . i h r s a . o r g | M A R C H 2 0 0 9 | C l u b B u s i n e s s I n t e r n a t i o n a l 1 3 9

Th

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ho

to G

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p

Gene LaMottIHRSA Chairperson

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| IHRSA Report | In Brief

Greater Challenges Require Stronger Response

Since their return in January, lawmakers of all kinds have had much to do during the 2009 legislative session. While President Obama and the members of his administration have been focusing on the nationwide economic crisis, state legislators are addressing the local fiscal problems resulting from the recession.

The same holds true for IHRSA staff, who actively monitors legislation in all 50 states. Its Public Policy department continues to work with legislators, regulators, fitness professionals, like-minded organizations, and, sometimes, consumers, to preserve, protect, and promote the health and fitness industry.

A number of issues are of particular concern this year at the state level. First and foremost, the severe budget shortfalls caused by the recession have left legislators grasping for ways to make up lost revenue. Even before the new year dawned, seven states were explicitly targeting, or rumored to be targeting, health club dues for a sales tax—California, New York, Maryland, Michigan, Mississippi, Pennsylvania, and Wisconsin.

As with other similar efforts by legislators, IHRSA’s Public Policy team, with its Grassroots Initiative, stands ready to mobilize fitness professionals and health club consumers to speak out loudly against the taxation of healthy lifestyles. Still, the industry faces an uphill battle in fighting many of these proposals.

While soaring budget deficits are making many previously untaxed industries vulnerable to new taxes, IHRSA research has shown that the fitness industry appears to be an attractive target for legislators who don’t understand the impact of regular exercise on an individual’s health.

Consider the budget that New York Governor David Paterson has proposed. During his presentation, the governor showed a slide in support of his “obesity tax”—an 18% tax increase on non-diet sodas—and pointed out the problems of poor diet and physical inactivity. Yet, his budget includes a provision to levy a sales tax on health club membership dues and services!

Needless to say, IHRSA is working hard in New York and across the nation to educate lawmakers about the importance of physical activity at health clubs.

Beyond that, in years past, state legislatures have been loathe to impose regulatory mandates in tough economic times. However, IHRSA expects to see more consumer-protection bills, particularly ones that would prohibit or otherwise regulate the automatic renewal of memberships.

Additionally, there’s a growing trend toward bills dealing with the licensure of personal training. For example, in Washington, D.C., last year, the local city council proposed a very negative bill for the fitness industry—one that allowed only “healthy” individuals to work with a trainer, and created an oversight board led by the Board of Physical Therapy. IHRSA and local fitness professionals worked to derail this bill, which would have cost clubs and trainers thousands of dollars. Unfortunately, similar legislation is expected to be filed in a number of states this year.

Not only will IHRSA Public Policy work hard to protect the industry this year, but it will also continue its efforts to promote fitness facilities by leveraging every opportunity to advance a proactive health and wellness agenda at the state and federal levels. When feasible, IHRSA and fitness professionals will work together to support wellness legislation focusing on physical education and tax credits. Of course, passing such credits could prove challenging given the economic climate; however, it’s important for the industry to pursue them.

This year and in coming years, IHRSA will persevere in its efforts to preserve, protect, and promote the fitness industry. But IHRSA can’t do it alone. Only with the support of fitness professionals like you across the nation can it make our collective voice heard in state houses and on Capitol Hill.

IHRSA urges you to get involved. Educating yourself is the first step, and getting started is easy. Sign up today to receive Capitol Report, a weekly e-mail newsletter for IHRSA members on the most current legal and legislative news in the industry. —|

.org Please visit www.ihrsa.org/publicpolicy to learn more

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Page 145: March 2009 Club Business International

| IHRSA Report | Club Advisor

The ‘Exercise is Medicine’AdvantageBy Laura Klein, Beth Frates and Margaret Moore

Tap the expertise of a fitness or wellness coach. The combination of professional coaching skills and a knowledge of clinical exercise physiology has created a new generation of certified fitness and wellness coaches. Not only are these individuals skilled at helping people build and sustain healthy lifestyles, but physicians respect their command of exercise science and their ability to help clients make lasting changes.

Build trusting, collaborative relationships with physicians.

Coaches promise to be an important bridge between the club and physician to implement Exercise is Medicine. To build solid relationships, communicate openly with doctors and provide detailed information about what you have to offer—e.g., the equipment you have, the credentials of your fitness professionals and coaches, the programs you offer for people who are sedentary and have health risks, etc. Describe the kind of fitness evaluations you conduct, and how you plan to deliver concise feedback on patient progress. A short summary of a patient’s fitness or wellness plan and goals, including motivators, strengths, and challenges is valuable. Detailed feedback data to physicians should include the reason for referral, such as reducing BMI, waist circumference, blood pressure, and heart rate for someone who is overweight and hypertensive.

Help physicians to encourage patients to exercise. Unfortunately, in medical school, students don’t learn about exercise or how to help patients pursue healthy lifestyles. In view of this, clubs and coaches should seize the opportunity to teach physicians about exercise, about the role of coaches and clubs in lifestyle change,

and about how they can best use short office visits with their patients to inspire and motivate them to get fit. Beyond that, offering trial club memberships and coaching programs to physicians and their staff will help them to improve their own lifestyles.

Cultivate your market, casting a wide net. In addition to physicians, reach out to other traditional and alternative healthcare providers, including chiropractors, acupunc-turists, and sports and rehabilitation therapists. Set up fact-finding meetings with providers to discover how you can help. Offer memberships and programs that meet the needs of their patients—e.g., a club coaching mem-bership that includes a wellness coaching program for exercise “contemplators”; a short-term membership for first-time exercisers; prevention programs or lectures for patients with risk factors; rehabilitation programs, etc.

Learn from success stories. For example, The Thoreau Club partnered with a local hospital to deliver its Prelude program, first to the hospital’s employees and, later, to its patients. This eight-week introductory membership includes weekly sessions with a wellness coach to pursue goals; personal training sessions; and nutrition consul-tations. On-site fitness programs are offered at the hospital to eliminate the intimidation some feel when joining a club, while, at the same time, reinforcing the club’s brand. Hospital clinicians also offer presenta-tions to club members on a variety of prevention and healthcare topics. —|

– Laura Klein, [email protected]; Beth Frates, MD, www.institutelifestylemedicine.org; Margaret Moore, www.coachmeg.com

How can you leverage the ACSM/AMA “Exercise is Medicine” initiative most effectively? We asked Laura Klein, the wellness director of the Thoreau Club, in Concord, Massachusetts; Beth Frates, M.D., a clinical instructor at the Harvard Medical School and assistant director of education at the Institute of Lifestyle Medicine; and Margaret Moore, CEO of the Wellcoaches Corporation, in Wellesley, Massachusetts.

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Photo CaptionFrates Klein

Page 146: March 2009 Club Business International

| IHRSA Report | Success by Association

Working in the fitness industry is more than just a career for Justin McDonell and his sister, Jacinta McDonell Jimenez. For a long time, for both of them, it’s been—and continues to be—a way of life.

When Justin was 10 years old and Jacinta was just eight, their parents opened a fitness facility called Club Fitness, near Sydney, Australia. Before long, the two found themselves working in the family business, doing everything from cleaning floors, to teaching classes, to selling memberships.

A lot has changed since then.Today, the McDonell siblings man the helm of

what’s poised to become one of the largest fitness franchises in Australia. They’ve acquired the master-franchise rights for Anytime Fitness—not only for all of Australia, but for New Zealand, as well—and plan to open 350 clubs over the next five years.

How did this brother-and-sister duo make such a big leap—from sweeping floors to overseeing what, potentially, might become one of the largest fitness-franchise operations Down Under?

McDonell and Jimenez say it might not have been possible if they hadn’t been involved with IHRSA. The two had attended a total of five IHRSA meetings in the U.S., learning more about the industry, its potential, and its prospects. But it was a magazine article—“Fitness Franchises Continue to Flourish,”

which appeared in the May 2007 issue of CBI—that introduced them to Anytime Fitness. “That issue of CBI detailed the fast-est-growing fitness franchises,” Jime-nez recalls. “We read about all of the different types of franchises, and the Anytime Fit-ness model was the one that caught our attention.”

Anytime Fitness facilities are accessible 24 hours a day via a keycard, but are only staffed about 40 hours a week. This allows them to become profitable with fewer clients than their competitors. While a traditional gym may require 3,000 members to break even, an Anytime Fitness club can be successful with only 400 members, McDonell estimates.

When the pair read about Anytime Fitness in CBI, there weren’t any 24-hour key clubs of the sort in Australia. McDonell and Jimenez were convinced that this business model would work just as well for

busy Australians as it had for Americans.That CBI story also provided some

tantalizing figures about the success that Anytime Fitness had experienced in the U.S.—impressive figures that increased the siblings’ interest and confidence. The company, which had been launched in 2002, grew 348% between 2005 and 2007. Its revenue had climbed from $2.9 million in 2005 to more than $13 million in 2007. The company estimates that, when the final tally is in, it will have surpassed $20 million in revenues for 2008.

McDonell and Jimenez knew they were onto something and wasted no time; within six weeks, they’d taken a flight to the company’s headquarters in Hastings, Minnesota. But before sitting down to talk to the fitness franchise’s executives, they

IHRSA IntroducesSibling Entrepreneurs to Anytime Fitness

By Liane Cassavoy

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Justin McDonell, Jacinta Jimenez

Jeff Thames

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| IHRSA Report | Success by Association

spent a week touring several Anytime Fitness facilities in the area. They studied the clubs’ locations, the competi-tion, and the demographics of the members and the local population.

… And they liked what they saw.

“When we sat down with Jeff Thames, Anytime Fitness’ chief operating officer, we told him that we were very keen to get the rights for all of Australia, and New Zealand, too,” says Jimenez.

McDonell, in the past, had owned a few franchised clubs, and, at the time he and his sis-ter met with Anytime Fitness, they were the co-owners of two women-only gyms in Sydney. But neither of them had had any experience with a project as substantial as the one they were now pitching to Anytime Fitness. Still, they had no doubts about their ability to rise to the challenge… and, as it turned out, neither did the executives at Anytime Fitness.

Chuck Runyon, the company’s cofounder, cites the pair’s passion for the fitness industry as one of the

key factors that led him to choose McDonell and Jimenez as the master franchisor for Australia and New Zealand—even though they weren’t the only bidders. “Justin and Jacinta are very warm, dynamic, down-to-earth people,” he explains. “Because they’re people that, instinctively, you’d want to share a car ride with, they’re also people that you’d be comfortable doing business with.” (Anytime Fitness cofounder Jeff Klinger is a member of the association’s board of directors and serves on its public-policy committee. All 1,000 Anytime Fitness

franchisees are IHRSA members. Runyon serves on the executive committee of the Industry Leadership Council, or ILC.)

“IHRSA has played a major role in all of this,” notes Jimenez. “I think that one of the most importantthings that its magazine, meetings, research publi-cations, and updates does is expose us to the fact that, at any given time, in any particular market, the fitness industry can be more diverse than it currently is.

“It gives us perspective,” she observes. “Knowing what’s going on in the States has made us confident that, yes, we can open 350 clubs over here. Now, when we look at our market, we think, ‘Wow, we’ve got such an amazing opportunity here.’”

McDonell and Jimenez have opened the first two Anytime Fitness locations in Australia, and have two more clubs in presell. They’ve sold 14 additional locations and are on track to open 20 clubs this year. Considering the results they’ve already seen, they’re beginning to suspect that it might even be possible to surpass the 350-club goal that they’d originally set for themselves—with, they’re quick to clarify, “the continued support of IHRSA.” —|

– Liane Cassavoy

“Knowing what’s going on in the States has made us confident that, yes, we can open 350 clubs over here. Now, when we look at our market, we think, ‘Wow, we’ve got such an amazing opportunity here.’”

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Anytime Fitness founders Jeff Klinger, l., Chuck Runyon

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| IHRSA Report | Member News

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Paramount Fitness Corp., based in Los Angeles, is one of the longest-running success stories in the history of fitness-equipment manufac-turing. The firm has operated under its original ownership since 1954, earning a reputation

for product innovation and variety. Today, Paramount offers some 100 different items.

Early last year, Paramount enlarged its manufactur-ing facilities to encompass more than 200,000 square feet. “Our sales growth, combined with the release of several new products, required expanding our facility to meet future demand,” explains Jim McIntyre, the vice president of sales and marketing.

The growth that McIntyre refers to was significant, particularly for a company that’s more than half a century old: its annual sales grew 22% in 2007! Para-mount now has more than 120 employees and thousands of clients worldwide.

McIntyre spoke with CBI about how Paramount has maintained its competitive edge in manufacturing: in a word—innovation.

Strengths

“I can say this without hyperbole: Our principal strengths are innovative design, performance, and reliability, manifested by biomechanically advanced engineering and state-of-the-art manufacturing processes throughout our complete line of over 100 cardio and strength-training products. What separates that from pure hype? Fully one-third of our product line was been designed and introduced within the past two years.

“I’ll use the Paramount 7.85T and 7.55T Treadmills as an example of our marketing and product-innovation process. Those machines are the direct result of more than three years of extensive research, design, and development, and field-testing by an extraordinarily experienced team of industrial design, mechanical, electrical, and software engineers.

Opportunities

“Our opportunities tend to come from our clients. We’re a consciously conservative company in that we don’t rush products to market. Our customers acknowledge our collaborative and deliberative approach to product design and development. They appreciate that we involve them in research and development, and that we stand behind our products. In fact, the new line of cardio equipment that we introduced at the IHRSA convention last year was a direct result of input from our client base.”

Challenges

“Like every manufacturer, we’re tasked with having to balance the work we do with sound environmental stewardship. As a California company, water and energy conservation has always been one of our priorities. We’re constantly working to maximize production efficiency throughout our tooling, manufacturing, finishing, and shipping processes. It’s simply a good business practice.

“Our 6.85E Elliptical trainer is a good example of green energy theory in practice. It’s self-powered, with a 12 VDC battery that provides power to the console for programming and exercise feedback. Operating resistance is provided by a hybrid, three-phase, brushless AC alternator, coupled with an electromagnetic eddy current brake delivering up to 1,800 watts of workload. An optional AC power supply is available.” —|

Full Disclosure Paramount Fitness Corp.

What’s New at Paramount?

As Jim McIntyre, the firm’s

vice president of sales and

marketing, attests, there’s

a lot that’s relatively new at

Paramount Fitness Corp.

In fact, more than 30% of

its product line has been

introduced in just the past

two years.

So what’s the latest?

“In the past six months,

we’ve introduced several

new products, including

a forward-thinking cardio

equipment line and our

compact PFT-200A Functional

Trainer,” responds McIntyre.

“The 6.85E Elliptical and the

7.85T and 7.55T Treadmills

are the result of over three

years of extensive product

design and development.”

The 6.85E Elliptical and

7.85T and 7.55T Treadmills

all feature a user-friendly

interface, with a sleek backlit

Touch Sensor console with

no moving parts to wear or

fail; a numeric keypad; and

user-data tracking, with

readouts of calories, time,

work level, RMP/distance,

METs, and heart rate. A 5.6-

inch, full-color VGA LCD

display offers a variety of

motivational training programs.

The Paramount space-

efficient self-powered 6.85E

Elliptical has a patented link-

age system with forged crank

design to maximize durability

and structural stability, and

maintenance-free sealed ball

bearings on all pivot points

for smooth operation and

long life. —|

Jim McIntyre

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| IHRSA Report | Member News

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Gym Doctors

Gym Doctors, a leading exercise equipment

service provider, has been serving the

metropolitan Sacramento and Bay Area

regions of Northern California for the past

18 years. More than 12 major manufacturers,

including Precor, Nautilus, Life Fitness,

and FreeMotion Fitness depend on the

firm as their primary warranty and non-

warranty service provider in the region.

As an authorized service provider for

nearly every manufacturer, Gym Doctors

specializes in individually tailored service

contracts for health clubs, corporate fitness

centers, hotels, schools, municipal buildings,

and government facilities. The company

boasts competent technicians, a consistently

fast response time, in-house upholstery

with one-day turnaround, welding and

remanufacturing services, and low prices

on parts and labor. For more information,

contact the company at 3222 Arden Road,

Hayward, CA 94545; 888-876-4321;

510-886-4321; www.gymdoc.com. —|

elements elements is a full-

service, national fitness

and lifestyle brand for

women. The upscale,

South Beach-based

company offers mem-

bership-based fitness

and weight loss services

through its network

of wholly owned and

franchised health clubs, along with other diet

and wellness related services. elements

features a popular online magazine and

media channel, elements living, an All

Star Fitness Advisory Board, and a full

line of retail and weight loss products.

For more information, contact the

company at 701 Lincoln Road, 1st Floor,

Miami Beach, FL 33139; 305-535-1525;

www.joinelements.com. —|

ASSOCIATE PROFILES

A2D Fitness Debuting at its first IHRSA show this month,

new IHRSA member A2D Fitness is offering a

new, Windows-based touch-screen exercise

monitoring system that’s specifically designed

for commercial health clubs. The revolutionary

system works with existing commercial exercise

equipment, and eliminates the need to replace

older equipment in order to add newer, high-tech

functionality. FlexTech provides users with real-time information regarding

exercise as it is being performed, which can reduce the possibility of injuries.

Results of each exercise, including repetitions, sets, and timing information are

digitally recorded onto the user’s USB thumb-drive for later retrieval, progress

tracking, and analysis. A new website and video demonstration with complete

information about the FlexTech are available. —|

Expresso Fitness Expresso Fitness, a developer of interactive cardio

fitness systems, has completed debt and equity

funding for $14 million, which will fuel its revenue

growth by expanding the company’s product portfolio

and market reach. Silicon Valley Bank opened a new

$7 million working capital line with Expresso, and all existing investors, including

Sierra Ventures, Physic Ventures, and Enterprise Partners Venture Capital, joined

the equity round. “We are pleased to have a great investment team that has

supported Expresso, and we welcome Silicon Valley Bank as an integral part of

our growth,” says Brian Button, CEO of Expresso Fitness. Adds Jeff Loomans, a

Sierra Ventures partner and an Expresso board member: “Expresso has delivered

strong revenue growth by providing outstanding business value.” —|

Gerflor Sports Flooring, LLC The Town of Carbondale Recreation and Community

Center in Colorado has installed Taraflex Sports

Performance Plus flooring by Gerflor in its 8,000-

square-foot multi-use gym to accommodate various

activities including basketball, volleyball, indoor

soccer, Tae Kwon Do, and group exercise classes.

This flooring contributed credits toward the center’s

recent designation as a Leadership in Energy and

Design (LEED) Platinum site, due to its low VOC (volatile organic compound) level,

recycled content, and low water and energy use requirements. “In addition to

fulfilling the planners’ ‘green expectations,’ Taraflex’s benefits include consistent

performance for sports and other activities,” says Nicolas Bauer, the national

sports marketing manager at Gerflor. Taraflex Sport Performance Plus is nine

millimeters thick, with up to 43% recycled content and 100% recyclable, and

the maple design complements the brightness of the light-filled center. —|

ASSOCIATE NEWS

>

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ASSOCIATE PROFILES ASSOCIATE NEWS

LOTFITNESS FZE LOTFITNESS

Leisure Management

and Consultancy helps

hotels, resorts, and

real estate developers

set up and manage

leisure and fitness

facilities. The company

provides complete

solutions, including

project feasibility and market analysis,

planning and design services, identification

of equipment needs and budgeting,

refurbishment of old facilities, retention

program development, sporting and

wellness event management, corporate

wellness program design, and implemen-

tation of standard operating procedures.

With 15 years of industry experience,

founder and CEO Lotfi Hamrouni has set

Hamrouni

Gotta Dig It, LLC Gotta Dig It (GDI) Fashions, creators of active logo wear,

workout bags, towels, yoga apparel, and more for health clubs,

has been appointed an officially licensed Greek product vendor

for three of the largest sororities in the U.S. – Delta Gamma,

Delta Delta Delta, and Kappa Kappa Gamma. The company

specializes in silk-screening applications with unique rhinestone

and nail-head decorations that create premium, fashionable

products. The apparel has a comfortable, relaxed fit, and the

durable materials resist shrinkage, fading, shredding, and

tearing, and can be washed many times without losing the crystal designs.

“We’re extremely honored to have been chosen for this opportunity,” says Joseph

Rubbinaccio, the president of GDI, “and we can give these customers something

exciting and new.” —|

Les Mills International Sal Pellegrino has joined Les Mills International as the national sales director in

the United States. With a wealth of industry experience, Pellegrino spent 11 years

at Precor, where he most recently served as national account manager. Previ-

ously, he was the East Coast sales manager for StairMaster for 13 years. He also

Visit us at IHRSA 2009, Booth #2613

>>

Page 154: March 2009 Club Business International

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| IHRSA Report | Member News

w w w . i h r s a . o r g | M A R C H 2 0 0 9 | C l u b B u s i n e s s I n t e r n a t i o n a l 1 5 3

owned and operated two health clubs in New York. “We respect

and value Sal’s work at Precor, where he earned a reputation

for strong client relationships and integrity, which are very impor-

tant to Les Mills,” remarks Phillip Mills, the founder of Les Mills

International. Based in North Carolina, Pellegrino will focus on

developing relationships with national accounts, as well as pro-

viding leadership and direction to the U.S. agents at Les Mills. —|

Life Fitness Offering a full line of Life Fitness cardiovascular

and strength equipment for commercial and home

use—including the company’s new iPod-compatible

line, the Elevation Series—Life Fitness has opened

a company-branded store in São Paulo, Brazil. The

3,500-square-foot, two-level store houses the company’s

Brazilian showroom, which encourages customers to

try the equipment on display. In addition, the inviting environment is decorated with

the company’s new imagery. “There is room for growth in the Brazilian market, and

this store is expected to provide customers with a unique opportunity to experience

Life Fitness products first-hand,” says John Stransky, the president of Life Fitness.

Life Fitness products became available in Brazil in 1990, and in 1999, the company

designated São Paulo as one of its subsidiaries. —|

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up and managed resort clubs and spas in

Spain, Syria, Oman, United Arab Emirates

(Dubai, Abu Dhabi), and Bahrain. For

more information, contact the company

at P.O. Box 10559, Ras Al Khaimah,

United Arab Emirates; +9717206156;

www.lotfitness.com. —|

MyBodySite, LLC

MyBodySite.com is a social network

geared specifically to people looking to

get in or stay in shape, with features

that include nutritional, exercise, and

progress-tracking tools that help users

meet or exceed their fitness goals.

Through the new Gym Partner program,

health club members can benefit from

the support and the sense of community

they feel from being part of an enormous

global network. Clubs can make use of a

version of MyBodySite.com that includes

the club’s brand and marketing message.

“On our network, each gym and its members

can interact with both local gym members

and MyBodySite.com users from around

the world,” explains John Cummings, the

founder of MyBodySite. For more information,

contact the company at 6586 Hypoluxo

Road, Ste. 339, Lake Worth, FL 33467;

561-317-5352; www.mybodysite.com. —|

WAVE Whole-Body Advanced Vibration Exercise

Pushing the vibration-training envelope

even further, this company has developed

and introduced the WAVE Pro Elite, which

will be featured this month at IHRSA’s 28th

Annual International Convention and Trade

Show in San Francisco. Designed by medical

and fitness specialists to deliver all of the

Pellegrino

Visit us at IHRSA 2009, Booth #201

>

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Octane Fitness Many attendees at the Club Industry show

last October eagerly participated in the “Octane

Challenge” by test riding the new Octane Fitness

xRide seated elliptical and the Pro3700 standing

elliptical. After providing written feedback on each

machine, participants were entered into a random

drawing for the Ultimate Cardio Gym giveaway. Students from Indiana University

in Bloomington won three Octane xR6000 seated ellipticals and three Pro3700

models, some of which will be placed in their dormitory—a fitness and wellness-

themed residence hall—and the remainder in the university’s recreation center.

The students and the university were thrilled with the prize. The company conducts

the “Octane Challenge” at trade shows to solicit practical feedback on its products

from fitness professionals. —|

Precor, Inc. Precor, Inc., will build a commercial equipment

manufacturing facility in Greensboro, North Carolina,

investing $26.2 million and adding 142 jobs over three

years. The city was selected following a national

search focusing on location, workforce quality, and

benefits of vibration training, but with less

stress on joints, ligaments, and tendons,

the Pro Elite makes use of the company’s

patented Air Wave Technology. This unique

system self-calibrates, adjusting vibration

forces to each user’s weight, size, and fit-

ness level. Other features include a large

exercise surface area; an intelligent

touch-screen interface; optional pass-

word protection; preset programming;

and variable-frequency training to chal-

lenge and stimulate users. For more

information, contact the company at 960

Edgeley Blvd., Ste. 1A, Concord, Ontario

L4K 4V4, Canada; 866-420-7546, 905-

761-9089; www.wavexercise.com. —|

< ASSOCIATE PROFILES < ASSOCIATE NEWS

>

Page 157: March 2009 Club Business International

AD PAGE 155

The mission of AFPA is to provide students with an affordable education

that gives them the knowledge, skills andawareness necessary to enhance their

own lives, the lives of others, and the community at large.

Accredited Certification for PersonalTraining, Fitness, Wellness & Nutrition

Call today to learn more 1.800.494.7782

www.afpafitness.com

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Page 158: March 2009 Club Business International

| IHRSA Report | Member News

1 5 6 C l u b B u s i n e s s I n t e r n a t i o n a l | M A R C H 2 0 0 9 | w w w . i h r s a . o r g

| IHRSA Report | Member News

facility operating costs. “This facility will be key to our ability

to serve the increasing demand for our commercial strength

products,” says Paul Byrne, the president of Precor. The project

was made possible, in part, by a $142,000 grant from the One

North Carolina Fund, which provides financial assistance

through local governments to attract business that will stimulate

economic activity and create jobs. Other partners include: the

N.C. Department of Commerce, the N.C. Employment Security

Commission, the N.C. Community College System, Guilford

County, Duke Energy, and the Greensboro Economic

Development Alliance. —|

RHB Solutions, Inc. Bill Stepanian has joined RHB

Solutions, Inc., as vice president of

West Coast operations. Formerly

general manager and West Coast

liaison for Equinox Fitness and

Crunch Fitness International,

Stepanian is based in Los Angeles.

“Bill’s experience will complement

our efforts well, and he will be a key player as we expand our

operation to the West Coast,” notes Rick Bouza, the president

and founder of RHB Solutions, Inc. Adds Stepanian, “I hope to

extend the success that RHB Solutions has had to the West

Coast.” Established in 2005, RHB Solutions specializes in

turnarounds and single-source management for health clubs.

To date, it has served clients in Alabama, Pennsylvania,

North Carolina, New Jersey, New York, Florida, and St. Lucia,

West Indies. —|

Star Trac Participants at the annual

indoor London Cycle Show

Duathalon ran the equivalent of

a 2km distance on premium

treadmills provided by Star

Trac. The athletes began the

event on Computrainer-linked

stationary bikes with a two-

minute sprint, then completed their run on the treadmills, and

lastly returned to the exercise bikes to finish the remainder of a Stepanian

< ASSOCIATE PROFILES

>

Page 159: March 2009 Club Business International

AD PAGE 157

INSURANCEFOR YOUR CLUB!

IHRSA is partnered with Aon’s Affinity InsuranceServices, Inc. to offer enhanced customerservice for member clubs and increasedavailability of coverage, through our Workers’Compensation Program, which includes aninnovative dividend feature, underwrittenby The Hartford.

For details on all IHRSA insuranceprograms, visit us online at

IHRSAinsurance.com

If you’re not currently insuredthrough the IHRSA endorsedWorkers’ Compensation

Insurance Program and youwould like a quotation, call

1-866-229-3343.

IHRSA is not a licensed insurance agent or producer. All Hartford Insurance products and services are soldthrough licensed producers or independent agents of The Hartford.Affinity Insurance Services, Inc. in CA (License #0795465), MN & OK a Division of AIS Affinity InsuranceAgency, Inc. and in NY a Division of AIS Affinity Insurance Agency. This information is for illustrativepurposes only and is not a contract. It is intended to provide a general overview of the products and servicesoffered. Only the policy can provide the actual terms, coverages, amounts, conditions and exclusions. Allcoverages not available in all states.© 2009 E-6007-109

Our Workers’ CompensationInsurance Program is the onlyIHRSA endorsed plan of its typethat can pay you a dividend!

Visit us at IHRSA 2009, Booth #6348

Page 160: March 2009 Club Business International

| IHRSA Report | Member News

At Sports & Fitness Insurance our service and commitment ensure you a perfect fit.Contact us at: Post Office Box 1967 • Madision, MS 39130-1967

1-800-844-0536, Ext 2222 or 2252 • 601-898-8464 • Fax: 601-707-1037 • [email protected]

5km ride. Competitors included international athletes, as well

as juniors and novices. Among the amateurs, Andrew Peace fin-

ished first for the men in 15:20, and Emma Dews won in the

women’s category in 17:29; both winners received a DeRosa

bike, which was provided by Jim Walker, the importer of

specialist cycling products that sponsored the event. —|

United States Professional Tennis Association

Congratulations to Welby Van Horn of

Lake Worth, Florida, who was inducted

into the United States Professional Tennis

Association (USPTA) Hall of Fame. His

career as a coach has yielded the Welby

Van Horn Tennis Academy in Boca Raton,

Florida, and several Welby Van Horn ten-

nis programs. A teaching method that he

developed is featured in his recent book,

The Secrets of the Tennis Master. Van Horn

won the U.S. Pro Championship in 1945, and also defeated Bill

Tilden during a match between the U.S. and the British Empire

service teams at Wimbledon that year. “Welby Van Horn’s

knowledge, commitment, and success as a tennis player and

teacher are why he is an exemplary member,” notes Tim Heck-

ler, CEO of the USPTA. —|

Zumba Fitness Zumba Fitness recently

brought together 1,000 Zumba

instructors from around the

world at its first-ever Zumba

Instructor Convention in Orlando,

Florida. Selling out in just 30 days, the convention consisted of

the launch of several new Zumba training programs, products,

and educational sessions. New programs included Zumba Basic

Level 2 and Zumba Toning, which incorporates light weights

into the traditional Zumba curriculum. The Zumbathon concert,

a colossal Zumba class with more than 1,000 Zumba instructors,

directly benefited HealthCorps, which addresses the crisis of

obesity in America through school-based peer-mentoring, as

well as community events and outreach programs to under-

served populations. “We are elated with the turnout and are

looking forward to many future Zumba Fitness events,” says

Alberto Perlman, CEO of Zumba Fitness. —|

< ASSOCIATE PROFILES

Van Horn

Visit us at IHRSA 2009, Booth #2518

1 5 8 C l u b B u s i n e s s I n t e r n a t i o n a l | M A R C H 2 0 0 9 | w w w . i h r s a . o r g

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| IHRSA Report | Member News

w w w . i h r s a . o r g | M A R C H 2 0 0 9 | C l u b B u s i n e s s I n t e r n a t i o n a l 1 6 1

NEW MEMBERS

AlabamaANYTIME FITNESS1601 Darby Drive

Florence, AL 35630

832-265-6924

Ms. Kristie Stevens

ANYTIME FITNESS 327 Old Hwy. 431

Ste. C, Building #3

Hampton Cove, AL 35763

256-533-1310

Ms. Lana White

SNAP FITNESS 7402 Hwy. 69 S

Ste. E

Taylorville, AL 35475

Mr. Jack Riekhof

AlaskaTHE ALASKA CLUB575 Riverstone Way

Unit #3

Fairbanks, AK 99709

907-452-3777

Ms. Debbie Ganley

ArizonaL.A. FITNESS 2024 E. Florence Blvd.

Casa Grande, AZ 85222

520-413-2068

SNAP FITNESS 976 S. Main St.

Cottonwood, AZ 86326

Mr. Steele Sacks

SNAP FITNESS6560 AZ-179 La Plaza

Shopping Center

Sedona-Village of Oak Creek,

AZ 86351

Mr. Steele Sacks

ArkansasSNAP FITNESS 1261 Steamboat Drive

Fayetteville, AR 72703

Mr. George Faucette

CaliforniaANYTIME FITNESS 13312 Ranchero Road

Hesperia, CA 92344

760-217-6359

Mr. Larry Husted

ANYTIME FITNESS 12044 Dunia Road

Victorville, CA 92392

760-947-8900

Mr. Aaron Miller

L.A. FITNESS 220 N. Sanderson Ave.

Hemet, CA 92545

951-663-4786

L.A. FITNESS 3901 W. Metropolitan Drive

Orange, CA 92868

714-769-8000

SNAP FITNESS 6200 Center St.

Ste. G

Clayton, CA 94517

Mr. Mike Monahan

SNAP FITNESS 2141 E. Shaw Ave. #108

Clovis, CA 93612

Ben & Melody Jackson

TOTAL WOMANS GYM & DAY SPA601 N. Brand Blvd.

Glendale, CA 91202

818-552-2027

Ms. Nancy Ghaenian

ColoradoANYTIME FITNESS 420 E. 120th Ave.

Denver, CO 80233

303-450-6200

JUST LADIES FITNESS333 W. Hampden

Ste. 545

Englewood, CO 80110

303-761-1185 x12

Ms. Angela Gomez

RIVERFRONT CLUB AT THE WESTIN126 Riverfront Lane

P.O. 9690

Avon, CO 81620

970-790-2021

Mr. Warren Schick

SNAP FITNESS710 Golden Ridge Road

Golden, CO 80401

Mr. Brad St. Clair

FloridaANYTIME FITNESS 4320 SR 64 E

Manatee Ave. E

Bradenton, FL 34208

941-746-5191

Ms. Renee Butz

ANYTIME FITNESS 1191 S.W. Bascom Norris Drive

Lake City, FL 32025

ANYTIME FITNESS 17765 Gunn Hwy.

Odessa, FL 33556-1912

913-926-6777

ANYTIME FITNESS 240 S.W. Port Saint Lucie Blvd.

Port Saint Lucie, FL 34984

772-344-6620

Mr. Fred Venazio

ANYTIME FITNESS 16770 S. Hwy. 441

Summerfield, FL 34491

407-756-6236

Mr. Michael Brashear

L.A. FITNESS 1074 Montgomery Road

Altamonts Springs, FL 32714

407-304-8020

L.A. FITNESS 4950 Technology Way

Boca Raton, FL 33431

561-206-3034

L.A. FITNESS 8951 Bonita Springs Road

Ste. 560

Bonita Springs, FL 34135

L.A. FITNESS 16339 S.W. 88th St.

Miami, FL 33196

786-268-2850

SNAP FITNESS232 Racetrack Road

Fort Walton Beach, FL 32547

Mr. Andrew Whited

SNAP FITNESS 3267 Hodges Blvd.

Jacksonville, FL 32224

Scott & Nancy Bethmann

SNAP FITNESS1111 N.E. Jensen Beach Blvd.

Jensen Beach, FL 34957

Mr. Dan Beahan

SNAP FITNESS 16317 Fishhawk Blvd.

Lithia, FL 33547

Mr. Scott Lameier

SNAP FITNESS 424 Luna Bella Lane #131

New Smyrna Beach, FL 32168

Ms. Jane Radell

SNAP FITNESS9360 Oakhurst Road

Seminole, FL 33776

Mr. Greg Miller

SNAP FITNESS 3125 4th St. N

St. Petersburg, FL 33704

M ennifer (Harasz) Galler

IHRSA Membership Eligibility StandardsMembers of the association must comply with IHRSA’s baseline health,

safety, and ethical standards. To learn more, visit www.ihrsa.org/standards

or contact IHRSA at 617-951-0055.

>

Page 164: March 2009 Club Business International

GeorgiaANYTIME FITNESS 275 Habersham Village Circle

Cornelta, GA 30531

706-894-1234

Mr. Bruce Harkins

GOLD’S GYM 553 Riverstone Pkwy.

Canton, GA 30114

770-720-4653

L.A. FITNESS 1618 Hwy. 138

Conyers, GA 30013

770-760-1337

PEACH TREE ATHLETIC CLUB227 Courtland

9th Floor

Atlanta, GA 30303

404-523-3833

Ms. Laura Clark

SNAP FITNESS 1290 W. Spring St. SE

Smyrna, GA 30080

Ms. Maria Moffitt

SNAP FITNESS2525 Auburn Ave.

Ste. H

Columbus, GA 31906

Mr. Davey Solomon

IdahoANYTIME FITNESS 2621 S. 10th Ave.

Caldwell, ID 83605

208-459-1505

Mr. Michael Lee

SNAP FITNESS681 S. Woodruff Ave.

Idaho Falls, ID 83401

Mr. Jeff Simmons

IllinoisANYTIME FITNESS 10 W. State St.

Geneva, IL 60134

630-845-0868

Mr. David Lakin

ANYTIME FITNESS 573 Waukegan Road

Northbrook, IL 60062

847-715-9262

Mr. John Josephitis

ANYTIME FITNESS 107 S. 1st Ave.

Rock Falls, IL 61071

Mr. Chip Staebell

L.A. FITNESS 17365 Torrence Ave.

Lansing, IL 60438

708-251-0173

L.A. FITNESS 201 Ogden Falls Road

Oswego, IL 60543

SNAP FITNESS7223 State Park Road

Fox Lake, IL 60020

Jamie and Tiffany Keller

SNAP FITNESS 389 N. Wilson Road

Round Lake, IL 60073

Mr. Brandon Caselli

IndianaANYTIME FITNESS 1070 W. Main St.

Plainfield, IN 46168

317-203-5312

Ms. Lesley Pratt

ANYTIME FITNESS 2222 W. Southport Road

Southport, IN 46217

317-885-8385

Mr. David Grueneich

ANYTIME FITNESS 566 W. County Road 300

Warsaw, IN 46582

Mr. Nathan Goldberg

ANYTIME FITNESS 5375 E. Thompson Road

Indianapolis, IN 46237

317-698-3156

Ms. Jennifer Dale

ANYTIME FITNESS 101 S. Fruitridge Ave.

Terre Haute, IN 47803

812-235-8463

Mr. Chad Atterson

L.A. FITNESS 10574 Workout Way

Carmel, IN 46032

317-708-3862

L.A. FITNESS 2744 E. 146th St.

Carmel, IN 46033

317-973-0001

IowaANYTIME FITNESS 1207 S. Locust St.

Glenwood, IA 51534

712-527-9800

ANYTIME FITNESS 700 U.S. 69

Huxley, IA 50124

KansasANYTIME FITNESS 3514 W. Clinton Pkwy.

Lawrence, KS 66047

785-856-0101

Mr. Doug Carstens

ANYTIME FITNESS 215 S. Maize Road

Wichita, KS 67209

316-260-1254

Mr. Leighton Fetters

ANYTIME FITNESS 4865 S.E. 10th St.

Tecumseh, KS 66542

785-224-1392

Mr. Kenneth Ertl

SNAP FITNESS 21231 W. 223rd. St.

Spring Hill, KS 66083

Mr. Paul Bennett

KentuckyANYTIME FITNESS 1707 Cedar Grove Road

Sheperdsville, KY 40165

502-215-5075

Mr. Patrick Flynn

LouisianaANYTIME FITNESS 12225 U.S. 90

Luling, LA 70070

985-308-1360

ANYTIME FITNESS 5000 Forsythe Bypass

Monroe, LA 71201

318-325-3930

Mr. Mark Johnson

ANYTIME FITNESS 5795 N. Market

Shreveport, LA 71107

318-677-2600

Mr. Cliff Vandiver

ANYTIME FITNESS 6205 W. Port Ave.

Shreveport, LA 71129

318-603-1348

Mr. Mike Dyson

SNAP FITNESS 3601 Jackson St.

Alexandria, LA 71302

Mr. Aaron Polk

SNAP FITNESS 722 E Admiral Doyle Drive

New Iberia, LA 70560

Mr. Chad Bergeron

MarylandANYTIME FITNESS 1 Newport Drive

Forrest Hill, MD 21050-1643

410-838-2122

Ms. Carrie Lang

ANYTIME FITNESS 5009 Honeygo Center Drive

Perry Hall, MD 21128

410-529-3020

MassachusettsANYTIME FITNESS 390 Southbridge St.

Auburn, MA 01501

508-407-8440

Mr. Eric Rubin

| IHRSA Report | Member News

1 6 2 C l u b B u s i n e s s I n t e r n a t i o n a l | M A R C H 2 0 0 9 | w w w . i h r s a . o r g

>

Page 165: March 2009 Club Business International

AD PAGE 163

Visit us at IHRSA 2009, Booth #102

Page 166: March 2009 Club Business International
Page 167: March 2009 Club Business International

| IHRSA Report | Member News

w w w . i h r s a . o r g | M A R C H 2 0 0 9 | C l u b B u s i n e s s I n t e r n a t i o n a l 1 6 5

HEALTHWORKS FOUNDATION450 Washington St.

Dorchester, MA 02124

617-825-2800

Ms. Sara Lang

THE SHREWSBURY CLUB3 Tennis Drive

Shrewsbury, MA 01545

508-845-1000

Mr. John Snyder

MichiganACTIVCORE217 Third St.

Ann Arbor, MI 48103

734-622-8060

Mr. Richard Beedon

ANYTIME FITNESS3144 12 Mile Road

Berkley, MI 48072

248-629-7745

Mr. Jay Radloff

ANYTIME FITNESS 2133 S. Linden Road

Flint, MI 48532

810-230-0000

ANYTIME FITNESS 977 Butternut Drive

Holland, MI 49424

616-796-8700

Mr. Brian Waite

ANYTIME FITNESS 1812 Old U.S. 23

Howell, MI 48843

810-632-0022

Ms. Debbie Henderson

ANYTIME FITNESS 1267 N. Telegraph Road

Monroe, MI 48162

734-242-4247

ANYTIME FITNESS 186 S. Washington

Oxford, MI 48371

Ms. Christine Vitale

ANYTIME FITNESS 57066 Ten Mile Road

South Lyon, MI 48178

248-486-9600

Mr. James Cox

SNAP FITNESS 52396 Gratiot Ave.

Chesterfield, MI 48051

Stephanie & Budd Cagle

SNAP FITNESS26110 Crocker Blvd.

Harrison Township, MI 48045

Mr. Michael Mitchell

SNAP FITNESS15213 N. Holly Road

Holly, MI 48442

Mr. Yusef Thomas

SNAP FITNESS3715 Baldwin St.

Hudsonville, MI 49426

Mr. Mark Pasma

SNAP FITNESS15368 Haggerty Road

Northville Twp., MI 48170

Mr. Nofal Paulus

SNAP FITNESS26700 Gratiot Ave.

Roseville, MI 48066

Mr. Steven Kwapisz

MinnesotaANYTIME FITNESS 5107 W. 98th St.

Bloomington, MN 55437

952-303-3864

ANYTIME FITNESS 3 W. Main St.

Madelia, MN 56062

507-642-2400

Ms. Colleen Braun >

Page 168: March 2009 Club Business International

| IHRSA Report | Member News

1 6 6 C l u b B u s i n e s s I n t e r n a t i o n a l | M A R C H 2 0 0 9 | w w w . i h r s a . o r g

Need equipment? Needsupplies? Need support?You need www.ihrsabuyersguide.com

Whatever you’re looking for, there’s only one place to look online—

the new IHRSA Buyers’ Guide. Located at ihrsabuyersguide.com, it

is the industry’s most comprehensive resource for the products and

services your club needs every day.

With hundreds of participating companies, a ‘request for

information’ form, and a unique desktop search application, the

IHRSA Buyers’ Guide will quickly become your ‘go to’ resource for

your club’s purchasing needs.

Need to buy? Let the IHRSABuyers’ Guide be your guide!Visit today at ihrsabuyersguide.com or link through the IHRSA.org homepage.

DOWNLOAD THEDESKTOP SEARCHAPPLICATION!

ANYTIME FITNESS 507 8th Ave. SE

Pipestone, MN 56164

507-562-4500

Mr. Kent Johansen

ANYTIME FITNESS 225 2nd Ave. N

Sauk Rapids, MN 56379

320-230-8484

Mr. Jeremy Christensen

ANYTIME FITNESS 1206 Shakopee Town Square

Shakopee, MN 55379

952-233-8155

Mr. Nate Rinehart

ANYTIME FITNESS 99 20th St. NE

Stewartville, MN 55976

507-533-8442

Ms. Michelle Dodds

L.A. FITNESS 100 Northtown Drive NE

Blaine, MN 55434

763-392-1800

L.A. FITNESS 1710 State Hwy. 7

Hopkins, MN 55343

612-246-3692

L.A. FITNESS 1370 University Ave. W

St Paul, MN 55104

651-222-9843

SNAP FITNESS 2411 Galpin Court

Chanhassen, MN 55317

Mr. Peter Taunton

SNAP FITNESS56 E. Broadway

Ste. 100

Forest Lake, MN 55025

Mr. Faamati Winey

SNAP FITNESS 136 S. Walnut St.

La Crescent, MN 55947

Dan and Robin Kohls

SNAP FITNESS1170 W. 4th St.

Rush City, MN 55069

Gary & Jennifer Miller

SNAP FITNESS1320 Maryland Ave. E

Ste. 105

St. Paul, MN 55106

Mr. Ben M. Cowan

SNAP FITNESS80 Snelling Ave. N

St. Paul, MN 55104

Mr. Ben M. Cowan

SNAP FITNESS27 Benton Drive N

Sauk Rapids, MN 56379

Mr. Howie Borden

SNAP FITNESS 300 S. Hwy. 23

Spicer, MN 56288

Ms. Nikki Bradford

WOW! WORK OUT WORLD1201 S. Broadway

Rochester, MN 55904

507-529-5095

Ms. Linda Borghi

MississippiANYTIME FITNESS 60381 Cotton Gin Port Road

Amory, MS 38821

Mr. Kenny Stubblefield

SNAP FITNESS 939 Brookway Blvd.

Ste. P

Brookhaven, MS 39601

Mr. Brandon Browning

< NEW MEMBERS

>

Page 169: March 2009 Club Business International
Page 170: March 2009 Club Business International

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Page 171: March 2009 Club Business International

| IHRSA Report | Member News

w w w . i h r s a . o r g | M A R C H 2 0 0 9 | C l u b B u s i n e s s I n t e r n a t i o n a l 1 6 9

SNAP FITNESS 2405 Hwy. 39 N

Meridian, MS 39301

Mr. Brad Bounds

MissouriANYTIME FITNESS 205 Douglas St.

New Haven, MO 63068

573-237-2501

Ms. Mary Beth Otten

ANYTIME FITNESS 110 Union Plaza Drive

Union, MO 63084

636-744-5117

Mr. Edwin Van Weelden

SNAP FITNESS631 N.E. Woods Chapel Road

Lee’s Summit, MO 64064

Jack & Sabrina Cannon

SNAP FITNESS 10 Wildcat Drive

Wright City, MO 63390

Mr. Dave Romine

NebraskaSNAP FITNESS5633 S. 16th St.

Lincoln-Southwest, NE 68512

Mr. Travis Buel

NevadaANYTIME FITNESS 70 S. Hwy. 160

Pahrump, NV 89048

775-751-9600

Mr. Jason White

New JerseyANYTIME FITNESS 34 Lanes Mill Road

Brick, NJ 08724

732-202-7702

Mr. Neil Zirin

ANYTIME FITNESS 750 Bloomfield Ave.

W. Caldwell, NJ 07006

862-210-8330

Mr. Shayne Michaelis

SNAP FITNESS 198 Buckelew Ave.

Jamesburg, NJ

08831

Mr. Charles Goldstein

SNAP FITNESS125 Franklin Turnpike

Mahwah, NJ 7401

Mr. Jed Regen

SNAP FITNESS 7 Wilkins Station Road

Medford, NJ 08055

Mike & Adele Foxwell

New YorkSNAP FITNESS 321 Main St.

Catskill, NY 12414

Mr. Sandro Cagnin

SNAP FITNESS 3605 Crompond Road

Cortlandt Manor, NY 10567

Ms. Lorna Graham

SNAP FITNESS 3051 Jericho Trpk.

East Northport, NY 11731

Mr. Greg Sivin

SNAP FITNESS 2898 Westinghouse Road

Horseheads, NY 14845

Jim & Anne Terry

SNAP FITNESS 707 Fairmount Ave.

Jamestown, NY 14701

Mr. Scott Bradish

SNAP FITNESS3892 Scottsville Road

Scottsville, NY 14546

Mr. Fred Burghardt

SOMA HEALTH CLUBS107 S. 6th St.

Brooklyn, NY 11211

718-877-7662

Mr. Rodney Harrison

North CarolinaANYTIME FITNESS 805 Patton Ave.

Asheville, NC 28806

828-505-3715

Mr. Pete Longo

SNAP FITNESS 3960 Dr. Martin Luther

King Jr. Blvd.

New Bern, NC 28562

Mr. Dennis Howard

SNAP FITNESS3913 Providence Road S

Waxhaw, NC 28173

Tripp & Elyse Drawdy

SNAP FITNESS3960 Dr. Martin Luther King Jr.

Blvd.

New Bern, NC 28562

Mr. Dennis Howard

North DakotaANYTIME FITNESS 269 16th St. W.

Dickinson, ND 58601

701-226-7661

Mr. Dan Schmaltz

XTREME MEASURES1612 Tom Williams Drive

Ste. B

Fargo, ND 58104

701-293-0002

Ms. Mariah Prussia

OhioANYTIME FITNESS 9141 N. Dixie Drive

Dayton, OH 45414

937-890-9300

Mr. Kyle Schoenherr

ANYTIME FITNESS 2012 Cleveland Road W

Huron, OH 44839

419-502-4348

ANYTIME FITNESS 1525 Gentown Drive

Lebanon, OH 45036

513-228-7771

Mr. Jerry Club

ANYTIME FITNESS 3557 Columbia Prky.

Mount Lookout, OH 45226

Mr. Kevin Crotty

ANYTIME FITNESS 9485 W. Sprague Road

N. Royalton, OH 44133

SNAP FITNESS 85 Amberwood Parkway

Ste. D

Ashland, OH 44805

Mr. Joe Anderson

SNAP FITNESS3705 State Road

Ste. 102

Ashtabula, OH 44004

Mr. Richard Gleason

SNAP FITNESS317 E. Garfield Road

Aurora, OH 44202

Mr. Patrick McCoy

SNAP FITNESS40 S. Progress Drive

Xenia, OH 45385

Mr. Mark McIntire

URBAN ACTIVE *2100 Polaris Prkw.

Columbus, OH 43240

614-430-9265

Mr. Dwight Conder

OregonANYTIME FITNESS 212 S.W. 4th St.

Madras, OR 97741

541-475-7090

Mr. Doug Peterman

L.A. FITNESS 4140 S.E. 82nd Ave.

Portland, OR 97266

503-345-0782

Mr. Allister Beauchamp

SNAP FITNESS 2700 N.E. 4th St.

Bend, OR 97701

Mr. Tim Barrans >

Page 172: March 2009 Club Business International

NEW!

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your order at IHRSA booth #6358.

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Page 173: March 2009 Club Business International

| IHRSA Report | Member News

w w w . i h r s a . o r g | M A R C H 2 0 0 9 | C l u b B u s i n e s s I n t e r n a t i o n a l 1 7 1

HIRING RIGHT has never beenMORE IMPORTANT!During these challenging economic times, assembling andmaintaining a strong team is vital to your success. Managersmust be disciplined enough to keep spending under budget,and sales representatives must be positive and persistent inorder to meet their goals.

Let IHRSA help you find your next top performers. Post yourjob opportunities and search the resume bank today!

International Health, Racquet & Sportsclub Association

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PennsylvaniaANYTIME FITNESS 4275 County Line Road

Chalfont, PA 18914-2210

215-822-0120

Ms. Ellen Cooper

ANYTIME FITNESS 136 N. Flowers Mill Road

Langhorne, PA 19047

215-702-0100

Ms. Elena Wood

ANYTIME FITNESS 3851 Old William Penn Hwy.

Murrysville, PA 15668

724-387-1001

Mr. Brian Murray

L.A. FITNESS 1155 Washington Pike

Bridgeville, PA 15017

412-569-1180

L.A. FITNESS 340 S. 25th St.

Easton, PA 18042

484-541-4020

L.A. FITNESS 4100 William Penn Hwy.

Monroeville, PA 15146

412-357-1133

SNAP FITNESS 426 Blue Valley Drive

Bangor, PA 18013

Stephen & Gena Schwartz

SNAP FITNESS 7470 W. Ridge Road

Fairview, PA 16415

Mr. Peter Taunton

SNAP FITNESS45 W. Baltimore Pike

Glen Mills, PA 19342

Mr. Bill Liney

SNAP FITNESS162 Brickyard Road

Ste. 400

Mars, PA 16046

Ms. Lorry Staub

SNAP FITNESS1 W. Shirley St.

Mount Union, PA 17066

Mr. Ralph Park

SNAP FITNESS 316 Johnson Hwy.

Norristown, PA 19401

Mr. James Bromley

Puerto RicoZONACTIVA33 Calle Resolucion

Ste. #101

San Juan, PR 00920

787-781-6993

Ms. Yariza Yulian

South CarolinaANYTIME FITNESS 201 Graduate Drive

Conway, SC 29526

843-349-8463

Mr. John Plitt

ANYTIME FITNESS 1133 Hwy. 9 Bypass W.

Ste. A

Lancaster, SC 29720

Mr. Eddie Haughey

ORANGEBURG ATHLETIC CLUB, LLC1336 Corporate Drive

Orangeburg, SC 29115

803-539-3900

Mr. George Ulmer >

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| IHRSA Report | Member News

w w w . i h r s a . o r g | M A R C H 2 0 0 9 | C l u b B u s i n e s s I n t e r n a t i o n a l 1 7 3

>

TennesseePRAIRIE LIFE FITNESS300 Shingle Way

Franklin, TN 37067

615-764-3984

Ms. Sue Cleveland

RIGHT NOW FITNESS8225 Dexter Road, # 112

Cordova, TN 38016

901-590-1500

Mr. Vernon Warrick

SNAP FITNESS1406 N. Jackson St.

Tullahoma, TN 37388

Mr. David Karkau

TexasANYTIME FITNESS 400 E. Hwy. 243

Canton, TX 75103

903-567-1113

Mr. Don Price

ANYTIME FITNESS 646 E. SR-31

Chandler, TX 75758

903-849-3700

Mr. Tom Robertson

ANYTIME FITNESS 1301 W. Henderson L3

Cleburne, TX 76031

817-641-5333

Mr. David King

ANYTIME FITNESS 132 E. Ovilla Road

Red Oak, TX 75154

972-576-1121

Mr. Brian Walker

ANYTIME FITNESS 1228 N. Hwy. 377

Roanoke, TX 76262

817-229-4083

ANYTIME FITNESS 182 S. Collins Road

Sunnyvale, TX 75182

972-203-5858

Ms. Barbie Bayless

FITNESS CONNECTION14340 Torrey Chase Blvd.,

#200

Houston, TX 77014

281-931-6609

Mr. Bruce Nickel

HENDRICK HEALTH CLUB2110 Pine St.

Abilene, TX 79601

325-670-7172

Mr. Ron Richert

L.A. FITNESS 3029 Forest Lane

Dallas, TX 75234

972-499-0720

L.A. FITNESS 3200 Grapevine Mill Pkwy.

Grapevine, TX 76051

972-355-0018

L.A. FITNESS 1555 Eldridge Pkwy.

Houston, TX 77077

281-558-3801

L.A. FITNESS 701 LOOP 820

Hurst, TX 76053

817-591-1158

L.A. FITNESS 798 Vista Ridge Mall Drive

Lewisville, TX 75067

972-315-2300

PURE FITNESS FOR WOMEN14340 Torrey Chase Blvd.

Houston, TX 77014

281-931-6609

Mr. Bruce Nickel

SNAP FITNESS723 W. Wheatland Road

Duncanville, TX 75116

Mr. Marty Hill

SNAP FITNESS2122 Rufe Snow

Ste. 110

Keller, TX 76248

Ron & Cindy Ludlow

SNAP FITNESS405 Plum St.

Ste. B

Lampasas, TX 76550

Ms. Katherine Compton

UtahANYTIME FITNESS 12300 S. 700 E

Draper, UT 84020

801-553-0303

Mr. Curtis Peterson

ANYTIME FITNESS 11055 N. Alpine Hwy.

Highland, UT 84003

801-472-4600

Mr. Matthew Jorgensen

ANYTIME FITNESS 1438 E. Main St.

Lehi, UT 84043

801-768-8555

Mr. Matthew Jorgenson

ANYTIME FITNESS 1528 N. 775 W

Washington, UT 84780

435-251-8667

Mr. Steven Hecksel

SILVER MOUNTAIN SPORTSCLUB1526 Ute Blvd.

Park City, UT 84098

435-575-0350

VirginiaANYTIME FITNESS 13609 Carrollton Blvd.

Carrollton, VA 23314

757-745-7060

ANYTIME FITNESS 12308 Bermuda Crossroad

Lane

Chester, VA 23831

804-612-7522

SNAP FITNESS3215 Rock Creek

Villa Drive

Ste. B

Corner of Rt. 60 and

Longview Drive

Quinton, VA 23141

Ms. Annette Milletary

WashingtonANYTIME FITNESS 602 Auburn Way S

Auburn, WA 98002

253-833-0710

Mr. Grant Pritchard

ANYTIME FITNESS 23445 N.E. Novelty Hill

Road

Redmond, WA 98053

425-898-1199

Ms. Myrissa Yamashiro

ANYTIME FITNESS 3727 California Ave. SW

Seattle, WA 98116

206-306-6676

Mr. Dave Preston

ANYTIME FITNESS 8901 E. Trent Ave.

Spokane, WA 99212

Mr. Lon Page

ANYTIME FITNESS 2680 Yakima Valley Hwy.

Sunnyside, WA 98944

509-837-7575

Mr. Wes Bradshaw

L.A. FITNESS 1402 S.E. Everett Mall Way

#138

Everett, WA 98208

425-290-9351

L.A. FITNESS 520 Washington Ave. S.

Kent, WA 98208

253-859-7815

L.A. FITNESS 10515 156th St. E

Puyallup, WA 98373

253-466-0007

SNAP FITNESS3707 Ocean Beach Hwy.

Longview, WA 98632

Mr. Matt Starr

WisconsinANYTIME FITNESS 6250 Nesbitt Road

Fitchberg, WI 53719

608-270-9500

Mr. Andrew Gundlach

ANYTIME FITNESS 411 Prairie Heights Road

Verona, WI 53593

608-886-3914

SNAP FITNESS2263 Wisconsin Ave.

Creekside Plaza Shopping

Center

Grafton, WI 53024

Ms. Julie Winsor

SNAP FITNESS1241 Lombardi Ave.

Green Bay, WI 54304

Mr. Mark Swiecichowski

BahrainDREAMBODY CENTREShowroom 89, Road 2802,

Block 428

Manama

(973) 1-758-2982

Mr. Suhail G. Algosaibi

CanadaANYTIME FITNESS 72 Copper Creek Drive

Markham, Ontario

905-209-7669

ANYTIME FITNESS 910 Dundas St. W

Whitby, Ontario L1P 1P7

905-231-3007

NAUTILUS PLUS AYLMER203 Aylmer

Gatineau, Quebec

J9H 6H4

NAUTILUS PLUSBOISBRIAND1126 Grande-Allee

Boisbriand, Quebec

J7G 2T4

Page 176: March 2009 Club Business International

{ }THINK OF IT AS THEICING ON THE CAKE

- not that the people that go to your gym eat cake -

Increase your existing client revenue by giving them the sunless tan they demand.

Visit us at iHRSA – booth #6570 or call 972-447-3846 for details.

Page 177: March 2009 Club Business International

| IHRSA Report | Member News

w w w . i h r s a . o r g | M A R C H 2 0 0 9 | C l u b B u s i n e s s I n t e r n a t i o n a l 1 7 5

SNAP FITNESS62 Stonehaven Drive

Kanata, ON K2M 2Y2

Mr. Joel Bisson

SNAP FITNESS1030 Kennedy Circle

Milton, ON L9T 5W5

Ms. Charlotte Ouellette

SNAP FITNESS3940 Innes Road

Orleans, ON K1W 1K9

Mr. Allister Beauchamp

SNAP FITNESS 633 Kingston Road

Pickering, Ontario L1V 3N7

Ms. Kathi Hall

SNAP FITNESS 190 Pelican Place

Sylvan Lake, Alberta T4S 1K3

Mr. Tim Ostiguy

DenmarkDANSK FITNESS FAABORGLagonis Minde 20

Faaborg, 5600

(45) 6-261-2424

DANSK FITNESS HERUPGronnevej 8B

Herup, Thy, 7760

(45) 9-795-2244

DANSK FITNESS HOLSTEBROGartnerivej 18

Holstebro, 7500

(45) 9-610-7026

DANSK FITNESS RANDERSOstergrave 4

Randers, 8900

(45) 8-638-4640

DANSK FITNESS RUDS VEDBYRudsgade 5-7

Ruds Vedby, 4291

(45) 5-826-1527

DANSK FITNESS SUNDHED-SCENTER, EGA-RISSKOVDalsagervej 25

Ega, 8250

(45) 8-622-2210

DANSK FITNESS SUNDHEDSCENTER, GRAMKongevej 35

Gram, 6510

(45) 7-482-3306

DANSK FITNESS SVENDBORGVestergade 42G

Svendborg, 5700

(45) 6-220-3032

DANSK FITNESS VANLOSESkalbakken 10

Vanlose, 2720

(45) 3-874-0909

DINTRAINER.DKPoppelvej 6

Vejle, 7100

(45) 5-081-4100

Mr. Niklas Frederiksen

FITNESS DKSonderbrogade 35

Vejle, 7100

(45) 3-912-9000

FITNESS SYDLille Kolstrup 30

Aabenraa, 6200

(45) 7-475-1350

FITNESS SYDManor House Center

Faaborg, 5600

(45) 6-361-0003

FITNESS WORLDVesterbro 76

Aalborg, 9000

(45) 8-888-2700 >

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| IHRSA Report | Member News

1 7 6 C l u b B u s i n e s s I n t e r n a t i o n a l | M A R C H 2 0 0 9 | w w w . i h r s a . o r g

FITNESS WORLDRadhusgang 7

Abenra, 6200

(45) 8-888-2700

FITNESS WORLDBanetorvet 3-5

Allerod, 3450

(45) 8-888-2700

FITNESS WORLDViborgvej 155

Arhus V., 8210

(45) 8-888-2700

FITNESS WORLDFrederikssundsvej 264

Bronshoj, 2700

(45) 8-888-2700

FITNESS WORLDArhusgade 102

Copenhagen, 2100

(45) 8-888-2700

FITNESS WORLDRentemestervej 2

Copenhagen, 2400

(45) 8-888-2700

FITNESS WORLDHandvaerkerbyen 35B

Greve, 2670

(45) 8-888-2700

FITNESS WORLDHolbaekvej 74 A

Kalundborg, 4400

(45) 8-888-2700

FITNESS WORLDNorvangen 3 D

Korsor, 4220

(45) 8-888-2700

FITNESS WORLDVestergade 32

Nyborg, 5800

(45) 8-888-2700

FITNESS WORLDVestenborg Alle 1

Nykobing F., 4800

(45) 8-888-2700

FITNESS WORLDAlsgade 95 A

Sonderborg, 6400

(45) 8-888-2700

FITNESS WORLDTilst Skolevej 31

Tilst, 8381

(45) 8-888-2700

FITNESS WORLDKirke Vaerlosevej 26

Vaerlose, 3500

(45) 8-888-2700

FYSIOFORMHojvangen 6

Ronne, 3700

(45) 5-695-2576

Mr. Frode Dam Rekstad

LIDO FITNESSDaemningen 8

Vejle, 7100

Mr. Peter Larsen

SNEDSTED HALLENOsteralle 10

Snedsted, 7752

(45) 9-793-4490

Mr. Gerhard Jensen

WELL-COME FITNESS K-STuborg Havnevej 4-6

Hellerup, 2900

(45) 3-930-3093

Mr. Jakob Benn

IndiaSNAP FITNESS 3293 12th Main Road

Indiranagar, Bangalore 560008

Mr. Vikram Basaravalli Mohan

IrelandCLONAKILTY PARK LEISURE CENTREClogheen

Clonakilty, Cork

(353) 233-4387

Mr. Tom O Herlihy

NetherlandsYOUR HEALTH AMERSFOORTHogeweg 35

Amersfoort Staete Bldg.,

5th Fl.

Amersfoort, 3814 CC

(31) 900-941-2345

YOUR HEALTH AMSTERDAM OSDORPPieter Calandiaan 1201

Amsterdam, 1069 RE

(31) 900-941-2345

YOUR HEALTH BREDAChasse Field 9

Breda, 4811 DH

(31) 900-941-2345

YOUR HEALTH DELFTBeethoveniaan 230

Delft, 2625 RW

(31) 900-941-2345

YOUR HEALTH EDEMaanderpoort 17

Ede, AB 6711

(31) 900-941-2345

YOUR HEALTH HOLDING B.V.Makassarweg 62

Almere, 1335 HZ

(31) 36-535-6117

Mr. Moenish Chedi

YOUR HEALTH ROTTERDAMGoudsesingel 232-240

Rotterdam, KE 3011

(31) 900-941-2345

YOUR HEALTH WEST AMSTERDAMJan van Galenstraat 41

Amsterdam, 1056 BH

(31) 900-941-2345

PortugalGIMNOPARQUE, LDACampo Grande, 35, 1 A

Lisboa, 1700-087

(351) 21-316-3703

Mr. Joao Moutinho Pimentel

LUX HEALTH CLUB *Rua Leira da Relva, 131

Vila Nova de Gaia

Porto, 4410-155

(351) 91-446-1460

Mr. Albino Fortuna

VIVAFIT LARANJEIRASRua Virgilio Correia,

No. 17-B

Lisboa, 1600-219

(351) 21-727-3408

Ms. Andreia Sergio

VIVAFIT ODIVELASRua Alfredo Keil, No. 5

Quinta-Nova

Odivelas, 2675-210

(351) 91-361-0593

Mrs. Andreia Sequeira —|

Page 179: March 2009 Club Business International

Now You Can See the Forest and the Trees.

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Your eFit Value Advantage: A Super-Secure, Million Dollar Web-Based Application forLess than $100 a Month. To grow your club business you need complete access and control of your financial

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Page 180: March 2009 Club Business International

AD PAGE 178

28th ANNUAL INTERNATIONALCONVENTION & TRADE SHOWMarch 16-19, 2009 | San Francisco, California USAMoscone CenterSan Francisco . . . Here We Come! San Francisco is often called "Everybody'sFavorite City" — a title earned by its scenic beauty, cultural attractions, diversecommunities, and world-class cuisine. Measuring 49 square miles, this very walkablecity is dotted with landmarks like the Golden Gate Bridge, cable cars, Alcatraz, and thelargest Chinatown in the United States. A stroll of the city's streets can lead from UnionSquare to North Beach to Fisherman's Wharf, with intriguing neighborhoods to explore at every turn.Views of the Pacific Ocean and San Francisco Bay are often laced with fog, creating a romantic mood inthis most European of American cities. Join with us in March next year as we celebrate our 28th annual event,and explore "A World of Opportunity"!

7th ANNUAL IHRSA LEGISLATIVE SUMMITMay 2009 | Washington, DC USAJoin political icons as IHRSA descends upon the Nation’s Capitol to work togetherfor a Healthy America. Being involved in grassroots lobbying is something everyfitness professional can do, whether you work for a large chain of clubs or youown a small independent club, and doing so is personally and professionallyrewarding. The work we are doing in DC benefits all clubs and all Americans.

4th ANNUAL IHRSA UNIVERSITYJune 1-5, 2009 | Barcelona, SpainIESE Business SchoolOne of the key problems facing fitness operators worldwide is the quality ofmanagement and the availability of appropriate, affordable top-quality executiveleadership development programs. This problem has been solved. IHRSAUniversity at IESE Barcelona is a world-class executive leadership educationprogram designed specifically for the health and fitness club industry.

IHRSA Meetings.Preparing you for Great Accomplishments!Plan to attend one or more upcoming IHRSA Meetings and you will be prepared for greataccomplishments. Each IHRSA meeting is designed to address specific needs and provide youwith the tools to excel in discrete areas of expertise. For 28 years, IHRSA Meetings have beensynonymous with success. Register today by visiting ihrsa.org/meetings. Meeting...accomplished!

Page 181: March 2009 Club Business International

21st ANNUAL IHRSA INSTITUTEFOR PROFESSIONAL CLUB MANAGEMENT

August 2009 | Location to be AnnouncedIf you aspire to reach new heights in your career, or have a staremployee you are grooming for success at your club, then the21st Annual IHRSA Institute for Professional Club Management

is perfect for you.

9th ANNUAL IHRSA EUROPEAN CONGRESSOctober 22-25, 2009 | Dublin, Ireland

The European market remains one of the most vibrant, fluid markets inthe world today. Join together with the movers and shakers in the European

fitness community to strategize on how to grow, prosper, andinfluence the entireEuropean community for the greater good.

10th ANNUAL IHRSA / FITNESS BRASIL LATINAMERICAN CONFERENCE & TRADE SHOW

October 29-31, 2009 | São Paulo, BrazilTransamérica Expo Center

The fitness industry is growing fast and setting precedents in Latin America . . .and the world is taking notice. Join over 6,000 attendees and more than 120

trade show exhibitors in beautiful São Paulo as we focus on ‘preparation’that leads to resounding fitness success.

8th ANNUAL IHRSA ASIA-PACIFIC FORUMNovember 10-13, 2009 | Tokyo, Japan

The world’s fastest growing economy acts as an appropriate backdrop as webring industry leaders from the Pacific Rim together for an intense, yet

exhilarating four days designed to help you set the direction of your clubfor the future.

LEARN MORE BY VISITING ihrsa.org/meetings or call +1 617-951-0055.

Page 182: March 2009 Club Business International

26 World Series,24 Stanley Cups,17 NBA Titles,5 Super Bowls,

ONE MACHINE.

Four teams won a combined 71 Championships by being the best. By demanding thebest training equipment. By innovating. That’s why they all chose Jacobs Ladder™.

Unique in its incredible total body workout, Jacobs Ladder offers a high intensity, low impact cardiovascular workout sought by champions.

Be A Champion. Separate YOUR Club from the competition by choosing Jacobs Ladder.

Go to www.jacobsladderexercise.com and watch the training video to see the product in action, orcall 1-866-697-4100 to learn more about Jacobs Ladder.

Visit us at IHRSA 2009, Booth #545

Page 183: March 2009 Club Business International

| IHRSA Report | Calendar

w w w . i h r s a . o r g | M A R C H 2 0 0 9 | C l u b B u s i n e s s I n t e r n a t i o n a l 1 8 1

APRIL 23-26

IDEA Fitness Fusion Conference

Rosemont, Illinois

www.ideafit.com

MAY 20-24

International Festival for Physical Culture and Sports

Moscow, Russia

MAY 27-30

Club Industry East Boston, Massachusetts

www.clubindustryshow.com

AUGUST 6-7

Health & Fitness Business Expo & ConferenceDenver, Colorado

www.healthandfitnessbiz.com

AUGUST 12-16

IDEA World Fitness ConventionAnaheim, California

www.ideafit.com

AUGUST 18-20

28th Annual National Fitness Trade ShowReno/Tahoe, Nevada

www.nationalfitness

tradeshow.com

AUGUST 19-23

Can-Fit-ProToronto, Canada

www.canfitpro.com

SEPTEMBER 10-13

SIBEC North AmericaPasadena, California

www.mcleanevents

international.com

SEPTEMBER 22-24

Leisure Industry WeekBirmingham, England

www.liw.co.uk —|

Save the date | 2009 IHRSA Events COMING SOON IN

Super Staff: A new IHRSA report

tells you what you need to know to

spot and keep great employees

Selling Stress: Clubs are positioning

and pitching spa services as the solution

to escalating anxiety

Type 2 Test: Health clubs can do much

to counter diabetes, but will they rise

to the challenge?

Extra Benefits: A special educational

excerpt from IHRSA’s newest Benefits

of Exercise publication

What’s Shakin’: A comprehensive

guide to the wide and wild new world

of whole-body-vibration training

Full-Bodied: F.I.T. Extra reports on

the growing number and nuances of

total-body cardio machines

CLUB BUSINESS INTERNATIONAL

MAY 6-7

7th Annual IHRSA Legislative SummitWashington, DC

www.ihrsa.org/summit

MAY 20-21

IHRSA Traveling Seminar & ShowcaseDallas, Texas

www.ihrsa.org/ontheroad

JUNE 1-5

4th Annual IHRSA UniversityBarcelona, Spain | IESE Business School

www.ihrsa.org/university

JUNE 24-25

IHRSA Traveling Seminar & ShowcaseNewport Beach, California

www.ihrsa.org/ontheroad

AUGUST

IHRSA Institute for Professional Club Managementwww.ihrsa.org/institute

AUGUST 19-20

IHRSA Traveling Seminar & ShowcaseChicago, Illinois

www.ihrsa.org/ontheroad

SEPTEMBER 23-24

IHRSA Traveling Seminar & ShowcaseNashville, Tennessee

www.ihrsa.org/ontheroad

OCTOBER 22-25

9th Annual IHRSA European CongressDublin, Ireland

The Burlington Hotel

www.ihrsa.org/congress

OCTOBER 22-24

10th Anniversary IHRSA/Fitness Brasil Latin American Conference & Trade Show,Transamerica Expo Center, São Paulo, Brazil

www.ihrsa.org/fitnessbrasil —|

2009 Industry Events

Out of Shape by Stan Tran

To obtain complete details about, or to register for, all IHRSA events, log on to www.ihrsa.org/meetings..org

Page 184: March 2009 Club Business International
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| Marketplace |

w w w . i h r s a . o r g | M A R C H 2 0 0 9 | C l u b B u s i n e s s I n t e r n a t i o n a l 1 8 3

Products & Services

Employment

• Sell

• Buy

• Recondition

• Broker

• Lease

• Trade In

Like–New Fitness Equipment at Wholesale Prices

800-922-3488

www.firstfitnessequipment.com

Lifestyle Family Fitness is one of the fastest-growing premier fitness clubs in the industry. Investing in our employees, creating a culture of teamwork, and building lasting relationships with our members is what gives Lifestyle Family Fitness the competitive edge to achieve great things! The Company is in an aggressive growth state with locations in Florida, Indiana, Ohio and North Carolina. Our target markets include the Southeast, Mid-West, and Mid-Atlantic. Give your career more strength and join the Lifestyle Family Fitness team!Lifestyle Family Fitness has immediate career opportunities for qualified candidates in the following areas:

SALES• Regional Sales Managers• District and Area Sales Manager

• Club Sales Managers

OPERATIONS• Regional Operations Managers• District and Area Operations Manager

• Club Operations Managers

TRAINERS / INSTRUCTORS• District and Area Personal Training Managers• Personal Trainers

• Group Fitness Instructors

Experience the benefits of working with some of the most talented people in the fitness industry. Exercise your ability to have a fulfilling career with Lifestyle Family Fitness today!Lifestyle Family Fitness offers a Competitive Salary, Bonus, & Commission Programs; Robust Benefits Package; State-of-the-Art Fitness Facilities, Certification Reimbursement & Continuing Education, An Energetic, Enthusiastic, Team Oriented Work Environment.

APPLY NOW at www.lff.com. EOE

“The experts in fitness electronic repairs”

• The most economical, reliable electronics repair service in the fitness industry for over 25 years

• Same day repair available

• IHRSA member

Recognized as the premier electronics service center for most manufacturers such as Precor, Cybex, Stairmaster, Nautilus, Lifefitness, Star trac, Keys, Landice, Quinton, True, Sportsart and more.

TEL: 954 578 0900www.jandrtechnicalservices.com

Do You Own Treadmills?Then You’ve Gotta See This.

www.GlideFitness.comClick the Puppy to Watch the Video

NO DOWNLOAD REQUIRED

The IHRSA Buyers’

Guide brings an

industry trade show

right to your computer!

www.ihrsabuyersguide.comwww.ihrsastore.com

See your ad here!Rates start at just $245 per issue for IHRSA members.

Visit www.ihrsa.org/classifieds or

e-mail [email protected]

for details.

Page 186: March 2009 Club Business International

| Marketplace |

1 8 4 C l u b B u s i n e s s I n t e r n a t i o n a l | M A R C H 2 0 0 9 | w w w . i h r s a . o r g

NEW CLUBS IN 2009!Visit us at wellbridge.comor send your resume [email protected].

Fitness | Wellness | Sports | Fun

EXERCISE YOURPOTENTIAL!

Continue your career path inthe fitness industry with ourteam of highly motivated &well compensated industryprofessionals at one of ourstate-of-the-art athletic clubsand spas located in CO, FL,GA, MA, MD, MN, MO, & NM.

JLR ASSOCIATES

Executive Search, Recruitment and Placement –

Helping You Find the Right People

Call Jeff Randall at 781-251-0094

[email protected]

Or Dennie Noecker at 609-430-8455

[email protected]

WE HAVE IMMEDIATE OPENINGS!

www.jlrassoc.com

visit www.ihrsa.org

GENERAL MANAGERSMEMBERSHIP DIRECTORS

Sport & Health Clubs, Washington DC’s premiere provider of over 20 multi-purpose health clubs, is looking for talented industry professionals to join our team!

We want DYNAMIC individuals who will build and develop teams; drive sales; implement and improve business tactics; foster member relations; and most importantly, make $$$!

Sport & Health offers competitive salaries, aggressive bonus & commission plans, a great benefits package, a 401(k) plan, ongoing training and long term career opportunities.

For a complete listing of our clubs and amenities, visit us at www.sportandhealth.com.

Send resume and salary requirements to [email protected].

WE BUY CLUBS!

Lifestyle Family Fitness owns and operates clubs in Florida (Tampa Bay, West Coast, Orlando, Jacksonville); Columbus, Ohio; Charlotte and Raleigh, North Carolina; and Indianapolis, Indiana. If your fitness facility is in one of our markets, we want to discuss acquiring your club. Please see www.lff.com for general information about us.

Call Wayne Hanewicz, Sr. VP727-456-3100 ext. [email protected]

All inquiries kept in strictest confidence.

Business Opportunities

See your

ad here!Rates start at just $245 per issue for IHRSA members.

Visit www.ihrsa.org/classifieds

or e-mail [email protected]

for details.

Consulting

Page 187: March 2009 Club Business International

| Marketplace |

w w w . i h r s a . o r g | M A R C H 2 0 0 9 | C l u b B u s i n e s s I n t e r n a t i o n a l 1 8 5

See your

ad here!Rates start at just $245 per issue for IHRSA members.

Visit www.ihrsa.org/classifieds

or e-mail [email protected]

for details.

visit www.ihrsastore.com

Effectivemarketing

doesn’t have tobe expensive

Get your club noticedand drive in new leadswith a package customdesigned for your club’smarket situation.

advertising that w

orks

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Real Estate Advisors to the Fitness Industry

Market Studies, Site Selection & Brokerage, Lease Negotiation

PH 760 419-8263 FAX 760 [email protected] foundationpartnersllc.com

The 21st Annual

IHRSA InstituteAugust 2-5, 2009 | The Resort at Squaw Creek

Lake Tahoe, California, USA

The professional education you expect.In an entirely unexpected location!

Now entering its third decade of providing the fitness industry the finestprofessional education programs, the IHRSA Institute moves to an excitingnew location.

In addition to the world-class educational program you expect, you will bedelighted with the new adventure-sport team-building activities. They willaugment your experience and empower you and your team to bring backand apply what you have learned for immediate results!

Visit ihrsa.org/institute for more information.

for Professional Club Managementfor Professional Club Management

The 21st Annual

IHRSA Institute

Page 188: March 2009 Club Business International

AD PAGE 186

Page 189: March 2009 Club Business International

| Ad Index |

w w w . i h r s a . o r g | M A R C H 2 0 0 9 | C l u b B u s i n e s s I n t e r n a t i o n a l 1 8 7

Page Advertiser

117 » Gym Wipes-2XL Corporation

888-977-3726 | www.gymwipes.com

115 » A-1 Textiles

800-351-1819 | www.a1athletictowels.com

63 » ABC Financial Services, Inc.

800-622-6290 | www.abcfinancial.com

131 » Abcoaster LLC

866-219-5335 | www.abcoaster.com

126 » Abcore Fitness, Inc.

800-748-8525 | www.abcoreinc.com

164 » Ace Styline

312-942-0152 | www.acestyline.com

175 » Active XL, LLC

866-952-2848 | www.activexl.com

67 » Aerobics and Fitness Association of America

800-446-2322 | www.afaa.com

151 » Affiliated Acceptance Corporation

800-233-8483 | www.affiliated.org

104 » Air Structures American Technologies, Inc.

800-AIR-BLDG | www.asati.com

120 » Airex

800-396-3130 | www.bebalanced.net

136 » American College of Sports Medicine

800-486-5643 | www.acsm.org

91 » American Council on Exercise

800-825-3636 | www.acefitness.org

155 » American Fitness Professionals & Associates

609-978-7583 | www.afpafitness.com

157 » Aon Affinity Insurance Services

866-229-3343 | www.ihrsainsurance.com

105 » AptusSoft

781-275-9191 | www.vedas.com

2 & 3 » ASF International

800-227-3859 | www.asfinternational.com

153 » Aspen Information Systems

800-414-0343 | www.aspensoftware.com

86 » Athletix Products by Contec, Inc.

864-503-8333 | www.athletixproducts.com

106 » AV Now

800-491-6874 | www.avnow.com

92 » Balanced Body Pilates

800-745-2837 | www.pilates.com

123 » Body-Solid Inc.

800-833-9300 | www.bodysolid.com

30 » BOSU by Fitness Quest, Inc.

800-497-8281 | www.bosu.com

Page Advertiser

170 » BV Entertainment

888-330-4BVE | www.broadcastvision.com

47 » California University of Pennsylvania

866-595-6348 | www.cup.edu/go

9 » CheckFree Corporation

800-242-9522 | www.checkfreecompete.com

20 » Concept2 CTS

877-887-8014 | www.concept2cts.com

73 » Conexion LLC

800-780-0115 | www.conexionllc.com

165 » CPS, Inc.

800-837-6214 | www.club-supplies.com

89 » Creative Agency

800-888-8381 | www.creativeagency.com

90 » Creative Fitness Marketing

312-870-4800 | www.creativefitness.net

Inside Front » CYBEX International, Inc.

Cover & 1 » 508-533-4300 | www.cybexinternational.com

97 » Diet Master Pro

888-286-7677 | www.dietmastersoftware.com

177 » eFit Financial

612-922-3766 | www.efitfinancial.com

116 » Ekho

612-922-3766 | www.ekho.us

99 » Electro-Steam Generator Corp.

866-617-0764 | www.electrosteam.com

94 » Ergoline

888-771-0996 | www.sunergoline.com

134 » EVERLAST made by ECORE International

866-883-7780 | www.everlastsportssurfacing.com

150 » Exerbotics, LLC

918-551-6868 | www.exerbotics.com

27 » Expresso Fitness Corporation

888-528-8589 | www.expresso.com

160 » Fitness Anywhere, Inc.

415-655-4740 | www.fitnessanywhere.com

108 » Fitness Equipment Depot Worldwide

866-965-4370 | www.fitnessplus.com

102 » Fitness Equipment Source Inc.

800-748-5125 | www.fitnessequipmentsource.com

91 » Fitness Flooring

800-428-5306 | www.fitnessfloors.com

182 » Fitour

800-348-6873 | www.fitour.com

104 » Gerstung

800-922-3575 | www.gerstung.com

Page 190: March 2009 Club Business International

IHRSA has done it again!

It’s aWorld of

Opportunityfor only

$25!MARCH 16-19, 2009 SAN FRANCISCO, CALIFORNIA USA

28th Annual IHRSA International Convention & Trade Show

WE'VE FROZEN THE IHRSA TRADE SHOW ADMISSION PRICE.ONLY $25 FOR THREE FULL DAYS!

What a tremendous value when you consider not only do you get full access to theTrade Show, but you can also attend a powerful presentation from Olympic LegendDara Torres (sponsored by SPRI®), and participate in one of the IHRSA 2009Convention sessions on March 19*. Imagine all that for only $25! Despite thesetough times, the IHRSA Trade Show will help you stay abreast of the latestdevelopments in products and services. And we know there will be great deals youwon't want to miss.

With over 400 companies in two Trade Show halls, it’s anevent you must experience. So don’t miss the opportunity!We think you’ll agree that we’ve done it again when you visit the 28th edition of theindustry’s best-loved trade event. Our exhibitors have been planning for months to bringthe wow, the power and the sheer spectacle of the latest in fitness and wellness to youat the IHRSA 2009 Trade Show.

*Space is limited. This offer may not be combined with or applied to any other promotions, discounts, orpreviously purchased registrations.

REGISTER TODAY at ihrsa.org/showpass or call 800-228-4772 (US and Canada)or +1-617-951-0055 (international).International Health, Racquet & Sportsclub Association | Seaport Center, 70 Fargo Street, Boston, MA 02210 USA | www.ihrsa.org/convention

Page 191: March 2009 Club Business International

| Ad Index |

w w w . i h r s a . o r g | M A R C H 2 0 0 9 | C l u b B u s i n e s s I n t e r n a t i o n a l 1 8 9

Page Advertiser

34 » Global Fitness, Inc.

888-991-9991 | www.globalfitness.com

57 » Go Figure

877-GOFIGURE | www.igofigure.com

64 » GOJO Industries

800-321-9647 | www.gojo.com

148 » GRAVITY by efi Sports Medicine

800-541-4900 | www.efisportsmedicine.com

4 & 5 » Hampton Fitness

805-339-9733 | www.hamptonfit.com

159 » HealthClubCampaigns.com

847-658-5090 | www.HealthClubCampaigns.com

97 » Heartsine

215-860-8100, x107 | www.heartsine.com

138 » HEX Tanning

800-556-3201 | www.hextanning.com

100 & 111 » Hollman, Inc.

800-433-3630 | www.hollman.com

107 » HP Cosmos

49-86-69-86-42-0 | www.h-p-cosmos.com

108 » Human Kinetics

800-747-4457 | www.HumanKinetics.com

51 » HydroMassage

727-536-5566 | Www.hydromassage.com

84 » HydroTher Commercial Spa & Wellness Equipment

800-891-5811 | www.hydrother.com

84 » Ideal Products

800-88-IDEAL | www.idealockers.com

167 » Intelametrix, Inc.

877-838-9918 | www.intelametrix.com

13 » Iron Grip Barbell Company

800-664-4766 | www.irongrip.com

25 » Ivanko Barbell Company

310-514-1155 | www.ivankobarbell.com

180 » Jacobs Ladder, LLC

866-697-4100 | www.jacobsladderexercise.com

130 » Jade Distribution

800-785-5233 | www.jadedistribution.com

78 » K & K Insurance

800-637-4757 | www.kandkinsurance.com

121 » KBL SunCapsule

941-915-6434 | www.suncapsule.com

38 » Keiser

800-336-8133 | www.keiser.com

18 » Les Mills International Ltd.

888-669-8876 | www.lesmillsusa.com

Page Advertiser

11 » Life Fitness

800-634-8637 | www.lifefitness.com

French » Matrix Fitness Systems

Cover 866-693-4863 | www.matrix-fitness.com

103 » Medical Fitness Association (MFA)

804-897-5701 | www.medicalfitness.org

87 » Mondo USA

800-441-6645 | www.mondousa.com

15 » MotionSoft, Inc.

800-829-4321 | www.motionsoft.net

132 » MOTUS USA

866-668-8766 | www.motususa.com

152 » MYE Entertainment LLC

800-779-6759 | www.myeclubtv.com

174 » Mystic Tan, Inc.

877-668-8826 | www.mystictan.com

156 » National Academy of Sports Medicine

800-460-6276 x5501 | www.nasm.org

89 » National Exercise & Sports Trainers Association

877-348-6692 x210 | www.NESTAcertified.com

83 » National Federation of Professional Trainers

800-729-6378 | www.nfpt.com

37 » Nautilus, Inc.

800-NAUTILUS | www.Nautilus.com

98 » Northwest Personal Training & Fitness Education

360-574-7292 | www.nwFitnessEducation.com

119 » NSCA Certification Commission

888-746-2378 | www.nsca-cc.org

16 » Octane Fitness

763-757-2662 | www.octanefitness.com

133 » OPTP

800-367-7393 | www.optp.com

88 » Paramount Acceptance

800-748-4949 | www.paramountacceptance.com

98 » Parisi Speed School

888-GET-FAST | www.parisischool.com

Insert » Peak Performance

800-574-4400 | www.healthclubpros.com

81 » Perform Better

800-556-7464 | www.performbetter.com

114 » Performance Food Centers

888-732-9151 | www.juicebarguys.com

99 » Personal Training on the Net

720-489-0294 | www.ptonthenet.com

109 » Playtime, LLC

303-662-0302 | www.playtimeco.com

Page 192: March 2009 Club Business International

Voluntary FitnessFacility CertificationIHRSA is seeking your input

An initiative is underway to createa voluntary certification processfor staffed fitness facilities that willstrengthen our industry and raiseour standing as quality providersof safe and healthy exercise.

WE WANT YOUR OPINION.

Is this a good idea?

What subjects should be coveredin the certification process?

Learn more and tell us whatyou think by visitingihrsa.org/facilitycertification.

International Health, Racquet & Sportsclub Association

Page 193: March 2009 Club Business International

| Ad Index |

w w w . i h r s a . o r g | M A R C H 2 0 0 9 | C l u b B u s i n e s s I n t e r n a t i o n a l 1 9 1

Page Advertiser

93 » Polar Electro, Inc.

800-290-6330 | www.polarusa.com

96 » Power Systems

800-321-6975 | www.power-systems.com

23 » Precor, Inc.

800-786-8404 | www.precor.com

168 » QuanComm, Inc.

800-537-6265 | www.quancomm.net

154 » Ready Care Industries

800-477-4283 | www.readycare.com

117 » Salsbury Industries

800-562-5377 | www.lockers.com

112 » Shape.Net Software

800-381-2082 | www.getshape.net

172 » SlowFIT International Association

+39-0861-78-92-39 | www.slowfit.com

105 » Soft Play & Little Tikes Playground by PlayPower

888-752-9582 | www.softplay.com

101 » Spa Partners

800-243-6772 | www.spapartners.com

158 » Sports & Fitness Insurance Corporation

800-844-0536 | www.sportsfitness.com

28 » SportsArt Fitness

800-709-1400 | www.sportsartfitness.com

110 » Sportsmith

800-713-2880 | www.sportsmith.net

141 » Sports Solutions, Inc.

800-969-8008 | www.sportssolutionsinc.com

119 » SPRI Products, Inc.

800-222-7774 | www.spriproducts.com

7 & 128 » Star Trac

800-228-6635 | www.startrac.com

Page Advertiser

33 » STOTT PILATES

800-910-0001 | www.stottpilates.com

Insert » Susan K. Bailey Advertising

888-349-4594 | www.clubads.com

Back » TECHNOGYM

Cover 303-875-0306 | www.technogymusa.com

Inside Back » THE INDOOR CYCLING GROUP, Cytech GmbH

Cover 49-0-911-54450 | www.indoorcycling.com

44 » Troy Barbell

800-872-7767 | www.troybarbell.com

52 » TRUE Fitness

877-712-7209 | www.truefitness.com

40 » Twin Oaks

866-278-6750 | www.tosd.com

82 » Umax Strength

888-851-8989 | www.umaxstrength.com

142 » United Leasing, Inc.

800-742-3928 | www.unitedevv.com

102 » United States Professional Tennis Association

800-877-8248 | www.uspta.com

85 » VersaClimber

800-237-2271 | www.versaclimber.com

95 » Worldwide Sport Nutritional Supplements, Inc.

800-854-5019 | www.sportnutrition.com

43 » X-FORCE AB

+46-8-753-02-29 | www.x-force.se

163 » YogaFit

310-320-0110 | www.yogafit.com

146 » Zumba Fitness, LLC

954-925-3755 | www.zumba.com

Page 194: March 2009 Club Business International

T

| Last Rep |

Newt Gingrich, the former Speaker of the U.S. House of Representa-tives, once observed that, “Perseverance is the hard work you do after you get tired of doing the hard work you already did.” Well, here at IHRSA, we’ve worked hard to get the word out, and now we’re moving into our perseverance mode.

Speaking of Club Standards…

he “word” that I’m talking about has to do with a new initiative to create guidelines for voluntary club certifications. I’ve already addressed this topic in “Last Rep,” and other members of the association’s staff have described it, in detail, in recent issues of CBI, via bulk e-mails, and in items posted on www.ihrsa.org. (See “Self-Regulation at Risk,” February CBI, pg. 46.)

Now, I’m the sort of person who doesn’t like to repeat himself, and I generally take great pains to write about a variety of topics. However, sometimes a subject comes along that has great ramifica-tions for our industry and needs to be discussed fre-quently, examined closely, and debated long and hard.

So I shall persevere… and you, if you will, will endure.

The initiative in question is being spearheaded by NSF International, a world leader in developing standards for

public health and safety in a wide range of fields. The effort is designed to produce a set of reasonable and voluntary benchmarks that would ensure members—as well as their friends, families, and physicians—that clubs meet certain minimum operational criteria. NSF invited IHRSA to sit on the joint committee that’s responsible for developing and approving these certifications; and we accepted the invitation only after being assured that every IHRSA member would have the opportunity to participate in the process and have their voice heard—that means you.

IHRSA’s role in the effort is being headed up by Art Curtis, the CEO of Millennium Partners Sports, and IHRSA standards chairperson. And the joint committee responsible for developing and revising the new standards includes: Mike Motta, the president of Plus One Health Club Management, Inc.; Frank Napolitano, Jr., the president and CEO of GlobalFit; Geoff Dyer, the chairman of Lifestyle Family Fitness; and Thomas Richards, the senior manager of IHRSA’s public-policy department.

Their participation will help guarantee that the resulting standards increase clubs’ standing as a legitimate part of the healthcare continuum; provide consumers with yet another compelling reason to join a club; and prompt consistent referrals from medical professionals.

But, let me underline, capitalize, and otherwise emphasize—we need YOUR input. IHRSA is an organization that exists for its members, and that excels because club operators, working together, can achieve so much more than any individual working on their own.

You can obtain more information about the standards process by contacting IHRSA’s public-policy department at [email protected] or 617-951-0056 (FAX); by logging on to www.standards.nsf.org and scrolling down to “Joint Committee on Health/Fitness Facility Standards”; or by attending a special panel discussion this month during IHRSA’s 28th Annual International Convention and Trade Show in San Francisco. Curtis will host the meeting, titled “Working Together to Achieve Better Results,” on Tuesday, March 17, from 10:30 a.m. until noon.

It’s essential that we have your thoughts about this important development! —|

– Joe Moore, [email protected]

Joe MooreIHRSA President & CEO

One Hundred Twenty MillionMembers by 2010

Tra

cy P

ow

ell

1 9 2 C l u b B u s i n e s s I n t e r n a t i o n a l | M A R C H 2 0 0 9 | w w w . i h r s a . o r g

Page 195: March 2009 Club Business International
Page 196: March 2009 Club Business International

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