mango moose media kit

Upload: mangomoose

Post on 30-May-2018

214 views

Category:

Documents


0 download

TRANSCRIPT

  • 8/14/2019 Mango Moose Media Kit

    1/23

    media kit 2009

  • 8/14/2019 Mango Moose Media Kit

    2/23

    TABLE OF CONTENTS

    Product Page

    Bicycle Billboards

    Campus Postering

    Car Wraps

    Coaster Advertising

    Custom Media

    Double Decker Buses

    Dry Cleaner Advertising

    Floating Billboards

    High School Intercept

    Limo Wraps

    Media Dedicated Vehicles

    Pizza Box AdvertisingPoster Sniping

    Postering

    Projection Advertising

    Sidewalk Chalk Stencils

    Sidewalk Wash

    Street Teams

    Segway Advertising

    Tissue Pack Advertising

    Truck Advertising

    3

    4

    5

    6

    7

    8

    9

    10

    11

    12

    13

    1415

    16

    17

    18

    19

    20

    21

    22

    23

  • 8/14/2019 Mango Moose Media Kit

    3/23

    Details:

    This green marketing medium targets pedestrians on the go. Great for store openings, product

    launches and events. Each bicycle billboard comes with one rider/ street team representative.

    Markets:

    Toronto, Vancouver, Calgary, Edmonton, Ottawa

    Material Deadlines:

    8 weeks booking

    4 weeks artwork

    Artwork Specifications:

    Contact your account guru for a template and pre-press specs.

    Special Notes:

    Shipping per market is extra

    Back lit for night-time events

    Sound available via external speakers

    Networks:

    City core

    Bicycle Billboards

  • 8/14/2019 Mango Moose Media Kit

    4/23

    Details:

    Posters will be placed on poles and kiosks around college and university campuses.

    Markets:

    Toronto, Vancouver, Calgary, Edmonton, Ottawa, Montreal, Halifax

    Booking:

    4 weeks prior to launch date

    Media:11 x 17 posters posted around campuses perimeters

    Material:

    Posters need to be shipped to Mango Moose locations 10 days prior to campaign launch.

    If Mango Moose is providing printing services, artwork needs to be received 14 days prior to launch.

    Key Benefits:

    Targeted postering that reaches students when entering or exiting the campusNational campaigns available

    Reaches over 1 millions students across Canada

    Campus Postering

  • 8/14/2019 Mango Moose Media Kit

    5/23

    Details:

    Mango Moose Media is the leader in Car Wraps. Our expertise in this area ensures your Car Wrap

    will not only look great, but generate the brand awareness your business deserves.

    We have wrapped over 200 vehicles and counting.

    Product Details:

    Turnanyvehicleintoa3DmovingbillboardwithaCarWrap

    Thevinylwrapisremovableanddoesnotdamagethevehiclespaint* Windowsarecoveredinaspecialperforatedmaterialthatallowsyoutoseeout

    Markets:

    We can wrap vehicles anywhere in Canada or the USA. Our national network of installers means you

    dont have to leave your city to get your message rolling.

    Fleet Wraps:

    We are your one stop shop for fleet campaigns in North America.

    Car Wraps

  • 8/14/2019 Mango Moose Media Kit

    6/23

    Details:

    Full colour ads printed on 4 circle or square coasters distributed to bars and select locations.

    2,500 coasters per location. Ads printed on both sides.

    Markets:

    Toronto, Vancouver, Calgary, Edmonton, Montreal Ottawa, Halifax

    Material Deadlines:

    8 weeks booking6 weeks artwork

    Artwork Specifications:

    Contact your account guru for template and pre-press specs.

    Special Notes:

    Location list will be provided after campaign launch.

    Material for Montreal must be in French and will require a separate print run.

    Networks:

    City core

    Coaster Advertising

  • 8/14/2019 Mango Moose Media Kit

    7/23

    Details:

    Personalize your campaign by merging any of our products into a custom campaign or event. We

    have the means to transform any Big Idea into a guerrilla campaign. The possibilities are endless.

    Markets:

    Toronto, Vancouver, Calgary, Edmonton, Ottawa, Montreal, Halifax

    Booking:

    Ask your account guru for details.

    Media:

    Execution of any Big Idea.

    Key Benefits:

    Can effectively target any demographic.

    Will directly intercept your core market in any environment.

    An eye-catching and innovative media.

    Custom Media

  • 8/14/2019 Mango Moose Media Kit

    8/23

    Details:

    Fully wrapped double decker buses dominate the city core for 10 hours per day. This is a new media

    opportunity in Toronto and gives you an opportunity to become a Toronto landmark with your

    branding.

    Markets:

    Toronto

    Material Deadlines:6 weeks booking

    4 weeks artwork

    Artwork Specifications:

    Contact your account guru for template

    and pre-press specs.

    Networks:

    City Core of Toronto

    DoubleDeckerBuses

  • 8/14/2019 Mango Moose Media Kit

    9/23

    Details:

    Floor, counter, dry cleaner bag and hanger tag advertising placed inside dry cleaner locations. This is

    an ideal media when you want to reach a mid to high-class white collared crowd.

    Markets:

    Toronto, Vancouver, Calgary, Edmonton, Montreal, Ottawa, Halifax

    Material Deadlines:

    8 weeks booking

    6 weeks artwork

    Artwork Specifications:

    Contact your account guru for a template and pre-press specs.

    Special Notes:

    Location list will be provided after campaign launch.

    Material for Montreal must be in French and will require a separate print run.

    Networks:

    City

    DryCleanerAdvertising

  • 8/14/2019 Mango Moose Media Kit

    10/23

    Details:

    Huge 7 floating balloons strapped to our promotional reps. Reps can be strategically placed on street

    corners, events, store openings and for campaign launches.

    Markets:

    Toronto, Montreal, Vancouver, Calgary, Edmonton, Ottawa

    Material Deadlines:

    4 weeks artwork

    *Rushchargesforshippingandproductionwillapplytoartworkreceivedaftercutoffdates.

    **Permarketshippingchargeswillapply.

    Special Notes:

    Extreme or inclement weather could delay campaign launch.

    Available from May to October (weather pending)

    Networks:

    City Core

    Floating Billboards

  • 8/14/2019 Mango Moose Media Kit

    11/23

    Details:

    Street teams and dedicated media vehicles will visit high schools in select markets.

    Students are reached during the morning, lunch and after school rushes. Each team will visit

    3schoolsperday.Thisisagreatgrassrootswaytotargetahardtoreachdemographic.

    Markets:

    Victoria, Vancouver, Calgary, Edmonton, Toronto, Ottawa, Montreal, Halifax

    Material Deadlines:8 weeks booking

    4 weeks artwork if Mango Moose is handling production

    14 days material if posters are being shipped to us

    *Rushchargesforshippingandproductionwillapplytoartworkreceivedaftercutoffdates

    **Shippingchargesapplytoeachmarket

    Special Notes:

    Quantity of collateral material varies per market

    P.A.L.M (Planning, Administration, Logistics. Management) fee may apply for longer flight times

    or multi-market campaigns and/ or material storage.

    Networks:

    High schools across Canada

    High School Intercept

  • 8/14/2019 Mango Moose Media Kit

    12/23

    Details:

    A fully wrapped stretch Ford Excursion will dominate the street for 8 hours per day.

    Markets:

    Toronto, Montreal, Vancouver, Calgary, Edmonton, Ottawa, Halifax

    Material Deadlines:

    4 weeks booking

    2 weeks artwork

    Artwork Specifications:

    Contact your account guru for template and pre-press specs.

    Networks:

    City Core

    Limo Wraps

  • 8/14/2019 Mango Moose Media Kit

    13/23

    Details:

    Custom wrapped promotional vehicles that are driven for 8 hours per day.

    Multiple vehicles can be used to drive in tandem or separately to dominate the city.

    Markets:

    Toronto, Montreal, Vancouver, Calgary, Edmonton, Ottawa, Halifax

    Material Deadlines:

    6 weeks booking4 weeks artwork

    Artwork Specifications:

    Contact your Account Guru for template and pre-press specs.

    Special Notes:

    Specialty vehicles (classics, luxury, military) are available. Inquire with your account guru.

    Networks:City core

    MediaDedicatedVehicles

  • 8/14/2019 Mango Moose Media Kit

    14/23

    Details:

    4 colour ads printed on large (14) pizza boxes and distributed to independent pizzerias and small

    chains.

    Markets:

    Toronto, Vancouver, Calgary, Edmonton, Ottawa

    Material Deadlines:

    12 weeks booking

    6 weeks artwork

    Artwork Specifications:

    Contact your Account Guru for template and pre-press specs.

    Special Notes:

    Location list will be provided after campaign launch.

    In-store displays may also be available for some markets.

    Networks:

    City

    Pizza Box Advertising

  • 8/14/2019 Mango Moose Media Kit

    15/23

    Details:

    Posters placed on utility poles and kiosks in each market. Recommended poster size is 11 x 17.This is a great cost-effective way to compliment an outdoor campaign, especially in markets where

    outdoor media is scarce. See below for other available formats.

    Markets:

    Victoria, Vancouver, Calgary, Edmonton, Winnipeg, Toronto, Ottawa, Montreal, Halifax

    Material Deadlines:

    Artworkisrequired3weekspriortolaunchdateifMangoMooseishandlingproduction

    10 days material if posters are being shipped to us

    *Rushchargesforshippingandproductionwillapplytoartworkreceivedaftercutoffdates.

    **Permarketshippingchargeswillapply.

    Special Notes:

    Posters for Montreal must be in French

    Networks:

    City Core (National)Campus Poster Sniping (National)

    EntertainmentDistrictSniping(Toronto,Ottawa)

    Event Sniping (Toronto)

    High School Poster Sniping (Toronto)

    Other formats available:

    - Sticker Sniping (4 x 6 stickers posted on poles, parking meters, etc.)

    - Static Cling Sniping (12 x 18 removable decals stuck to various surfaces)

    - Available in select markets, inquire with sales.

    Poster Sniping

  • 8/14/2019 Mango Moose Media Kit

    16/23

    Details:

    24x36or42x60postersplacedonconstructionhoardingsineachmarket.Thisisagreatlow

    cost way to make a street level impression. It can be used as a stand alone media or to support a full

    campaign.

    Markets:

    Toronto, Montreal, Vancouver

    **ForposteringinCalgary,Edmonton,OttawaandHalifaxourpostersnipingserviceis

    recommended

    Material Deadlines:

    2 weeks artwork if Mango Moose is handling production

    10 days material if posters are being shipped to us

    *Rushchargesforshippingandproductionwillapplytoartworkreceivedaftercutoffdates.

    **Shippingchargeswillapplytoeachmarket.

    Special Notes:

    Posters for Montreal must be in French

    Networks:

    City Core

    Postering

  • 8/14/2019 Mango Moose Media Kit

    17/23

    Details:

    Full video night-time projections on the sides of buildings. 6 hours per night. 1 location per night, per

    market.Spotlengthcanvaryfrom7to30secondsinlength.

    Markets:

    Toronto, Montreal, Vancouver, Calgary, Edmonton, Ottawa

    Material Deadlines:

    4 weeks booking2 weeks artwork

    Special Notes:

    Extreme or inclement weather could delay campaign launch dates.

    Locations are not guaranteed

    This is a highly effective guerrilla medium that has great pass-along sharing potential.

    Networks:

    City Core

    Projection Advertising

  • 8/14/2019 Mango Moose Media Kit

    18/23

    Details:

    Temporary advertising marked on sidewalks using a special chalk application.

    Markets:

    Toronto

    Material Deadlines:

    4 weeks booking

    2 weeks artwork

    *Rushchargesforshippingandproductionwillapplytoartworkreceivedaftercutoffdates.

    **Shippingchargeswillapply.

    Special Notes:

    This is a guerrilla based media that could lead to complaints.

    Our rates include clean up and removal of all ads.

    Postingscanlast1to30days.

    Mango Moose does not guarantee how long a sidewalk stencil will last.Reposting may be required for longer campaigns

    Networks:

    City Core - Toronto

    Sidewalk Chalk Stencils

  • 8/14/2019 Mango Moose Media Kit

    19/23

    Details:

    Temporary ads cleaned onto the streets using a power wash process.

    Markets:

    Toronto, Vancouver, Calgary, Edmonton, Ottawa, Montreal

    Material Deadlines:

    4 weeks booking

    2 weeks artwork

    *Rushchargesforshippingandproductionwillapplyforartworkreceivedaftercutoffdates.

    **Shippingchargeswillapplytoeachmarket.

    Special Notes:

    This is a guerrilla based media that could lead to complaints.

    Our rates include clean up and removals.

    Postingscanlast1to30days.

    Mango Moose does not guarantee how long a sidewalk wash stencil will last.

    Reposting may be required for longer flight campaigns.

    Networks:

    City Core

    Sidewalk Wash

  • 8/14/2019 Mango Moose Media Kit

    20/23

    Details:

    High energy brand ambassadors take to the streets to interact with your target audience. All street

    team campaigns can be customized to work with your branding or campaign concept. This is a great

    way to get your message onto the street in any market.

    Markets:

    Victoria, Vancouver, Calgary, Edmonton, Winnipeg, Toronto, Ottawa, Montreal, Halifax

    Material Deadlines:

    4 weeks booking3weeksartworkifMangoMooseishandlinganyproduction

    10 days material if client is supplying us with hand-outs

    *Rushchargesforshippingandproductionwillapplytoartworkreceivedaftercutoffdates.

    **Shippingchargeswillapplytoeachmarket.

    Special Notes:

    P.A.L.M fee (Planning, Admin, Logistics & Management) may apply for longer flight times or

    multi-market campaigns and/or material storage.

    Street Teams

  • 8/14/2019 Mango Moose Media Kit

    21/23

    Details:

    Full colour ads on the shields and/or wheel coverings of Segways. This is an eye-catching way to get

    your street teams moving in any high-traffic area.

    Markets:

    Toronto,Ottawa,Vancouver,Calgary,Edmonton,Montreal*

    Material Deadlines:

    8 weeks booking

    6 weeks artwork

    Special Notes:

    Location list will be provided after campaign launch.

    Material for Montreal must be in French, and will require a separate print run.

    Shipping costs are extra and vary depending on market(s).

    *Montrealindoorlocations/privateeventsonly.

    Networks:

    DependsonMarket(City,Events,etc.)

    Segway Advertising

  • 8/14/2019 Mango Moose Media Kit

    22/23

    Details:

    Full colour ads printed on mini tissue packs that are distributed to consumers on the go. These 4

    panel packs are a great alternative to handing out flyers. The usefulness of the product increases

    dwell time and ad recall. 100% distribution means no waste.

    Markets:

    Toronto, Vancouver, Calgary, Edmonton, Montreal, Ottawa, Halifax

    Material Deadlines:

    14 weeks booking

    12 weeks artwork

    Networks/ Uses:

    Street Teams

    High Schools Network

    Campus Network

    DirectMail

    Magazine Insertions

    Coupon Packs

    Trade Show handouts

    Business cards alternative

    Special Notes:

    Location list will be provided after campaign launch.

    Material for Montreal must be in French, and will require separate print run.

    This is a great media for the winter season or allergy season.

    Tissue Pack Advertising

  • 8/14/2019 Mango Moose Media Kit

    23/23

    Details:

    Advertising placed on trucks that circulate busy routes in each market.

    3facespertruck-2sidesandthereardoor.Thisisagreatmassmediathatreachesconsumersin

    their cars or on the streets. Its a medium that cant be missed.

    Markets:

    Toronto, Montreal, Vancouver, Calgary, Edmonton, Ottawa, Halifax

    Material Deadlines:

    8 weeks booking

    4 weeks artwork

    Special Notes:

    Vehicles deliver a range of products from clothing to fruits and vegetables

    Great media that cant be missed on the highway

    A massive mobile billboard

    Networks:

    City Core

    Truck Advertising