managing your web site (drupal/civicrm)
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Managing Your Web Site (Drupal/CiviCRM)
Rooty Hollow LLCColumbus, Ohio
Building Online Communities
Content & Constituent Management
Acronym Soup
CMS: Content Management System
CRM: Constituent Relationship Management
WYSIWYG: What You See Is What You Get
Using The Web
Know your audience
Kids use social networks: Facebook, YouTube, SMS (Text Messaging)
Adults are on twitter: The fastest growing user base on Twitter is 35-49 yrs
Fastest growing Facebook audience: 60yrs +
The Web is Technical
With old style web sites you need some technical knowledge:
Uploading the pageKnow programming languages like HTMLEach page stands aloneChanges that affect all the pages (i.e. new menu items) are painful
What is a CMS
Content Management System
Takes the tech out of the webIf you know how to use Word, you can edit your pagesNo special software, if you have Internet Explorer or Safari you have the software you needIt's secure, no one has access unless you give it to them
What is Open Source
No Licensing Fees
100,000's of developers all around the world
You can change it, re-publish it (as Open Source of course)
Examples Mozilla Firefox, Moodle, Open Office
Who uses it: Google, Orbitz, Facebook, etc...
Drupal
An Award Winning Content Management system
Built on Open Source technology (MYSQL, PHP, Javascript)
Used on more than 250,000 sites internationally
Infinitely customizable
Thousands of Add-on
If you want it, someone has done it!
3rd Party Integration (Facebook, Moodle, Twitter, Salesforce.com, CiviCRM, YouTube)
Voting Tools
Calendars
Video hosting
Easy editing
Change the look of your site with the click of a button
Choose between different designs
Use a custom design built for your site
Download free designs from drupal.org
Purchase designs from a 3rd party like Top Notch Themes or Template Monster
Any style site you want
Blog
News feed
Brochure
Networking
E-commerce
Membership database(s)
Control User Access
Administrator decides who can
See what content
Add/edit content
Publish content
Sample Drupal Sites
Nature Conservancy (http://www.nature.org)
The Onion (http://www.onion.com)
Recovery.gov (http://www.recovery.gov)
ITSCO (http://www.itsco.org)
CiviCRM
CRM Stands for Constituent Relationship Management
Features include:Donor DatabaseContribution ManagementEvent ManagementMembership ManagementCase Management
CiviCRM Integration
CiviCRM integrates with 2 Open Source Content Management Systems: Drupal & Joomla
Further CiviCRM can be installed on its own, without any other systems acting as a front end
Built on established systems
CiviCRM (like Drupal) is built on enterprise level systems
MYSQLPHP
Sample CiviCRM Sites
Wiki Media Foundation (the foundation behind wikipedia (http://fundraising.wikimedia.org)
Amnesty International (http://www.amnesty.org)
TechSoup (http://www.techsoup.org)
Open Source Benefits
Moves at the speed of the Internet
Allows for easy maintenance of complex structures
Allow as many or as few editors as you want
Allows you to focus on the content
Open Source Pitfalls
The software is free. Setting it up takes time and expertise.
It's something new, getting used to it will be a challenge
Having your content ready is key
My contact info
Jim Taylor, ownerRooty Hollow LLC
(614) 432-8609
[email protected]://www.linkedin.com/in/rootyhollow
http://www.twitter.com/jalama