managing your career
DESCRIPTION
Classroom presentation that covers the basics of resumes and personal branding via social media.TRANSCRIPT
Managing Your Career
www.trinity.edu/[email protected]
MARKETING YOUR PERSONAL BRAND
Managing Your Career by…
• Marketing: the provision of goods or services to meet customer or consumer needs (QuintCareers.com)
• Branding: is a promise, a pledge of quality. It is the essence of a product, including why it is great, and how it is better than all competing products. It is an image. (QuintCareers.com)
Marketing Tools
Résumé
ePortfolio
Blogs
Personal website
RésuméA marketing tool to promote your…• Degree• Experience• Skills• Community involvement• Projects• Honors, etc.
RésuméReflect your key competencies
• Leadership• Organization• Facilitation• Creative problem solving• Conflict Resolution• Cultural Adaptability• Professionalism• Tech Savvy
Using Your Résumé
Applications– Employment
– Education
– Honors & Awards
Using Your Résumé
Career Management – Gaps in experience or skills– Summary of qualifications– Career patterns/trajectory– Identify leads to attaining career goals
Using Your Résumé
Networking 60 Second Elevator Speech http://www.personalbrandingblog.com/how-to-write-your-60-second-elevator-pitch/ Online Resources http://web.trinity.edu/x6369.xml
EXPLOITING SOCIAL MEDIA Managing Your Career by...
ePortfolio
• Electronic resume• Links to samples of work• Snapshot of experiences• Communicate philosophy and career interest
Examples:http://linychen.tumblr.com/
sites.google.com/site/emilyemorrow
http://savitamalik.efolioworld.com/Introduction
ePortfolio
Apojigohttp://www.apojigo.com/
Google siteshttp://www.google.com/sites/overview.html
Foliospaceshttp://www.foliospaces.com/
Wikispaceshttp://www.wikispaces.com/
Tumblrwww.tumblr.com
LinkedIn as Foundation
• For basic setup instructions, see http://students.linkedin.com
• Use LinkedIn as the foundation to your “professional” online strategy using• Words• Photos• Videos• Links
Key Words Paint a Picture
• Summary section
• Skills and expertise section
Key Word Selection Tip
• Wordle.com
• Twitter.com/TUCareerService/lists
• Indeed.com
Review Results
LinkedIn Documentation
• Education section
• Summary section
• Project section
• Contact information section• Twitter• Three additional links
Shelve Your Study Materials
Books•http://www.librarything.com •http://www.shelfari.com
Articles•http://twitter.com•http://www.pinterest.com
Slide Into Home Base
• Slideshare.net• PowerPoint• Documents (.pdf, .doc)• Video (.mp4, .wmv, .mpeg, .mov, .avi)
• About • Work• Education• Books
• Status updates• School/work achievements
• Follow and engage employers
Open Facebook. Just A Little.
Blog Your work. Work Your blog.
• Promote values
• Promote level and area(s) of expertise
• Demonstrate communication style
Examples:Lin Chen: http://allidoiscook.tumblr.com/
Career Services: https://www.facebook.com/TrinityUniversityCareerServices/notes
Blog Sites
Tumblr
Blogger
Wordpress
Blogspot
Follow the Tweeter(Tips)
• Follow Career Services on Twitter
http://twitter.com/TUCareerService
• Review our Twitter lists
http://twitter.com/TUCareerService/lists
• Create your own Twitter lists
• Follow and engage employers
Recycle Blog Posts
• Letter to the editor• School paper• Hometown paper• San Antonio and other metropolitan papers
Move Them With Imagery
• YouTube
• Animoto
After Supersizing LinkedIn
• Connect and network
• Post status updates• Articles• School/work achievements• Conferences
• Follow employers
• Leverage alumni connections
Manage Your Footprints
Flavors.mee.g. http://flavors.me/dtuttle6
TweetDeckhttp://www.tweetdeck.com/desktop/
Hootsuitehttp://hootsuite.com/
…and more!
WARNING!Protect Your Online Image…
• Google Alert: http://www.google.com/alerts • Dogpile: http://dogpile.com/• Facebook – check out different views in your
privacy settings
Protect Your Online Image…
• Avoid & un-tag risqué pictures
• Avoid controversial statements that are not “part of your package”
• Thoughtfully consider what you tweet, post, like, follow, join, etc.
• Delete unused accounts
Online Image is a two-way street
• Google Alert: http://www.google.com/alerts
Remember…
Footprints lead to an actual person. A certain level of person-to-person communication occurs offline.
Are You Ready?
Final Words…
Manage your career
• Set and work to achieve career goals
• Develop effective marketing tools
• Establish and maintain personal career network