managing the social media madness - the journey continues
Post on 18-Oct-2014
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Gail Houston @ghouston and Leslie Mason @leslie12002 discuss how they are continuing to evolve their social media recruiting strategy in an everchanging world.TRANSCRIPT
Managing the Social Media Madness … how we are continuing to innovate and stay relevant in an ever changing world
FY13@ghouston & @leslie12002
Why Social? Moved from “nice to have” to “must have”
Just as Internet Recruiting Became the Norm
Social Recruiter Is Becoming the Norm
Embrace or Be Left Behind
Research? 2013 Trends to Watch
Socialized our Career Sites
Added Videos from YouTube
Added Awards Bitly
Social Channel Widget
Added Social Components
to our Communications
Social Postings Taleo
Recruiters Able to Socially Share Directly From Taleo
Applicants Able To Socially Share Roles
Social feeds on job site
Improved Candidate Experience With Status Visibility
Company Announcements
Brad Smith LI Blog Posts
Critical Jobs
Events | Chats
Career Advice
New Employee Announcements
Updated Career Page
Added Products Page to include social components
Mini Social Bootcamps with managers to improve LI profiles
CEO Participation On LinkedIn
Partnered with the Intuit Network to Help Promote Brad Smith Blog
Resulted in Spike In Company Followers
Rebranded
Created more engaging posts
Hosted 7 Facebook Chats with Leaders
Klout - 61
Daily Tweets
Created lists for recruiters to follow
Engaging content
New @IntuitStudents Account
YouTube Capture | Socialize
Engaging Videos – Business Units | Intuit | Culture
Created Playlists
Include in Job Descriptions | Emails | Thank You Letters
Socialize Intuit Videos As Well
Slideshare.net
Added First Slideshare.net Video
Socialize Intuit Careers Presentations and Intuit Presentations
Showcase on LinkedIn in Recruiter Profiles
Added To http://jobs.intuit.com Site Under Career Advice
Yammer Career Advice – Internal Mobility
Created Internal Social Channel
Encourage Internal Mobility
Invite New Yammer Participants to Group
Weekly Career Advice
Intuit Event Announcements
Internal Resume Workshops Promoted
Share Hot Jobs
Request Referrals
Pinterest Culture | Attraction – Destination Strategy
Culture | Location | Community | General Interest Boards
Engaging Content
Recruiter Pinterest Accounts
Recruiters Promote Intuit on Individual Pinterest Accounts
Socializing Jobs
Promoting Communities of Interest
Share Responsibility for Intuit Careers Community Boards
Google+ Intuit Careers | Recruiter Accounts
Recruiter Accounts
Socializing Jobs | Events | Industry
Intuit Careers Coming Soon
Event | Hiring Social Support
Bitly Bundle Social Strategy
Added Google Analytics
Branded Bitlys
Creating Community Bitlys
Support Critical Campaigns (ATE – 14k views, IFS – 2000 views)
Intuit Proprietary & Confidential
Social Management - Hootsuite
18
Ability to Manage Multiple Social Sites
Schedule Posts
Create and Follow Lists
Follow Keyword Streams
Follow Boolean Search Streams
Easy Follow and UnFollow
Intuit Proprietary & Confidential
Social Management – Buffer App
19
Ability to post and schedule as you read articles
Intuit Proprietary & Confidential
Social Management – Google Reader
20
Automate The Way You Receive Information
Created Partnerships - Internal
Positions Spotlighted Weekly On This Week At Intuit Video Series
Socializing Intuit Social Accounts
Intuit Culture
Intuit Proprietary & Confidential22
Swoop Talent
Social Search and Social Sharing
GlassDoor
Branded Site
Ability to Respond
Creating Partnerships - External
Training Social Media Bootcamp
Six Week Social Media Bootcamp for Recruiters
Mini Social Media Bootcamps for Managers | Teams
Helping Us Recruit The Best!
Intuit Proprietary & Confidential
Measuring Success – Cool Stats
Intuit has over 37,200 followers on LinkedIn. More than 9,200 members actively engaged in conversations in our Employee and Alumni groups.
Thousands of our Facebook fans have joined in on technology, career advice, and university chats, or interacted with recruiters and employees.
SlideShare.net has generated more than 117,500 views for Intuit Careers!
Applicants learn about products, career advice, and social media.
90,300 have viewed Intuit Careers videos on YouTube sharing culture, jobs, events.
We have over 14,890 number of views on our popular Tax Advisor role in bitly
Pinterest is has over 4,000% growth this year and Intuit Careers is now active with
24 boards and 435 followers
These Top 5 Facebook Career Pages Get It – Recruiting Blogs | OnGig
Top 100 Companies Using Social Media to Recruit
Intuit Proprietary & Confidential25
Measuring Our SuccessEngineering, Marketing, IT, CCR,, Measure multiple social site visits leading up to apply