managing media on a budget

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Managin g Media on a Budget Meredith Whitefield

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Page 1: Managing Media on a Budget

Managing Media

on a BudgetMeredith Whitefield

Page 2: Managing Media on a Budget

About me

Page 3: Managing Media on a Budget

What do you

Expect?

Page 4: Managing Media on a Budget

How do you have

the time?

Page 5: Managing Media on a Budget

  PEOPLE PROCESS PLAN PERFORMANCE

Twitter 

    

    

Facebook 

Instagram 

Who is Responsibl

e?

How do we get this done?

How often?What’s the

point?How do we measure it?

Have a Plan

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Have a Plan  PEOPLE PROCESS PLAN PERFORMA

NCETwitter

@stjohncypress#stjcypress

Meredith WhitefieldMedia Director

Worship Planning (1/week) – Matters of

Importance  

Creative Worship(1/month) – 6 months

planning 

Quotes, scripture, 30 second video, pictures, announcements, Pastor

blog

1 personal tweet/day 

May also include RT’s from congregational

members using @stjohncypress and/or #stjcypress or other influential speakers

 

Impressions, Engagement, RT’s, Favorites, Replies,

Mentions, Number of followers, use of

#stjcypress

Facebook

facebook.com/SJLC.Cypress#stjcypress

Meredith WhitefieldMedia Director

Worship Planning (1/week) – Matters of

Importance  

Creative Worship(1/month) – 6 months

planning 

Quotes from worship, scripture, 2-3 minute videos, MOI videos,

announcements, “what’s going on at St. John”,

Pastor blog

1 post/day 

2 posts/day when posting a video

Likes, Comments, Shares, Check-Ins, Views (on video), Reviews, use

of #stjcypress

Instagram 

@stjohncypress 

#stjcypress

Meredith WhitefieldMedia Director

Worship Planning (1/week) – Matters of

Importance  

Creative Worship(1/month) – 6 months

planning 

Pictures of previous events, announcements,

around campus, scripture, quotes

1 post/day 

Search photos for mentions

(@stjohncypress) and/or #stjcypress

Likes, Comments, Shares, Number of

followers, mentions, set location, use of

#stjcypress

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How do We keep track?

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How do we get more likes?

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How do we get people

involved?

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Generate Interest1. Respond

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Generate Interest1. Respond

2. Post Often

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Generate Interest1. Respond

2. Post Often3. Share Stories

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Share

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Generate Interest1. Respond

2. Post Often3. Share Stories4. Inspire Action

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Action

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Generate Interest1. Respond

2. Post Often3. Share Stories4. Inspire Action5. Don’t Try to be Perfect

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Bloopers

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Generate Interest1. Respond

2. Post Often3. Share Stories4. Inspire Action5. Don’t Try to be Perfect

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What do I post?

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Events

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What’s Free?

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Videos?

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Basic Setup

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Materials

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What do WE film?

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Bumper

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Events

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Conversations

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Questions?

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Let’s Talk more!mwhitefield@stjoh

n.tv281-373-0503