management theory practice

48
  

Upload: hrishijagdees

Post on 01-Mar-2016

18 views

Category:

Documents


0 download

DESCRIPTION

Management Theory Practice

TRANSCRIPT

Page 1: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 1/48

 

Page 2: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 2/48

 

PRINCPLES & PRACTICES OFMANAGEMENT

Page 3: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 3/48

 

Definitions

Management is the process of designing and maintaining an environment in whichindividuals working together in groups efficiently accomplish selected aims.

  - Weihrich and Kuontz

The use of people and other resources to accomplish objectives.

  - oone and Kurtz

The process by which managers create! direct ! maintain and operate purposiveorganizations through systematic! coordinated! cooperative human effort.

  - Mc. "arland

Management is a multi-purpose organ that manages a business! manages amanager and manages workers and work.

  - #eter $rucker 

Page 4: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 4/48

 

Management- Science & Art

Science

Adances !"#no$%edge

Proes

Predicts

Defines

Measres Im'resses

Art

Adances !"'ractice

Fee%s

Gesses

Descri!es

O'ines E('resses

Page 5: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 5/48

 

)*" Std" Management

+ti%i,ation of resorces est 'erformance is a gien sitation To ac*iee 're-determined o!.ecties Interna% and E(terna% Enironmenta% factors affecting

!siness For form%ating cor'orate strateg" To face com'etitie c*a%%enges For R &D

To nderstand t*e im'act of c*ange To nderstand t*e im'ortance of /a%it" To nderstand *o$ it can !e a''%ied to so%e an"

!siness 'ro!%em

Page 6: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 6/48

 

 0PROFESSIONAL MANAGEMENT1 

Professional Management

Se'aration of o$ners*i' from management

2no$%edge !ased decision ma#ing

Professiona% managers are 'erformanceoriented

T*e" fo%%o$ management 'ractices !ased

on information o!tained3e('erience A''%ication of management t*eories to

so%e emerging organi,ationa% 'ro!%ems

Page 7: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 7/48 

Eo%tion of Management t*og*t

%lassical approach

Fredrick Taylor (1856-1915)

&. 'cience! not rule of the thumb

(. )armony! not discord

*. %ooperation! not individualism+. Ma,imum output

. $evelopment to greatest efficiency and prosperity

. )igh wages! low cost

Charles Babbage

&. 'pecialization

(. Work measurement/ methods*. 0tilization of machines and tools

+. $ivision of labour 

. 'cience and mathematics

. %ost reduction

Page 8: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 8/48 

Cont455

Frank and Lillian Gilberth (1868-19! " 18#8-19#)

&. Time and motion study

(. Worker welfare

*. #otential of workers

$enry Gantt (1861-1919)

&. 1antt %hart(. onuses for Workers and 'upervisors

*. 1ood understanding of 23 

Page 9: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 9/48 

Cont4

$enry Fayol ( 18!1-195)

&. $ivision of labour 

(. $iscipline

*. 0nity of command

+. 'ubordination of individual interest to common good

. 3emuneration

. %entralization

4. )ierarchy

5. 6rder 

7. 89uity&:. 'tability of 'taff

&&. 2nitiative

&(. 8sprit $e %orps

Page 10: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 10/48

 

Cont45 Ma( )e!er 6789:-7;<=>

reacrac" Criticisms

E%ton Ma"o- T*e ?a$t*orn E('eriments 67;<@-<> 6788=-7;:;>

Mar" Par#er Fo%%ett 67898-7;>

C*ester arnard 67889-7;97

 

Page 11: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 11/48

 

Cont45 Behavioral Science

Mas%o$ Mc5 Gregor A%derfer ?er,!erg

Management Science

Mat*ematica% Mode%%ingB or for so%tions of management 'ro!%ems

Recent Developments

S"stems A''roac* Contingenc" A''roac* D"namic Engagement A''roac* Et*ics and socia% Res'onsi!i%it" C%tres and M%tic%trism TM

Page 12: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 12/48

 

Re%ation of Motion & Time Std" to)or# Design

O!.ectieIm'roe O's !"Effectie ti%i,ationOf a%% resorces

O!.ectieIm'roe Contro% !"More accrate '%ng3estimating3 ea%ating'erformance

s

)or#Design

Method Study/ OR 

Motion

Study

Time Study

Standard S"m!o%so O'eration TN3 Moement Ins'ection D De%a"3 Tem' Storage Storage

+sed to Ea%ate

A%ternate designs3met*ods Dee%o'ed !" Ta"%orDee%o'ed!"

Gi%!ert*

+sed to find t*e fastest

Motion se/ences

)or# Measrement

Com!ined Actiit"

Page 13: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 13/48

 

Manageria% ro%es identified !"Mint,!erg

Inter'ersona% Figre*ead Leader Liaison

Informationa% Monitor Disseminator S'o#es'erson

Decisiona% T*e Entre'reneria% ro%e T*e distr!ance *and%er ro%e T*e resorce a%%ocator ro%e T*e negotiator ro%e

  “ Aim all communication at identifying and solvingprolems! not laming"#

Page 14: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 14/48

 

Manageria% Attri!tes

Professiona% Com'etence

Et*ics3 a%e Drien

Candor and *onest" Emotiona% Inte%%igence

Commitment

?man a%es Leaders*i' a%ities

Page 15: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 15/48

 

$ey Aspect of the Management Process

Organi%ational Resources &unctions of Management

;<abour 

;%apital

;Materials

;Machinery

;2nformation

;#lanning

;6rganizing

;'taffing

;<eading

;%ontrolling

;%oordinating

=ttainment

6f

6rganizationa

l

1oal

Ty%es o& 'anagers

Type &- 8,pectations >alues Targets

Type (- 8,pectations >alues Targets

Type *- 8,pectations >alues Targets

Type +- 8,pectations >alues Targets

Page 16: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 16/48

 

Socia% & Et*ica% Res'onsi!i%it" ofManagement

 0CSR refers to t*e !sinessmans decisions and actions ta#en forreasons 'artia%%" !e"ond t*e firms direct economic or tec*nica%interest51 

 - 2eit* Dais

 0CSR contends t*at management is res'onsi!%e to t*e organi,ationitse%f and to a%% t*e interest gro's $it* $*ic* it interacts5 Ot*erinterest gro's sc* as $or#ersB cstomersB creditorsB s''%iersBgot5 and societ" in genera% are '%aced essentia%%" e/a% $it*s*are*o%ders

  - O'erationa% Definition Et*ics

?o$ or decisions affect ot*er 'eo'%e Std" of 'eo'%es rig*ts & dties Mora% r%es 'eo'%e a''%" $*i%e ma#ing decisions Natre of re%ations*i's among 'eo'%e

Page 17: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 17/48

 

 Arguments for Social 'nvolvement

 Im'roements !enefit !ot* societ" and !siness Greater Freedom and f%e(i!i%it" from got5 Po$er $it* res'onsi!i%it"

 Pro!%ems can !ecome 'rofits Faora!%e '!%ic image etter to 'reent t*an cre

Arguments Against

 Primar" O!.ecties Costs Associated Enog* Po$er No Acconta!i%it"

Page 18: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 18/48

 

P%anning

#lanning is a continuous process of making present entrepreneurialdecisions systematically and with best possible knowledge of theirfuturity! organizing systemically the efforts needed to carry out thesedecisions and measuring the results against e,pectations throughfeedback system.

  - #eter $rucker 

#lanning is the selection and relating the facts and making use of

assumptions regarding the future in the visualization and formalizationof proposed activities believed necessary to achieve the desired result.

- Terry

Page 19: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 19/48

 

Natre of P%anning

P%anning is goa% oriented

P%anning is an inte%%ecta% or rationa%'rocess

P%anning is a 'rimar" fnction

P%anning is a%% 'erasie

P%anning is for$ard %oo#ing

P%anning is a 'er'eta% 'rocess P%anning is an integrated 'rocess

P%anning ino%es c*oice

Page 20: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 20/48

 

Significance of P%anning

Focses attention on o!.ecties Offsets ncertaint" and ris# Proides sense of direction

Proides gide%ines for decision ma#ing Increases organi,ationa% effectieness Proides efficienc" in o'erations Ensres !etter coordination

Faci%itates contro%s Encorages innoation and creatiit" Faci%itates de%egation

Page 21: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 21/48

 

T"'es of P%ans

Top (evel Middle (evel (o)er (evel

Time <ong 2ntermediate 'hort 3ange

  3ange 3ange

'cope 'trategic Tactical 6perational

  ight a*or areas o& +trategic Goals

; Market 'tanding and %ustomer loyalty

; 2nnovation; )uman 3esources Management

; "inancial 3esources; #hysical 3esources! $eployment and 0se; #roductivity! effectiveness ! efficiency; 'ocial 3esponsibility;#rofit 3e9uirements

 

Page 22: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 22/48

 

+nderstanding organi,ation

)*at is Organi,ation

i%ding %oc#s

Diision of $or# De'artmenta%i,ation ?ierarc*" Coordination

Mec*anistic 3s Organic S"stems

Page 23: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 23/48

 

Cont4

C%assification of Organi,ations Predominant%" coercieB non-%egitimate at*orit" Predominant%" ti%itarianB rationa% %ega% at*orit"B se of

economic re$ards Predominant%" normatieB se of mem!ers*i' stats and

intrinsic a%e re$ards at*orit" on c*arisma3 e('ertise Mi(ed strctres

Strctres

" Fnction " Prodct Matri(3Mi(ed

Page 24: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 24/48

 

Organi,ing

,e&inition

2dentification and classification of re9uired objectives 1rouping of activities necessary to attain objectives =ssignment of each grouping to the manager with authority to supervise it

#rovision of coordination horizontally and vertically

"ormalized intentional structure of roles or positions.

$etermining what tasks are to be done! who is to do them! how the tasks are to begrouped! who reports to whom and where decisions are to be made

  - 3obbins ? %oulter 

6rganizing is a management function involving assigning duties! grouping tasks!delegating authority and responsibility and allocating resources to carry out aspecific plan in an efficient manner 

Page 25: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 25/48

 

Common Organi,ationa% Designs

Sim'%e Strctre reacrac"

Matri( Strctre Team Strctre irta% Organi,ation ondar" %ess Organi,ation Diisiona% Strctre Fnctiona% Strctre

Page 26: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 26/48

 

)*" Do Strctres Differ

Mec*anistic s Organic Mode%s

Strateg"

Organi,ationa% Si,e Tec*no%og"

Enironment

Page 27: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 27/48

 

Line and Staff At*orit" (ine Authority

Direct%" res'onsi!%e for organi,ationa% goa%s Standard c*ain of command ased on %egitimate 'o$er

Staff Authority

Proides serices and at*orit" to %ine managers E('ert *e%' and adice ased on e('ert 'o$er Researc*B ana%"sis and o'tion dee%o'ment Po%ic" im'%ementationB monitoring and contro%

 &unctional Authority

Rig*t to Contro% actiities of ot*er de'artments ased on %egitimate 'o$er3 e('ert 'o$er Practiced in most organi,ations

Page 28: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 28/48

 

Contd4

De%egation

Forma% at*orit" and acconta!i%it" tocarr" ot s'ecific tas#s

Necessar" for efficient fnctioning ofan" organi,ation

Page 29: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 29/48

 

S'an of Contro%

De'artment )ide S'an Narro$ S'an Factors determining effectie s'an

&actors determining effective Span of *ontrol

Trained s!ordinated C%arit" of de%egation of at*orit" C%arit" of '%ans +se of o!.ectie standards

Rate of c*ange Commnication tec*ni/es Amont of 'ersona% contact needed +se of Staff Assistants Com'etence of Manager

Page 30: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 30/48

 

Re%ations*i's 6 ie$s on Conf%icts>

Im'ortance of Conf%ict Management

Re$ards

Leaders*i'

C*ange 6Nad%er and Ts*man>

Incrementa% Strategic

Antici'ator" Tning Re-orientation

Reactie Ada'tation Re-creation

(earning Organi%ationsTo%erance for am!igit"

Managing diersit"O'en CommnicationsCPSConf%ict Reso%tionTeam OrientationInnoatie Efforts

Page 31: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 31/48

 

Conf%ict ?and%ing Modes  *ompetitive  *ollaorating  6o$n concerns at ot*ers 6$or#ing $it* ot*er

E('ense> 'art" to find so%tions>

  *ompromising

  6Mta%%" acce'ta!%e so%tion>

  Avoidance  Accommodating  6Not addressing conf%ict> 6Satisf"ing>

6?ig*>

Assertiveness

6Lo$>

6Lo$> Coo'eratieness 6?ig*>

  Mode Assertieness Coo'eratieness

Com'eting ?ig* Lo$Co%%a!oraing ?ig* Lo$Aoiding Lo$ Lo$Accomodating Lo$ ?ig*Com'romising Moderate Moderate

Page 32: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 32/48

 

C%tre T*e com'%e( mi(tre of assm'tionsB !e*aiorsB storiesB m"t*sB meta'*ors and

ot*er ideas t*at fit toget*er to define $*at it means to !e a mem!er of a'artic%ar societ"

Body Shop)or#B LieB Loe and Learn- rat*er t*an$or#B $or#B $or#

See meaning and mone"- rat*er t*an mone"a%onei%d net$or# of re%ations*i's- rat*er t*an*ierarc*ies of 'o$erSstain resorces rat*er t*an 0+se it andLose it1 Gro$ Natra%%"- rat*er t*an gro$ fastEm!race $or# and fami%"- rat*er t*an $or#or fami%"

Artifacts- Es'osed a%es- asic Assm'tions

Page 33: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 33/48

 

Cont45

C%tra% Practices Materia% s Non Materia% c%tres Eco%og" and C%tre C%tra% C*aracteristics

O!sered e*aior Norms a%esB Attitdes and !e%iefs

P*i%oso'*" R%es Organi,ationa% C%imate

Page 34: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 34/48

 

Decision Ma#ing Process of identif"ing and se%ecting a corse of action to so%e a s'ecific 'ro!%em

'mportant aspects Past E('erience H !ot* 'ositie and negatie ?man Re%ations*i's Pro!%ems and o''ortnit" finding Deciding to decide

Prolem finding process Deiation from 'ast e('erience Deiation from set '%ans From ot*er 'eo'%e Performance of com'etitors

Opportunity finding process  Somet*ing t*at offers a c*ance to e(ceed o!.ecties Dia%ectica% in/ir" met*od 6Dei%s Adocate met*od> Im'ortance of information gat*ering

Recogni%ing the Prolem Prioriti,e Is t*e 'ro!%em eas" to dea% $it* Mig*t t*e 'ro!%em so%e itse%f  Is t*is m" decision to ma#e

Page 35: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 35/48

 

Cont4

Decision Ma#ing

S'ecific Re/irements

75 E('ected Res%ts

<5 Resorce Constraints

Prioriti,e Needs

O'tiona% Corses of Action

C*oose est O'tion Identif" Potentia% nfaora!%e

conse/ences

Page 36: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 36/48

 

Cont45 Natre of Decision Ma#ing

Programmed

Non Programmed

Certaint"

O!.ecties

AccrateB measra!%e and re%ia!%e information Ris#

Otcome cannot !e 'redicted

Pro!a!i%it" factor

+ncertaint"

Litt%e #no$n a!ot a%ternatie and otcome

Im'ortance of e(terna% factors and information

Programmed Non'rogrammed*ertainty Ris+ ,ncertainty

Manageria% contro%?ig* Lo$

Page 37: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 37/48

 

Factors affecting t*e decisionma#ing 'rocess

Information Time factor Enironmenta% factors

Interna% Factors Persona%it" of t*e decision ma#er Partici'ationB acce'tance & im'%ementation Precedent Esca%ation of commitment Pro!%em 'erce'tion

Page 38: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 38/48

 

Rationa% Decision Ma#ing Process

'nvestigate SitDefine 'ro!%emDiagnose casesIdentif" decisiono!.ecties

DevelopalternativesSee# creatiea%ternatiesDo not ea%ate"et

'mplementand monitorP%an Im'%ementation

MonitorMa#e ad.stment

Ea%ateA%ternaties &Se%ect !estaai%a!%e

Page 39: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 39/48

 

Cont4

'nvestigation Define t*e 'ro!%em Diagnose t*e cases Identif" decision o!.ecties Development

Eas" for 'rogrammed Diffic%t for non-'rogrammed -valuation Is t*e a%ternatie feasi!%e Is t*e a%ternatie a satisfactor" so%tion )*at are t*e conse/ences for t*e rest of t*e organi,ation

'mplementation A''ro'riate instrctions Ac/isition3 A%%ocation of resorces Assigning res'onsi!i%itiesB !dgeting Progress re'orts and corrections

Page 40: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 40/48

 

Information S"stems for Manageria% Contro% andDecision Ma#ing

Cor'orateData!ases

Information for decisionMa#ing

Information for contro%

MIS

DSS

EIS

Feed!ac#Contro% S"stems

Mgt Contro% S"stems

a%anced Scorecard

Page 41: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 41/48

 

Management Contro% S"stems

Acta%Performance

MeasrePerformance Com'arison

Desired'erformance

Deiations

ReasonForDeiation

CorrectieActions

&eedac+ (oop

Page 42: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 42/48

 

O!.ecties of MCS

Re%ations*i' $it* organi,ationa% goa%s

Identification of critica% 'rocesses t*ataffect goa%s

Identif" #e" sccess factors Identif" res'onsi!i%ities

Acconta!i%it"

Financia% s non financia% 'erformance Im'roement of co%%ectie decision ma#ing

Page 43: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 43/48

 

)*" Management Contro% s"stemfai%

Most contro% s"stems are 'ast actionoriented

Precision Leae %itt%e margin for error

Contro%s do not c*ange $it* missionsBstrategiesB o!.ecties and '%an

e*aiora% and *man side if t*e contro%s"stem oer%oo#ed

Standards are not modified as 'er t*esitation at *and

Im'ortance of s'eed" and re%ia!%e feed!ac#

Page 44: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 44/48

 

ERP

ERP- Integration of !siness 'rocesses across de'artments into anenter'rise $ide information s"stem

Integration of

Prodct P%anning Parts 'rc*asing Inentor" Contro% Prodct Distri!tion and f%fi%%ment Order trac#ing

ERP +sers T*ose $*o e(ecte strategic '%anning T*ose $*o 'erform manageria% contro% T*ose $*o do o'erationa% contro%

Page 45: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 45/48

 

Cont45

Sa%es Order '%acement Order sc*ed%ing

S*i''ing and inoicing

Finance Financia% data

Financia% re'orts Tria% a%anceB a%ance S*eet arter%" financia% data

Page 46: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 46/48

 

Management Contro%

Management contro% is a s"stematic effort to set 'erformancestandards $it* '%anning o!.ecties to design informationfeed!ac# $it* t*ese 're determined standards and to measret*eir significance and to ta#e an" action re/ired to assre t*ata%% cor'orate resorces are !eing sed in t*e most effectie

and efficient $a" 'ossi!%e in ac*ieing cor'orate o!.ecties  - Moc#%er

 P%anning

 Im'%ementation of strategies Contro% !" com'aring

 Acta% res%ts $it* '%anned res%ts

Strategies to ac*iee o!.ecties

Page 47: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 47/48

 

Feed!ac# Loo' of ManagementContro%

DesiredPerformance Acta%

Performance

MeasrementPerformance

Ana%"sisDeiations

IdentificationOf deiations

Com'arisonAgainstStandards

CorrectieAction Im'%ementation

Of correction

Page 48: Management Theory Practice

7/18/2019 Management Theory Practice

http://slidepdf.com/reader/full/management-theory-practice 48/48

Cont455

Management Contro% *e%'s in

75  Co'ing $it* ncertaint"

<5 Detecting irreg%arities5 Identif"ing o''ortnities

:5 ?and%ing com'%e( sitations

J5 Minimi,ing costs