maldives presentation

Destination - The MaldivesSunny Side of Life

马尔代夫阳光生活

China International Travel Mart (CITM), 2010

November 18 – 21, 2010, Shanghai, China

Outline 目录• 马尔代夫总体概况

• 马尔代夫旅游行业– 行业表现– 马尔代夫旅游在中国市场的发展前景

• 提高旅游服务质量

• 问答环节



Maldives – Introduction

Maldivian Tourism Industry

Industry PerformanceChinese Phenomenon in the Maldives

Enhance Quality of Experience of Chinese Guests

Q & A

Maldives - Introduction 马尔代夫—总体概况





Utilize tourism industry for the socio-economic development of the Maldives.

利用旅游业刺激马尔代夫社会经济的发展Ensure that the tourism industry is Sustainable.

确保旅游业的可持续发展The industry to be driven by the private/public sector

partnership. 旅游业驱动私营、公共部门合作伙伴关系

Government – regulator/facilitator政府 - 促进

The Maldivian Tourism Industry

Tourism Policy – Goals & Objectives旅游业政策 - 目的 & 目标

TOURISM DEVELOPMENT – Supply : 1972 – 2010 (end Oct 2010)旅游业的发展： 1972-2010 （截至 2010 年 10 月）

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Industry Performance 行业表现

Industry Performance 行业表现-Tourist Arrivals 1972 – 2010 (end Oct 2010)-旅客到访人数 1972-2010 （截至 2010 年 10 月）

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(Origin of Tourist Arrivals 2003 - 2009)

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Middle East Oceania Americas Africa Asia Europe


Industry Performance 行业表现-Reasons for Travel

-旅游原因

Tourist Opinion Survey - 2009

Industry Performance 行业表现-Number of Return Visits

-回访的次数


Industry Performance 行业表现-Number of Return Visits

-回访次数


Industry Performance 行业表现- Activities 活动


Industry Performance 行业表现- Distribution Channels 分销渠道


Tourism Contribution to GDP, 2004 – 2009旅游业对 GDP 的影响

Year % Share of Tourism Contribution

2004 32.3

2005 22.7

2006 27.4

2007 27.9

2008 27.1

2009 26.5




The Maldivian Tourism Industry马尔代夫旅游业

Success could be attributed to many factors.成功的原因

Key Factors:成功因素：Principles of Tourism Development 旅游业发展原则Commitment by the Private Sector 私营部门的协议Strong Partnership - Private Sector/Government 友好的合作伙伴关系—私营部门 / 政府Strategic Marketing 市场策略Product Innovation 产品更新Hospitable People 热情好客Employees – Locals & Foreign 雇员 - 当地人及外国人



The Maldivian Tourism Industry马尔代夫旅游业• 1990s, the Approved Destination Status (ADS) > 100 countries 90 年代，指定旅游目的地（ ADS ） >100 个成员国• MICE tourism – dominated initially, 会展旅游• Shopping, Exotic Places & broaden their horizons. 购物，异国情调，开阔视野• Increasing disposable income , greater global exposure, 增加可支配收入，加速全球扩张• Woo Chinese tourists - Europe, USA and Asia 中国游客—欧洲，美国，亚洲• The demand for chopsticks and chow mein is going to rise 市场需求快速增长• CNTA Chinese tourists will make 51 million trips in this year, 7% increase from 2009 今年，中国出境游达到 5100 万，比去年同期增长 7% 。• Not shy about spending their Yuan. 不羞于消费人民币。

The Chinese Factor中国的因素




The Chinese Factor

• Chinese spent over a staggering $42 billion overseas last year. 去年中国海外旅游共消费了 420 亿美元• 5th highest travel spending country in the world (UNWTO). 全球第 5 大旅游消费国• 4th largest outbound generating market by 2020 (100 mill) - UNWTO, 至 2020 年，全球第四大出境市场（ 1 亿）

BUT CHINESE WILL REACH 20 MILL. IN 20152015 年，中国游客将达到 2000 万

• Why?• China’s scorching 8.7% GDP growth, 中国 GDP 增长 8.7%• Relaxation of travel rules for Chinese citizens. 放宽中国公民出境游政策

• Who Benefits in South Asia? - Sri Lanka a 35% ↑in foreign tourists but over 70% ↑in Chinese T.A.

- Nepal saw an incredible ↑ 242.5 per cent increase in Chinese T. A. - Maldives recorded 40,000 tourist arrivals from China

中国的因素




The Chinese Factor中国的因素



The Maldivian Tourism Industry The Chinese Factor

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60,666

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Challenges!挑战！

• SAFETY & SECURITY 安全• TO ENSURE THAT OUR GUESTS HAVE A QUALITY EXPERIECNE 确保游客服务质量• VALUE FOR MONEY 物有所值• REPEAT VISITATION 重复参观




Challenges! 挑战SAFETY & SECURITY 安全

Awareness! 需知！• Beach Dynamics 活力海滩• Tidal Movements (High Tide vs

Low Tide 潮汐活动（超涨 vs 潮落）

• Deep vs Shallow Areas 深浅区• Water Colour could be misleading 迷人的海水• Swimming 游泳• Water Bungalows 水上小屋



BEACH DYNAMICS 活力海滩



Tidal Movements (High Tide vs Low Tide 潮汐活动（潮涨 vs 潮落）



COLOUR COULD BE MISLEADING! 迷人的海水



DEEP VS SHALLOW AREAS 深浅区



WATER BUNGALOWS 水上小屋



Challenges! 挑战！TO ENSURE THAT OUR GUESTS HAVE A QUALITY EXPERIECNE

确保游客得到丰富的体验

Create Awareness and give information about the UNIQUE Environment which our Visiting to Enjoy!

给予游客充足的体验信息！Advise to Be cautious EVEN if you are a swimmer

告知安全信息Advise to WEAR LIFE JACKETS

建议穿着救生衣Train TOUR GUIDES by providing information on the island ocean dynamics

我们的救生员全部经过系统的海岛信息及救护培训Work with your partners to address the communication gap

与您的合作伙伴建立通讯渠道



Challenges!TO ENSURE THAT OUR GUESTS HAVE A QUALITY EXPERIECNE

CREATE AWARENESS AMONG YOUR GUESTS ON ACTIVITIES THEY COULD UNDERTAKE!

SHOPPING, 购物RELAXATION, 休闲ENJOY THE TROPICAL ISLAND EVIRONMENT, 尽享热带海岛VISIT LOCAL ISLANDS, 参观本地海岛DIVING, 潜水WIND SURFING, 风帆冲浪OTHER SPORTS 其他体育运动



MALDIVES IS A FRAGILE AND VULNERABLE ECOSYSTEM

OUR ENVIRONMENT IS FRAGILE, SO FISHES AND OTHER SPECIES LIVING ALONG THE BEACH ARE CRUCIAL PART

OF OUR ECO-SYSTEM.

ADVISE NOT TO TAKE ANYTHING BUT ONLY PICTURES!

BE A RESPONSIBLE TOURIST!

Q & A

Thank you for your kind attention! 感谢您的聆听！

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