malaysia b2c e-commerce market 2017 · malaysia b2c e-commerce market 2017 publication date: april...

MALAYSIA B2C E-COMMERCE MARKET 2017 PUBLICATION DATE: APRIL 2017

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS I

PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:

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Malaysia B2C E-Commerce Market 2017

Report

B2C E-Commerce

N/A

Malaysia

English

PDF & PowerPoint

71

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QUESTIONS

ANSWERED

IN THIS REPORT

What were B2C E-Commerce sales in Malaysia in 2016?

What is the CAGR prediction for online retail in Malaysia through 2020 and beyond?

How large are M-Commerce sales in Malaysia predicted to be in 2020?

Which online payment methods are preferred by online shoppers in Malaysia?

Who are the main E-Commerce competitors in Malaysia?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

MALAYSIA B2C E-COMMERCE MARKET 2017

MALAYSIA’S B2C E-COMMERCE MARKET IS SPURRED

BY FAVORABLE DEMOGRAPHICS AND INFRASTRUCTURE

B2C E-Commerce sales account for just above 1% of the total retail market in

Malaysia, according to the findings of this new report by yStats.com. Through 2025, this

number is projected to quintuple due to online sales outpacing store-based retail by a large

margin. Nevertheless, Malaysia’s predicted B2C E -Commerce sales growth rate lags behind

multiple other markets in the region such as Indonesia, Vietnam, Philippines, and Thailand.

With the aim of doubling this growth rate, the Malaysian government launched a strategic

roadmap for E-Commerce and rolled out several initiatives in partnership with the private

sector.

Besides the government-backed E-Commerce development projects, other factors

encouraging the growth of online retail in Malaysia are the ready infrastructure and

favorable demographics. Malaysia’s Internet penetration is one of the highest in the region

and about one-third of Internet users make purchases online. More than 50% of online

shoppers in Malaysia are less than 29 years old, so the continued maturity and wealth

growth of those presently in this demographic augers well for the increase of E-Commerce.

The product category with the largest share of E-Commerce sales in 2016 was clothing and

footwear. Other key market facts cited in the yStats.com’s publication include a ranking of

top payment methods used in E-Commerce and a breakdown of customer expectations

regarding delivery times.

The E-Commerce competition landscape in Malaysia is led by online marketplaces.

Lazada.com.my and 11street.my were the most visited B2C E-Commerce websites in the

country in February 2017, according to a ranking included in this report by yStats.com. Both

companies aim to attract more third-party sellers to their platforms during 2017. Another

major B2C E-Commerce player, online clothing retailer Zalora opened a new fulfillment

center in Malaysia in early 2017. Furthermore, online classifieds portal Mudah is also a

popular destination for browsing products to buy, with two-thirds of visitors to its website

coming from mobile.


MARKET 2017

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MANAGEMENT SUMMARY

OVERVIEW & INTERNATIONAL COMPARISONS

Overview of B2C E-Commerce Market and International Comparisons, March 2017

B2C E-Commerce Sales in Southeast Asia, by Country, incl. Malaysia, in USD million, 2015

Total Retail Sales and Retail E-Commerce Sales, in USD billion, and E-Commerce Share of Total Retail Sales, in %, in

Southeast Asia, by Country, incl. Malaysia, 2016e

B2C E-Commerce Sales in Southeast Asia, by Country, incl. Malaysia, in USD billion, 2015 & 2025f

B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, incl. Malaysia, in %, 2015 & 2025f

Online Hotels and Airlines Sales in Southeast Asia, by Country, incl. Malaysia, in USD billion and in % of Total Hotels

and Airlines Sales, 2015 & 2025f, and CAGR, in %, 2015-2025f

Online Rides Sales in Southeast Asia, by Country, incl. Malaysia, in USD billion, 2015 & 2025f, and CAGR, in %, 2015-

2025f

Internet Penetration in Southeast Asia, by Country, incl. Malaysia, in % of Individuals, 2015

Average Fixed Internet Connection Speeds in Southeast Asia, by Country, incl. Malaysia, in MBPS, Q2 2016

Internet Users in Southeast Asia, by Country, incl. Malaysia, in millions, 2015 & 2020f

Number of Internet Users in Southeast Asia Who Researched Products or Services Online, by Country, incl. Malaysia,

in millions, 2015

Breakdown of Online Shoppers in Southeast Asia by Buying From Mobile Phone and From Other Devices, by Top

Cities and Other Areas, by Country, incl. Malaysia, in %, November 2015

Top 10 E-Commerce Platforms Preferred for Online Shopping, by Rank, by Country, incl. Malaysia, 2015

TRENDS

Overview of Regulatory B2C E-Commerce Trends, March 2017

E-Commerce Contribution to GDP, in MYR billion, 2015, E-Commerce Sales Growth CAGR, in %, 2012-2015, and

Forecast of E-Commerce Contribution to GDP, by Business as Usual and With Intervention, in MYR billion, 2020f

Devices Used to Access the Internet, in % of Internet Users, 2015

Top 20 Activities Conducted via Connected Mobile Devices, incl. Shopping-Related, in % of Internet Users, March

2016

Share of Online Shoppers Buying via Smartphones, in %, November 2016

Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping

Done Through Mobile Apps, in %, June 2016

M-Commerce Sales, in MYR million, and Share of Total B2C E-Commerce Sales, in %, 2013 – 2020f

Share of Online Shoppers Who Made a Purchase via Social Media, in %, April 2016

Breakdown of Preferred Types of Online Promotions, in % of Online Shoppers, Q1 2016

SALES & SHARES

B2C E-Commerce Sales, in MYR billion, 2011 & 2016

B2C E-Commerce Share of Total Retail Sales, in %, 2011 & 2016

B2C E-Commerce Sales, in USD billion, 2015 & 2025f

B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2025f

B2C E-Commerce Sales, in USD billion, 2014, 2020f & 2025f

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TABLE OF CONTENTS (1 OF 2)

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INTERNET USERS & ONLINE SHOPPERS

Internet Penetration, in % of Individuals, 2011 - 2015

Internet Penetration, in % of Households, 2011 – 2016

Breakdown of Broadband Subscriptions by Mobile and Fixed, in millions, Q1 2015- Q3 2016

Breakdown of Internet Users by Internet Users Who Shop Online, Who Do Webrooming Only, and Who Do Not Shop

Online, in %, 2015

Breakdown of Online Shoppers by Socio-Demographic Characteristics, incl. Gender, Age, Income and Education, in %,

2015

Breakdown of Frequency of Online Shopping, in % of Online Shoppers, November 2016

PRODUCTS

Breakdown of B2C E-Commerce Sales by Product Categories, in %, 2016

Breakdown of Product Categories to Purchase Online, incl. “Fashion and Accessories”, in % of Online Shoppers, Q1

2016

Product Categories Purchased in E-Commerce, in % of Online Shoppers, 2015

PAYMENT

Breakdown of E-Commerce Transactions by Payment Methods, in %, 2015

Payment Methods Used in E-Commerce, in % of Online Shoppers, 2015

Pull-Factors in E-Commerce According to Online Shoppers, in % of Online Shoppers, 2015

Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, November 2016

Top 5 Reasons Preventing Consumers from Conducting Certain Banking Activities via Mobile, in % of Internet Users,

March 2016

DELIVERY

Reasons to Shop Online, incl. “Convenient Delivery Service, in % of Online Shoppers, 2015

Breakdown of the Parcel Delivery Market by Local Players, in %, December 2015

Breakdown of Expected Delivery Times, in % of Online Shoppers, November 2016

Share of Online Shoppers Willing to Pay Extra for Express Delivery, in %, November 2016

PLAYERS

Overview of E-Commerce Players, March 2017

Breakdown of Online Marketplaces Preferred for Online Shopping, in % of Online Shoppers, 2015

Top 6 Local C2C/P2P E-Commerce Websites, by Website Visits, in millions, incl. Malaysia’s Share of Website Visits, in

%, and Estimated Number of Visits from Malaysia, in millions, February 2017

Top 9 Local B2C E-Commerce Websites, by Website Visits, in millions, incl. Malaysia’s Share of Website Visits, in %,

and Estimated Number of Visits from Malaysia, in millions, February 2017

Top 10 E-Commerce Apps, by Rank, by B2C/B2B2C and C2C, by Mobile Platform, March 2017


TABLE OF CONTENTS (2 OF 2)

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REPORT-SPECIFIC SAMPLE CHARTS

GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research

The reports are compiled based on secondary market research.

Secondary research is information gathered from previously published

sources. Our reports are solely based on information and data acquired

from national and international statistical offices, industry and trade

associations, business reports, business and company databases,

journals, company registries, news portals and many other reliable

sources. By using various sources we ensure maximum objectivity for all

obtained data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to ensure

validity and reliability.

The source of information and its release date are provided on

every chart. It is possible that the information contained in one chart is

derived from several sources. If this is the case, all sources are mentioned

on the chart.

The reports include mainly data from the last 12 months prior

to the date of report publication. Exact publication dates are mentioned in

every chart.

Definitions

The reports take into account a broad definition of B2C E-

Commerce, which might include mobile commerce. As definitions may

vary among sources, exact definition used by the source (if available) is

included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts, rankings,

line graphs and tables. Every chart contains an Action Title, which

summarizes the main idea/finding of the chart and a Subtitle, which

provides necessary information about the country, the topic, units or

measures of currency, and the applicable time period(s) to which the data

refers. With respect to rankings, it is possible that the summation of all

categories amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the following

order: Cover page, preface, legal notice, methodology, definitions, table of

contents, management summary (summarizing main information

contained in each section of report) and report content (divided into

sections and chapters). When available, we also include forecasts in our

report content. These forecasts are not our own; they are published by

reliable sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance by using

evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data collection, for

example the time of survey and number of people surveyed, is provided in

the form of a note. In some cases, the note (also) contains additional

information needed to fully understand the contents of the respective data.

When providing information about amounts of money, local

currencies are most often used. When referencing currency values in the

Action Title, the EUR values are also provided in brackets. The conversions

are always made using the average currency exchange rate for the

respective time period. Should the currency figure be in the future, the

average exchange rate of the past 12 months is used.

METHODOLOGY OF OUR MALAYSIA B2C E-COMMERCE MARKET 2017

Report Coverage

This report covers the retail E-Commerce market in Malaysia. A

broad definition of retail E-Commerce used by some original sources cited

in this report might include both B2C and C2C E-Commerce.

The report contains relevant information about international

comparisons, market trends, E-Commerce sales and shares, Internet

users and shoppers, products, payment methods, delivery and players.

Report Structure

The report starts with an overview of the E-Commerce market

and international comparisons, where the relevant country is compared

to other countries in the region in terms of criteria relevant to retail E-

Commerce, such as sales, Internet and online shopper penetration.

Next, the “Trends” section includes an overview of market

trends, such as M-Commerce and social commerce.

The section “Sales & Shares” covers the development of retail E-

Commerce sales and E-Commerce’s share of total retail sales.

In the “Users & Shoppers” section, information about Internet

penetration and online shoppers is included.

Afterwards, the section “Products” shows the leading product

categories purchased online.

The next section, “Payment”, covers the payment methods most

used by online shoppers.

Furthermore, the “Delivery” section covers information related to

delivery in online shopping.

Finally, the “Players” section includes information about the

leading E-Commerce companies, including rankings of top online shopping

platforms by website visits.


7

Singapore B2C E-Commerce Market 2017

Thailand B2C E-Commerce Market 2017

Indonesia B2C E-Commerce Market 2017

Asia-Pacific Online Payment Methods: Full Year 2016

Asia-Pacific Cross-Border B2c E-Commerce 2017

Asia-Pacific Clothing B2C E-Commerce Market 2016

Asia-Pacific Online Travel Market 2016

April 2017

April 2017

April2017

March 2017

February 2017

July 2016

November 2016

€ 750

€ 750

€ 750

€ 1,950

€ 1,950

€ 950

€ 750

China B2C E-Commerce Sales Forecasts: 2016 to 2020

Japan B2C E-Commerce Sales Forecasts: 2016 to 2020

Top 5 Country B2C E-Commerce Sales Forecasts: 2016 to 2020

Trends in Worldwide Internet Retail 2016

Global B2C E-Commerce Market 2016

Online Retail in Emerging Markets 2016

November 2016

December 2016

November 2016

July 2016

June 2016

June 2016

€ 450

€ 450

€ 1,950

€ 1,450

€ 2,950

€ 3,450

Global Cross-Border B2C E-Commerce 2017

Global Online Payment Methods: Full Year 2016

Global Alternative Online Payment Methods: Full Year 2016

February 2017

March 2017

March 2017

€ 2,950

€ 2,950

€ 1,950

Middle East B2C E-Commerce Market 2016 May 2016 € 1,950

Africa B2C E-Commerce Market 2016 May 2016 € 1,950

Latin America B2C E-Commerce Market 2016

Europe B2C E-Commerce Market 2016

March 2016

February 2016

€ 1,950

€ 2,950

UPCOMING RELATED REPORTS

REPORT PUBLICATION

DATE

PRICE*

Vietnam B2C E-Commerce Market 2017

Philippines B2C E-Commerce Market 2017

Southeast Asia B2C E-Commerce Market 2017

Asia-Pacific B2C E-Commerce Market 2017

April 2017

April 2017

May 2017

May 2017

€ 750

€ 750

€ 1,950

€ 2,950


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malaysia b2c e-commerce market 2017 · malaysia b2c e-commerce market 2017 publication date: april...

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