malaysia airlines - road map
DESCRIPTION
Turn around plan by the new leadership to increase revenue and market shareTRANSCRIPT
Transforming the business “The MAS Way”
Executive Summary
• Radical changes in the global airline industry• Fy2005 MAS reported a loss of over 1.3billion
RM.• Current business assumption, MAS will likely run
out of cash by Apr 2006 & report a 1.7 billion RM loss
• Early Dec 2005 the management team started to develop a plan to reverse the loss and turn MAS to profitability.
“Business Turnaround ”
“Impact of the MAS Business Turnaround Plan”
“How we will do it”Our Business Turnaround Plan
• Flying to Win Customers
Action for 0-9months--Cash & Revenue……….
Action for 9-24months--Cost & Building Capability..
Action for 24-36months--New Opportunities………..
“How we will do it”Our Business Turnaround Plan
• Mastering Operational Excellence
Action for 0-9months--Supplier Contracts……...
Action for 9-24months--Redesign Crew-work…...
Action for 24-36months--Sourcing Opportunities….
“How we will do it”Our Business Turnaround Plan
• Financing and aligning the business on the P&L
Action for 0-9months--Improve cash flow……..
Action for 9-24months--Redesign revenue accounting.
Action for 24-36months--Spin Off….
“How we will do it”Our Business Turnaround Plan
• Unleashing talents and capabilities
Action for 0-9months--New leadership teams………
Action for 9-24months--Launch ESOS……...
Action for 24-36months--Formalise leadership development program…………..
“How we will do it”Our Business Turnaround Plan
• Winning Coalition
Action for 0-9months--Work to manage social obligation……….
Action for 9-24months--Co brands
Action for 24-36months--Partnership with regional airlines………..
The full execution of this plan will take 3 years ----- and continue
beyond