i ns ide th i s i s sueAENA gets the balance right . . . . . . . . 2

Targeting the British traveller . . . . . . 3

Location and scale boost penetration 3

Big beauty brands lend lustre . . . . . . . 4

Standard lines dominate liquor . . . . . . 5

Áreas brings specialist appeal . . . . . . 6

Thinking Andalucía . . . . . . . . . . . . . . . . 7

SSP provides a flavour of Málaga . . . . 8

Málaga Terminal 3delivers Andalucían

inspiration

Editor’s Introduction: Locals refer to Málaga as ‘La Bombonera’. It’s areference not only to the famous anthem of the Andalucían city’s La Ligafootball team but to the hill-ringed city, nestled like a box of bonbons withthe ‘sweet’ in the middle.

It’s an evocative allusion for Spain’s sixth-largest city, and one of thecountry’s principal tourism locations. As of 15 March it features anotherbox of treats – this time at Málaga Pablo Ruiz Picasso Airport, where thenew Terminal 3 opened for business to widespread consumer and industryacclaim.

The opening was the culmination of an ambitious joint project, dubbed PlanMálaga, between the Ministry of Development and Spanish airport authorityAeropuertos Españoles y Navegación Aérea (AENA). By 2013 the ¤1.8billion scheme will have doubled the airport’s capacity and created one ofthe Mediterranean’s best-equipped tourism gateways.

The Moodie Report flew in to view Terminal 3 just a week after it opened,in particular to assess the extensive commercial offer. We toured theterminal together with its lead retailer Aldeasa; we met AENA’s localCommercial Director Gemma Yela Gancho; and later we interviewedBlanca Ripoll, Managing Director of SSP Spain, which runs the majority ofthe food & beverage business at the terminal.

The Moodie Report PLUS© ispublished by Moodie International.Please direct any comments to Martin Moodie by e-mail:Martin@TheMoodieReport.comBack issues can be found atwww.TheMoodieReport.com

Business commentary andanalysis of key developments inthe global airports and travelretail sectors for readers ofThe Moodie Report.

All advertisements brought toyou with Moodie Interactivity.

Fast, Factual, Free

ISSUE 47 APRIL 2010

Málaga...! Perla del mar

Y hechizo de la Montaña

Bombonera al paladar

Y bella como ninguna.

–from Málaga La Bombonera

Sometimes it feels like cheating tosimply focus on commercial activities ata new airport. After all, the facility isthere first and foremost as an arena tofacilitate the safe arrival and departureof travellers and, hopefully, to act as botha showcase for and a gateway to a city.Although airport architects often clashwith retail designers and planners, thebest airports in the modern world arethose that blend the aesthetic and thecommercial, the operational and the non-aeronautical, in harmony.

There are too many ‘cathedrals’ in theairport world where consumers can payhomage to an architectural vision but notto commonsense. But from the momentone enters Pablo Ruiz Picasso Airport T3it’s clear that much thought has goneinto getting the balance right.

The terminal building is notable for itsabundant use of natural light, andpanoramic views of the airstrips andhills beyond. That has been renderedpossible by the use of a giant glasscurtain wall, sited between the atriumand the check-in areas to maximisetransparency. According to AENA theglass wall works like a flexible ‘skin’,

supported by a structure of tensioncables that allow movement and light.

Gemma Yela Gancho says that AENAconducted intensive consumer researchto ensure it optimised its retail and food& beverage mix. That research, onecould argue, was every bit asimportant as the designinspiration of the airport’sarchitect, Bruce S. Fairbanks.Certainly Ms Yela and hercolleagues have recognised theimportance of the consumers’commercial needs as well astheir core travellingimperatives.

“We’ve introduced a lot of newshops, whereas previously thecommercial offer was reducedbecause there was no space,”she says. “Our old commercialarea was right out of thepassenger flow. The philosophyhere was to create morecomfort for the passengers.”

Comfort is a word too seldomused by airport executives, fromboth the operational and the

commercial sectors. T3 has a comfortfactor, but also a sense of grand vision. Itoffers over 12,000sq m of space forcommercial services, underpinned by animpressively diverse shopping and food& beverage offer. So let’s take a walkthrough.

2

The Moodie Report PLUS

The Shop benefits from a 60m open store frontage and great post-security positioning

Moodie Interactive: Click for the advertiser’s website

Pedro Castro is in enthusiastic moodas he greets me off the morning

flight from London Heathrow Airport.Aldeasa’s Director of NationalOperations is one of the Spanish travelretailer’s most experienced executives,having served in its Latin American andMiddle East operations before assuminghis current, key post in the company’scommercial and cultural heartland.

He’s no stranger to store or terminalopenings, but there’s no mistaking hisconviction that Málaga T3 represents anew pinnacle for Aldeasa. Last year thecompany won widespread praise for itsretail offer at Barcelona El Prat’s newTerminal 1 (culminating in a FrontierAward for its ‘Thinking Barcelona’destination merchandise concept), butMálaga offered an easier airportinfrastructure to work with – andcertainly better shop locations.

The best of all those locations isimmediately after central security. ‘TheShop’, Aldeasa’s core duty/tax free andtravel retail offer, is gloriously sitedimmediately to the right of security.Thanks to the airport’s transparency, thestore is identifiable from the landsidearea, where its bright colours andspectacular 60m open frontage act likea beacon.

“This terminal is a big, big change.AENA has invested a lot of money, but it

was needed,” says Castro. “Before, in theold terminal, the passengers used tohave to climb to the first floor to arriveat the shops. But in spite of that it wasone of our best shops in terms ofpenetration and spend per passenger.

“The early days here are telling us thatpenetration is booming, mainly due tothe increased footfall. Already we aredoing much better than last year.”

Aldeasa’s – and AENA’s – commercialoffer has been carefullydeveloped with Málaga’sparticular customer profile inmind. The travelling British arethe key (usually around 40% ofthe passenger mix, but nearer60% in customer terms);followed by Spanish, Germansand Irish travellers. But lastyear – due to the soft PoundSterling and lower UK visitorlevels – the Spanish took overfor the first time as the mostimportant client base.

Castro says AENA has been ahelpful and proactive partner.Not only is the shop locationperfect but on slow days liketoday the airport authorityopens only the security gatesnearest to the store.

At 2,300sq m the outlet is the

biggest in any Spanish airport orAldeasa location – and, behind TheNuance Group’s Stockholm Arlandastore, Europe’s second largest. It housesa range of core categories, led byfragrances & cosmetics, liquor, tobaccoand confectionery, supported by a‘Thinking Andalucía’ destinationmerchandise proposition, and a smallsunglasses, accessories and gifts offer,including a Bijoux Terner area.

In agreement with AENA the focus isalmost entirely on the traditionalcategories here, with minimal exposureto areas such as accessories. “At the endof the day it’s the core categories thatare really selling,” says Castro.

March is a comparatively slow period,but come the peak holiday months ofJuly and August this place will beheaving with tourists. “Now that we havesuch a big shop we can cope with it,”Castro says, “so we expect big increasesin footfall and, I hope, conversion. A lotof people who previously did not enterthe shop because it was not so visiblewill start to come in.”

Even if, somehow, a traveller is notaware of The Shop as they exit security,the store’s spectacular colours and boldsignage should change that. Black andwhite is used to striking effect, both onthe floors and on the ceiling, but it’s the

3

The Moodie Report PLUS

Moodie Interactive: Click for the advertiser’s website

The brilliant yellow canopy effect overhanging the personalised beautyunits combines thrillingly with the predominant black and white hues

sheer vitality of the yellow inside theoutlet, predominantly in the form ofcanopies hanging over the cosmeticsand fragrances department, that drawsthe eye.

“We wanted this store to be an icon anda benchmark for the tourist shops,” saysCastro. “This is in the DNA of Aldeasa –how to work with a tourist profile. Andwhen you’re inside it should feel like adepartment store.”

That experience starts with the 900sq mperfumery, where vibrant black and whitemerges dramatically with the yellowabove. A strongly personalised area tothe left of the main walkway featuresdedicated areas for blockbuster brandsChanel and Christian Dior as well asSpanish powerhouse Puig. It’s a powerful,beautifully photogenic department.

The brands have been responsible forthe whole fit-out, but all thepersonalisation is in line with Aldeasapolicies designed to maximise coherenceand sight lines. The latter are superb –one can easily see from one side of thisvast shopping emporium to the other,making for easy wayfinding andcategory identification.

“The place is big, yet you can almost seeeverything everywhere,” Castro points

out. That sense of clarity and space isaccentuated by the high ceilings – asharp contrast with the constraints ofBarcelona.

The department will be given furthervibrancy soon when a MAC boutiqueopens just inside the main entrance.“MAC is a very animated brand, andpopular with young people. It will helpto draw them into the store,” saysAldeasa Global CategoryManager Perfumes &Cosmetics Olga Pardo.

“Inside we’ve really tried toshow the image of the big[beauty] brands so that thecustomer can easily see whatthey want when they arrive,”she adds. “We have changedour model to more personalisedshops, because in the end it ismuch better for the consumer.

“All the big brands are inbetween the columns or on theback walls, while the main[floor] area is predominantlyfragrances.” These are housed inan array of neat modular units,all standardised to 1,040mm inheight – though the brandshave customised them withtheir respective colours.

The upscale influence is underlined by the presence of brands such as LaPrairie and (soon) Sisley. Will a super-premium brand like La Prairie sell here?“Yes, certainly,” replies Pardo.

“We already had it in the old shop, and itdid very well. Here we have a good andmixed customer profile. There are a lot oftourists here, but also those who cometo play golf and who enjoy shopping.”

4

The Moodie Report PLUS

Moodie Interactive: Click for the advertiser’s website

Málaga is the gateway to Spain’s famed Costa del Sol (Sun Coast).Internationally it’s sometimes referred to as the ‘Costa del Golf’ (there’seven a website of that name) thanks to its popularity with foreignvisitors drawn by the region’s 70 courses, 300 days of sunshine eachyear, and sublimely mild winters.

It’s perhaps no surprise then that upmarket lifestyle and sports fashionbrand Lacoste has long fared well at Málaga Airport, where it hasenjoyed a constant presence for the past 15 years.

So when Aldeasa had the opportunity to bid at late notice on a 330sq mstore in the airport’s new Terminal 3, it leapt at the chance. “This is theshop that Lacoste wanted, that AENA wanted and that we wanted,” saysa proud Aldeasa Director of National Operations for Spain Pedro Castro

(pictured left on animpromptu storecheck).

“Historically we hadjust 100sq m, but itwas always verysuccessful. Lacostein Málaga is specialto us it – it hasalways been popularbecause of thepassenger profilehere.”

The company was awarded the space on 15 January, just two monthsbefore the terminal opened – in anyone’s language a dauntingly shortperiod in which to open such an ambitious store.

“But we did it,” says Castro, praising the “great and fantastic”partnership effort by the Lacoste team as well as Aldeasa’s. Theadditional space has allowed the whole Lacoste range to be offered forthe first time, including, of course, the popular golfing line made famousby several international stars – led by none other than one of Málaga’sfavourite sons, Miguel Ángel Jiménez.

Lacoste tees off on Andalucía’s ‘Costa del Golf’

Pardo notes how the spaciousness of thestore allows shoppers plenty of freedomto browse as well as abundantopportunities to take advantage ofpromotions. During our visit Puig wasprominent with a major promotion formen’s fragrance Paco Rabanne 1 Millionat the front of the store.

A few days earlier 38 dancers – initiallydisguised to look like passengers andairport personnel – took part in asurprise ‘flash mob’ show every halfhour, featuring the soundtrack for thefragrance and the unveiling of T-shirtsrevealing the 1 Million logo. “Puig did areally great job,” reflects Castro. “This isthe only Aldeasa shop where there isenough space to do something like this.”

“We are delighted with the opening ofT3 and the quality of the retailenvironment,” says Puig Travel RetailGeneral Manager Patrick Bouchard.

“Málaga went through a difficult year in2009 due to the decline in passengers,the change of profile and the weakPound. We maintained our investmentby building new fixtures with the latestmerchandising concepts, and we

adapted our assortment and organisedsome eye-catching retail-tainmentactivities during the opening.”

With no internal walls and lots of widewalkways between the floor units, it’salready clear that the passenger flowwill be varied and oftenspontaneous. One categorydissolves seamlessly intoanother with liquor (above)and destination merchandisenext to the beauty area,depending on the route taken.

Málaga is Aldeasa’s mostimportant location for spirits, areflection of the British-drivenpassenger profile. Standardbrands dominate – notablySmirnoff Red which, Castronotes, sells incredible amounts.

There’s more excitement nearbyin an elegantly merchandisedrange of Spanish wines. Theline-up includes a commendableemphasis on the famous sweetwines from Andalucía, such asQuitapenas Málaga from thePedro Ximenez grape.

The liquor floor units, all crammed withstock, have been designed to allowreplenishment from fake back walls –perfect for peak volume periods. “Wehave approximately +70% morecapacity with the same furniture[area],” says Castro. Many of the units

5

The Moodie Report PLUS

Moodie Interactive: Click for the advertiser’s website

Reflecting T3’s passenger profile, the largely non-personalised liquor department focuses on standard brands

can be adapted to promotions, andsampling too, while the tasting baralso serves as a sampling area forliquor or food.

As we walk and talk, a Moët &Chandon commercial is being shown onone of the nine digital screens that studthe shop. Each area of the store has itsown advertising, promotions and peakhour messages. Unlike beauty, there’sbarely any personalisation in liquor,though that may change in time.

Thinking Andalucía ranks alongside thecentral area of the beauty departmentas the joint highlight of The Shop.Destination merchandise is a long-timeAldeasa strength, and here the concepthas been adeptly fine-tuned. “We’vedeveloped it to make it very, very local,”

6

The Moodie Report PLUS

Another look at the fragrances & cosmetics department’s vibrant heart

Áreas offers diversity and specialist appeal at T3Spanish travel retailer Áreas has an impressive ten-store portfolio at Málaga Airport’s new Terminal 3, covering a total of 1,300sq m. It’s a line-upbuilt on diversity and a combination of originality and proven conceptual appeal. The openings take to 219 the number of outlets Áreas managesacross 20 Spanish airports, and the company expects to generate sales of ¤55 million over the five-year concession period.

Among the new store concepts is National Geographic, the first outlet from the brand in southern Europe. “In this space travellers can buy all sorts ofuseful products for their travels, from clothes and shoes to home furnishings, and books and videos from the legendary brand,” Áreas notes.

Eyecare brand Cottet opens its first airport shop through Áreas, and the retailer has also unveiled Desire, a jewellery concept created by Áreasspecifically for T3. The company is targeting the key UK passenger with its Sweet Market (three stores), aiming to appeal to the large volume ofholidaymaking families with an assortment of chocolates and candies.

Another highlight is Sibarium, which showcases destination products and a range of national and international delicatessen items. Among the otheroutlets is Travel Mate, which offers branded accessories and travel gear; sports brand Adidas; plus (in a great position just beyond central security)accessories brand Adolfo Domínguez (pictured), which Áreas says is enjoying “great success” at Barcelona El Prat Airport.

“The responsibility for creating a commercial offer, in terms of shops, at the new Málaga Airport terminal can only be successfully tackled in oneway,” comments Áreas Marketing Director Mathieu Herrero. “That is, by knowingclients’ specific needs, and addressing them by combining agreements with the best andmost well-known brands and the creation of exclusive shops to complement the productoffering and make it unique.”

Áreas manages more than 1,165 restaurants, coffee shops, stores, hotels and petrolstations in Spain, Mexico, the US, Argentina, Morocco, Portugal, Chile, the DominicanRepublic and St Martin. Within that portfolio the company operates over 219 food &beverage outlets and shops in 20 Spanish airports.

Moodie Interactive: Click for the advertiser’s website

7

The Moodie Report PLUS

says Castro. “Destination is veryimportant, and we stress the conceptof Sense of Place a lot.”

The region enjoys a magnificentheritage, spread across the eightAndalucían provinces of Huelva, Seville,Cádiz, Córdoba, Málaga, Jaén, Granadaand Almería. The name Andalucíaoriginates from the word Al-Andalus(the name of the Iberian territoriesunder Muslim rule from the 8th to the15th centuries). In tribute to thisheritage the shop features an Arabicarch effect which alludes to the GreatMosque of Córdoba and the AlhambraPalace, and the ceiling has an eight-pointed star, a widely-used symbol inIslamic art.

Confectionery fits smartly andcolourfully alongside, with acombination of local brands andinternational favourites such as Ferrero(always to the fore in Spanish airports).The category has a questionableadjacency with tobacco, however –something Castro admits is not ideal.

Tobacco’s position at the back of the

store though is in line with the discreetapproach of the Autogrill group(Aldeasa and World Duty Free) to thecategory. There’s little personalisationhere – none at all on the back walls –but Castro says the volumes are high,and the importance considerable.

There’s no danger of anyone notknowing where to conclude theirpurchase. The check-out area is brightas a bubble-gum factory and up to 11cashiers are on duty in a supermarket-style operation capable of processingbig crowds quickly. Again there’s muchdigital media in evidence – messagescan be tailored above each cashierindicating an express check-out, apromotion, or even an offer in a specificlanguage.

So, what are the overall impressions?The external perspective is asimpressive and dramatic as any of theworld’s top airport duty free stores. Theclean sight lines, the elegant fragrances& cosmetics department and thedestination merchandise offer are allout of the top drawer. The wayfindingand general ease of shopping are

commendable, and the emphasis oninteractive promotions and digitalmedia lend the store a contemporaryappeal. Conversely sunglasses fails toexcite, and spirits and tobacco areworkmanlike.

The overall effect though is very positiveand Castro is justifiably delighted withthe execution. “What we have tried toachieve is the result of 33 years ofexperience in Málaga,” he says.“Therefore we tried to create the shopthat we needed for the passenger profilethat we find here. It’s a tourist airportwith its business concentrated into afive-month high season.

“Last year the airport had more than 12million passengers, and despite fallingnumbers for the past two years, mainlybecause of the British market, weexpect to increase this year by +9%and have 24 new destinations. So it’s allvery positive.”

Andalucía now has the internationalgateway that this magnificent regiondeserves. And its shopping offer is asuitable complement. n

The check-out area, bright as a bubble-gum factory, is designed to cope with high summer traffic volumes

8

The Moodie Report PLUS

The commercial offer at MálagaAirport’s new Terminal 3 includes one ofthe most ambitious food & beverageportfolios at any Spanish airport.

The offer has been driven by UK foodtravel service group SSP, which unveiled12 food & beverage units when T3opened for business on 15 April.

The SSP offer is a mix of Spanish andinternational flavours. It includes theLamoraga restaurant (from Chef DaniGarcía) and gastro-bar, and Spain’s firstCaviar House & Prunier Seafood Bar.Other brands featured include theworld’s first Burger King Whopper Barin an airport, as well as Burger King20/20, SOHO Coffee Company, CaffèRitazza, O’Leary’s and Pizza Hut Express.There are also Spanish favouritesincluding VIPS and Café & Té.

SSP Spain Managing Director BlancaRipoll (above) told The Moodie Reportabout the company’s approach at T3.

What were the key drivers informulating the SSP offer at thenew T3?

AENA had a very clear brief for the typeof concept it wanted in which particularlocation, and this was the starting pointfor our planning process. We thencommissioned substantial new researchinto what customers needed and wantedat the airport which, together with ourmany years of experience here, was thefoundation for our tender proposals.

We looked closely at our brand portfolioto establish which brands, in whichformats, would be just right for eachlocation (such as Starbucks, CaffèRitazza or Spanish concept Café & Té in the coffee shop category, as specifiedby AENA).

Relationships with our brand partnerscame into the equation. When it came tolooking at how we could bring theLamoraga ‘gastro-bar’ concept to theairport and preparing the tenderproposal, for example, we already had avery good working relationship withDani García, the Michelin-starred chef,and his team, which helped make thewhole process that much easier.

How important was getting theblend of international and localflavours and cuisine right?

When we conducted our first globalstudies into consumer needs andbehaviours back in 2007 we found thereare more similarities than differencesbetween international travellers. Butthere is, of course, still a need for localcolour and at Málaga we recognised itwould be important to bring someSpanish flavour to the new development.

To support our tender proposal weconducted a new series of in-depthstudies, and they confirmed this localelement would be crucial to creating theright mix of brands and concepts forpassengers at Málaga.

Just over half of Spaniards (53%) and asimilar proportion of non-SpanishEuropeans (54%) said that there shouldbe more Spanish food and drink outletsat Málaga. Over half of those questioned(58%) said that Spanish food and drinkin airports should be provided by localbrands. By using local favourites such as

Café & Té, casual dining concept VIPSand Lamoraga, combined withinternational favourites such asStarbucks and Caviar House & Prunier,we were able to come up with acombination that was ideally suited tothe passenger profile at Málaga.

You’ve been active in Málaga since1996. What has that decade and ahalf taught SSP in terms of theF&B opportunity when increasedspace and a better environmentcame along?

In the years we’ve been operating atMálaga we’ve come to know thepassenger here very well, and we have astrong understanding of what will andwill not work.

The new terminal has been designed asthe main gateway to Andalucía in thefuture, and it is expected to servesignificantly larger numbers – when thenew second runway is completed in2012 the capacity of the airport willincrease to 30 million (it currentlyhandles 13 million). This means there’sthe opportunity to provide a greatervariety and an increased number ofoutlets serving passengers at all timesof day and night.

Not only do we have more space and abetter environment, we’re also now ableto work at a number of sites which arebetter placed to maximise commercialperformance and are more convenient tooperate. Our outlets at T1 and T2 were

SSP provides a flavour of Málaga – and the world

spread across the airport (we had twounits at the T1 and T2 arrivals halls). Inaddition, the main retail location (airsideat T2) was on a separate level andbehind passengers as they came pastsecurity, which was not ideal.

Talk us through some of SSP’s keyinnovations in terms of the new-look offer.

The Whopper Bar is the world’s first ofits kind at an airport. This premiumconcept allows customers to personalisetheir burger, choosing from a range ofsalads and other side options.

The O’Leary’s outlet is among the firstoutside Scandinavia (SSP opened thefirst in Spain at Gran Canaria last year),while the SOHO Coffee Company is onlythe second outlet to open outside theUK (the first having also opened at GranCanaria in 2009).

Working with Michelin-starred chef DaniGarcía has also added a new dimensionto our operations here in Spain. Dani’sinnovative approach to taking traditionalingredients and transforming them intodishes that will really excite the moderndiner brings something very special tothe airport.

Dani’s philosophy is centred on offeringfood of outstanding quality, but at aprice that’s affordable This is reflectedin the menu at Lamoraga Airport,which includes croquetas at ¤3through to Dani’s signature ‘burgers’ atjust over ¤8.

Another innovative project was theadaptation of the VIPS brand for theairport market. VIPS is the leader inthe Spanish casual dining market, andour operations team has done a greatjob in bringing it to the terminalenvironment.

How pleased are you with thefinal execution at Terminal 3 – andearly results to date?

We’re delighted with the results of thisproject. Lamoraga has attracted muchattention, and is very popular withpassengers and staff. It certainly looksgreat, and I really do think it’s taken theconcept of airport restaurant design toanother level.

We’re also very happy with the menu,which allows people to choose to visitfor a snack and a quick drink, or to sitdown to a full meal if they prefer.

Lamoraga and the Whopper Bar areboth located landside, and they need tobe eye-catching to appeal to passengershurrying to get to security. I think we’veachieved that, and both units arestriking landmarks at the terminal.

We’re very pleased with the way ourunits are trading. The food court, whichincorporates the SOHO Coffee Company,Burger King, O’Learys and Pizza Hut, istrading exceptionally well, and is alwaysbusy with passengers and staff.

Some of the units are sited in difficultlocations and we’ll be working withAENA over the next few months tofurther improve both visibility andaccess to these outlets to ensure theymaximise commercial return from theavailable space.

We’re very proud of what we’veachieved here at Málaga, and we’redelighted to have worked with ourpartners at AENA on this prestigiousproject. n

9

The Moodie Report PLUS

Caffè Ritazza: One of the world’s fastest-growing coffee shop brands,Caffè Ritazza can now be found at over 400 sites across the world. Thefocus of the brand is great coffee, the freshest food and expert baristaservice. Wherever it is served, Caffè Ritazza delivers a coffee shopexperience that is tailored to the local market.

SOHO Coffee Company: With a strong focus on fair trade, organic andlocal produce, SOHO Coffee Company originated in the West of England.In 2007, when the brand made its airport debut, there were just twoSOHO Coffee Company shops. SSP took the brand to the internationalmarket. There is now an outlet in Dublin, and the first Spanish store, atLas Palmas, opened in October 2009.

Café & Té: With over 150 coffee shops across Spain, Café & Té offerscustomers fine teas and coffees, along with fruit juices and smoothies, icecreams, paninis and pastries.

Upper Crust: Upper Crust is a brand that SSP claims deliversoutstanding results, even in the smallest of spaces. Its range of freshlybaked baguettes includes all the traditional favourite fillings, as well asmore exotic and seasonal variations.

Lamoraga Airport: Michelin-starred chef Dani García is the inspirationbehind this stylish venue. Offering the best of Andalucían cuisine as wellas international classics, the restaurant brings an authentic flavour ofSpain to the terminal.

Caviar House & Prunier: Caviar House & Prunier is a luxury foodconcept from the pioneers of fine gastronomy at airports. Combining aunique contemporary dining style with an exquisite menu, The SeafoodBar offers travellers a relaxing and comfortable venue in which to enjoyan extensive selection of Prunier caviar, smoked Balik salmon, foie grasand shellfish.

Background on some of SSP’s key brands at Málaga

Some like it hot: Lamoraga, from Michelin-star chef Dani García

10

The Moodie Report PLUS

Clockwise from top left: The tasting bar anchors the middle of thevast main store; Informative tobacco merchandising from ImperialTobacco; Thinking Andalucía addresses the key concept of Sense ofPlace; Ferrero mixes Italian and local flavour; international brandsM&M’s and Milka add colour to the confectionery section