Making Wordpress Profitable for Agencies / Freelancers...

Cotton Rohrscheib

Presented By:

Making Wordpress Profitable for Agencies / Freelancers...

Partner / Co-Founder – Pleth, LLC

Offices in Batesville, Jonesboro, and Conway

Founder – Powersite Ministry Solutions

Blogger / Podcaster – The Cotton Club

Over 16yrs Experience (Design, Development)

CSS, HTML, PHP, MySQL

WordPress Theme Design / Coding

WordPress Plugin Design / Coding

Social Media Consulting

facebook.com/cottonr

twitter.com/cottonr

Cotton Rohrscheib

cottonrohrscheib.com

Making Wordpress Profitable for Agencies / Freelancers...

Corporate Overview... 3 Locations: Batesville | Jonesboro | Conway

WordPress, Drupal, MODx, and Custom Development

Mobile App Development

Managed Hosting Solutions (Shared, VPS, etc.)

Email Outsourcing / Archival Solutions

Graphic Design & Print Solutions

Making Wordpress Profitable for Agencies / Freelancers...

Solutions Overview... Wordpress Installation / Configuration / Migration

Wordpress Theme / Plugin (Design / Development)

Wordpress Core / Plugin Upgrades (hourly, retainer)

Wordpress Security / Backups (mod_security, R1soft)

Wordpress Content Maintenance (hourly, retainer)

SEO / Domain Registrations / etc.

Making Wordpress Profitable for Agencies / Freelancers...

We Have to Be Profitable...

In a Bad Economy or Recession Businesses will do less marketing.

Usually the first to go is print, radio, television

Fortunately a lot have turned to the web

Marketing & IT are usually cut on front end

Increased Opportunity to Pickup Outsourcing

RFP’s and Bids are looked at closely

We may have to be competitive

Less Time + High Project Turnover Rate

We have to get Creative!

We Have to Be Profitable...

Wordpress is the Best Tool... Fast Installation

Theme Frameworks Speed Up Design

Plugins Save Hours of Development Time

Open Sourced

Community Driven / Supported

Easy to get Clients Up and Running!

We Have to Be Profitable...

You have to be a Salesman We have to learn to up-sell ourselves

What other services can we provide as Value?

Maintenance / Retainers

Web-Hosting (Managed)

Cloud Based Services

Email Solutions

Search Engine Optimization

Social Media / Consulting

We Have to Be Profitable...Pimping Ain’t Easy!

Pay Attention to Client Expectations...

Client’s Expectations Are? Content Management Solution

User Level Access / Management

Easy Management (Pages, Posts, etc.)

3rd Party Application Integration (Social, etc.)

Separate Layers (Design, Content, etc.)

Content Portability (Database)

Functionality Identical to Competitors…

SEO: Top Listings on Google…

Managed Hosting Solutions

Domain Registrations, etc.

Realize Client Expectations...I’m Not Coming Up

#1 on Google?

Going into a New Project Concise Discovery Process for Quote

Close Estimation of Development Costs

Avoid Scope Creep / Draw Firm Line

Avoid Slow Content Delivery (Lorem Ipsum)

Offer Some Bundled Services / Options

Specify Exactly What Your Are Delivering

Be Careful w/ Phased Approach (Allow Time)

Define Your Responsibilities

Client Expectations Present Opportunities...Expectations Are

Too Dang High!

Spelling it Out...Annual Fees:

√ Domain Registration (Annual) - $00.00

√ Search Engine Optimization / Submission (Annual) - $00.00

$00.00

Initial Setup / Development Costs:

√ Server Setup (Registrar Transfer, DNS, Database, etc.) 1hrs $00.00

√ Content Management System (Installation) 2hrs $00.00

√ Design & Theme Customization (HTML, CSS, PHP) 15hrs $00.00

√ Custom Plug-in Installation (Traffic Analytics, Sitemap) 1hrs $00.00

√ Custom Plug-in Installation (Podcast, Video) 1hrs $00.00

√ Custom Plug-in Installation (iTunes Integration) 2hrs $00.00

√ Custom Plug-in Installation (Calendar, Photo Gallery) 1hrs $00.00

√ Custom Plug-in Installation (Contact Form) 1hrs $00.00

√ Custom Plug-in Installation (Online Giving / PayPal) 1hrs $00.00

Custom Plug-in Installation (Facebook Connect) 2hrs $00.00

Custom Plug-in Installation (Twitter Integration) 1hrs $00.00

Custom Plug-in Installation (E-Commerce) 5hrs $00.00

$0000.00

Estimated Monthly / Ongoing Costs:

√ Managed Web Hosting (Monthly) - $00.00

Premium Email Solution (Monthly / Optional / $4.95 Each) - $00.00

$00.00

This is why Wordpress is Awesome!

Build Your Own CMS?

But, Do You Code?

There Are Several Options Out There...

But, Wordpress Kicks Ass!

Addressing .com –vs- .org Protect Yourself w/ Company Policy

Troubleshooting External Servers = Headache

Explain Mod-Security (XSS Exploits)

Explain Server Maintenance (PHP, MySQL)

Explain Server Security (Apache)

Explain Incremental Backups (Restores)

Explain Core & Plugin Maintenance

Explain Theme Modifications (Frameworks)

Explain Web Hosting

When Clients ask about Wordpress.com...

What if Your Website Goes Down?I Accidentally

Overwrote Your WP-Config File…

Why Do We Love Wordpress?

Why Do We Love Wordpress?

Why Do We Love Wordpress?

Too Many Reasons... Open-Source CMS / Blogging Platform

Huge User Community / Support Base

Huge Theme / Plugin Database

User Driven Innovations / Core Contributions

Tons of Free Support / Tutorials / Training

Easy Management / Maintenance

Easy Design / Development

Portability (PHP, MySQL)

Many, Many, More…

Why Do I Love Wordpress?

Wordpress Plugins...

Wordpress Plugins!

Plugins Rule! Large Free Searchable Database

Plugin for Every Possible Scenario

Integrate 3rd Party Solutions, Applications

Increase Functionality

Plugins are Contributed / Managed by Users

Premium Plugins also available!

Add E-Commerce, Podcast, Calendar, etc.

New Plugins Released Daily

Plugins Replace Hours of Development

The Easiest Way to Add Functionality…

Billions of People Use My CMS!!

Wordpress Premium Plugins!

Wordpress Themes

Wordpress Themes Controls the Entire Design

Driven by CSS, HTML, PHP

Large Database of Free Themes

Easy Custom Theme Development

Premium Themes are Available Online

Theme Frameworks Extend Wordpress

Easy Wordpress Widget Controls

Many Themes Integrate jQuery

Large Theme Support Community

Design & Content are Separate

Wordpress ThemesI Customized a Wordpress

Theme to Showcase My Love for Kittens & the Banjo…

Premium Products Woo Themes

Thesis

Studiopress / Genesis Framework

Premium Themes Offer Incredible Value…

Excellent Starter Designs

Fast Customization, Fully Widgeted

Premium Themes - Frameworks

Revenue Opportunities w/ Wordpress...

Wordpress Selling Points...

Wordpress Selling Points- Most Recognizable Open-Source CMS

Largest Support Community / User Base Today

Easy Production (Installation, Design, etc.)

No Licensing Fees / Renewals

Contributions / Enhancements Added Daily

Abundant Training Materials (Books, Videos, etc.)

Portability (Transfer / Migrate New Accounts)

Open Source (Linux, Windows, etc.)

Data Stored in MySQL Database

#WINNING!

Revenue Opportunities... Wordpress Migration

Wordpress Setup (Installation, Configuration)

Wordpress Plugins (Development, Installations)

Wordpress Theme Installation (Configuration)

Wordpress Theme Development (Design, Coding)

Wordpress Usability Testing / Consulting

Wordpress Content Requests (Maintenance, Retainers)

Wordpress Core / Plugin Maintenance (Upgrades, Retainer)

Wordpress Hosting (Backups, Security, etc.)

Revenue Opportunities w/ Wordpress...

Billable Hours & Retainers... WP Core / Plugin Upgrades (Maintenance Retainers)

Utilize Entry-Level Team Members (Advanced Rate)

Theme Framework Enhancements (Hourly Rate)

Content Maintenance (Requests / Retainers)

E-Commerce Management (Retainers)

Podcast Management (Retainers)

Develop Premium Wordpress Plugins & Themes (Resale)

Bundle Plugin Installations & Configurations - ex. SEO

Reduce Developer Time…

Revenue Opportunities w/ Wordpress...

Other Opportunities... Business Class Email Solutions (Cloud, Exchange)

Managed Hosting Solutions (VPS, Shared, Dedicated)

Cloud Based Storage / Disaster Recovery

Graphic Design / Print / Corporate Identity

SEO / SEP (Search Engine Optimization / Promotion)

Content Creation / Digital Photography / Video Production

Social Media Consulting / Integration / Training

Mobile Development / Native Applications

Domain Registration, SSL, Email Marketing, etc.

Other Revenue Opportunities

That’s All Folks!

Partner / Co-Founder – Pleth, LLC

Offices in Batesville, Jonesboro, and Conway

Founder – Powersite Ministry Solutions

Blogger / Podcaster – The Cotton Club

Over 16yrs Experience (Design, Development)

CSS, HTML, PHP, MySQL

WordPress Theme Design / Coding

WordPress Plugin Design / Coding

Social Media Consulting

facebook.com/cottonr

twitter.com/cottonr

Cotton Rohrscheib

cottonrohrscheib.com

Making Wordpress Profitable for Agencies / Freelancers...