making top talent come to you - summit15_nyc (4b)
TRANSCRIPT
Making Top Talent Come to You: Sourcing Campaigns that Work Andre J. Boulais Jobvite, Strategic Accounts Director-‐Engage
How many of you want to improve: ü University RecruiJng ü RecruiJng for Business Units ü Event RecruiJng ü InternaJonal RecruiJng ü Veterans/Diversity RecruiJng ü Onboarding/Company Referrals
Campaigns 101:
THE HARDEST PART IS DECIDING WHERE TO START…
Campaigns Bring Top Talent to You
Why is Mobile Important?
TradiJonal Job Fair/University RecruiJng
Customized University Campaigns
Customized University Campaigns
Business Unit Specific Web Campaigns • Branded for your company • Specific to Business Unit • Links to CareerSite posEngs for common jobs (i.e.
SoKware Engineer, Enterprise Account ExecuEve) • Join us App with set tags • Ability to embed video • Links to our Social Media, Blog etc
Your Logo Here
ABC company
InternaJonal RecruiJng
Veterans/Diversity
Onboarding
Internal Hiring Page
Social Media is Changing RecruiJng
Amplify Campaigns on Social Media
Tie your hiring iniJaJves to key events to maximize global exposure
#MarchMadness
Sample Results 1st 24 hours
#MarchMadness
Easily Embedded into LinkedIn Profile
WHAT’S NEXT? HINT: EMAIL CAMPAIGNS!
Now That They are Interested…
Bundle Email and Web Campaigns
Draw in passive candidates through creaJve web page campaigns
Keep the conversaJon going via Email Campaigns
Your Logo
Your Logo
Target a Specific Group
Schedule
Targeted email campaign for previous year’s seasonal retail workers
How your email campaign looks in Outlook
Track the AnalyJcs of your Email
AKA, HOW THE HECK DO WE DO ALL THIS COOL STUFF? CreaJng Your Own Campaigns in Jobvite
Creating a Campaign in Jobvite Engage From Jobvite, click Campaigns and then Add Campaign. Next, select “Email” or “Web Page”
CreaEng a Campaign Full text editor - Font format - Bullet points - Orientation - Hyperlinks - Add Images - Coloring - HTML coding
Branded headers & footers
Collect information through the Join-Us App
Your Logo Here!
Join Us App Tied to Customized Email Campaigns to Engage Instantly with Candidates
Recap • 70% of candidates willing to listen • Draw them in with visual web campaigns • Nurture your talent pipeline with targeted email campaigns
• Make sure when they are ready to make the move you’re their 1st choice!
