making the case for private cloud with exacttarget & activestate
DESCRIPTION
Last year, marketing-as-a-service leader ExactTarget deployed private-Platform-as-a-Service technology in its production private cloud. The results were dramatic: ExactTarget saw application deployment cycles shortened from weeks to minutes, and the subsequent dynamic workflow has led to breakthroughs in experimentation. In a company culture that builds its success on creativity, ExactTarget leveraged ActiveState Stackato to take its cloud innovation to new heights. Private PaaS technology is critical to success in private cloud development by making even the most staid enterprise nimble, while letting IT leadership maintain security and control over the corporate cloud. Development teams realize the scalability, efficiency, and convenience of public cloud architecture, IT leads administer with web-based management tools, and CIOs enjoy their organization's productivity gains. This webinar discusses: The enterprise use case for private PaaS technology ExactTarget's experience deploying Stackato to its production cloud What is private PaaS Stackato's impact on ExactTarget. (Spoiler alert: ExactTarget development teams are innovating more, administering more easily, and getting product to market faster.)TRANSCRIPT
Making the Case for Private PaaS:
ExactTarget Innovates in the Cloud
February 19, 2013
Moderated by Steve Wylie, General Manager, Cloud Connect
Sponsored By:
Upcoming Cloud Connect EventsAccelerate Your Cloud Strategy
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Discuss Today’s program on Twitter: #stackato
Sponsored By:
Making the Case for Private PaaS
Dale McCroryPrincipal Product Manager, Fuel PlatformExactTarget
Bart CopelandPresident & CEOActiveState Software
Discuss Today’s program on Twitter: #stackato
Today’s Program
Today’s Webinar
PracticalTheory
Scalability! Flexibility! No more hardware!
The cloud has such promise…
#stackato
So you make the leap!
Congratulations! You’re in the cloud!
#stackato
Wait—why isn’t this easier?
Where’s the…Flexibility? Scalability? Productivity?
#stackato
Virtualization enables the cloud…
…but it only serves the enterprise more. Not better.
#stackato
Private PaaS is the only way to harness to the true transformational benefits of the cloud.
#stackato
What do enterprises really need from the cloud?
Easier innovation
Efficiency gains
Improved resource utilization
Better productivity
Lower cost of mistakes
ROI
#stackato
Can the cloud really do all that?
#stackato
Yes. Yes it can.
The enterprise private PaaS
#stackato
Only when your infrastructure frees you from its shackles, can you achieve true transformation and innovation in the cloud
#stackato
First, start in the middle.
How do you make your cloud just work?
#stackato
The Stackato private PaaS cloud
+ OTHERS
IaaS/Infrastructure Layer
Applications Layer
The enterprise private PaaS
#stackato
Next, take a good look at your deployment
workflow.
#stackato
Deployment workflow: BeforeB
efo
re
#stackato
Then get agile. Really, really agile.
#stackato
Because even the biggest enterprise can become a nimble
elephant
#stackato
Stackato can make your enterprise as agile as you want it to be.
#stackato
Deployment workflow: Before & AfterB
efo
reA
fter
#stackato
How does it all work?
#stackato
Setup & Scale
• Create an AUTO-CONFIGURING private PaaS on top of private cloud or IaaS in minutes
Develop & Deploy
• Deploy NEW, migrating EXISTING applications to the cloud in 3 simple steps
Manage & Monitor
• Manage updates, upgrades
• Monitor application performance
Stackato Private PaaS
#stackato
Stackato VM Client Your AppDeployed to
Cloud
+ + =
Deployment Model
#stackato
™
Build Your Cloud Cake
#stackato
Stackato’s architecture is great. But what’s really important is what it enables.
#stackato
A networking giant is deploying Stackato…
A F100 cloud service provider is using Stackato…
An global open-source community is using Stackato for…
A world-leader in next generation mobile technologies is…
HP is…..
Where’s Stackato?
#stackato
Stackato just works. Here’s how.
#stackato
ExactTarget is…
In a corporate culture built on creativity, how do you innovate even faster?
The Challenge
DIY?
Or Buy?
The Solution
The enterprise private PaaS
The Impact
Much faster dynamic deployment
Lower cost of mistakes = greater room for experimentation
Most importantly….better innovation
Putting it all together
Transformation
Innovation
Agility
Thank You!
Any questions?
#stackato
ResourcesActiveState: www.activestate.com
ExactTarget: www.exacttarget.com
Stackato: www.activestate.com/stackato
Twitter: @activestate, @exacttarget, #stackato
Check out Stackato: The Movie
#stackato
Sponsored By:
Making the Case for Private PaaS
Dale McCroryPrincipal Product Manager, Fuel PlatformExactTarget
Bart Copeland Steve Wylie
President & CEO General Manger
ActiveState Software Cloud Connect
Discuss Today’s program on Twitter: #stackato
Submit Your Questions