making the case for open leadership

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Making The Case For Open Leadership Charlene Li Altimeter Group April 26, 2010 1

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Held on Monday, April 26th, 2010. This Webinar is the first of a four part series that looks at the ideas in the new book, "Open Leadership" (learn more at open-leadership.com)This Webinar covers the following:- How social technologies are creating the need for new type of leadership. - What it means to be open. - How to measure openness. - Case studies of open leadership

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Page 1: Making The Case For Open Leadership

Making The Case For Open Leadership

Charlene LiAltimeter GroupApril 26, 2010

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© 2010 Altimeter Group

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More people visit Facebook than Yahoo!

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© 2010 Altimeter Group

Create a culture of sharing

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How work really gets done

Social technologies enable you to manage flat, distributed

organizations

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© 2010 Altimeter Group

It’s not about the technologies

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It’s about relationships

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Why is social hard?

Because realrelationships require that you give up control

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The need for open leadership9

When people get what they need from each other

“How open do I need to be?

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Open Leadership10

Having the confidence and humility to give up the need to be in control,while inspiring commitment from people to accomplish goals

How to give up control, and be in command

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1. Respect that your customers and employees have power

2. Share constantly to build trust.

3. Nurture curiosity and humility.

4. Hold openness accountable.

5. Forgive failure.

The New Rules11

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10 elements of openness12

• Explaining• Updating• Conversing• Open Mic• Crowdsourcing• Platforms

Information Sharing

• Centralized• Democratic• Self-managing• Distributed

Decision Making

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Explaining strategic decisions13

Open book management

Managing leaks

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Updating with every day stuff

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Conversing: John Deere on Facebook15

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Open Mic: When people contribute16

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Crowdsourcing new Walkers flavour17

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Open platforms make it easy to partner and share

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Open architecture Open data access

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Centralized Democratic

Consensus Distributed

Decision making models

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170 employees 100 modules with

“module owners” One person makes

the final decision in each module

Social technologies make distributed decision making possible

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Manage complex tasks Organizing for speed

65,000 employees 16 Councils,

50 Boards make strategic decisions

Joint leadership of each group

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What Cisco accomplished in 45 days in Fall 2009

How decision making makes a difference

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Four major acquisitions• Tandberg (October 1)• Starnet Networks (October 13)• ScanSafe (October 27)• DVN (November 2)

Quarterly earnings (November 4) Held major CIO conference Led $5 billion debt offering Strategic partnerships with EMC and

VMWare CEO had 125 client meetings

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Started in 2001 Accelerated with use of

collaboration technologies

Increased cross-company priorities• 2 in 2007 to 30 in 2009

Increase executives involved in councils/boards• 100 in 2007 to 750 in

2009

It didn’t happen overnight22

John ChambersCEO of Cisco

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Determine how open you need to be with information to meet your goals

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Platform

Crowdsourcing

Open Mic

Conversing

Updating

Explaining

Today

Visit open-leadership.com (after May 1st) to conduct your own openness audit

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How do you currently make decisions?• Acquisitions, partnerships

• Product development, branding/positioning

• Budgeting, hiring How effective is it? How would involving different/more people

have an impact? How would greater information sharing

improve decision making?

Evaluate your decision making process

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TransactionalOccasionalImpersonalShort-term

PassionateConstantIntimate

Loyal

What kind of relationship do you want?

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What kind of relationship do you want? Determine how open you need to be to get

that relationship.• More in the next Webinar on May 7th on creating

an open strategy. Conduct an openness audit of your

information sharing and decision making processes.

Identify and understand where you have the biggest concerns about giving up control.

Action Plan26

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Developing & Measuring Open Leadership

Strategies

• Friday, May 7th, 10am PT (bit.ly/openleaderweb2)

Finding & Supporting Your Open Leaders

• Friday, May 14th, 10am PT

(bit.ly/openleaderweb3)

How Open Leaders Embrace & Recover From

Failure

• Friday, May 21st, 10am PT

(bit.ly/openleaderweb4)

Upcoming Open Leadership Webinars

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Thank you

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Charlene [email protected]

charleneli.com/blog

Twitter: charleneli

For slides, send an email to

[email protected]

Visit open-leadership.com