making short-run color a commercial reality the profitable and affordable short-run 4-color printing...
TRANSCRIPT
MAKING SHORT-RUN COLOR A COMMERCIAL REALITY
The profitable and affordable short-run 4-color printing solution
THE POWER OF COLOR*• Color versions of the same ad are read up
to 42% more than their black & white counterparts
• Color is 80% more likely to be read than black & white
• Consumers find information in color up to 80% faster than information in black & white
• Materials in color increase learning & retention up to 78%
• Adding color to a direct mail piece may increase response rate by up to 45%
* 60secondmarketer.com Frank Romano: Digital Printing Council
PROVEN MONEY MAKING PROGRAM
• Personalize
• Four Color
• Fast short-run
North American specialty, short-run market (forecasted by PRIMIR) is expected to grow from 40 to 70 billion pages from 2009 to 2014 market trends are consistent with our product strategy and characterized by the need for:
Personalization – variable printing More color - 80% of four-color jobs being produced in runs of less than 5,000 sheetsFaster turnarounds - 33% of all print jobs are now expected to be completed within 24 hours
• Short-run digital press based on Memjet technology
• iJetColor RIP & Workflow• Production quality Xitron Navigator Harlequin RIP
• Models specifically designed for• Envelope/Direct Mail
• Packaging/Label
WHAT IS IJETCOLOR?
AWARD WINNING• MUST SEE ’EMs PRINT 13• Best of Category
• Imprinting, Mailing, Shipping and Fulfillment
• September 2013
• Game Changer• One of 6 inaugural members
• Printing Association of Florida
• Graphics of the Americas
• February 2014
• Water-based inks
• No particle emission found in toner-based systems
• No odors or fumes from solvent or UV-cured inks
• Lower energy consumption with the no heat drying
• Print anywhere for a smaller carbon footprint.
• Complies with all global environmental standards including ROHS
Environmentally Friendly
• Envelopes/Post cards @3000-4500/hr
• Letterhead/Sell sheets @ 1800-3600/hr
• Borderless printing – full page edge to edge
• Supports production paper stocks as heavy as .02 inch/.5 mm with full bleed of 8.5 by 17 for product personalization
• Conveyor for high production output
1/3 THE COST 3x THE SPEED
• Easy to use In-RIP Color Matching/Correction
• Control custom colors – You pick the output to easily match color
Incorrect Color
Choose Correct Color
Color Corrected
INTEGRATED COLOR MATCHING
LOW TOTAL COST OF OWNERSHIP
• Typical ROI <12 months for commercial printer
• 10 jobs per month
• 1,000 envelopes per order
• $200 per order
• Save time and money by cleaning mailing list
• Create Variable Data PDF’s from the cleaned list
• Control color output with the iJetColor RIP & Workflow
MAILING SOLUTIONS MADE SIMPLE
BEATS THE COMPETITION• Significantly faster throughput = lower
labor costs
• Can use inexpensive window envelopes
• Consumable cost up to 75% less
• Print on textured envelopes
• No heat dry = environmentally friendly
• Run stuffed envelopes
• Will not curl or emboss envelopesOKI ProColor 910
THE SOLUTION THAT INCREASES PRODUCTIVITY AND PROFITABILITY
WWW.IJETCOLOR.COM