PowerPoint Presentation

@nicoleyershonWho am i ?

Intro - irresisble force against immovable objects (that;s what it takes to innovate)

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Out with the old.@nicoleyershon

Potted history - why did this come about - seeped in advertising experience but could see that this wouldnt work. Mattel - tapes etc. Old and new. Whats the problem. Digital transformation. Modern creative world and how it is now and the impact.

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In with the different@nicoleyershon

Not the usual ogilvy hiring. Nicole is maverick. (lesson 1 - hire different, dont be frightened) Understand the old way and the new way.

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Eyes wide open, sleeves rolled up

@nicoleyershon

How to effect the change. Its in the doing. Semesters of learning. Future retail as case study film. I spot, I connect, I create. So you can do this by DOING. Innovative solutions for creative execution, by spotting, connecting and creating (lesson 2 - eyes wide open, sleeves rolled up)

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@nicoleyershon

How to effect the change. Its in the doing. Semesters of learning. Future retail as case study film. I spot, I connect, I create. So you can do this by DOING. Innovative solutions for creative execution, by spotting, connecting and creating (lesson 2 - eyes wide open, sleeves rolled up)

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Find a way, make a way

@nicoleyershon

Eyes wide open. By keeping eyes open to opportunities - new creative and tech mix found. BETWEEN - meeting Martin Ware, Fanta. Been doing this so long, old video. Kids could hear mosquito sound etc. (lesson 3 - no isnt an option - lots of barriers along the way - find a way make a way).

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@nicoleyershon

Eyes wide open. By keeping eyes open to opportunities - new creative and tech mix found. BETWEEN - meeting Martin Ware, Fanta. Been doing this so long, old video. Kids could hear mosquito sound etc. (lesson 3 - no isnt an option - lots of barriers along the way - find a way make a way).

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Open minded, open hearted

@nicoleyershon

Partnerships, collaboration, black book, Startup, mentor, give back, offer cup of tea, cant do it alone. Humble enough to know youre no better than anyone; wise enough to know youre different. Bring humbleness back. Relationships matter. (lesson 4 - OPen minded and open hearted)

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Find the diamonds in the rough@nicoleyershon

You cant expect change by doing the same thing over and over again - einstein quote. Talent of the future. Wanted kids about to be expelled. Rough Diamond explain how it worked. (lesson 5 - want the kids about to be expelled - cos they ask the most basic questions - ask why - fearless - cant be educated in the same way - open - entrepreneurial)

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Ensure your measurements add up

Responsibility

RevenueReputationRecruitmentRetentionRelationships@nicoleyershon

Measuring success. Business is still business. Not living in some utopia. When youre innovating how do you measure success. 6 Rs. Telegraph article. (lesson 6 - dont just measure the financials - there are many differents measures for business)11

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Be honest & trust your instinct@nicoleyershon

The fearless. The tiger quote. BBC case study - dont accept status quo. No one would work with BBC but would work with labs. So Nicole chaired advisroy board. Started meeting with McKinsey style pres for 2 hours, with Q2RF - no value to anyone around the table. Got up and said never doing this again. Why people arent working - you dont pay their bill quick enough so they go under. Procurement process is too long. Fix internal processes. So Nic being fearless and saying that. If you change then Ill help. Connected studio. I didnt have axe to grind as theyre not my paymaster (lesson 7 - Be honest and trust your instinct. Saying what needs to be said, not what somebody wants to hear)

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The future is bright@nicoleyershon

Be inspired / future is bright. Judging at Cannes Lions innovation, Having understanding of machine learning, talking about humans need not apply. Pessimist would think were going down, optimist sees different jobs in workforce being created. (lesson 8 - be inspired, the future is bright - take an optimistic view of the world) So if you have the optimistic way, youre going to be the one seeking out the opportunities. More likely to be ahead

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You can make money & do good@nicoleyershon

Social enterprise / UN goals. Not CSR. Not NGOs. Not charity. Companies set up to do good but make money. (lesson 9 - if youre investing - look for this. As a brand in the future, there is room for you to still make money and do good. Keep an eye on UN global goals - what are you doing with this?)

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Escape your comfort zone@nicoleyershon

Get out your comfort zone - thats where the magic happens. Know no one / nothing. Just say yes. Out of my comfort zone right now - in industry for years as paid employee, now what. (lesson 10 - get out of comfort zone)15

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Think like a startup@nicoleyershon

NY future? Who am I today? Should you say yes to everything? Now a creative innovator. Creativity across different genres but all needing it. No one knows what to do. Not like TV where we know the formula to make an ad. Landscape has changed beyond belief. (lesson 11 - think like a startup)

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Pay it forward@nicoleyershon

Ross Bailey - labs put money in, helped him as an ideapreneur. Gave money for first thing. Showed belief. Soundbite of Ross digital shoreditch talk? (lesson 12 - Pay it forward)

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@nicoleyershon

Ross Bailey - labs put money in, helped him as an ideapreneur. Gave money for first thing. Showed belief. Soundbite of Ross digital shoreditch talk? (lesson 12 - Pay it forward)

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