Physician Reputation Management

#MCSMN

@hughstephens

2

Rule 1

Fix the service before the reputation

Rule 2

Work with the tools the patients/audience will use

Rule 3

Be the leader, not the do-er.

Rule 4

Control what you can, but never delete by default.

18

Rule 5

Your mileage may vary: what works for one won’t work for all.

22

Questions?