makeyourmark - uk gatton mkt600 presentation (10.11.2011)
DESCRIPTION
UK Gatton MBA MKT600MakeYourMark Marketing Project PresentationTRANSCRIPT
1 Make Your Mark - UK Presentation
Products:
• Greeting Cards for business professionals • Holiday, Birthday, Anniversary, Thank You, etc.
Services: • Upload contacts • Manage greetings by occasion & date • Automate messaging, signature, fulfillment, & mailing • Bill on a monthly basis
Customer Demographics:
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• Realtors • Non-Profits • Car Dealerships • Banks • Insurance Agents • Title Companies • Mortgage Companies • Financial Advisors/Planners • Accountants
• Chiropractors • Restaurants • Doctors • Attorneys • Job Placement Firms • Retail Businesses • Anyone Serving others with a
personal service business
Make Your Mark - UK Presentation 3
• Upload Customer Database • Outlook, Excel, or Social Network
Manage Customer Contacts
• Select Greeting Card & Messaging • Schedule Delivery for 1 or Multiple Dates
Shop Greeting Card Marketplace
• Personalize Greeting Card • Select Pleasantry, Upload Signature & Return Address • Upload Company Logo and/or Photo
Personalize Cards
• Choose Mailing & Delivery Options • Inkjet Addressing, Purchase Labels, Return Addressing • Select Pre-sort Postage or Stamp • Mail Greetings From Print Ave or Ship to Customer’s Address
Automate Mailing & Fulfillment
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ü Eliminate shipping expense, resulting in a $250,000 savings ü Lowered postage expense by 33%, a savings of $133,000 ü Lower administrative labor expense ü Eliminate waste and product obsolescence
ü 20,000+ hours annually in labor, resulting in a savings of $400,000 ü Reduced turnaround time from 2-3 weeks to 3 days ü Increase productivity of key revenue generating employees
ü Create new business opportunities ü Strengthen your current customer base ü Differentiate yourself from the competition
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Send Out Cards
Hallmark Business
Connections
Apple Cards The Birthday Company
Greeting
Bee
① Tiny Prints
② Shutterfly, Inc.
③ American Greetings
④ Papyrus
Make Your Mark - UK Presentation 6
9 out of 10 Household purchase
greeting cards
30 Cards Sent Per
Person
2011 Greeting Card Industry Market Research Report
http://bit.ly/qB0io3
$7.5 Billion Annual revenue in 2010 from the sales of 7 Billion greeting cards
in the USA
Industry Trends 2011
http://bit.ly/qFjpSd
http://bit.ly/rpj9xe
2+ Billion Christmas cards
sent in 2010
190M Valentine’s Day
sent in 2010
Apple Cards… Game Changer? http://on.mash.to/oaew9T
Industry Statistics http://bit.ly/fvT8af
Make Your Mark - UK Presentation 7
October 11th – 25th
Develop Logo, Branding & Positioning Statement Identify Key Differentiators
Product & Service Development
October 26th – November 9th
Develop Content Strategy, Social Media Plan, & SEO Identify Monetization Opportunities & Niche Markets
Determine Incentive & Pricing Structure
November 10th – 24th
Develop Customer Acquisition & Loyalty Strategy Marketing Campaign – Channels, Segmentation, Offer, List, Timing, Etc.
December 1st – 14th
Present Implementation Strategy Choose Winning Group
NOTE: Dates Not Exact
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Website Development
$25,000
Branding $1,000
Product Design $7,500
Marketing Campaigns
$6,500
Advertising $5,000
Inventory $5,000
Reserve Cash $10,000
Make Your Mark - UK Presentation 9
Strategic Marketing
Plan
High-Level Thinking
Maximize Experience
& Traffic
Clarity & Creativity
Develop a cohesive marketing strategy that: ① Drives traffic to MakeYourMark’s website ② Converts new, repeat, and referral-based customers
① Identify potential monetization opportunities ② Find possible niche markets
Create a content strategy that: ① Maximizes SEO ② Clearly identifies call-to-actions ③ Drives interested buyers to the website
Ability to convey your concept in a clear, succinct, and creative manner.
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• $100 Per Person 1st Place
• $50 Per Person 2nd Place
• 25 Personalized Note Cards* • Personal Recommendation** All Participants
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http://www.linkedin.com/in/printsolutions
http://twitter.com/#!/TheZimmster
� Class Forum
http://makeyourmark.freeforums.org/
Mark B. Zimmer Jr. Director of Business Development Cell: (314) 322-4092 Direct: (972) 803-4663 Email: [email protected] 11901 Dorsett Road Maryland Heights, MO 63043 2401 Bennett Avenue, Suite 3201 Dallas, TX 75206 http://www.printavenue.com
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