Make your press release happen with JournoLink

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Post on 11-Feb-2017

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How To Appear on the Markets Radar

Journolink @Journolink www.journolink.com 1

A press release is like content for journalistsTimeliness : All journalists have a need for material to a deadlineNews: All journalists want news news is material that is relevant but unexpectedNot a sales pitch: All journalists hate sales pitchesInformation: Journalists need all the relevant information or answers to the 6 Ws - Who /What/Where/When/Where/WhyFormat: All journalists require good spelling, good grammar, a good story, quotes, and a gripping headline.Realism: No journalist expects you to be Shakespeare, Hugo or Dostoevsky Journolink @Journolink www.journolink.com 2

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Journalists on what they likeDiverse: One size does not fit all journalists, so you have to research your target media and journalistsRelationships: They are human and appreciate building relationships appropriately with those who provide good news.Dont Sell, Tell! : All journalists like a story that paints pictures for them to reproduce or embellish. A sales pitch is binned and you will be remembered for it!Dont scatter gun, have a strategy for building your stories.Persist: You want always reach them, but keep trying.

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Planning and scheduling your press releases Select your target media and key journalistsStay up-to-date with their output via TwitterApply social listening: To your industry, influencers, competitors.News Hooks : These are provided by social listeningSpend 10-15 mins a day reviewing your key mediaSpend 30 mins a week with colleagues, developing news angles and news strategy If the above happens, your Press Release will take minutes to write.

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Developing compelling news anglesNews AnglesAlways ask : So What?Confirm, refute, expand on the current news agendaINSIGHT: above all your news angle should provide insight whether humorously or otherwise.TeaserAnswer the 6 Ws in one or two sentencesIt determines whether the release will be read

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Headline and body copy Body CopyAs short as you need to tell the story without waffle3-4 paragraphsShort punchy sentences.Expand on the 6 WsAdd Quotes Add picturesAdd Links in notes to the editorHeadlineWrite it lastAttention getting, to compel the reader to continue.Spend time on making it arresting.

Journolink @Journolink www.journolink.com 7

Writing your press release on JournoLink 1

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Writing your press release on JournoLink 2

Journolink @Journolink www.journolink.com 9

JournoLink tools for businessesA subscription to JournoLink gives you the opportunity to:Send out unlimited press releases on your company activity and news each monthRequest professionally written press releases for just 50 View and follow-up on individual press release statistics indicating which publications have read and are interested in your release Receive a variety of journalists editorial requests directly into your inbox providing further opportunity to secure coverageAccess to a tailored-by-sector Events and Awards Calendar to ensure content distribution is timed around popular events in your industry

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What JournoLink offers - Profile