Make Your Ideas

Matter!

LinkedIn believes in exposing their

employees to inspiring ideas and

innovative thinkers from around the globe. 

 To support our mission of making

professionals more productive and successful.

• American non-fiction Writer• CEO of Duarte Design• TED Speaker.• Mountain View Women of

Year 2009.• Microsoft awarded “MVP”

(Most Valued Professional) for her work in PowerPoint in 2013.

• In 2013, she became , “LinkedIn Influencer ”.

Why are

IDEAS

Important?

Ideas are most powerful tools we have in business and also important to strengthen a brighter future.

Life Cycle of IDEAs…

But before it declines, we must rediscover our Ideas

How to

Spread your

IDEAS???

How to Spread your IDEAS???

Story Telling

Presentations

Observations

show Audience

physically relate to a

story

Audience generally Laugh,

Clap, Eyes dilate.

Varying Heartbeat can

clearly prove it.

But Shocking

results were found

Observed Heartbeat Rate:

WHY???

Missing of Resonance

To find out, studies were made on influential speakers.

Communicators generally send an signal that is undulated using story principles.

Presenter should send a signal that hits arty inside your audience to resonate with them.

Overlaying on two very different situations.

ii) Dr.Martin Luther King “I Have a Dream” during Civil Rights Moment

i) Steve Jobs iPhone Launch Speech, 2007

Yeah, Successful General Pattern is found !!!

The contrast exists betweeni) What isThis generally states “Present situation”, “Here is our Current situation”, “What’s going on”.

ii) What could beThis generally states “Bright hope”, “possibilities”.

Principle of Recency

The Principle of Recency states that, “things most recently learned are best remembered”.So presentation should End in an Amazing way.

Finally this is how we want….

Same pattern is observed in many influential speeches.

Jawaharlal Nehru1947 on eve of Independent India

Richard FynmanPhysics Professor , Great Explainer Creates Star Moment.

Margarat ThatcherIron Lady speech

JesusSpeech on Women and Children Importance

Sun-Yet-Sen Pan-Asianism Speech, 1923

Eva Perlon1946 Husband Election Campaign

Your job is,

“Imagine the Future”

Emotionally, Mentally Distance Yourself.

Dream about Great Future.

Use Prophetic Imagination

Poetically Visualize it.

ByShashank Motepalli

Inspired by Talk of “Nancy Duarte” at “LinkedIn Speaker

Series”

Link to Video to get inspired :https://www.youtube.com/watch?v=DEUOPdnJHi4

References and Credits • http://www.istockphoto.com/• http://speakers.linkedin.com/• http://www.colourlovers.com/palette/373610/

mellon_ball_surprise• http://en.wikipedia.org/wiki/• http://www.duarte.com/• https://www.youtube.com/watch?v=D

EUOPdnJHi4