rooneyandco.co.uk

Make your home stand out!

Why do you need beautiful photographs?

The single most important factor is the quality of the photography. It can make a huge difference. The better your home looks, the more enquiries we will receive from our mailshots, the internet, newspaper advertising and from our own office window displays.

When you decide to sell your home there will be a number of similarly priced properties on the market that you will be in COMPETITION with. What we do is make sure your home STANDS OUT from these others by presenting it in such a way that it is simply the best one available.

We don’t understand the “ That will do” approach of many agents. We want to inspire buyers to view your home.

I have come across one or two professional interior

photographers who work for the glossies and your standard is

comparable if not better!

• Staging of the photograph! To start with, by simply moving a few things around,

you can substantially change the appearance of a room. Our photographers will ensure that the room is suitably staged to get the best picture. De-cluttering is vitally important to present each room for its intended purpose, so buyers can imagine how they are going to use it. From the photos here you can see how removing personal effects gives this bathroom real ‘show home’ appeal.

So how do we get these... beautiful photographs?

Our professionally

staged photo

“ T hat will do” – NOT FOR US

IT WON’ T !

• Getting the right angles It is easy to ‘point and shoot’, but experience tells us where to take the photograph from. As you can

see below, the appearance of the room can change completely by taking the photograph from the right position and, again, our photographers will ensure that they achieve maximum ‘wow’ factor and show off the best features of every room.

“ T hat won’t do”Same kitchen –

wrong angle, wrong photographer

A professionally taken kitchen from

the best angle – WOW !

We don’t understand…“That will do!”

• Enhancing your images External pictures of properties always look best when the sun is shining – however, our professional

photographers cannot anticipate weather conditions when they book their appointment. Regardless of the weather, we will enhance your photographs so that your home ALWAYS looks at its best. These are the lengths we go to to ensure that your home receives the maximum number of enquiries.

• Lights, camera, action Our professional photographers use only high-end equipment. Of greater importance, however, is that they

have the knowledge and experience to get the very best photographs from their cameras. They can take full advantage of the wide-angle facility to make the most of each room and have the experience to use as much of the natural light as they can to create stunning ‘show home’ quality images. Once taken, our photographers will use software to adjust the photos to make them as perfect as possible.

Our enhanced photo… We make it come alive !

“ T hat will do”…NO WAY !

“That will do”NO IT WON’T!

Getting the best from the camera

makes a huge difference

• Don’t miss out on buyers – get the right picture! Having taken beautiful photos, it is just as important to then select the right images to draw maximum attention

to your home. Why does an estate agency always use the front of the property as the main image? Because they don’t approach the selling of the property from a marketeer’s point of view. Thinking outside the box will often pay dividends. Let us ensure the main selling points of the property are the first things our buyer sees.

Choosing the right photographs to have impact!

The marketeer’s photographs!

It’s the same property but by using different photos, we

can appeal to a wider selection of buyers who may have otherwise dismissed it!

Remember – you don’t get a second chance to make a first impression!

Typical agent’s

photograph

Showcase your home at its best in a fabulous brochure!When it comes to selling, we want your home to be top of the pile. That is why we have invested heavily in professional photography and fabulous new brochures to provide the best possible showcase for your property to maximise its appeal to potential buyers.

Explore our brochures now.

Not estate agency jargon!Let’s be different, let’s grab the buyer’s attention and explain to them what a great home you have! Buyers are not interested in the numbers of power points, radiators and other items that estate agents love to talk about in their details. Buyers are interested in how you have lived in and enjoyed your home.

What the owner saysUnder this section we will personalise your brochure further with key points that only you can tell us. For example, why you bought your home is likely to be for the same reason your buyers will, so let’s tell them.

Floor plans!Give your buyers a true sense of the layout of your home, so that they can start thinking how they would use the accommodation and plan their furniture.

Professional photography!From the previous pages you can see the difference from standard estate agency photography is enormous and will really draw attention to the property.

I absolutely love the new style of brochure and marketing blurb that you’ve written!

…and did you know over 20% of our web users† are via mobile!We offer our buyers the full mobile web experience, plus we’re in the Apple App store. We want to remove the barriers and frustration when buyers are seeking property information on the move.

All big businesses see the benefits of this new form of communication. We’ve invested time and effort in our social channels and also offer a property search within the desktop version of Facebook.

Social Media

We advertise to 14,000,000 online buyers every month!*

A lot of agents are only on one of the top property websites, but our properties are on them all! We can also be found on a further 20+ regional portals, bringing additional buyers from far and wide.

With outstanding coverage– We’re on all the Top property websites!

However, this will be wasted unless we can offer your home to the widest possible marketplace.

†Source: Google analytics, Web traffic December 2012.

How do we achieve this?

*Google Display Network Ad Planner, July 2012 data is based on information provided by Google’s Display Network partners.

Guide price £550,000Horsham, West Sussex

A spacious and modern home close to the station. Offered for sale with

Billingshurst

Crawley

Horsham

All other offices

Southwater

14

43

378

96

37Our

branch network produces another

190 buyers.

*Source: Rightmove Click-through Rate (CTR), Feb 12. Above our average competitors.

All this generates market-leading enquiry levels!Our strong marketing strategy pays great attention to how we present property on the internet, increasing activity by over 30%* compared to the average of our competitors. This will inevitably lead to more viewings, more offers and getting you the BEST PRICE.

Firstly, our enhanced images ‘ping’ out on the web! Secondly, by having a large number of quality photos which we rotate on a regular basis so they always appear fresh. This is illustrated on the right.

How do we achieve this extra activity?

Our enhancement and rotation of

images increases activity by

over 30%*

If you want to achieve the best possible price, can you risk putting your home on the market with an agent who cannot

access the same number of potential buyers?

Plus we’ll be attracting yet more buyers from across our network of offices.Having a single branch isn't enough today and, on average, we can double your exposure by tapping into the migration of buyers from surrounding areas via our strong branch network.

†Data for illustrative purposes only.

LOOK at the extra buyers our network brings in!†

rooneyandco.co.uk

To help your move, call the Carfax office on:

01403 256 262or email on: enquiries@rooneyandco.co.uk

If you have already instructed another agent to sell your home, the Terms and Conditions of their agreement must be considered before instructing Rooney & Co. to avoid the possibility of being liable for two agents’ fees.

Rooney & Co. is a trading name of Arun Estate Agencies Limited, Registered Office: St. Leonard’s House, North Street, Horsham, West Sussex, RH12 1RJ. Registered No. 2597969

If you believe your home will attract a lot of attention, then why not try ‘Sale By Tender’ – a great way of selling property with development, refurbishment or investment potential in a set timescale to suit you. Better still, the purchaser pays our commission!

Sale by Tender (£299 +VAT admin. charge with 0% commission)

Included within our standard agency commission or at an additional cost of £150.00Open House Give your home the competitive edge when selling! Spring clean once! It’s really convenient and you don’t have to be there! You’ll be surprised with the results achieved.

On our Open Day, we went out for the day and you took care of everything. We had a lot of viewers and from the offers received

we tied up a sale at the full asking price. Very happy!

Hopefully by now you can see why we are a very different agent.

And finally...

find us on .com/rooneyandco

Chain-break! – relieving stress if your buyer pulls out. It’s a heart-sinking feeling when the purchaser of your property pulls out and you are all set to move. We can offer a chain-break service to remedy this that will fast-track a purchase through in 7 days to recomplete the chain.

What if my buyer has second thoughts?

20 VIEWERS,

6 OFFERS,

1 SALE!