douglasallen.co.uk

Make your home stand out!

Why do you need

beautiful photographs?

The single most important factor is the quality of the photography. It can

make a huge difference. The better your home looks, the more enquiries

we will receive from our mailshots, the internet, newspaper advertising and

from our own office window displays.

When you decide to sell your home there will be a number of similarly priced

properties on the market that you will be in COMPETITION with. What we do is

make sure your home STANDS OUT from these others by presenting it in such a

way that it is simply the best one available.

We don’t understand the “That will do” approach of many agents. We want to inspire buyers to view your home.

I have come across one or

two professional interior

photographers who work for the

glossies and your standard is

comparable if not better!

• Staging of the photograph! To start with, by simply moving a few things around,

you can substantially change the appearance of a

room. Our photographers will ensure that the room is

suitably staged to get the best picture. De-cluttering

is vitally important to present each room for its

intended purpose, so buyers can imagine how they

are going to use it. From the photos here you can see

how removing personal effects gives this bathroom

real ‘show home’ appeal.

So how do we get these…

beautiful photographs?

“That will do” – NOT FOR US

IT WON’T!

Our professionally

staged photo

• Getting the right angles It is easy to ‘point and shoot’, but experience tells us where to take the photograph from.

As you can see below, the appearance of the room can change completely by taking the

photograph from the right position and, again, our photographers will ensure that they

achieve maximum ‘wow’ factor and show off the best features of every room.

“That won’t do”Same kitchen –

wrong angle, wrong photographer

A professionally taken kitchen from the best angle – WOW!

We don’t understand…“That will do!”

• Enhancing your images External pictures of properties always look best when the sun is shining – however, our professional

photographers cannot anticipate weather conditions when they book their appointment. Regardless

of the weather, we will enhance your photographs so that your home ALWAYS looks at its best.

These are the lengths we go to to ensure that your home receives the maximum number of enquiries.

• Lights, camera, action Our professional photographers use only high-end equipment. Of greater importance, however, is

that they have the knowledge and experience to get the very best photographs from their cameras.

They can take full advantage of the wide-angle facility to make the most of each room and have the

experience to use as much of the natural light as they can to create stunning ‘show home’ quality

images. Once taken, our photographers will use software to adjust the photos to make them as

perfect as possible.

Our enhanced photo… We make it come alive!

“That will do” …NO WAY!

“That will do” NO IT WON’T!

Getting the best from the camera

makes a huge difference

• Don’t miss out on buyers – get the right picture! Having taken beautiful photos, it is just as important to then select the right images to draw maximum

attention to your home. Why does an estate agency always use the front of the property as the main

image? Because they don’t approach the selling of the property from a marketeer’s point of view.

Thinking outside the box will often pay dividends. Let us ensure the main selling points of the property

are the first things our buyer sees.

Choosing the right photographs to

have impact!

The marketeer’s photographs!

It’s the same property but

by using different photos,

we can appeal to a wider

selection of buyers who

may have otherwise

dismissed it!

Remember – you don’t get a second chance to make a first impression!

Typical agent’s

photograph

Showcase your home at its best

in a fabulous brochure!

When it comes to selling, we want your home to be top of the pile. That

is why we have invested heavily in professional photography and fabulous

new brochures to provide the best possible showcase for your property to

maximise its appeal to potential buyers.

Explore our brochures now.

Not estate agency jargon!Let’s be different, let’s grab the buyer’s

attention and explain to them what a

great home you have! Buyers are not

interested in the numbers of power

points, radiators and other items that

estate agents love to talk about in their

details. Buyers are interested in how you

have lived in and enjoyed your home.

What the owner saysUnder this section we will personalise your

brochure further with key points that only

you can tell us. For example, why you bought

your home is likely to be for the same reason

your buyers will, so let’s tell them.

Floor plans!

Give your buyers a true sense of the

layout of your home, so that they can

start thinking how they would use the

accommodation and plan their furniture.

Professional photography!

From the previous pages you can see

the difference from standard estate

agency photography is enormous

and will really draw attention to the

property.

I absolutely love the new style

of brochure and marketing blurb

that you’ve written!

…and did you know over 20% of

our web users† are via mobile!We offer our buyers the full mobile web experience, plus we’re

in the Apple App store. We want to remove the barriers and

frustration when buyers are seeking property information on

the move.

All big businesses see the benefits of this new form of

communication. We’ve invested time and effort in our social

channels and also offer a property search within the desktop

version of Facebook.

Social Media

We advertise to 14,000,000 online buyers every month!*

A lot of agents are only on one of the top property websites, but our properties are on them all! We can

also be found on a further 20+ regional portals, bringing additional buyers from far and wide.

With outstanding coverage– We’re on all the Top property websites!

However, this will be wasted unless

we can offer your home to the

widest possible marketplace.

†Source: Google analytics, Web traffic December 2012.

How do we achieve this?

*Google Display Network Ad Planner, July 2012 data is based on information provided by Google’s

Display Network partners.

Guide price £550,000Loughton, Essex

A spacious and modern home close to the station. Offered for sale with

Epping

Woodford Green

Loughton

All other offices

Chigwell

53

113

361

144

71Our

branch network produces another

381 buyers.

*Source: Rightmove Click-through Rate (CTR), Feb 12. Above our average competitors.

All this generates market-leading enquiry levels!

Our strong marketing strategy pays

great attention to how we present

property on the internet, increasing

activity by over 30%* compared to the

average of our competitors. This will

inevitably lead to more viewings, more

offers and getting you the BEST PRICE.

Firstly, our enhanced images ‘ping’ out on the web!

Secondly, by having a large number of quality

photos which we rotate on a regular basis so they

always appear fresh. This is illustrated on the right.

How do we achieve this extra activity?

Our enhancement and rotation of

images increases activity by

over 30%*

If you want to achieve the best possible price, can you

risk putting your home on the market with an agent who

cannot access the same number of potential buyers?

Plus we’ll be attracting yet more buyers

from across our network of offices.Having a single branch isn't enough today and, on average, we can double your exposure by

tapping into the migration of buyers from surrounding areas via our strong branch network.

†Data for illustrative purposes only.

LOOK at the extra buyers

our network brings in!†

douglasallen.co.uk

To help your move, call your local office or for free on:

0800 85 44 99or email on: enquiries@douglasallen.co.uk

If you have already instructed another agent to sell your home, the Terms and Conditions of their

agreement must be considered before instructing Douglas Allen to avoid the possibility of being

liable for two agents’ fees.

Douglas Allen is a trading name of Arun Estate Agencies Limited, Registered Office:

St. Leonard’s House, North Street, Horsham, West Sussex, RH12 1RJ. Registered No. 2597969

If you believe your home will attract a lot of attention, then why not try ‘Sale By Tender’ –

a great way of selling property with development, refurbishment or investment potential

in a set timescale to suit you. Better still, the purchaser pays our commission!

Sale by Tender (£299 +VAT admin. charge with 0% commission)

Included within our standard agency commission or at an additional cost of £150.00Open House Give your home the competitive edge when selling! Spring clean once! It’s really convenient

and you don’t have to be there! You’ll be surprised with the results achieved.

On our Open Day, we went out for the day and you

took care of everything. We had a lot of viewers

and from the offers received we tied up a sale at

the full asking price. Very happy!

Hopefully by now you can see why we are a very different agent.

And finally...

find us on .com/douglasallen

Chain-break! – relieving stress if your buyer pulls out. It’s a heart-sinking

feeling when the purchaser of your property pulls out and you are all set to

move. We can offer a chain-break service to remedy this that will fast-track

a purchase through in 7 days to recomplete the chain.

What if my buyer has second thoughts?

20 VIEWERS,

6 OFFERS,

1 SALE!