THE WORLD IS

For once, we are not

talking about it .

Mahindra:

A G l o b a l C o r p o r a t i o n

A m o n g s t t o p t e n i n d u s t r i a l h o u s e s i n I n d i a w i t h g r o u p

t u r n o v e r o f U S $ 1 4 . 4 b i l l i o n i n F 1 1 .

1 0 0 + c o m p a n i e s , 1 4 4 , 0 0 0 e m p l o y e e s g l o b a l l y.

L i s t e d o n F o r b e s 2 0 0 l i s t o f w o r l d s m o s t r e p u t e d

c o m p a n i e s .

M a r k e t l e a d e r s i n t r a c t o r s , v e h i c l e s , n o n - b a n k i n g r u r a l

f i n a n c e , h o s p i t a l i t y, t e l e c o m a n d u t i l i t y s o f t w a r e s o l u t i o n s .

We l l e s t a b l i s h e d i n a u t o c o m p o n e n t s , t r a n s p o r t s o l u t i o n s ,

r e a l e s t a t e , r e t a i l a n d l o g i s t i c s s e c t o r s .

Mahindra Group

S p r e a d a c r o s s t h e e c o n o m i c s p e c t r u m

4

Accepting No Limits

Alternative Thinking

Driving Positive Change

To challenge conventional thinking and innovatively use all the resources to drive

positive change in the lives of our stakeholders and communities across the

world, to enable them to Rise

CORE VALUES

Good Corporate Citizenship | Professionalism | Customer First | Quality Focus | Dignity of the Individual

CORE PURPOSE

RISE BY DARING TO DISTURB THE

UNIVERSE

RISE WITH OUR INGENUITY

RISE BY SHAPING DESTINIES

G u i d e d b y ‘The House of Mahindra’

The Automot ive Sector

S t r a d d l i n g t h e e n t i r e a u t o m o t i v e s p e c t r u m

The Automot ive Sec to r

L e a d e r s h i p a l l a r o u n d

L e a d e r a n d p i o n e e r o f u t i l i t y v e h i c l e s i n I n d i a f o r o v e r 6 5

y e a r s .

O w n m o r e t h a n 6 0 % o f t h e m a r k e t w i t h m o r e t h a n 3 6 0 , 0 0 0

v e h i c l e s s o l d a n n u a l l y w o r l d w i d e .

M a h i n d r a S c o r p i o - Re c i p i e n t o f t h r e e p r e s t i g i o u s a w a r d s - t h e

" C a r o f t h e Ye a r " a w a r d f r o m B u s i n e s s S t a n d a r d M o t o r i n g , t h e

" B e s t S U V o f t h e Ye a r " b y B B C Wo r l d W h e e l s a n d t h e " B e s t C a r o f

t h e Ye a r " a w a r d , a g a i n , f r o m B B C Wo r l d W h e e l s .

The Automot ive Sector

I n t e r n a t i o n a l T i e - U p ’s

J o i n t v e n t u r e b e t w e e n t w o g l o b a l b u s i n e s s l e a d e r s -

M a h i n d r a & M a h i n d r a L t d . ( M & M ) a n d N a v i s t a r I n c . U S A t o

m a n u f a c t u r e L C V ’s , M C V ’s & H C V ’s i n I n d i a

T h i s m a k e s I n d i a a s u p p l y b a s e f o r c o m p o n e n t s o u r c i n g a n d

e n g i n e e r i n g s e r v i c e s .

Ve h i c l e d e s i g n e d f r o m S c r a t c h .

T i e - u p s w i t h i n t e r n a t i o n a l l e a d e r s a t a n e a r l y s t a g e f o r

c o n c u r r e n t d e v e l o p m e n t .

1 2 0 e n g i n e e r s , Av e r a g e a g e 2 7 y e a r s C F T Te a m .

O v e r a l l i n v e s t m e n t o f U S D 1 2 0 M n .

D e v e l o p m e n t o f S c o r p i o – A c a s e s t u d y i n H a r v a r d

B u s i n e s s S c h o o l .

1 7 0 e n g i n e e r s .

Av e r a g e a g e 2 9 y e a r s .

Fruga l Eng ineer ing

T h e D i f f e r e n t i a t o r

XUV500 the Most awarded in 2011/12

1 8 Aw a r d s a n d s t i l l c o u n t i n g . .

T h i s G r e e n f i e l d f a c i l i t y

c o m m e n c e d o p e r a t i o n s

t w e n t y t w o m o n t h s a f t e r

w o r k b e g a n .

P l a n t A r e a : 7 0 0 A c r e s .

To t a l I n v e s t m e n t : 8 3 0

M i l l i o n U S D .

To t a l C a p a c i t y : 3 0 0 , 0 0 0

Ve h i c l e s Pe r A n n u m .

O n e o f t h e m o s t e c o -

f r i e n d l y a u t o p l a n t s i n

t h e w o r l d , w i t h a c l u s t e r

o f 7 0 s o l a r d i s h e s t o t a p

e n e r g y f o r e v e n t u a l u s e i n

t h e c h i l l e r s i n t h e p a i n t

s h o p .

Sett ing s tandards in the Auto Industry

S i n g l e l a r g e s t i n v e s t m e n t i n t h e I n d i a n a u t o s e c t o r

Automot ive Components Sector

F u l l y i n t e g r a t e d ' A r t t o Pa r t ' a u t o c o m p o n e n t s u p p l i e r

M a h i n d r a E n g i n e e r i n g i s a o n e - s t o p s h o p f o r d e s i g n a n d

e n g i n e e r i n g s e r v i c e s t o t h e a u t o m o t i v e , a e r o s p a c e a n d g e n e r a l

e n g i n e e r i n g d o m a i n .

M a h i n d r a F o r g i n g i s t h e w o r l d ’s 5 t h l a r g e s t F o r g i n g c o m p a n y.

M a h i n d r a a c q u i r e d m a j o r i t y s t a k e s i n P l e x i o n t e c h n o l o g y, a

g r o u p c o m p a n y o f J . P. M o r g a n , S t o k e s G r o u p L i m i t e d , U . K . , J e c o

H o l d i n g A G & S c h ö n e w e i s s & C o . G m b H . , a l e a d i n g c o m p a n y i n t h e

f o r g i n g s s e c t o r i n G e r m a n y.

S u p p l i e r t o a u t o m o t i v e g r o u p s l i k e M e r c e d e s , G M , To y o t a e t c .

W i t h i t ’ s m a j o r i t y s t a k e i n A e r o s t a f f A u s t r a l i a a n d G i p p s l a n d

A e r o n a u t i c s t h e c o m p a n y v e n t u r e d i n t o m a n u f a c t u r i n g o f a i r c r a f t s .

In format ion Technology Sector

L e a d e r s i n I T a n d Te l e c o m

Te c h M a h i n d r a i s I n d i a ’s n o . 1 t e l e c o m s o f t w a r e

c o m p a n y.

B r i s t l e c o n e i s r e c o g n i z e d i n p r o v i d i n g s e r v i c e s

f o c u s e d o n t h e e n t i r e s u p p l y c h a i n s o l u t i o n .

M a h i n d r a S a t y a m ( N Y S E : S AY ) i s a m o n g t h e t o p 5 I T

c o m p a n i e s i n I n d i a p o w e r e d b y n e a r l y 3 9 , 0 0 0 e m p l o y e e s

a n d i t ’ s p r e s e n c e s p a n s 3 9 c o u n t r i e s a c r o s s s i x

c o n t i n e n t s .

Financia l Serv ices Sector

I n d i a ’s l a r g e s t n o n - b a n k i n g f i n a n c e c o m p a n y

O n e o f I n d i a ’s l e a d i n g n o n b a n k i n g

f i n a n c e c o m p a n i e s , b e n e f i t i n g r u r a l & s e m i

u r b a n s e c t o r.

S e r v i n g m o r e t h a n 6 5 0 , 0 0 0 c u s t o m e r s

t h r o u g h i t s c o u n t r y w i d e n e t w o r k o f 5 0 0

b r a n c h e s .

D i v e r s i f i e d i n t o d i s t r i b u t i o n o f

i n s u r a n c e , m u t u a l f u n d s a n d r u r a l h o u s i n g .

M M F S L h a s d i s b u r s e d a r o u n d 5 B n U S D

s i n c e i t s i n c e p t i o n .

T h e I n f r a s t r u c t u r e d e v e l o p m e n t s e c t o r h a s a h o s t o f

c o m p a n i e s o p e r a t i n g i n : Re s i d e n t i a l c o m p l e x e s a n d b u s i n e s s

c e n t e r s , P r o j e c t C o n s u l t a n c y & D e s i g n , E n g i n e e r i n g

C o n s u l t a n c y & H o s p i t a l i t y.

MAHINDRA LIFE SPACES

D e v e l o p e d f u l l y p l a n n e d & i n t e g r a t e d b u s i n e s s c i t i e s

i n C h e n n a i , P u n e & J a i p u r.

CLUB MAHINDRA

I t i s t h e L e a d e r i n t h e l i f e t i m e h o l i d a y m a r k e t i n I n d i a

w i t h a 4 0 , 0 0 0 s t r o n g m e m b e r b a s e .

Real Estate & Hospi ta l i ty Sector

S i g n i f i c a n t i n d r i v i n g t h e n a t i o n s I n f r a s t r u c t u r a l g r o w t h

Tractor

Company

In the

World *No.* M&M Ltd is the largest tractor company in the world, by volume

Farm Equipment Sector

I n t e r n a t i o n a l Tr a c t o r C o m p a n y o f I n d i a – J / V w i t h

I n t e r n a t i o n a l H a r v e s t e r I n c .

F i r s t Tr a c t o r r o l l e d o u t .

S e c o n d f u l l s c a l e p l a n t e s t a b l i s h e d a t N a g p u r.

M e r g e r w i t h M / s . M a h i n d r a & M a h i n d r a L t d .

M i l e s t o n e : 1 m i l l i o n t r a c t o r s s o l d .

J / V w i t h J i a n g l i n g M o t o r s , f o r m e d M a h i n d r a C h i n a Tr a c t o r

C o . L t d .

S t a r t e d o p e r a t i o n s i n A u s t r a l i a .

I n c o r p o r a t i o n o f M a h i n d r a U S A I n c . i n U . S . a s w h o l l y o w n e d

s u b s i d i a r y o f M & M .

A c q u i r e d P u n j a b Tr a c t o r s L t d .

1963

1965

1970

1977

2003

2005

1994

2007

2008

F o r m e d a J V w i t h J i a n g s u Yu e d a Ya n c h e n g Tr a c t o r M f g C o . &

c r e a t e d M Y Y T C L .

B r a n d : J I N M A w h i c h i s 3 r d l a r g e s t t r a c t o r b r a n d i n C h i n a .

Farm Equipment Sector

T h e S t o r y s o f a r

Mahindra Tractors is:

I n d i a ’s L a r g e s t Tr a c t o r M a n u f a c t u r e r.

M a r k e t l e a d e r i n I n d i a s i n c e 1 9 8 3 , m o r e t h a n 2 8 y e a r s .

M a h i n d r a g r o u p h a s a m a r k e t s h a r e o f a r o u n d 4 2 % w h i c h i s

m o r e t h a n t h e c o m b i n e d m a r k e t s h a r e o f M F, N H & J D .

INDIA – THE WORLD’S LARGEST TRACTOR MARKET

Farm Equipment Sector

G l o b a l L e a d e r s h i p

WORLDWIDE

O n e o f t h e w o r l d ’s l a r g e s t t r a c t o r c o m p a n y b y v o l u m e s .

O v e r 2 . 0 m i l l i o n M a h i n d r a Tr a c t o r s s o l d w o r l d w i d e t i l l

d a t e . P r e s e n c e i n m o r e t h a n 4 0 c o u n t r i e s a c r o s s 6

c o n t i n e n t s .

Farm Equipment Sector

G l o b a l L e a d e r s h i p

TS 16949 ISO 14000 OHSAS 18000 DEMING Japan Quality Medal

O n l y Tr a c t o r c o . i n

t h e w o r l d t o r e c e i v e

D E M I N G Aw a r d & J a p a n

Q u a l i t y M e d a l

Focus on Qual i ty

ENGINE ASSEMBLY

F u l l y a u t o m a t e d .

M o i s t u r e a n d Te m p e r a t u r e

c o n t r o l l e d , d u s t - p r o o f

e n v i r o n m e n t .

O n l i n e c o l d t e s t i n g f a c i l i t y.

TRACTOR ASSEMBLY

Wo r l d ’s s i n g l e l a r g e s t t r a c t o r

m a n u f a c t u r i n g p l a n t u n d e r o n e

r o o f – h a v i n g a c a p a c i t y t o

m a n u f a c t u r e 2 5 0 t r a c t o r s p e r

d a y.

S e q u e n t i a l t r a c t o r a s s e m b l y

w i t h o n l i n e t e s t i n g f a c i l i t y.

Cutt ing Edge Infrastructure

THE PAINT SHOP

C E D Pa i n t S h o p

( U n i q u e i n Tr a c t o r

I n d u s t r y ) .

Te c h n o l o g y a t p a r

w i t h l u x u r y C a r

M a n u f a c t u r e r s .

RESEARCH & DEVELOPMENT

S t r o n g R & D t e a m w i t h m o r e

t h a n 6 0 0 e n g i n e e r s .

S t r a t e g i c A l l i a n c e s w i t h Wo r l d

c l a s s t e c h n o l o g y h o u s e s s u c h a s

S t e y r & AV L f o r d e v e l o p m e n t o f

a g g r e g a t e s .

Cutt ing Edge Infrastructure

Mahindra Tractors

I n n o v a t i n g t h e G l o b a l V i l l a g e

M a h i n d r a Tr a c t o r s w o n a n A E 5 0 O u t s t a n d i n g I n n o v a t i o n Aw a r d

2 0 0 7 f r o m A S A B E ( A m e r i c a n S o c i e t y f o r E n g i n e e r i n g i n

A g r i c u l t u r a l , F o o d , a n d B i o l o g i c a l S y s t e m s ) , f o r d e v e l o p i n g t h e

M a h i n d r a S h a a n , d e e m e d o n e o f t h e y e a r ’s m o s t i n n o v a t i v e

d e s i g n s i n e n g i n e e r i n g p r o d u c t s o r s y s t e m s f o r t h e f o o d a n d

a g r i c u l t u r e i n d u s t r i e s .

IN INDIA: 4 Manufacturing factories

IN USA:3 Assembly plants

IN CHINA:2 Manufacturing plants

IN AUSTRALIA:1 Assembly plant

P r e s e n t i n Tu r k e y & S e r b i a a n d r a p i d l y e x p a n d i n g i n t o o t h e r E u r o p e a n c o u n t r i e s .

M a k i n g a m a r k i n C h i l e , A r g e n t i n a , B r a z i l , V e n e z u e l a , C e n t r a l A m e r i c a & C a r i b b e a n .

P r e s e n c e i n 2 1 c o u n t r i e s i n A f r i c a .

A s s e m b l y p l a n t s i n N i g e r i a , G h a n a ,

M a l i e t c .

S t r a t e g i c A l l i a n c e i n I r a n & S y r i a .

Mahindra Tractors

I n F a r m s a c r o s s t h e Wo r l d

M U S A . i s a w h o l l y o w n e d s u b s i d i a r y o f M & M e s t a b l i s h e d i n 1 9 9 4 .

A s s e m b l y p l a n t s a t A e r o p a r k ( T X ) , C h a t t a n o o g a ( T N ) & Re d

B l u f f ( C A ) .

A r e c e n t s u r v e y r e s u l t : O v e r 9 6 % o f o u r c u s t o m e r s a r e s a t i s f i e d

w i t h t h e i r p u r c h a s e .

9 4 % o f t h e c u s t o m e r s w i l l r e c o m m e n d M a h i n d r a Tr a c t o r.

3%

Mahindra USA (MUSA)

Re c o m m e n d e d b y F a r m e r s a c r o s s i n t h e A m e r i c a n

H e a r t l a n d

2.09

2.33

2.36

2.36

2.36

2.63

3.00

3.00

3.00

0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00

McCormick

AGCO

New Holland

Deere

Case IH

Kioti

Branson

Kubota

MAHINDRA

N o . 1 i n Dea l e r S a t i s f a c t i o n Su r vey ( 2 0 0 8 ) b y N o r t h

A m e r i c an Equ i pm en t Dea l e r s A s s o c i a t i o n (N A EDA )

Mahindra USA (MUSA)

Pa r t n e r s i n s u c c e s s

M a h i n d r a A u s t r a l i a O p e r a t i o n s l a u n c h e d i n 2 0 0 5 .

A s s e m b l y p l a n t i n B r i s b a n e .

D i s t r i b u t i o n N e t w o r k o f m o r e t h a n 5 0 d e a l e r s .

A m o n g t h e t o p 4 t r a c t o r c o m p a n i e s w i t h i n t h e s e g m e n t i t

o p e r a t e s i n .

E x p o r t s t r a c t o r s t o N e w Z e a l a n d , F i j i a n d o t h e r n e i g h b o r i n g

c o u n t r i e s .

Mahindra Austra l ia

M a n u f a c t u r i n g f a c i l i t y l o c a t e d i n N a n c h a n g , J i a n g x i , &

Ya n c h e n g , J i a n g s u r e s p e c t i v e l y.

A n n u a l p r o d u c t i o n c a p a c i t y o f 6 5 0 0 0 t r a c t o r s .

P r o d u c t r a n g e f r o m 1 6 – 1 2 5 H P.

M Y Y T C L i s a m o n g t h e t o p 5 t r a c t o r C o m p a n i e s i n C h i n a .

Mahindra China Operat ions

Mah in d ra Ch in a Trac to r Co m pan y L td (MCTCL ) &

Mah in d ra Yan tao Yan chen g Trac to r Co m pan y L td

(MYYTCL )

F i r s t I n d i a n t r a c t o r c o m p a n y t o s e t u p a s s e m b l y p l a n t i n A f r i c a .

5 a s s e m b l y p l a n t s w i t h l o c a l g o v e r n m e n t t i e u p s i n G h a n a ,

N i g e r i a , G a m b i a a n d M a l i .

S t r o n g p a r t n e r s h i p w i t h l o c a l g o v e r n m e n t s f o r i m p l e m e n t a t i o n

o f a g r i c u l t u r a l . p o l i c i e s & p r o g r a m m e s l i k e y o u t h e m p l o y m e n t

t h r o u g h t e c h n o l o g y t r a n s f e r & a s s y. p l a n t s .

Mahindra in Africa

Operating in 21 countries & expanding rapidly.

Product Port fo l io

E v e r y t r a c t o r g i v e s y o u s u p e r i o r p e r f o r m a n c e & r e l i a b i l i t y

HORIZON 3 SERIES

35 – 85 HP 2WD/4WD

HORIZON 2 SERIES

45 – 92 HP 4WD

HORIZON 1 SERIES

25 – 60 HP 2WD

H E AV Y & S T U R D Y C H A S S I S : T h e r u g g e d c a s t i r o n c h a s s i s o n a

M a h i n d r a t r a c t o r m a k e s i t o n e o f t h e h e a v i e s t t r a c t o r s i n i t s c l a s s .

T h i s e x t r a w e i g h t o f f e r s m o r e t r a c t i o n , s t a b i l i t y a n d c o n t r o l .

H I G H TO R Q U E E N G I N E S : T h e H i g h D i s p l a c e m e n t c o u p l e d w i t h

a d v a n c e d d e s i g n e n s u r e s m a s s i v e t o r q u e l e v e l s .

H E AV Y F R O N T A X L E S : M a h i n d r a i n s i s t s o n u s i n g t h i c k a n d s t r o n g

a x l e s t o a c h i e v e m a x i m u m s t a b i l i t y.

Mahindra Tractors

B u i l t f o r m o r e t h a n y o u c o u l d a s k

Mahindra Tractors

B u i l t f o r m o r e t h a n y o u c o u l d a s k

T H I C K E R S H E E T M E TA L : O u r s h e e t m e t a l a r e r e i n f o r c e d a n d u s e

t h i c k e r g a u g e t o e n s u r e l o n g e r l i f e a n d d u r a b i l i t y.

S T U R D Y 3 P O I N T L I N K A G E : M a h i n d r a e m p l o y s 3 - Po i n t l i n k a g e s

t h a t a r e h e a v y a n d s t u r d y t o e n s u r e s t a b i l i t y a n d s a f e t y.

S T U R D Y A N D R E L I A B L E C O M P O N E N T S : A l o o k i n s i d e a M a h i n d r a

t r a c t o r a n d y o u f i n d o n l y b i g , t h i c k a n d m o r e s o l i d h e a v y d u t y

c o m p o n e n t s t o k e e p y o u r M a h i n d r a t r a c t o r w o r k i n g h a r d f o r y o u ,

d a y a f t e r d a y f o r y e a r s t o c o m e .

Agriculture

Mechanization

Tractor

Genset

Beyond Tractors

Mahindra AppliTrac

33

Water Management – Micro Irrigation Systems 34

Expanding to Construction Equipment

35

Mahindra Samriddhi Agri Awards

• Farmer of the Year Award (Male)

• Farmer of the Year Award (Female)

• Krishi Sansthan Samman

• Krishi Shiksha Samman

• Krishi Sahyog Samman (NGOs

/SHGs in field of Agriculture)

• Krishi Shiromani Samman (Lifetime

Achievement)

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Thank You

… Continuing our Journey to deliver

Farm Tech Prosperity to the farmers

worldwide.