WELCOME TO

MAHAGUNA NAME THAT PERFORMS

SUBMITTED BY :

Bhupender Singh

OBJECTIVE

BRAND MANAGEMENT

Objectives of MAHAGUN Builder Survey USPs of MAHAGUN ongoing projectsHow its projects are better than other builder projectsIn & Around competition for MAHAGUNHow other builders are better & not betterPrice comparison

ONGOING PROJECTS

• Mahagun Meadows• Mahagun Mantra• Mahagunpuram• Mahagun Mirabella• Mahagun Mywoods• Mahagun Mezzaria• Mahagun Moderne• Mahagun Marvella• Mahagunpuram II• Mahagun Mascot

Logos of All under Construction Projects

Unique Selling Points• Located on main NH-24 thus providing good connectivity to NCR• Well Connected to NH-91• Good Connectivity to Greater Noida• Proposed metro (phase-2) next to project• Same rate from all brokers. No corporate no cashback.• one of the few builder who did not launch project after project.• 2/3/4 BHK• Sizes : 840 sq.ft. to 6000 sq.ft.• Rainwater Harvesting Institutions• Finest Academic Institutions Nearby• When big firms are facing heat of defaults due to high debt,mahagunpurum

gives call to their flat owners to collect their late possession checks.

GREEN CERTIFICATION• Use of recycled water for flush tanks and horticulture.• Energy saving devices like solar heaters, LED & Solar lamps in public areas

& parking lot.• High SRI materials like tiles/paint used on roof surfaces to maximize energy

saving.• Electrical charging facility to promote use of electrical vehicles.• Ramps, lifts with Braille, separate toilets, special parking facilities for

differently abled.• Rainwater harvesting system to capture runoff from roof & non roof

surface.• Low flow water fixtures and CP fittings used to reduce water consumption.• Dual plumbing system to reuse treated water from STP for flushing

purposes.• Use of CFC-free and BEE certified electrical appliances.• Low U-value material used in wall and roof for better energy efficiency.• Separate car wash area, garbage room within the project.

CONTRUCTION IMAGES

NEGATIVES

• Too expensive

• High tension wire close projects

• Project work is slow

• Samshaan & graveyard around

• Location is not good for high end product

• Builder Credibility on High End Product. (Good builder in MIG segment but no good for luxury Product

• Mahagun has left no space for any park or any green area.

Name of Other Builders

SUPERTECHATSGAUR SONSBRYSOMAXEAMARAPALISUBHKAMNAADITYAPRATEEK

Conclusion & Recommendations• Construction quality should improve

• Delivery time should not be delayed

• Should not play with law

• Properties should not be overprized

• Should not play with customers money