five key trendsmagento live 2016

Magento Live Australia 2016 was held in

Sydney’s Hilton Hotel from 7-8 November.

Attendees from the retail and ecommerce

space came together to discuss the top trends

in eCommerce in Australia. The Netstarter

team was on hand to greet delegates and

answer questions.

Thanks to everyone for popping by the stand.

The Netstarter team

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magentolive australia2016

magento analyticsMagento’s new Magento Analytics tool was a hot

topic at the event, following the company’s

acquisition of RJMetrics earlier this year.

Magento Commerce has integrated RJMetrics’

cloud-based analytics platform with its existing

analytics to create Magento Analytics. The

souped-up platform is designed to help

merchants better understand their customers,

sell smarter and increase ROI.

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one

“Data is crucial to managing your business, and the

winners are those who can join the dots across their

customer journey. Setting up a suite of dashboards with

a metrics tool is the first step to ensure your decision

making is truly data led.”

Ben Popplestone

Netstarter

mobile-first,

Upcoming updates to the Google algorithm

favouring mobile were discussed. Google’s

intentions to move to a mobile first index were

first flagged by Google webmaster trends analyst

Gary Illyes in 2015. Google is said to be testing

the algorithm with select companies at the

moment, and it is believed that it will be rolled

out in the coming months. It has sparked

conversations within the industry about how to

best optimise your site for indexing.

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two

google search

“If you have a mobile version of your website, make sure to

optimise this first for SEO and on the back of that you optimise

your desktop version. It is about changing your mindset. If your

mobile version is not delivering the optimal user experience, it

will hurt your desktop rankings too.”

Richard Elenbaas

Salmat Search

accelerated

On the back of the conversation about Google’s

mobile-first index, there was keen interest in the

importance of Accelerated Mobile Pages (AMP).

Converting your website pages to AMP is a way to help

your website load faster on mobile and tablet devices.

With the mobile index rumoured to be placing

importance on load speed, there was discussion about

how AMP could benefit websites. Syncrony CEO Howard

Rybko encouraged delegates to test their site pages

using Plumrocket’s AMP extension for Magento.

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three

mobile pages:AMP

“AMP does not yet give you a direct ranking boost and AMP sites

are only served in Google’s news carousel. However, it is only a

matter of time before Google will roll it out to all ‘10 blue links’. It

is unclear what impact it will then have on your rankings and if

AMP will be useful beyond websites that deliver fast news or

content that gets outdated quickly. For most websites, like

eCommerce websites, AMP will have no impact.”

Richard Elenbaas

Salmat Search

data

Forrester Research says that 12% of all abandoned

carts are due to the product being out of stock. Is your

team tracking this metric and sharing the insights with

your buyers? Data transparency was a key topic

discussed by Errol Denger (Adobe) and Peter Sheldon

(Magento Commerce). They gave the example of Ikea

that has gone a step beyond by sharing store inventory

online. The company has even adopted a traffic lights

system so customers can have confidence in the

likelihood of the item being in store when they visit.

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four

transparency

“Closing the loop between operations and marketing is a

challenge both organisationally across departments and

technically across systems. But the rewards are clear if you

can forecast and meet product demand and turn that into a

value proposition for your customers.”

Ben Popplestone

Netstarter

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deliveryDoes your eCommerce site offer frictionless

conversion? Consumers are increasingly expecting

more from their retailers, including quick delivery.

The window of delivery is constantly decreasing and

delivery within 1-2 days is becoming the norm.

Multiple methods of delivery were discussed, from the

rise of independent shipping companies like San

Francisco start-up Shyp. Or Wal-Mart’s pilot working

with Uber, Lyft and Deliv to deliver online orders.

And, of course, drone delivery is always being touted

as the next big thing. Don’t underestimate the

importance of free shipping, either. Geolocation

banners promoting free shipping to specific regions is

a great way to boost sales in certain locations.

five “Price and convenience of

delivery has long been a

deciding factor in the

purchase for customers so

options for speedy delivery,

personalised delivery and

free delivery will only

become more important to

meet your customers’

expectations.”

Ben Popplestone

Netstarter

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“Opportunity and threat are often determined by your response.

There is no doubt that Amazon will shake up the landscape if they

establish in Australia, but retailers in other regions have found new

audiences through their marketplace offering.”

Ben Popplestone

Netstarter

amazon coming to australiaThe cat was let out of the proverbial bag in November that Amazon would be setting up shop in Australia in

2017. Chief Investment Officer at Watermark Funds Justin Braitling was quoted in the AFR as saying that the

online retailer would be establishing distribution centres in every state with the intention of selling general

merchandise and fresh produce as well. There has been no official comment from the online retailer as yet, but

the industry is abuzz with discussion as to what it will mean for local retailers.

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Want to find out more about how

these trends will impact on your retail

business? Give us a call on

1300 725 628 or

email contact@netstarter.com to speak to one of our Netstarter team.

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get in touch140$400m

27

team members

eCommerce revenue processed per annum

Magento certified developers

Microsoft Gold Partner

Magento Enterprise Partner

Kentico Gold Partner

thank you