magazine ownership does it matter?
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WHO OWNS THE UK MAGAZINE INDUSTRY?
Magazine publishing in the UK
Who owns British magazines?
Who owns British magazines?
Who owns British magazines?
0 10 20 30 40 50
Does it matter? Titles
10% 2%
4%
10%
4%
8%
2%
8% 1%
150 other publishers
51%
Does it matter? Titles
0 1000000 2000000 3000000 4000000 5000000 6000000 7000000
Does it matter? Circulation
10% titles 22% circ
2% titles 5% circ
4% titles 13% circ
10% titles 23% circ
4% titles 3% circ
8% titles 4% circ
2% titles/circ
8% titles 12% circ
1% titles 5% circ
150 other publishers
51% titles 11% circ
Does it matter? Circulation
Does it matter? Circulation
• 21 titles: 4% of UK market • Titles include Cosmo, Men’s Health, Company,
Elle • 13% of the circulation • Around 20 major
websites including Sugarscape.co.uk
• 30 newspapers, 2 radio stations, 30 TV Channels, 3 online channels
Does it matter? Competition
Tried to buy EMAP (Empire, Kerrang!) in 2009 for £700m; Bauer paid £1.1bn Bought Hachette Filippachi in March 2010 Closed two of its own titles: She and Cosmopolitan Bride.
Does it matter? Competition
How works
Created 30 years ago.
Distributes to over 80 countries worldwide.
Heart and Condé Nast avoid paying outside company to distribute their magazines.
Also carries out market research
Developed EDP technologies (Electronic Data Processing), allowing analysis (through barcodes and credit cards) of what people buy with their magazines (chocolate etc.)
where they buy
who is buying
Does foreign control matter?
Does it matter: local content
Does it matter: local content
Does it matter: local content
Does it matter: local content
Does it matter: local content
Does it matter: local content
Does it matter: local content
Does it matter: Synergy
Does it matter: Synergy
Does it matter: Synergy
Does it matter: Synergy
Does it matter: Synergy
Does it matter: Synergy
Does it matter: Synergy
Does it matter: Synergy
Does it matter: Synergy
Does it matter: Convergence
Does it matter: Convergence
Does it matter: Convergence
Does it matter: Convergence
Does it matter: Convergence
Does it matter: Convergence
Does it matter: Audience
ABC1, “fashionable, fun, confident with key interests in shopping, beauty, and relationships. 18-35, core 20-25.” (Hearst UK)
USED to be biggest selling UK women’s monthly (450,000 sales per month). Now 375,000 - behind Good Housekeeping, Glamour etc.
Does it matter: Audience
£375,000 sales >£1m per issue Ad costs £18,000 to £25,000 per page. >£1m per issue as well
Does it matter: Audience