Magazine AdvertsBy Nicole Eddy

When looking at the typography on the magazine advertisement, this parallels with that on the album cover. The use of a sans-serif font further represents the album as being modern, having a less formal appearance compared to a serif font. With consistency of the typography, this may act as a logo or symbol of recognition for the band.Below the bold name of the album, the advertisement allows the audience to see what is included within the album, acting as an encouraging incentive for people to buy the album. This additionally allows individuals to become familiar with the album, whether they decide to purchase it or not.

Below the lined break it is seen that there is a quote from the band. This allows the audience to form a connection with the band, insinuating a relationship between the two. Moreover this enables the audience to ‘sit on the fence’ suggesting that the band are your ‘normal’, everyday people in opposition to rich and famous. It is noticeable that there is a much greater text to image ratio. However, the small included image at the bottom of the advertisement is that of the album, allowing the audience to become familiar with the appearance of the album.The dark colour scheme fits the rock genre of the band. The

background image is seen to be an extreme close up of the album cover. The sharp effect of the image suggests that the music of the band Is loud and explosive, suited to a younger demographic audience.

The image on the magazine advertisement interlinks with that of the album title; ‘Skying’. With the composition of a landscaped image this further has connections with other songs on the album such as; ‘Changing the Rain’ and ‘Oceans Burning’ connecting with the naturalistic names of the tracks. The use of the album cover on the advertisement additionally enables the audience to become mundane with the presentation of the album.

The typography of the bands name is seen to be in a sans-serif font. This would suggest a sense of informality, in comparison to the typeface used in a mediated text such as a newspaper. The capitalisation of the text additionally advocates the importance of it, creating relations between the band and their intended audience. It is clear that the advertisement has a larger image to text ratio. The appearance of the text is something associated with cinema, perhaps relating to the British origins of the band, with cinema being big in British industries. With high ratings from un-bias sources this acts as an encouragement for audiences to buy the album.

The use of blue as a block colour adds to the natural feel of the image. Having used dominantly, primary colours this therefore, interlinking with the bands previous album name; ‘Primary Colours’ in 2009

The use of the word ‘now’ immediately catches the attention of the audience by advocating a sense of urgency as this is something not to miss out on.

The typography for that of the artists name is different to that of the name of the album. The use of a flowing sans-serif font would suggest the modernity of the album but further the female gender of the lead singer. With this consistency of font across all her albums this could be considered as a recognisable feature of the artist. The use of contradictory colours additionally allows the typography to stand out on the advertisement, suggesting its importance along with its central alignment .

You are able to see that there is no text on the advertisement, apart from that on the image and below, the date of release for the album. This enables the audience to become familiar with the appearance of the album and further gives a sense of immediacy with the presence of the specific date rather than text such as; ‘out soon’

After the release of the song ‘Heavy In Your Arms’ singer Florence Welsh entered the studio for a two-week session to record with producer Paul Epworth, with whom she worked on the band's album. This therefore interlinks with the image on the album cover, giving reasoning behind the choice.

The dark colour scheme of red, white and black connects with the Indie Rock genre of the artist, with rock generally being renounced for its deep sounds.

Having an official website address for the artist further enables the audience to access additional information on the album and also, other media and events associated with Florence and the Machine. This is seen to be a clever way to both entice audiences but additionally sell more to current fans.