maeterlinck in togo
TRANSCRIPT
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Maeterlinck in TogoBlue Bird and Artist Talk at the Museum of Letters and Manuscripts
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Table of Contents
1. Presentation of our project2. Self-evaluation3. Budget4. Marketing plan5. SWOT-analysis6. Subsidy demand7. Description of the process
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1. Presentation of our project
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Who are we?• Stien Keunen
▫project manager
• Ruben Laureys▫head of communication
• Felicia Brighidau▫head of marketing
• Griet Frère▫head of finances
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Short overview of the conceptual evolution• First idea: poetry project
• Visit to Brussels and the MLM => change of concept:▫Maeterlinck▫Performance
• Artist cancelled performance => contact with Benjamin Deboosere of the documentary Blue Birth▫Making of the film Blue Bird by Gust van den Berghe
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Presentation of the event• Screening of the film Blue Bird @ MLM
• Artist talk▫With the director of Photography of Blue Bird,
Hans Bruch Jr▫With Benjamin Deboosere, director of Blue Birth▫Moderated by Francis Mus, research assistent at
KULeuven
• Reception & free access to Maeterlinck’s manuscripts
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2. Self-evaluation
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Why does one need such a project?•Relationship with the various decrees
▫Participation decree▫Decree on arts
•Relationship with the policy of the MLM▫Attract more Dutch speaking visitors▫Discover Maeterlinck’s oeuvre
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Why is it a good project?
•Artist talk•Reflection on Maeterlinck and making
process of a movie•Target group: Dutch speaking people
in/near Brussels•Film vs. literature
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3. Budget
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ExpenditureAudiovisual materialWhat? Who? PriceAmplifier Lending department KULeuven € 0,00Speakers Lending department KULeuven € 0,00
Totaal € 0,00
PromotionWhat? Who? PriceDesign Poster Daan (brother of Griet) € 0,00Social media Members Cultural Project € 0,00Printing Poster Copycenter € 3,80
Totaal € 3,80
Film rightsWhat? Price (excl. VAT) Price (incl. VAT)Distribution rights € 225,00 € 238,50
Totaal € 238,50
Artist TalkWhat? PriceFee Speakers € 150
TOTAl EXPENDITURE € 392,30
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ReceiptsRevenuesWhat? Unit Price Expected number of persons Total amountEntrance fee € 3,00 30 € 90,00
SubsidiesWhat? AmountSubsidy € 305,00
TOTAL RECEIPTS € 395,00
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ExpenditureAudiovisual materialWhat? Who? PriceAmplifier Lending department KULeuven € 0,00Speakers Lending department KULeuven € 0,00
Totaal € 0,00
PromotionWhat? Who? PriceDesign Poster Daan (brother of Griet) € 0,00Social media Members Cultural Project € 0,00Printing Poster Copycenter € 3,80
Totaal € 3,80
Film rightsWhat? Price (excl. VAT) Price (incl. VAT)Distribution rights € 200,00 € 212,00
Totaal € 212,00
TOTAl EXPENDITURE € 215,80
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ReceiptsRevenuesWhat? Unit Price Expected number of persons Total amountEntrance fee € 10,00 30 € 300,00
TOTAL RECEIPTS € 300,00
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4. Marketing plan
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1. Product
•Screening of the film Blue Bird
•Artist talk with Hans Bruch Jr., Benjamin Deboosere and Francis Mus
•Reception
•View of the manuscript L’oiseau bleu
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2. Place
•Museum of Letters and Manuscripts
•Advantages▫In the heart of Brussels▫Manuscript L’oiseau bleu
•Disadvantage▫Small screening room
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3. Price
•Original entrance fee:▫€ 10▫Including museum ticket, worth € 7
•No grant proposal => change of price:▫€ 10▫Not including museum ticket
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3. Promotion
•Poster
•Personal invitation letter send to:▫Contacts from the MLM▫Contacts from Jan Baetens▫Personal contacts
•Facebook event
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5. SWOT-analysis
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•Strengths▫Top quality▫Expanding the number of Dutch speaking
visitors in the MLM
•Weaknesses▫No funding▫No media coverage▫Bad timing
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•Opportunities▫Making contacts and improving networks
•Threats▫Minus profit
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6. Subsidy demand
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•Original idea:▫Stichting Lezen▫Vlaamse Gemeenschapscommissie
• ‘Projecten voor Brussel’ / ‘Projects for Brussels’▫Awarded by Flemish minister for Brussels▫“Encourage cultural engagement of the
Flemish Community”
•Because of change of idea to late for subsidies
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7. Description of the process
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• Several transformations
• Initial project: ‘Poetry in everyday life’
• Trip to the MLM in Brussels => change of concept▫Performance with artists from P.A.R.T.S▫Focus on Maeterlinck
• Another change of concept:▫Film Blue bird▫Artist talk
• Main issues▫Subsidy▫Distribution fee
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•Promotion only a week before the event▫Poster▫Personal e-mail invitation
•Cancel the event?
•Trailer Blue Bird•Trailer Blue Birth