Kumara  Sadana  Putra,  S.Ds.,  M.A.  Made  in  Italy-­‐files  

Teras  FIK  19  Des  2012  

Dream    believe  &    

make  it  happen  

Why  domus  

•  30  best  Schools  of  Design  in  the  world  ver  business  week  •  Earn  cri9cal  knowledge  of  "Design  Thinking"  and  "InnovaIon  Through  

Design"  tools  and  methodologies  •  Apply  “Design  based  approach  and  methodology”  in  non-­‐design  fields.  •  Develop  a  comprehensive  understanding  of  “Entrepreneurship  through  

Design”.  

Why  DA?  

milan  WHY ?

WHY ITALY ?

WHY ITALY ?

Food    

Fashion  

Furniture  

3F

Food    

Fashion  

Furniture  

Sneak peak of ITALY

Milan  

The 3 Italies

Rome  

Florence

The 1st Italy Roman Imperial

2nd centuries  

Milan  

The 3 Italies

Rome  

Florence The 2nd Italy is

14-16 centuries The birth of Renaisance

Ghirlandaio, Boticeli, Da Vinci  

The 1st Italy Roman Imperial

2nd centuries  

Milan  

The 3 Italies

Rome  

Florence The 2nd Italy is

14-16 centuries The birth of Renaisance

Ghirlandaio, Boticeli, Da Vinci  

The 1st Italy Roman Imperial

2nd centuries  

The 3rd Italy, in 50’s The growth of designer, Ponti, Castiglioni, Zanusso Italian showroom,  design capital

Italy district Before 70’s

Italy district 70’s and the 80’s

The export leaders The 4 “A” of Made in Italy - Automazione, Abbigliamento, Arredamento, Alimentare

MECHANIC MACHINES

The Export Features *

HOME FURNITURE

FOOD/AGRICOLTURE

* million of US dollars

Elevators 1.245

CLOTHES - FASHION

Aspirators 861

Washing Machines 2.032

Wood Machines 2.770

Jewels 5.473

Textiles and Clothes 3.804

Shoes and Boots 3.445

Taps 5.647

Tiles and ceramics 4.999

Furniture 2.222

Boats and Cruise Ships 4.510

Sunglasses 1.985

Pasta 1.478

Tomatoes 1.374

Roasting Coffee 760 Apples758

Wines and Sparkling Wines 4.400

Mafed - Sda Bocconi - Analysis on 40 Italian Furniture Companies - 2004

Natuzzi STUFFED 804.714 2.1

Company Sector Turn Over 2002 2001 - 2002

Snaidero KITCHEN 252.713 - 7.5

Chateau D’Ax STUFFED 211.540 - 12.9

Scavolini KITCHEN 151.036 0.8

Cassina CHAIR, ARMCHAIR 134.782 13.4

Kartell FURNITURE 52.742 31.9

B&B Italia STUFFED, BED 130.545 28.3

Nicoletti CHAIR, ARMCHIR 124.017 19.5

Poltrona Frau CHAIR, ARMCHAIR 77.331 19.1

Veneta Cucine KITCHEN 113.097 6.9

Molteni STUFFED 69.221 4.9

Poliform FURNITURE 66.595 -0,5

Boffi KITCHEN 34.881 -4.5

Flou BED, ACCESSORIES 36.982 -2.8

Cappellini FURNITURE 27.672 0.5

The geography of the new made in Italy 2009 - Symbola - Edison Foundation

FIAT VEHICLES 58.5 B

Company Sector Turn Over 2007

FINMECCANICA ARMY 13.4 B

LUXOTTICA EYESWARE 5.0 B

FERRERO SWEETS 5.7 B

BARILLA PASTA 4.0 B

ARMANI CLOTHING 1.7 B

INDESIT KITCHEN 3.5 B

PARMALAT FOOD 3.8 B

FERRARI CARS 1.5 B

FINCANTIERI BOATS 2.5 B

IMSI - PIAGGIO SCOOTER 1.8 B

BENETTON CLOTHING 2.1 B

BULGARI JEWELS 1.1 B

DIESEL JEANS 1.3 B

PRADA CLOTHING 1.6 B

1.  A holistic/ humanistic approach 2.  A deconstructive attitude, the will to redesign family of

behaviors according to new needs or inventing a subliminal, (unintended) vision of the future

3.  Opening and discovering uncharted territories

4.  Using new materials

5.  The red as an energy symbol

The key elements of the Italian Design Pathway

An holistic/humanistic approach

AUTOMOTIVE

the city car

Mobility new concepts

New Materials

AUTOMOTIVE

The deconstruction

The discovery of new fields

MADE IN ITALY ENVIRONMENT: THE 5 P’s OF DESIGN

Ettore Sottsass jr., Valentine, 1969 Aldo Rossi, Cupola espresso maker, Alessi - 1985

•  micro-machines

•  city car

•  lamp deconstruction

•  plastic

•  shell phone

Design & Business: SYNTHESIS the Italian products/concepts

Design & Business SYNTHESIS The Italian design driven company:

•  acts like a medium

•  works like a family

•  is design + vision driven

•  is a place and a tradition

•  is quality obsessed

Tugas  MBD  

Project  based  master  degree  1  year  5  workshop  (WKS)    WKS1  Made  in  Italy  Files,  Distributed  Product  Management,  client  Fontana  Group  WKS2  Innnova9on  Through  Design,  client  Barilla  Group  WKS  3  Design  Research,  client  Makno  WKS  4  Brand  Design,  ClientP&G  WKS  5  My  Ideal  Business  Final  Master  Project    

WKS  1  Made  In  Italy,  Fontana  Motors    

Electric  Motorbike  

WKS  2  Innnova9on  Through  Design,  Barilla  Group  Penetra9ng  Asia  Market  

WKS  4  Design  Research,  Makno  Interior  &  Housing  for  Urban  Living  

WKS  4  Brand  Design,  P&G  London  2012  “Thank  You  Mom”    

Champaign  Strategy  

Final  Master  Project  

Tour  package   Compe99on  

Society  

Event  &  Fes9val  Area   Design  field  

Travelers  

Workshop   Tour  Guide  &  Trainer  

Dona9on  &  merchandise   educa9on  

Thank  you!    

Kumara  Sadana  Putra  S.Ds.,  M.A.  kumy01@yahoo.coom  081318029429