Blending the best science and nature offers to deliver the most advanced, potent skin care products on the market today.

M.A.D’s proprietary formulas are Manufactured in our New Jersey facility and made in the U.S.A.

KEY SELLING POINTS :

• Full Range of products for every skin concern and type

• Each skin concern has its own story • Formulated by our own R&D team using the

best, most active ingredients

• High performance innovative formulations• Skin Concern and Type Specific Ranges• Attractive pricing with clear simple packaging

Skin Concerns :AcneicAnti – AgingDelicate - Hyper SensitiveBrightening - HyperpigmentationEnvironmental Concerns

TREATMENT PROTOCOL S: • Cleanse

• Tone

• 1 to 3 Layer Peel

• Neutralize

• Calm and Sooth using delicate skin calming gel mask

• Exfoliating Scrub (optional)

• 2 Layer Mask

• Hydrating Serum

• Eye Treatment

• Moisturizer

• Sunscreen

Treatment Regiment for Acneic Skin

Steps What’s the benefit Step 1 Cleanse face with Glycolic Age Diff. Cleanser

Glycolic acid is a Alpha Hydroxy Acid which allows the outer layer of skin to be penetrated so the acid can reach the second layer of skin and the living cell walls. Glycolic acid is unique because it is comprised of extremely small molecules, thus allowing the glycolic acid to easily penetrate the skin and the cells that make up the skin. This type of absorption is called bioavailability.

Step 2 Tone with Glycolic Toner 7%

Glycolic acid is a Alpha Hydroxy Acid which allows the outer layer of skin to be penetrated so the acid can reach the second layer of skin and the living cell walls. Glycolic acid is unique because it is comprised of extremely small molecules, thus allowing the glycolic acid to easily penetrate the skin and the cells that make up the skin. This type of absorption is called bioavailability.

Glycolic acid can reduce acne, reduce the size of pores, minimize the appearance of wrinkles, refine the texture of your skin, and exfoliate. It is also used to clear black-heads, white-heads, bumps, age spots, dry skin, and eczema. Dead skin cells and dirt combine to clog up the pores on the face, and acne or dry looking skin is the unwanted result of that build-up.

NOTE: The Difference Between Alpha and Beta Hydroxy AcidsThere is only one beta hydroxy acid - salicylic acid. The main difference between alpha hydroxy acids and beta hydroxy acid is their lipid (oil) solubility. Alpha hydroxy acids are water soluble only, while beta hydroxy acid is lipid (oil) soluble. This means that beta hydroxy acid is able to penetrate into the pore which contains sebum and exfoliate the dead skin cells that are built up inside the pore.

Step 3 (2 or 3 Layers of Glycolic 30%) apply 1st layer of peel wait 3 minutes apply 2nd

layer of peel

Chemical peels don't really peel the skin, despite what the name implies. They rapidly exfoliate the skin, allowing dead skin cells to shed more effectively. This allows new plump, hydrated wrinkle free skin to be more exposed giving a more youthful appearance.

Thoroughly Rinse with water

Step 4 Neutralize peel with water then a layer of Neutralizer Solution

Next, the peel is removed with a neutralizing agent. The skin is dried and the peel is complete.

Step 5 Delicate Booster Serum followed by Delicate Skin Calming Gel Mask

Calming and hydrating, this mask will supply the skin with botanicals to increase hydration and deliver calming and soothing benefits post treatment.Sepicalm™ VG- Sepicalm™ VG is a unique union between palmitoylproline and water lily flower extract created to calm and soothe irritated and stressed skin. It is proven to decrease cutaneous pigmentation induced by inflammatory stress (UV, irritation, pollution and acne) or through the aging process. In vivo testing results show that Sepicalm™ VG soothes the skin and rids it of a stinging effect, caused by aggressive chemicals like lactic acid, by 45% compared to those without Sepicalm™ VG. In addition to soothing chemical stress on the skin, • Neutrazen™-This lipopeptide can help prevent and reverse signs of inflammation and calm and soothe irritated skin. It can also help to maintain and restore a normal skin sensitivity threshold. It can offer soothing care for cosmetically treated skin by decreasing the sensitivity of neuromediator cells. In vitro, in vivo, and clinical tests have shown a reduction in skin sensitivity and irritation response activity.

Step 6 Exfoliating Scrub (opt.) This is an excellent second step to exfoliation following the chemical process. Physical exfoliation using pumice will increase the cellular turnover and continue to remove dead skin cells to maximize benefit and progress to healthy skin.

Thoroughly Rinse with water

Step 8 Mask Booster Serum/ Masks are the next step to deliver long lasting active ingredients for increased skin repair. Step 8 starts with a highly concentrated serum to be applied followed by a highly active mask. Masks should be remain on the face for approximately 10 to 15 minutes then rinse off

Step 9 Youth Transformation Corr. SerumSerums are high performance light weight emulsions. The next step to a great experience is using serums to achieve the desired result. Peptides Matrixyl® 3000- Contain matrikines, which are messengers of cutaneous reconstruction and repair. They activate the neo-synthesis extracellular matrix macromolecules thereby providing Matrixyl® 3000 with a visible anti-wrinkle efficacy. Studies show a 45% wrinkle reduction over a 2 month period of time and a 20% positive effect on skin tone and elasticity. Plant based stem cells like Grape Fruit Stem Cell Extract –Are high in antioxidants, this powerful age fighter helps to repair the signs of aging resulting in skin that has a more youthful appearance and reducing crepiness around the eye. Derived from the Solar Vitis (red grape), it can offer excellent protection against UV-stress and damage occurring from sun exposure.

Step 10 Eye treatment Several factors play into the signs of aging around the eyes. There could be fine line and wrinkles, hyper-pigmentation, under eye puffiness, and dark circles. Haloxyl®- activate sthe elimination of blood originated pigments responsible for dark circle color and local inflammation. •Eyeliss®- is a global treatment for puffy eyes based on the association of 3 actives that target specific physiological deficiencies. The combination of these 3 active molecules decreases capillary permeability, improves lymphatic circulation and improves firmness and elasticity. The application of this product is intended to reduce under eye puffiness. Clinical studies have shown improvement for 70% of volunteers and in vitro tests have shown a marked reduction in inflammation and an increase in stimulation of dipeptide VW.

Step 11 Moisturizers Moisturizers are considered the primary product to add the final layer of active ingredients and to “lock” in benefits of the treatment. At this point you have your final opportunity to deliver an increased layer of active ingredients or add an additional of active ingredients to complete the custom protocol.Matrixyl® 3000- Contains matrikines, which are messengers of cutaneous reconstruction and repair. They activate the neo-synthesis extracellular matrix macromecules thereby providing Matrixyl® 3000 with a visible anti-wrinkle efficacy. Studies show a 45% wrinkle reduction over a 2 month period of time and a 20% positive effect on skin tone and elasticity. The interaction of matrikines with specific receptors helps activate certain genes involved in the process of extracellular matrix renewal and cell proliferation. There was also a noticeable improvement in wrinkle density, wrinkle depth, volume and roughness.•Lavandox-Derived from the lavender flower, Lavandox is made of selected molecules of Spanish lavender oil (Lavandula stoechas). A specific process extracts desirable molecules. Results for application of 1.0% Lavandox showed approximately 11% reduction in wrinkles after 24 hours and 13% reduction after 7 days. In Vivo testing shows wrinkle reduction in 24 hours.•PhytoCellTec™ Malus Domectica- A cell proliferation enhancer, studies have shown this extract to target specific genes involved in the delay of senescense of dermal fibroblasts. Protection against oxidative stress and repair of DNA are upregulated by Malus Domesitca Stem Cell Extract. Two daily applications of the test cream containing 2% PhytoCellTec™ Malus Domestica over 28 days resulted in a significant decrease in wrinkle depth in all of the volunteers tested.

Step 12 Sunscreen The final, and most critical, is to apply a sunscreen to protect the treated area from UV rays. UV rays are the most destructive environmental factor to skin. Please remember after exfoliation, micro dermabrasion, lasers or any other kind of dermatological procedure, new skin needs to be protected. Please apply your choice of sunscreens for effective protection from the sun’s rays.

M.A.D StackingWhat is M.A.D Stacking? – The combining of 2 or more M.A.D treatment

products from different skin concern categories during a single application

Why should I M.A.D Stack? – Able to address multiple skin concerns in a single pass. Delivery of more active ingredients for an amplified effect

giving the skin more active ingredients to benefit from.

Visible benefits immediately following the facial.

Greater chance to sell a retail item for home care use.

Recommended M.A.D Stacking “Serum Buddies”

• Anti Aging / Brightening / Environmental

Recommended M.A.D Stacking “Serum Buddies”

• Anti Aging / Brightening / Anti Aging

Recommended M.A.D Stacking “Moisturizer Buddies”

• Acne / Delicate / Environmental

Recommended M.A.D Stacking “Moisturizer Buddies”

• Anti Aging / Brightening / Environmental

Recommended M.A.D Stacking “Gel- Cream Buddies”

• Anti Aging / Brightening / Environmental

Recommended M.A.D Stacking “Gel- Cream Buddies”

• Acne / Environmental / Delicate

M.A.D Layering

• What is M.A.D Layering? – M.A.D Layering is the application of 1 to 3 layers of different chemical peels or masks from different skin concern protocols.

• Why should I layer? Layering gives you the opportunity to deliver a broader set of active ingredients during the exfoliation point or directly after with the treatment masks. The skin is at its best to absorb and utilize after a thorough cleansing and tone has been achieved.

Recommended M.A.D Layering “Chemical Peels”

• Anti Aging / Brightening / Delicate

Recommended M.A.D Layering “Chemical Peels”

• Acne / Environmental

Recommended M.A.D Layering “Masks”

• Acne / Environmental

Recommended M.A.D Layering “Masks”

• Anti Aging / Brightening

Recommended M.A.D “Eye Duo”

• Anti Aging / Brightening