Our 2006 rebrand

Ali SandersHead of Brand and CreativeOctober 2014

Cancer was changing

~0% annual rate of change

~ -1% annual rate of change

Sources: Office for National Statistics; Information Services Division (ISD) Scotland; Welsh Cancer Intelligence & Surveillance Unit; Northern Ireland Cancer Registry; Cancer Research UK - Common cancers - UK mortality statistics; GLOBOCAN 2008 (IARC) (Accessed December 2010); Mistry et al (2011) and Olsen et al (2008)

source: OLR Research

I’ve no idea where they are, what they do. I’ve no

idea about them.

All I’ve heard of is Macmillan nurses.

…there was this very nice lady who just had a badge on – the

usual clinic nurse. Then the penny dropped – Macmillan –

and my blood froze.Luckily, touch

wood, I’ve not had to have dealings

with them.

5

Our ambition and what we do

Our ambitionMacmillan’s ambition is to reach and improve the lives ofeveryone living with cancer. And inspire millions of other to

do the same.

What we doWe are a source of support: providing practical, medical,emotional and financial support.

We are a force for change: listening to people affected by cancer and working together for better cancer care.

terminally ill

Marie Curie

living

Macmillan

The space we wanted to occupy

cure

Cancer Research UK

Our brand idea: Life force

Wolff Olins

Learn – our online brand identity guidelines

Make – for people to create their own materials

Order information – pre-printed materials, booklets, reports, audio titles

Order merchandise – from t-shirts to collection tins, signage to wigs

Thank you