"machine learning is changing everything" at saas north 2016
TRANSCRIPT
Chris Makkreel
Machine Learning and Salesforce
We have entered the 4th Industrial revolution
Hype Cycle 2016
Can you explain how you make decisions?
Arthur Samuel, 1956
Helping to drive a better experience using Machine Learning
Pattern Matching AND Complex Communication
Published 2005
Brute force is just not possible in our world
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2011 2013 2016
Deep Learning: Geoffrey Hinton
Algorithms
Data
Hardware (GPU)
Capital
Deep Learning – Modeled after the brain
Don’t worry, I’ll figure it out.
• Supervised• Unsupervised• Reinforcement
90% of all the data in the world has been generated over the last two years.
Moore’s law – GPU’s changed the game
1991 2011
$4.5 Billion in the last two years
VC Money is pouring in…
Reactive
Proactive
Predictive
Expectations have changed
Yesterday Today Tomorrow
Every Transition Resets Expectations of Speed• It took landline telephone 73 years to go from 10% to 90% ubiquity
• PCs did it in 30 years• Smartphones+tablets surpassed that level in less than eight……and don’t start thinking that’s fast
Complexity Drowns Out Capability“Most people never even bother to program their programmable
thermostats. As a result, their houses actually use more energy than homes without them. Two years ago, the federal government eliminated the entire programmable thermostat category from its Energy Star program.” – David Pogue, nytimes.com
“I’m not used to GPS at all," Ms. Latshaw says. She confesses she “worked on daylight-saving time all year last year” because she couldn’t figure out how to reset her BMW’s clock.
Customers like Ms. Latshaw are why Sewell [Lexus] has hired its first “technology specialist.”
“Taking the connected devices curve, and subtracting the one for A.I., we see…the point where A.I. becomes so capable that this friction flips around and quickly disappears.”
– “How Artificial Intelligence WillMake Technology Disappear”
(Rand Hindi, June 2015)
Intelligence Enables Friction-Free Productivity & Customer Experience
Everyone got the memo
Michael Young
Quick Look - Demo
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AI in the Salesforce Platform Salesforce EinsteinIntroducing
Machine Learning • Deep Learning • Predictive Analytics • NLP • Smart Data Discovery
World’s smartest CRM
Empowering Sales, Service, Marketing & IT
Everyone can build AI-powered apps fast
Unfair advantage (Large vs Small)
How to thrive with AI• Connect the technology dots• Do not reinvent the wheel, use AI
platforms and services (rare birds are expensive)
• Deep customer focus – economics have changed
• Ask your customer
Thank Y u