m3 final presentation, cole bremer
TRANSCRIPT
Cole Bremer
What Is M3?A full service media
and marketing company based right
here in Lansing Michigan
(Aha! The M3 Offi ce Fuzzball)
-Tiffany Dowling
Goal:
“Move Local Business Forward”
Taking existing social media to the next level
Elements: A new unified and focused message
How?:By utilizing a new mix
of Google AdWord, highly focused print
advertising as well as maximizing the
impact of M3’s newly optimized and
focused social media presence
Metrics Of Success:
Google Analytics, blog and website activity, feedback and following as well as salespeople
orally surveying incoming customers
Budget:
Google AdWord intensive with additional banner ads on local Lansing sites
Timeline:
A four month long local Lansing advertisement banner campaign
culminating with one month of intensive Google AdWord advertisment
Conclusion:
M3 has all the tools it needs to gain serious exposure across Lansing and the state of
Michigan, with the right focus and advertising M3 can seize this opportunity