m2 roadshow europe anna rafferty penguin digital

18
Penguin UK Digital Publishing Anna Rafferty MD Penguin Digital September 2010

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Page 1: M2 roadshow europe anna rafferty penguin digital

Penguin UK Digital Publishing

Anna Rafferty

MD Penguin Digital

September 2010

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2009 vs 2010 YTD

Tu

rno

ver

Penguin digital publishing

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Spot Goes to School

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eBooks – facsimile, colour and enhanced

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Apps vs. eBooks – internal business kick-off questions

Why is this an app and not an eBook?

How much can we sell it for?

How many will we sell?

Who are the target market?

Who is going to support and update the app when

operating systems get upgraded (when there’s a new iPad

for example) or when the content needs to be refreshed?

What about customer service?

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Digital Reading – industry specific Qs

Are we re-creating a physical book reading experience, a magazine reading experience, a web reading experience or does this require a new reading experience?

How can we make the most effective use of the iPad gestures and multi-touch interface?

What do the transitions look like?

Is there a difference between the portrait and landscape view?

How do we treat the navigation and settings controls?

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Designing apps

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Designing apps

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4. Designing apps

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Designing apps

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The pay off

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Designing apps

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Summary

Be sure you really know why you want to create this and understand the work, costs and ongoing commitment involved

Be detailed and specific in the planning stage (for asset management and budgeting if nothing else)

Be fussy and make sure that you test, test and test again, preferably with your target audience (esp. if you’re building for children) – reviews and rating are everything

Have all of your marketing assets ready so you can supply them to the retailer in an instant if they request them

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QUESTIONS?

Anna Rafferty

MD Penguin Digital

September 2010

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