m2 roadshow europe anna rafferty penguin digital
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Penguin UK Digital Publishing
Anna Rafferty
MD Penguin Digital
September 2010
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2009 vs 2010 YTD
Tu
rno
ver
Penguin digital publishing
Spot Goes to School
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eBooks – facsimile, colour and enhanced
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Apps vs. eBooks – internal business kick-off questions
Why is this an app and not an eBook?
How much can we sell it for?
How many will we sell?
Who are the target market?
Who is going to support and update the app when
operating systems get upgraded (when there’s a new iPad
for example) or when the content needs to be refreshed?
What about customer service?
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Digital Reading – industry specific Qs
Are we re-creating a physical book reading experience, a magazine reading experience, a web reading experience or does this require a new reading experience?
How can we make the most effective use of the iPad gestures and multi-touch interface?
What do the transitions look like?
Is there a difference between the portrait and landscape view?
How do we treat the navigation and settings controls?
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Designing apps
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Designing apps
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4. Designing apps
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Designing apps
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The pay off
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Designing apps
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Summary
Be sure you really know why you want to create this and understand the work, costs and ongoing commitment involved
Be detailed and specific in the planning stage (for asset management and budgeting if nothing else)
Be fussy and make sure that you test, test and test again, preferably with your target audience (esp. if you’re building for children) – reviews and rating are everything
Have all of your marketing assets ready so you can supply them to the retailer in an instant if they request them
QUESTIONS?
Anna Rafferty
MD Penguin Digital
September 2010