LXE January Marketing Slidecast Final

Download LXE January Marketing Slidecast Final

Post on 07-Jul-2015

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  • 1. LXE Channel Marketing
    January 18, 2010
    LXE CHANNEL UPDATE - MARKETING
    Company Confidential

2. AGENDA
LXE Marketing Objectives
Q1 LXE Channel Campaigns
Industrys Best and Brightest
Voice and Wearable Solutions
VX8 Krv and VX9 Frj
Campaign Components
How To Get Started
New MDF Request Forms and Guidelines
Other Topics
Q1 Price List
New Distribution Configurations
2010 Event Calendar
Company Confidential
3. 2010 MARKETING OBJECTIVES
Marketing Objectives
Support & complement channel partners
Generate qualified leads
Grow awareness of LXE solutions
Company Confidential
4. 2010 PLANNED MARKETING ACTIVITIES
Company Confidential
5. 2010 MESSAGING PLATFORMS
Company Confidential
6. Q1 LXE MARKETING
LEADERSHIP
HANDS-FREE (VOICE & WEARABLE) SOLUTIONS
LXE pioneered and leads in Voice and Wearable computers
VX8 KRV & VX9 FRJ
LXE leads with Vehicle Mount product line, technology and market share
INDUSTRYS BEST & BRIGHTEST SOLUTIONS
Recognize leaders in the industry and highlight their success
Company Confidential
7. Q1 LXE CHANNEL MARKETING
LEADERSHIP
HANDS-FREE (VOICE & WEARABLE) SOLUTIONS
LXE pioneered and leads in Hands-Free computers
LXE + YOUR Value Add = LEADING SOLUTION
VX8 KRV & VX9 FRJ
LXE leads with Vehicle Mount product line, technology and market share
LXE + YOUR Expertise = LEADING SOLUTION
INDUSTRYS BEST & BRIGHTEST SOLUTIONS
Recognize leaders in the industry and highlight their success
LXE + YOUR Integration = LEADING SOLUTION
Company Confidential
8. VOICE AND WEARABLES SOLUTIONS
WITH OUR HANDS-FREE SOLUTION, HIGHER PROFITS ARE IN REACH
Available campaign components
State of the Industry Report
Direct Mail Template
Email Template
Online Download Page
Web Banner
Social Media Post
Cost Varies on Components Chosen & List Needs
LXEs telemarketing firm available for lead follow-up
8
9. VX8 KRV & VX9 FRJ
NEW TECHNOLOGY
NEW NAMES
DESKTOP COMPUTING POWER IN A MOBILE ENVIRONMENT
VX8 Krv and VX9 Frj
First members of LXEs Trux Product Line
Technology Refresh with faster processors from Intel
Bright backlit LED screens No Mercury!
Lower power consumption
9
10. VX8 KRV & VX9 FRJ
Available campaign components:
Product brief(Expert views on VMTs in the market today)
Direct mail template
Email template
Online download page
Web banner
Your cost varies on components selected and list needs
Estimate $0 (e-mail to your own list) - $1000 (direct mail to rented list)
LXEs telemarketing firm available for lead follow-up
10
11. INDUSTRYS BEST & BRIGHTEST
LXE + YOU = INDUSTRYS BEST & BRIGHTEST
Available campaign components:
Case Study
Email Template
Online Download Page

  • LXE is paying 100% of the cost for the first5 campaigns

Only 4 spots remaining!

  • Your cost will be $500 after first 5 are taken

Additional cost for list rentals

  • LXEs telemarketing firm available for lead follow-up

11
12. INDUSTRYS BEST & BRIGHTEST
Win FREE LXE EQUIPMENT for your Customers!
At the end of the year:
All case studies will be published on the LXE partner portal
All partners will be invited to vote on the most innovative application
Winning application (end user) will receive a $10,000 credit on LXE equipment
Partner involved in the winning application will receive 2011 Demo Equipment Set
12
13. HOW TO GET STARTED
You:
Decide whichcampaign you want to participate in
Discuss campaign with LXE and decide on campaign components(VAR Manager and Channel Marketing)
Fill out new MDF Request Form on partner portal
Updated guidelines, updated request form, new activity performance form
LXE:
Review and approve MDF request and funds
Develop campaign components
Together:
Develop/source target list for campaign
Blast/Mail campaign to target list
Track and qualify leads
Measure program
Company Confidential
14. OTHER MARKETING TOPICS
LXE Q1 2010 Price List now available on the partner portal
LXE In Stock product configurations updated with WaveLink configs
2010 LXE events list now available on the partner portal and lxe.com
LXE is on Twitter Follow us (www.twitter.com/lxeinc)
14
15. LEAD WITH LXE
Take advantage of LXEs Q1 campaigns to show our joint leadership in Hands-Free, VMCs, and any leading solution we jointly provide
Review the new MDF Request Form posted on Partner Portal
Draft a marketing plan and budget with your VAR Manager
Utilize all of our available resources
Tune in to LXEs Channel in 2010!
15
16. FEBRUARY WEBINAR TOPIC
Breaking down walls marketing LXE to new markets
16
17. THANKYOU
LXE Inc.
125 Technology Parkway
Norcross, GA 30092
t: 770-447-4224
partner@lxe.com
www.lxe.com
Company Confidential