luxr (lean + ux)*agile=awesome

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Lean + UX = (Awesome) MAY 2013 + Rocking out Agile with UX & lean startup a SV-ALN

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Talk given at the Silicon Valley Agile Leadership Network Meetup on May 14, 2013 (http://www.meetup.com/Silicon-Valley-Agile-Leadership-Network/events/102190522/). 20-minute activity included!

TRANSCRIPT

Page 1: LUXr (Lean + UX)*Agile=awesome

Lean + UX = (Awesome)

MAY 2013

+Rocking out Agile with UX & lean startup

a

SV-ALN

Page 2: LUXr (Lean + UX)*Agile=awesome

LUXR.CO MAY 2013

Kate Rutterwww.luxr.co

@katerutter@luxrco

#SVALN

TWEET!

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LUXR.CO MAY 2013

We make products that startup entrepreneurs use to build products that people need, want, and love to buy.

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LUXR.CO MAY 2013

I am not an expert on your Agile or SW dev process.

You are.My goal is to intro new ideas for ensuring that ideas get out...fast

and simply...so you can validate them and

move them forward.

What to expect...

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LUXR.CO MAY 2013

“But the code validated!”

“The design was brilliant. It just never launched.”

“We made an amazing thing.But nobody wanted it.”

What I NEVER want you to experience...

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LUXR.CO MAY 2013

“But the code validated!”

“The design was brilliant. It just never launched.”

“We made an amazing thing.But nobody wanted it.”

What I NEVER want you to experience...

FAIL

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LUXR.CO MAY 2013

“But the code validated!”

“The design was brilliant. It just never launched.”

“We made an amazing thing.But nobody wanted it.”

What I NEVER want you to experience...

waste

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LUXR.CO MAY 2013

You may not like the message/pace/process/pressure/perspective, etc.

That is okay.

All I ask is that you keep an open mind and try it.

What to expect...

Page 9: LUXr (Lean + UX)*Agile=awesome

Yeah, the wholeLEAN thing

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LUXR.CO MAY 2013

3 Big Ideas

Empathy.Design.

Products!

User Experience

Build. Measure.

Learn!

Lean StartupAgile

Collaborate.Release.Improve!

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LUXR.CO MAY 2013

“The courage to speak truths, pleasant or unpleasant, fosters communication and trust.

“The courage to discard failing solutions and seek new ones encourages simplicity.

“The courage to seek real, concrete answers creates feedback.”

—Kent Beck

The Values of Agile

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LUXR.CO MAY 2013

Eric Ries wrote a blog post on Sept 8, 2008 titled “The Lean Startup.”

incremental releases

+reduce waste

The big idea...

make products customers

want

+

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LUXR.CO MAY 2013

Steve Blank introduced “Customer Development” in...um...2006.

The big idea...

Page 14: LUXr (Lean + UX)*Agile=awesome

LUXR.CO MAY 2013

Build.Measure.

Learn

• Experiments•!Validated learning•!Reduce waste

These change everything...

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LUXR.CO MAY 2013

risk

timeDefine

The old way

Design

Develop

Release

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LUXR.CO MAY 2013

risk

timeDefine

A better way

Design

Develop

Release

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LUXR.CO MAY 2013

risk

time

A very different way

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LUXR.CO MAY 2013

Empathy.Design.

Products!

UI UX

via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal

product

The big idea...

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LUXR.CO MAY 2013

Needs1. I need...2. I want...3. My goal is...

UsesMary can...

Features

Users

Sketches, prototypes,wireframes,

pixels

Your vision & ideas go here

whywhathow

Interfaces & flowsPrototypes

User stories

This Week

UX Stack BUILD

MEASURELEARN

Page 20: LUXr (Lean + UX)*Agile=awesome

LUXR.CO MAY 2013

Let’s get hands on...

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LUXR.CO MAY 2013

{20 min Activity}

Users + problems + solutionSketch it out

Who are the users?What problems do they have?

What would be a proposed solution?

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LUXR.CO MAY 2013

Users + Problem + Solution map“the DNA of an idea”

5 min

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LUXR.CO MAY 2013

Users + Problem + Solution map

a mobile app for delegating tasks

business professionalsWorking parents with with kids

needs to know when something’s done

Too much to do, not enough time

needs to share tasks on the go

Task-a-doodle

“the DNA of an idea”5 min

May 2013

Page 24: LUXr (Lean + UX)*Agile=awesome

LUXR.CO MAY 2013

Users + Problem + Solution map

a mobile app for delegating tasks

business professionalsWorking parents with with kids

needs to know when something’s done

Too much to do, not enough time

needs to share tasks on the go

Task-a-doodle

“the DNA of an idea”1 min

May 2013

Page 25: LUXr (Lean + UX)*Agile=awesome

LUXR.CO MAY 2013

{Activity}

Rapid Sketching

Clothespin Man

5 min

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LUXR.CO MAY 2013

Needs1. I need...2. I want...3. My goal is...

UsesMary can...

Features

Users

Sketches, prototypes,wireframes,

pixels

Your vision & ideas go here

whywhathow

Interfaces & flowsPrototypes

User stories

This Week

UX Stack

Page 27: LUXr (Lean + UX)*Agile=awesome

LUXR.CO MAY 2013

Picture your user as a plausible human person.

Make a quick portrait:Name, face & a fewquick facts.

Who is it for?5 min

Working mom, 2 kids, in insurance sales.

Page 28: LUXr (Lean + UX)*Agile=awesome

LUXR.CO MAY 2013

Users + Problem + Solution map

a mobile app for delegating tasks

business professionalsWorking parents with with kids

needs to know when something’s done

Too much to do, not enough time

needs to share tasks on the go

Task-a-doodle

“the DNA of an idea”

May 2013

Working mom, 2 kids, in insurance sales.

Mary

Page 29: LUXr (Lean + UX)*Agile=awesome

LUXR.CO MAY 2013

Needs1. I need...2. I want...3. My goal is...

UsesMary can...

Features

Users

Sketches, prototypes,wireframes,

pixels

Your vision & ideas go here

whywhathow

Interfaces & flowsPrototypes

User stories

This Week

UX Stack

Page 30: LUXr (Lean + UX)*Agile=awesome

LUXR.CO MAY 2013

Understand and validatethe problem.

Sketch a quick scene of a moment of need.

Why do they care?5 min

Too much to do, not enough time makes her crazy.

Page 31: LUXr (Lean + UX)*Agile=awesome

LUXR.CO MAY 2013

Users + Problem + Solution map

a mobile app for delegating tasks

business professionalsWorking parents with with kids

needs to know when something’s done

Too much to do, not enough time

needs to share tasks on the go

Task-a-doodle

“the DNA of an idea”

May 2013

Working mom, 2 kids, in insurance sales.

Too much to do, not enough time makes her crazy.

MaryMary

Page 32: LUXr (Lean + UX)*Agile=awesome

LUXR.CO MAY 2013

Needs1. I need...2. I want...3. My goal is...

UsesMary can...

Features

Users

Sketches, prototypes,wireframes,

pixels

Your vision & ideas go here

whywhathow

Interfaces & flowsPrototypes

User stories

This Week

UX Stack

Page 33: LUXr (Lean + UX)*Agile=awesome

LUXR.CO MAY 2013

What’s the value?Identify the value of your solution.

Sketch a quick scene of the moment of value.

5 min

Feel the relief and accomplishment of completion.

Page 34: LUXr (Lean + UX)*Agile=awesome

LUXR.CO MAY 2013

Users + Problem + Solution map

a mobile app for delegating tasks

business professionalsWorking parents with with kids

needs to know when something’s done

Too much to do, not enough time

needs to share tasks on the go

Task-a-doodle

“the DNA of an idea”

May 2013

Working mom, 2 kids, in insurance sales.

Too much to do, not enough time makes her crazy.

Feel the relief and accomplishment of completion.

MaryMary Task-a-doodle

Mary

Page 35: LUXr (Lean + UX)*Agile=awesome

LUXR.CO MAY 2013

a mobile app for delegating tasks

business professionalsWorking parents with with kids

needs to know when something’s done

Too much to do, not enough time

needs to share tasks on the go

Task-a-doodle May 2013

Working mom, 2 kids, in insurance sales.

Too much to do, not enough time makes her crazy.

Feel the relief and accomplishment of completion.

MaryMary Task-a-doodle

Mary

Validate in the world

Page 36: LUXr (Lean + UX)*Agile=awesome

LUXR.CO MAY 2013

Needs1. I need...2. I want...3. My goal is...

UsesMary can...

Features

Users

Sketches, prototypes,wireframes,

pixels

Your vision & ideas go here

whywhathow

Interfaces & flowsPrototypes

User stories

This Week

UX Stack BUILD

MEASURELEARN

Page 37: LUXr (Lean + UX)*Agile=awesome

LUXR.CO MAY 2013

Into practiceMaking it real

SprintsEpics

ThemesReady stories

Page 38: LUXr (Lean + UX)*Agile=awesome

LUXR.CO MAY 2013

“The (validated) code validated!”

“The design is getting brilliant. We know because people use it more

with each iteration”

“We made an amazing thing.Because everybody uses it.”

What I want us ALL to say...

Page 39: LUXr (Lean + UX)*Agile=awesome

LUXR.CO MAY 2013

“The (validated) code validated!”

“The design is getting brilliant. We know because people use it more

with each iteration”

“We made an amazing thing.Because everybody uses it.”

What I want us ALL to say...

WIN

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LUXR.CO MAY 2013

Geek out & learn tons more

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LUXR.CO MAY 2013

LUXr makes products that coach early-stage entrepreneurs on effective practices to deliver products that customers want, need and love to buy.

LUXr.co3435 Cesar Chavez, San Francisco, CA • 94110The Juhl, 353 E. Bonneville Ave., Las Vegas, NV • [email protected] • http://luxr.co • twitter: @luxrco • www.facebook.com/LUXrInc

images• Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal • http://www.flickr.com/photos/pompien/6160278603/

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!""#$%%&'()*+,-&'()+,

./0123

worksheet

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!""#$%%&'()*+,-&'()+,

./0123the Molecule 45"6

problem

have

addresses

use

solution

people

Meet __________________.________________

has this problem:

With __________________,

__________________ can...