What are you in the mood to see?

What are you in the mood to see?

I dunno…. What are you in the mood for?

What are you in the mood to see?

I dunno…. What are you in the mood for?Let’s see a

______!!!

DRAMA – 1997 (Holiday)

DRAMA – 1997 (Holiday)

ACTION – 2012 (Summer)

DRAMA – 1997 (Holiday)

ACTION – 2012 (Summer)

COMEDY (Animation) – 2014 ( Winter )

Does seasonality relate to final box office results?Bo

x O

ffice

Rev

enue

( M

illion

s )

Adj.

for i

nflat

ion

Budget ( Millions ) Adj. for inflation

Does seasonality relate to final box office results?Bo

x O

ffice

Rev

enue

( M

illion

s )

Adj.

for i

nflat

ion

Budget ( Millions ) Adj. for inflation

RATING:

Child vs. Adult

•  2 lines per significant Genre / Season Combo (color)

Does seasonality relate to final box office results?Bo

x O

ffice

Rev

enue

( M

illion

s )

Adj.

for i

nflat

ion

Budget ( Millions ) Adj. for inflation

RATING:

Child vs. Adult

•  2 lines per significant Genre / Season Combo (color)

•  Top line = Child

Does seasonality relate to final box office results?Bo

x O

ffice

Rev

enue

( M

illion

s )

Adj.

for i

nflat

ion

Budget ( Millions ) Adj. for inflation

RATING:

Child vs. Adult

•  2 lines per significant Genre / Season Combo (color)

•  Top line = Child

•  Movies rated for CHILDREN consistently earn more!!!

Does seasonality relate to final box office results?

RATING:

Child vs. Adult

2 lines per significant Genre / Season Combo (color)

Top line = Child

•  Movies rated for CHILDREN consistently earn more!!!

Does seasonality relate to final box office results?Bo

x O

ffice

Rev

enue

( M

illion

s )

Adj.

for i

nflat

ion

Budget ( Millions ) Adj. for inflation

Holiday Season:

Action vs. Non-Action

Does seasonality relate to final box office results?Bo

x O

ffice

Rev

enue

( M

illion

s )

Adj.

for i

nflat

ion

Budget ( Millions ) Adj. for inflation

Holiday Season:

Action vs. Non-Action

•  Action films do significantly worse in the HOLIDAY season

Does seasonality relate to final box office results?

Holiday Season:

Action vs. Non-Action

•  Action films do significantly worse in the HOLIDAY season

Does seasonality relate to final box office results?Bo

x O

ffice

Rev

enue

( M

illion

s )

Adj.

for i

nflat

ion

Budget ( Millions ) Adj. for inflation

Adj. for inflation

Does seasonality relate to final box office results?Bo

x O

ffice

Rev

enue

( M

illion

s )

Adj.

for i

nflat

ion

Budget ( Millions ) Adj. for inflation

Adj. for inflation

Summer Season:

ALL MOVIES

Does seasonality relate to final box office results?Bo

x O

ffice

Rev

enue

( M

illion

s )

Adj.

for i

nflat

ion

Budget ( Millions ) Adj. for inflation

Adj. for inflation

Summer Season:

ALL MOVIES

•  Summer Movies have BIGGER

Budgets

•  Summer Movies earn HIGHER

Revenue

Does seasonality relate to final box office results?Bo

x O

ffice

Rev

enue

( M

illion

s )

Adj.

for i

nflat

ion

Budget ( Millions ) Adj. for inflation

Other Movies:

Does seasonality relate to final box office results?Bo

x O

ffice

Rev

enue

( M

illion

s )

Adj.

for i

nflat

ion

Budget ( Millions ) Adj. for inflation

Other Movies:

The Rest

BASELINE

•  RATING: Don’t limit audience!!! Non-Adult films do better!!!

•  RATING: Don’t limit audience!!! Non-Adult films do better!!!

•  SUMMER: Big Budgets have BIGGER effect

•  RATING: Don’t limit audience!!! Non-Adult films do better!!!

•  SUMMER: Big Budgets have BIGGER effect

•  HOLIDAY: Action films do worse

•  RATING: Don’t limit audience!!! Non-Adult films do better!!!

•  SUMMER: Big Budgets have BIGGER effect

•  HOLIDAY: Action films do worse

NOT A GUARANTEE!!!

Produced, Written, & Edited by Jessica Freaner