lumentus digital & online reputation management
TRANSCRIPT
Your reputation is now digital.
Anyone, anywhere can find you.
Build Your Online Presence • Due diligence starts with search engines• Control your search results and own your online 'namespace'• Leverage websites, optimized content, executive profiles and
social media
Grow Your Digital Footprint • Elevate your fund's profile to increase AUM• Define your identity and how investors, employees and partners
view you online• Distribute strategic targeted content to promote your business
and objectives
Protect Your Reputation • Develop a digital crisis communications plan with reactive
content strategy• Suppress negative articles from the first page of search results• Dynamically manage search engine optimization to counter
threats
The first step in due diligence is an online search.
1 BENCHMARK
- Analyze search results, content
and existing digital footprint to
set benchmark rankings
- Evaluate individual search
results for authority, accuracy
and sentiment
Lumentus
2 DEVELOP &
IMPLEMENT
- Build the road map for
managing and improving your
digital reputation
- Leverage digital assets to
create a comprehensive
integrated communications
plan
www.lumentus.com
3 MONITOR, MEASURE
& MAINTAIN
- Track progress of implemented
communications plan
- Monitor for any negative stories,
allowing for frequent
adjustments to the online
reputation program
Christina Bertinelli
Senior Partner
212-235-0256
Digital & Online Reputation Management
Christina BertinelliSenior Partner
www.lumentus.com
Lumentus is a full-service, strategic communications firm, specializing in providing "Digital Reputation Management" services to the financial services industries, including hedge funds and private equity firms. As search engines such as Google, Yahoo and Bing have become the front door to every business, we create or strengthen online profiles for marketing purposes and for defensive reasons in the event of negative news, such as lawsuits or executive departures.
We are often called on to restore a firm's online reputation after a major negative event or crisis. Deeply experienced in journalism, public relations, technologDeeply experienced in journalism, public relations, technology, and social media, we ensure our clients' online and social media profiles are current, their websites are properly optimized and third-party services listings are accurate and current. Based in New York, Lumentus' management all had previously founded or managed public and private businesses and work well with senior managers and outside advisors, such as law firms.
Managing an online reputation doesManaging an online reputation doesn't mean Lumentus or any consulting firm can prevent negative headlines from the news or from search results. No firm or executive is perfect and issues may arise but a story from five years ago shouldn't be the first headline a potential investor reads. Dynamically managing digital reputations means those potentially damaging stories no longer define a firm or its executives.
Digital reputation management is part art, part science. When successfully implemented it can ensure your company's stellar performance owns the spotlight.