Luís Moura – ZON Multimédia

Lisbon, 10th of April 2011

SINTTAV SEMINAR

Promote Industrial Relations In Telecom Sector

Anticipating, Preparing and Managing Change

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The development of the tablet: slow and fast

190 BC

2010

XIX Century

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The difference between fast and extremely fast

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What really drived sustained growth?

Leadership 40%

Context 20%

Industry 20%

Company 20%

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What can we learn from generation Y (born between 82-95)

GY is confident at a time of high anxiety

GY values opportunity over job security

Positive impact

No impact

Negative impact

Not sure

11.4%

33.9%

38.8%

15.9%

Impact

Opportunities

Salary

Culture

Responsabilities

63.5%

49.8%

47.0%

32.1%

Factors

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What can we learn from generation Y (born between 82-95)

GY prefer responsability earlier

GY trust superior and wants to work with them

More than 4

1 to 3

less than 1

13.1%

51.9%

35.0%

Duration in years

Mostly

Moderately

A little

Not at all

62.4%

23.5%

9.9%

4.2%

Trust the boss

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What can we learn from generation Y (born between 82-95)

GY are future oriented

GY is highly collaborative

GY trust and respect authority so long they are competent, ethical and authentic

GY is fundamentally different from other generation

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Team work …..in past generations?

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A Vision ….

• By 2015, 5bn people will be connected by communications

• Mobile and fixed broadband availability will explode

• Network traffic will grow a hundredfold, capacity must keep pace

• New business models based on innovative thinking will be needed

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Top revenue generators in entertainment & media

Importance of service for generating revenues (%)TV services are predicted to

become the most important revenue generator for the mobile content industry in five years time, coming after Communities and followed by Music and Games.

Communities & TV fulfill many of our deepest human needs and have become an important part of the lifestyle of millions of people

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New players and business opportunities in interactivity ecosystem

InteractiveApplication

Advertiser

Consumer Brands

ContentAggregators

"Usage Patterns"

Market Research Institutes

ContentProducersBroadcaster

ISP / FixedCarrierDevices

MobileNetwork

Operators

InteractiveApplication

InteractiveChannelProvider

"consume"

"create & share content"

"interact with the program"

End UserRight

Owners

ContentProviders

TVChannels

Interactivity brings Telco & Media industry together and enables new business

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Changes affecting the workplace

• Heightened global competition

• Flattened management hierarchies

• Expanded team-based management

• Innovative communication technologies

• New work environmentsHigher skill, more services, more knowledge work

• Increasingly diverse workforceAge, sex, values, contingent, international, …

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Stated more simply

MORE work

LESS time

FEWER people and resources

FASTER change

MORE competition

“HARDER” work

Did I leave anything out …?

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How to manage life with the company principles?

Approach

Learn and Understand

Plan and Control

Management Team

Size the opportunity

Think behind the obvious

Identify weaknesses

Having a plan B

Brand and Image

Everything changes with the time

Discipline

Governance

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Plugging the digital gap with our children

Seniors are being “educated” by

children

The digital Gap

Natural digital awareness amongst entry level joiners

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What are the digital competencies?

20% new skills

80% new skills

• Technical literacy• Analytical dexterity

• Customer centricity• Change perpetuator• Collaborator/connector• Tester/ learning agility

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Something never change …

… but rules can be broken

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Thank you for your kind attention