eMBMS end-to-end solution

---

for delivering content over

LTE-Broadcast

September 2013

eCast

.. leader in Broadcast To Mobile

OVF Squad 2014

LTE Broadcast

Revolut ioniz ing Video

Del ivery In Mobi le Networks

The LTE Broadcast Opportunity

• LTE: Hundreds of confirmed network roll outs and connected

devices

– More than 250 commercial LTE networks rolled out by end of 2013

– More than 150 million LTE devices by end of 2013

– The following operators have alreay announced the launch of eMBMS

for 2014-2015: Verizon, AT&T, Kt, Reliance

– As a natural extension for LTE, LTE Broadcast will be supported by a

majority of networks and devices

• A committed ecosystem

– On the server side: Samsung, Alcatel-Lucent, Ericsson and Huawei

have announced the support of LTE Broadcast solutions

– On the terminal side: Qualcomm, Huawei, Sequans, Altair have

announced the support of LTE Broadcast in their LTE Modems

OVF Squad 2014

Lowell McAdam said he wanted Verizon to offer live broadcast TV over

4G LTE - a goal that might allow for the airing of the Super Bowl over its

network in the “2014 timeframe”

PCMAG.COM reporting on Verizon CEO keynote speech at CES 2013

“We believe that LTE Broadcast will become a key component in addressing

the exponential growth in mobile multimedia and application download

traffic” Peggy Johnson, President of Global Market Development

Fast-Growing Support in the Ecosystem

“There is strong demand by operators for LTE Broadcast technology and it

is important that mobile operators have a global and mature ecosystem”

Alain Biston, LTE Business Unit Vice President

OVF Squad 2014

"AT&T's focus is now almost all about architecting networks to deliver

video and that will be where AT&T will spend the most capital over the

next three years. AT&T is developing a ‘broadcast capability’ to remove

video traffic from its wide-area wireless networks.“

Randall L. Stephenson, CEO

LTE Broadcast is Strategic for MNOs

• To optimize network ressources when the same content – is accessed by several users at the same time (live TV)

– Is downloaded by numerous users in a short time (OS upgrades, newspapers, etc)

– can be preloaded instead of being accessed real-time (highly popular videos, …)

• To solve technical limitations of unicast networks – When concentration of users forbids the use of extensive unicast (stadiums,

venues…)

• To enable new services – Localized push (news, advertising, coupons…)

– 24/7 updates of eMagazines

– Emergency alerts

OVF Squad 2014

Some

LTE Broadcast Activities

5 OVF Squad 2014

December 2013

• RJIL owns a nation-wide spectrum for 4G

• Intends to be the first operator to offer nationwide

quadruple play in India:

• Including voice, video, data and mobile services

• Video offering to include Live TV and Push VOD,

for fixed and mobile devices

• LTE allows to deploy the services far more efficiently in

areas where e.g. cable is difficult, slow and expensive

to build

• Roll-out and commercial launch starting in Mumbai,

Delhi and Jamnagar, in 2014 (~30 million people)

• Target: 37 million 4G wireless subscribers in four

years

OVF Squad 2014

Nationwide Quadruple Play

Verizon: NFL, Superbowl and Beyond

NFL app will be the first LTE Broadcast Service in the world:

• Verizon has the rights for the content, which supports their role as a major sports sponsor

• VZW has a content deal with NFL; for four years starting 2014

Subscribers will be able to access:

• All playoff games

• Home-market feeds of NFL games

• The Super Bowl

• Local games produced by CBS and Fox

• NFL Network content (more than 4,000 hours)

• NFL RedZone content (touchdowns etc. highlights)

• All above included in monthly subscription, $5 / month

• Verizon has defined a multi-app framework

• Separate apps for e.g. NFL, NHL, etc. content

OVF Squad 2014 7

« Verizon aims to offer live broadcast TV over 4G LTE and to air the

Super Bowl over its network in 2014. » Lowell McAdam, CEO

• Mobile TV Service is quite popular:

• For example in France: 1,5 million active subs for a single operator

• It is available at both 3G and WiFi, and 60% are viewing it over 3G / 40% at home over

wifi, despite the poor video quality in densely populated areas

• Operators have built partnerships with several publishing houses and radio networks

• Operators are looking for differentiating services using LTE Broadcast

• According to the studies LTE Broadcast will add value to these following services:

• Live TV – to increase the quality of the service

• Sport Events – to make sure that the network matches the audience demand

• eMagazines delivery – to deliver highly responsive user experience

• Radio – to replace FM radio and to add extra pay services

OVF Squad 2014

Other LTE Broadcast Business Cases

OVF Squad 2014 9

by by

Note: NOTTV does not use LTE Broadcast but an other broadcast technology.

18 months after Launch (Dec. 2013)

OVF Squad 2014

ARROWS

V F-04E MEDIAS

UN-02E MEDIAS

XN-07D

Optimus

GL-01E

AQUOS PHONE

SH-10D

REGZA Phone

T-02D

Optimus Vu L-

06D

AQUOS PHONE

SH-06D

GALAXY Tab 7.7

Plus SC-01E

ELUGA Live P-

08D MEDIAS TAB N-

06D

Optimus LIFE L-02E ONE PIECE N-

02E

ARROWS Kiss F-03E

Disney Mobile N-03E

ARROWS Tab F-

05E

AQUOS PHONE

ZETA SH-02E

Ascend HW-01E 30 different Android Smarphones and Tablets launched

12 million devices sold

2 million subscribers paying 5$ / months

50 million devices will be launched in the next 3 years

LTE Broadcast

Service Layer

11 OVF Squad 2014

12

Head-End Platform

Live Encoders File

contents

Broadcast

Unicast

eMBMS

Middleware

OS & Hardware

Application

LTE Smartphones & Tablets

LTE Network

End Users

CDN

Platform Manager

To MME, …

SGi-mb

M1

Sm

MBMS GW

Home Gateway

+ Smartphones & Tablets

DASH Server

LTE Mifi + Wifi

Smartphones & Tablets

SG-mb BM-SC

LTE Broadcast End-To-End Architecture

SGi

DASH

Client

FLUTE / FEC

SYNC

Reporting/

QoE

CMS

Streaming

Contents Dashboard

Manager

File Repair

OVF Squad 2014

Expway’s Offering and Position sells

• LTE Broadcast Middleware that controls the LTE modem. It receives and

decodes the streams on the device and displays the content through a

separate DASH Video Player.

• LTE Broadcast Server (BM-SC) that allows Operators to create multicast

streams (both live TV and push files) and broadcast them at their LTE

network.

• Directly or indirectly

• is often consulted by operators due to its:

– 8 years of concrete field-experience, in mobile broadcast

– Technical experts and expertise for writing carriers’ technical specifications

– The company’s end-to-end solution, to perform tests, prototypes and trials

is involved directly or indirectly in most

LTE Broadcast deployments in the world

OVF Squad 2014