lsa16: connected cars – the next great marketing platform
TRANSCRIPT
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Connected Cars:The Next Great Marketing PlatformLoren Hillberg | President & GM, Thinknear | @lhillberg
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3/15/2016
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3/15/2016
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$1.5
Today 2030
Trillion
Recu
rring
Aut
o Re
venu
e 30%of Revenue
Tota
l Aut
o Re
venu
e
Vehicle Sales
Aftermarket
Recurring Revenue
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Cell phone
Internet accessNavigation system
TrafficConnect home
Tablet
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Car Support Services
New Kinds of Advertising
Car Concierge Services
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PREPARE FOR THE FUTURE
BECOME A MASTER INLOCATION
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Audience Targeting Behavioral Targeting
Personalization at Scale
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Q&ALoren Hillberg | President & GM, Thinknear | @lhillberg
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