J A N U A R Y 2 0 1 1

W H A T ’ S N E W

F O R B U S I N E S S

S T U D E N T S

A N D F A C U L T Y F R O M T H E

L I B R A R Y R E S O U R C E

C E N T R E

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the briefcase

Accounting and Auditing Expanding CICA eResources

New Books and A/V

Chicago/Turabian

New citation resources

E-Books Galore Finding Product Data With PMB Online Streaming Media

Highlight: Students in the School of Business and

Hospitality provided the highest number of

responses to the LRC’s recent Library

Quality Survey. Thanks to all participants!

Look for data analysis and responses to your

comments over the coming weeks here.

Explore hundreds of business

and hospitality e-books in our newest database.

We’re adding more titles all the time.

Search myilibrary or other e-book collections in the LRC Catalogue.

Here’s a sample of new e-book titles now available in myilibrary:

E-Books Galore

C U L T U R A L S T U D I E S

New Online Access to

Key Reference Books

The Encyclopedia of Clothing and Fashion

The Encyclopedia of Food and Culture

The Worldmark Encyclopedia of Cultures and Daily Life

The Worldmark Encyclopedia of Religious Practices

M A R K E T S H A R E R E P O R T E R

An Annual compilation of reported market share data on companies,

products and services.

E N C Y C L O P E D I A O F M A J O R M A R K E T I N G

C A M P A I G N S

Explores 475 major marketing and advertising campaigns from 1999-

2006.

M A N U F A C T U R I N G & D I S T R I B U T I O N U S A

Presents statistics on more than 600 NAICS classifications in the

manufacturing, wholesaling and retail industries.

Tip: In the LRC Catalogue, look for the chain link symbol for online access to e-books.

Finding Product

Data with PMB The LRC now provides online access to Product Reports from the Print Measurement

Bureau — a compilation of statistics gathered from a survey of Canadians' usage of

over 3,500 products and services. Find it in the LRC’s eResources list and on our

Market Research guide.

Did you know?

Corona is the most popular brand among

18-24 year olds. 15.9% of the survey

population in this age group drink it some or

all of the time.

W I T H P M B P R O D U C T R E P O R T S , Y O U C A N D I S C O V E R . . .

Accounting & Auditing Expanding CICA e-Resources

We have recently expanded our online collections for accounting and auditing to include:

The Canadian Accounting and Assurance Reference Service (CAARS) — the most

popular CICA accounting, financial reporting and assurance titles

International Financial Reporting Standards (IFRS) — The complete set

incorporating International Accounting Standards and Interpretations

These resources are accessed through Knotia.com, the Canadian Institute of Chartered

Accountants online database of tax, accounting and finance information resources.

Streaming Media

TR

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Hundreds of streamed videos! Try it out

by clicking on the image.

Available until January 31st

Username: Conestoga Password: demo

Give us your feedback here.

Our new research guide highlights freely available media resources online.

For example:

S T A N F O R D B U S I N E S S

From YouTube

H B R I D E A C A S T

From Blip.tv

M E L T D O W N S E R I E S

From CBC Documentaries

Phone: 519-748-5220 x3361

Fax: 519-748-3538

E-mail: lrcinfo@conestogac.on.ca

The Library Resource Centre supports and enriches

learning, teaching, and research at

Conestoga College. Chris Woodley

Program Liaison

Business & Hospitality Programs

519-748-5220 x2330

L I B R A R Y R E S O U R C E C E N T R E

C H I C A G O / T U R A B I A N

New citation resources

Sample Report

includes all formatting

and referencing

Select and view

referencing for specific

source types using the

Quick Reference

New Books and A / V

N E W D V D S

Broadcasting your brand

Canadian innovations

Google world

How consumers decide

Leveraging China and India for global advantage

Making Canada proud

Marketing's 4 Ps: The consumer angle

Persuasion in everyday life

Retail, marketing & sales

Why you buy: 21st Century advertising

Here’s a sample of new titles now available on shelves in the LRC.

N E W B O O K S

Armstrong's handbook of reward management practice

Cambridge handbook of culture, organizations, and work

Contemporary auditing: real issues and cases

Culture and leadership across the world

Four Seasons : the story of a business philosophy

The handbook for working with difficult groups

Handbook of global and multicultural negotiation

Handbook of logistics & distribution management

HR manager's guide to discipline and termination

New science of retailing

Understanding financial statements