lowe’s companies inc
DESCRIPTION
Lowe’s Companies Inc. By Crystal Cornelius BUSI 1200 Section 602. Vs. Contractors Large volume Usually know what they are looking for. Do-it-yourselfers Small volume Assistance purchasing products Complete projects on own. Brief Company Overview. Began 1946 in Wilkesboro, NC. - PowerPoint PPT PresentationTRANSCRIPT
Lowe’s Companies Inc.
By Crystal Cornelius BUSI 1200 Section 602
Do-it-yourselfers
Small volume
Assistance purchasing products
Complete projects on own
Contractors
Large volume
Usually know what they are looking for
Vs.
Began 1946 in Wilkesboro, NC.
Initially involved with professional builders.
After its first billion dollar sales year, the company’s focus turned do-it-yourself homeowners (Lowes).
Brief Company Overview
To “provide customer-valued solutions with the best prices, products and services to make Lowe's the first choice for home improvement.”
Company Vision
Wi-Fi is all Lowe’s stores to bring up projects on Wi-Fi enabled devices.
Associates have iPhones to aid in helping customers meet their needs (Castellanos).
Technology and the Customer Experience
Lowe’s has a focus on women shoppers with: Wider aisles Effective organization Brightly lit aisles Bright and fun displays
and commercials Whole room displays
(Clemons)
Lowe’s and Women Shoppers
Offers Build and Grow kids clinics
Kids make a wooden project
Take home apron, goggles, and patch
Lowe’s and Kids
Consumer Credit Card Offers consumers a
credit card
5% off everyday purchases
If spend more than $299, pay no interest for six months
Build profiles of each room in the house
Updates on when filters need to be changed
Records paint bought in the past
Can ask project questions from home
myLowes
Departments clearly distinguished Project ideas for do-it-yourselfers How-to projects for each room in the house How-to videos Buying guide Project calculator
Lowes.com
Lowe’s has advantage in homeowner market
Lowe’s store layout is customer-centric Home Depot’s store layout is like a
warehouse Home Depot switched plan for associates
to focus more on consumers Home Depot introduced Martha Stewart
products to draw in women shoppers
Home Depot Plays Catch-Up
Castellanos, Dalina. "Customer Service Push at Home Depot, Lowe's and Rivals Paying off." Los Angeles Times. Los Angeles Times, 15 Aug. 2012. Web. 27 Sept. 2012. <http://articles.latimes.com/2012/aug/15/business/la-fi-home-improvement-20120815>.
Clemons, Maureen. "Lowe's Knows Women." Brogan & Partners Convergence Marketing. Brogan & Partners, 21 May 2012. Web. 27 Sept. 2012. <http://www.brogan.com/blog/lowes-knows-women>.
Dan, Avi. "How Lowe's Plans To Revolutionize Its Customer Experience." Forbes. Forbes Magazine, 26 Sept. 2011. Web. 27 Sept. 2012. <http://www.forbes.com/sites/avidan/2011/09/26/how-lowes-plans-to-revolutionize-its-customer-experience/>.
"Lowe's Companies, Inc. History." History of Lowe's Companies, Inc. â ��FundingUniverse. Funding Universe, n.d. Web. 01 Oct. 2012. <http://www.fundinguniverse.com/company-histories/lowe-s-companies-inc-history/>.
Lowe's Investor Relations. Lowe's Companies Inc., n.d. Web. 27 Sept. 2012. <http://phx.corporate-ir.net/phoenix.zhtml?c=95223&p=irol-IRHome>.
Ramos, Rachel Tobin. "Home Depot Woos Women Shoppers with Martha Stewart Alliance." The Atlanta Journal-Constitution. Cox Media Group, 19 Mar. 2010. Web. 27 Sept. 2012. <http://www.ajc.com/news/business/home-depot-woos-women-shoppers-with-martha-stewart/nQdSq/>.
References
Questions?