love and happiness: building community with smart communications

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bigducknyc.com Love and Happiness: Building Community with Smart Communications #17NTClove

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bigducknyc.com

Love and Happiness: Building Community with

Smart Communications#17NTClove

Who we are…

Jazmyn HenryInternational Planned

Parenthood/WHR

@jaztea

Amy Sample WardNTEN

@amyrsward

Farra TrompeterBig Duck

@farra

Michael WogomanConservation International

@ConservationOrg

Please take notes and tweet!

Collaborative notes:http://po.st/17NTClove

Session hashtag:#17NTClove

How can you use communications to be the organization that people want to join and continue to be part of?

What is the problem?

https://bloomerang.co/blog/infographic-2016-fundraising-effectiveness-donor-retention-supplement

https://bloomerang.co/blog/infographic-2016-fundraising-effectiveness-donor-retention-supplement

https://bloomerang.co/blog/infographic-2016-fundraising-effectiveness-donor-retention-supplement

http://askthankreportrepeat.com/donor-retention-is-in-the-tank/

http://www.networkforgood.com/nonprofitblog/why-donors-stop-their-support/

53% of supporter leave due to lack of communication

“You don’t have what I need.”Problem:

Long distance relationships

“You don’t know why I decided to support you...”

Problem:

“Or why I won’t support you...”

What can you do about it?

Start with your brand

http://www.bigducknyc.com/nonprofit_brand_marketing_strategy_and_logo_design

Clarify your brand strategy

Develop a plan

Set a communications goal

Set your strategies

Create personas: Elle the Environmentalist

Ask… Thank… Report… Repeat...

Show them they = the mission

http://www.doctorswithoutborders.org/what-you-made-possible-2016

Develop strong messaging

Tell them what happened

Make them feel special

Share the story

Make your members the star

And keep them in the spotlight

Connect your supporters

Share the love “Dear Heidy and colleagues, thank you so much for the incredibly important and life-saving work you provide to women and families in Guatemala. Know that there are people around the world who support and appreciate the necessary work you do. Lots of love.”

“Go for it! You are models of determination and courage.”

“Strong women rock! Thank you!”

“Good work. We need more people like you!”

“I admire your courage and dedication immensely. Thank you for everything you do!”

“People like you make the world a better place.”

“Love is the message.”

And remember love’s a two-way, omni-channel street

Explore new vehicles

Give your supporters the most unique experiences

Take them to places they’ve never been!

Don’t just tell the story, find ways to help them feel it

Empower supporters to be ambassadors

Engage your audiences

Tap into your members and donors love for you

...and give them a way to express their feelings

Bonus: Make it easy for them to recruit others to support you

What will you do about it?

What ONE THING will you do?

Questions?

Resources

Resources• Fundraising Effectiveness Reports

http://afpfep.org/reports/ • Brandraising

http://www.bigducknyc.com/brandraising • 7 Fundamental Rules of Amazing Donor Communications

http://www.thefundraisingauthority.com/donor-cultivation/rules-of-amazing-communications/

• What Donors Want When It Comes to Communication https://nonprofitquarterly.org/2015/09/03/what-donors-want-when-it-comes-to-communication/

• Money for Good report http://www.cambercollective.com/moneyforgood/

• Annual Reports: Walking the Talkhttp://www.theagitator.net/branding/annual-reports-walking-the-talk/

• Why Donors Stop their Support http://www.networkforgood.com/nonprofitblog/why-donors-stop-their-support/

How’d we do? Please evaluate.

Evaluations:http://www.nten.org/ntc/17ntc-session-evaluations/

Session name:Love and Happiness: Building Community with Smart Communications

Thank you