louvre hotels group actively pursues its development abroad · louvre hotels group actively pursues...

11
26 février 2010 Louvre Hotels Group actively pursues its development abroad Paris, 2 February 2012 – Louvre Hotels Group, a major player in the hotel industry, is actively pursuing its development in France and abroad, and opened 62 new hotels worldwide in 2011 (7,000 rooms), i.e. 55% more than last year. The Group sustained its growth in France last year with 28 new openings (2000 rooms). (for further information on France, see press release from 6th January 2012) The international development of Louvre Hotels Group rapidly increased with 34 openings (5,000 rooms) compared to 18 openings in 2010 (3,320 rooms). Therefore, for the first time since the operational merger of Louvre Hôtels and Golden Tulip, more than half of the Group’s openings were abroad: 55% of new hotels and 72% of the Group’s new rooms were opened outside France in 2011. An accelerated international strategy for the Group on strong growth markets The majority of the Group’s new hotels abroad were opened in growing markets such as India, China, the Middle East and North Africa. India As one of the Group’s priority countries in 2011, there are now ten hotels in India, nine of which were opened over the past 12 months. The Group has set itself the target of opening around a dozen hotels per year in India over the next five years. China Louvre Hotels Group, which currently has three hotels in China, aims to continue to expand on this market by opening between two to five hotels, either mid to high-range, per year. Through the partnership that the Group made with Chinese major player in the hotel industry Jin Jiang in November 2011, it aims to take advantage of the country’s rapidly growing economy. In particular, this partnership is a great opportunity to attract new clients both in France and in China thanks to the strength of the combined reputation of the two brands. The Middle East and North Africa With 40 hotels already established in Africa and in the Middle East, seven of which were opened in 2011, the Group is actively pursuing its development in the region, mainly through openings in Morocco and Saudi Arabia, but also in Jordan, the UAE and Oman.

Upload: others

Post on 04-Jun-2020

16 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Louvre Hotels Group actively pursues its development abroad · Louvre Hotels Group actively pursues its development abroad Paris, 2 February 2012 – Louvre Hotels Group, a major

26 février 2010

Louvre Hotels Group actively pursues its development abroad

Paris, 2 February 2012 – Louvre Hotels Group, a major player in the hotel industry, is actively pursuing its development in France and abroad, and opened 62 new hotels worldwide in 2011 (7,000 rooms), i.e. 55% more than last year. The Group sustained its growth in France last year with 28 new openings (2000 rooms). (for further information on France, see press release from 6th January 2012) The international development of Louvre Hotels Group rapidly increased with 34 openings (5,000 rooms) compared to 18 openings in 2010 (3,320 rooms). Therefore, for the first time since the operational merger of Louvre Hôtels and Golden Tulip, more than half of the Group’s openings were abroad: 55% of new hotels and 72% of the Group’s new rooms were opened outside France in 2011.

An accelerated international strategy for the Group on strong growth markets The majority of the Group’s new hotels abroad were opened in growing markets such as India, China, the Middle East and North Africa. India As one of the Group’s priority countries in 2011, there are now ten hotels in India, nine of which were opened over the past 12 months. The Group has set itself the target of opening around a dozen hotels per year in India over the next five years. China Louvre Hotels Group, which currently has three hotels in China, aims to continue to expand on this market by opening between two to five hotels, either mid to high-range, per year. Through the partnership that the Group made with Chinese major player in the hotel industry Jin Jiang in November 2011, it aims to take advantage of the country’s rapidly growing economy. In particular, this partnership is a great opportunity to attract new clients both in France and in China thanks to the strength of the combined reputation of the two brands. The Middle East and North Africa With 40 hotels already established in Africa and in the Middle East, seven of which were opened in 2011, the Group is actively pursuing its development in the region, mainly through openings in Morocco and Saudi Arabia, but also in Jordan, the UAE and Oman.

Page 2: Louvre Hotels Group actively pursues its development abroad · Louvre Hotels Group actively pursues its development abroad Paris, 2 February 2012 – Louvre Hotels Group, a major

Other regions The Group, which is also counting greatly on the growth of Latin American countries, also opened four new hotels in Brazil, where Louvre Hotels Group has moved from 6th to 3rd place in the national hotel rankings in just three years thanks to an exclusive partnership with BHG. Today the Group has around thirty hotels in Brazil.

Golden Tulip: a centrepiece of the international strategy of Louvre Hotels Group In 2011, all of the international openings were under the Golden Tulip brand. This emblematic brand in the four star hotel segment is contributing to the strong growth of Louvre Hotels Group, particularly in terms of the number of rooms - Golden Tulip hotels have a larger than average capacity compared to the rest of the Group’s hotels. Since the operational merger between Golden Tulip and Louvre Hôtels in 2009, the number of annual openings for Golden Tulip hotels has doubled. Today, Golden Tulip brands represent 1/3 of the Group’s total rooms and 85% of its rooms abroad. Beyond its historic market, the Netherlands (48 hotels), Golden Tulip hotels now has a strong presence in Brazil (29 hotels) and the Middle East (45 hotels).

Further development of hotels under management contract In 2011, 34 franchise hotels were opened and 28 were opened under management contract. At a global level, 54% of the Group’s 1,056 hotels are either subsidiaries or under management contract, and 46% are franchises. In 2012, Louvre Hotels Group plans to open more than half of its new hotels under management contract. This demonstrates the ability of the Group to offer hotel owners and investors a wide range of services and a real depth of understanding, thus allowing them to provide a quality hotel experience and to meet client expectations.

Page 3: Louvre Hotels Group actively pursues its development abroad · Louvre Hotels Group actively pursues its development abroad Paris, 2 February 2012 – Louvre Hotels Group, a major

Louvre Hotels Group press contacts: Camille Sassi – 01 42 91 47 40 – [email protected]

Olivia Meyer – 01 42 91 49 71 – [email protected]

Outlook for 2012 Louvre Hotels Group is aiming to continue its expansion strategy in 2012 and plans to open 76 new hotels this year, 51 of which will be abroad. The Group currently has 170 hotel projects in the pipeline, the equivalent of around 20,000 rooms. The Group is going to continue to take advantage of its portfolio of strong and complimentary brands which allow it to respond in the best way possible to the individual characteristics of each market, both in France and abroad. Matthieu EVRARD, Chief Development Officer of Louvre Hotels Group has stated that: “We are planning to accelerate the international development of the Group, and in 2012 almost 60% of our hotel openings will be outside France, particularly in Europe and on strong growth markets such as India, Brazil and the Middle East.”

About Louvre Hotels Group Following their respective purchase by Starwood Capital in 2005 and 2009, the alliance between

Louvre Hôtels and Golden Tulip became Louvre Hotels Group in April 2011, making it a leader in the global hospitality market with more than1,000 hotels in 40 countries ranging from 1 to 5 stars.

The Group, established in 1976, now counts 6 brands: Première Classe, Campanile,

Kyriad, Tulip Inn, Golden Tulip and Royal Tulip Luxury Hotels.

Page 4: Louvre Hotels Group actively pursues its development abroad · Louvre Hotels Group actively pursues its development abroad Paris, 2 February 2012 – Louvre Hotels Group, a major

International Openings

since October 2011

Page 5: Louvre Hotels Group actively pursues its development abroad · Louvre Hotels Group actively pursues its development abroad Paris, 2 February 2012 – Louvre Hotels Group, a major

2 new hotels in Brazil

Royal Tulip Rio de Janeiro 418 rooms Located in front of São Conrado beach, surrounded by the beauty of the Pedra da Gavea and the green courts of the Gavea Golf Club, near of the shopping mall of Rio de Janeiro, called Fashion Mall, the Royal Tulip Rio de Janeiro offers 418 luxurious apartments all with balcony and a beautiful sea view.

Golden Tulip Belem 127 rooms Located in a nice neighborhood, with easy access to main tourist and historical attractions. In a true cultural renaissance, the city presents museums, churches and restored old big houses, surrounded by modern leisure areas and cultural centers. There are streets where the tourist can enjoy the shades of the mango trees, immense green areas, good restaurants and the delicious regional typical culinary, besides the bars with a lot of charm and entertainment.

Page 6: Louvre Hotels Group actively pursues its development abroad · Louvre Hotels Group actively pursues its development abroad Paris, 2 February 2012 – Louvre Hotels Group, a major

3 new hotels in India

Golden Tulip Nadda Sahib Chandigarh

Tulip Inn TI Kolkata - Park Street 46 rooms Tulip Inn Kolkata is a chic 3 star deluxe hotel, modern and contemporary in design; it has retained the spirit and charm of the traditions of India and blended these with the latest technology. The hotel is located at a very convenient location in the heart of the city near by Park Street with all major tourist attractions, corporate hub and recreational facilities in vicinity.

46 rooms Resort & Spa is located on the way to the beautiful Morni Hills amidst lush green surroundings, 3 minutes away from the famous Nada Sahib Gurudwara. The glistening structure spread over three acres of land invokes a sense of tranquility with its quiet ambience and exemplary services standards which makes it a perfect venue for an intimate family celebration, power conferences or for relaxation.

Tulip Inn Hyderabad 90 rooms Tulip Inn Hyderabad is a modern and contemporary business Hotel located in Abids, Commercial business district and Entertainment center of Hyderabad . The Hotel offers impeccable choice of guest services complimented by Indian Hospitality. The Hotel offers a selection of 90 rooms furnished in contemporary style that are categorised into 15 Premier Suites, 30 Superior rooms & 45 Standard.

Page 7: Louvre Hotels Group actively pursues its development abroad · Louvre Hotels Group actively pursues its development abroad Paris, 2 February 2012 – Louvre Hotels Group, a major

1 new hotel in Czech Republic

Golden Tulip Savoy 61 rooms Golden Tulip opens a hotel in the capital of the Czech Republic on December, 1. Nearby the famous Prague Castle the 5-star Boutique-Hotel Savoy – built in 1911 and re-opened in 1994 after an extensive renovation – attracts guests with 61 luxurious rooms and suites. Since 1990 the hotel is owned by the Warimpex Finanz- and Beteiligungs-AG – an Austrian real estate development and investment company. From December, 1 Golden Tulip is taking over the management contract. It`s the second hotel in Prague for the brand operating 200 hotels in 40 countries. Hotel Savoy combines gracious living with the charm from long ago – the face of the building originates from the year 1882. Behind it a mixture of elegance and modern technology is waiting for the guests. This year the online portal TripAdvisor awarded the hotel with the “certificate of excellence”. Situated in the embassy district of Prague the hotel features a relax center with a whirlpool, sauna and a steam bath as well as a beauty salon and two conference rooms with the capacity of 45 persons. Above that a presidential suite offers an intimate atmosphere for meetings with up to 20 people. The award-winning restaurant Hradčany and a library with an open fireplace complete the offer of the hotel.

Page 8: Louvre Hotels Group actively pursues its development abroad · Louvre Hotels Group actively pursues its development abroad Paris, 2 February 2012 – Louvre Hotels Group, a major

1 new hotel in Thailand

Golden Tulip Samudra Hua Hin 100 rooms Golden Tulip Samudra Hua Hin is set out on a 4 Rai (6.400m²) plot of land, facing the gulf of Thailand, surrounded by nature and landscaped gardens. Golden Tulip Samudra Hua Hin feature spacious contemporary interiors, individual kitchenettes, large outdoor terraces that integrate seamlessly to internal living space and unobstructed view of the blue ocean at Hua Hin. For the construction of the building, high quality material and experienced contractors have been selected. Emphasis has been placed on using materials which are environmentally friendly. The dividing walls of the building are in filled to ensure good insulation and soundproofing to ensure utmost privacy. All built in furniture are made out of solid teakwood with a veneer finish. Golden Tulip Samudra Hua Hin is situated just 11 km before Hua Hin downtown, a 2 hours drive from Bangkok or 5 minutes from Hua Hin airport. Hua Hin is one of Thailand’s most desirable areas, favoured by the elite of Thailand. It offers a delightful way of life for full-time residents or holiday makers alike. A peaceful beach resort ideal for young couples, families and retirees. In Hua Hin you can enjoy year round golf, on more than 5 championship golf courses, world class Spa facilities and a wide selection of international restaurants. Definitely the place where you wish to own your private residence or villa!

Page 9: Louvre Hotels Group actively pursues its development abroad · Louvre Hotels Group actively pursues its development abroad Paris, 2 February 2012 – Louvre Hotels Group, a major

1 new hotel in Marocco

Tulip Inn Oasis 152 rooms Close to Marina and beach, the friendly, well known and popular Tulip Inn Oasis is a short walk away from Agadir’s beach promenade and trendy Marina. The city center is within walking distance also. Only 25 minutes from the airport. Private beach area, pool, outdoor swimming pool, buffet restaurant, bar, lounge with nightly entertainment. Wellness center with sauna/massage, fitness room, and hairdresser.

1 new hotel in Saudi Arabia

Golden Tulip Dar Al Khalil – Makkah 576 rooms Golden Tulip Dar Al Khalil - Makkah, 5 star hotel, located in the heart of Holy city Makkah, at Ibrahim Al Khalil Road, offers 576 luxurious rooms and suites Strategically located on Ibrahim Al Khalil Road in the heart of the central zone and the holy surroundings adjacent to Haram & all shopping area in Al Masfalah. Airport/Hotel transfers available with charge.

Page 10: Louvre Hotels Group actively pursues its development abroad · Louvre Hotels Group actively pursues its development abroad Paris, 2 February 2012 – Louvre Hotels Group, a major

1 new hotel in Jordan

1 new hotel in Nigeria

Golden Tulip Port Harcourt 102 rooms Situated in close proximity to the Polo Club in GRA II, Golden Tulip Port Harcourt is only 35km from the international Airport.

Golden Tulip Aqaba 80 rooms The hotel Golden Tulip is located in the heart of Aqaba, 5 minutes walking from the beach. Its central location makes it the ideal venue for both the leisure and business traveller.

Page 11: Louvre Hotels Group actively pursues its development abroad · Louvre Hotels Group actively pursues its development abroad Paris, 2 February 2012 – Louvre Hotels Group, a major

2 new hotels in Germany

Golden Tulip Parkhotel Neu-Ulm 135 rooms

The Hotel is perfectly located in a park at the banks of the river Danube, with view of the historic town centre and the Ulm Cathedral. Only 10 minutes walk to both city center and to the Ulm main station. The hotel offers excellent facilities for both the business and leisure traveler.

Golden Tulip Kassel Hotel Reiss 97 rooms The Golden Tulip Kassel Hotel Reiss is centrally located in the heart of Kassel and within walking distance of downtown and many shopping opportunities. You can expect an exceptional ambience: architecture of the 50s and 70s combined with modern interior design. In each season you will see the various faces of Kassel and its beauty.

1 new hotel in Portugal

Golden Tulip Hotel Falperra Braga 58 rooms and 5 Suites In the green hills of Minho Province, Falperra Conference & Spa offers indoor and outdoor pools, a spa and tennis court. Braga city is only 5 km away. Hotel Falperra Conference & Spa is 40 km from Francisco Sa Carneiro Airport. Parque Nacional da Peneda Gerês is a one-hour drive away.