L’Oréal Professionnel

Digital Education Platform Overview

The Digital Education Experience reflects values being indulgence, exclusivity, impeccable service, elegance and innovation.

Contents

Loft Group - Creative Digital Agency 1

Strategic Statement 1

Project Management 2

Process Management 3

Consultancy, Training and Problem Solving 3

Digital Education 2014 Global Deployment 4

Loft Group Digital Education 10

The Future Is Digital (ROI) 10

Educator Experience 11

Digital Education Modules 12

Education Features 13

Inspiration Session 14

Multiple Devices, Full Access 15

BYOD - Bring Your Own Device 16

Easy Access to Data 17

Support 18

Training 19

Secure Web Hosting 19

Turnkey 20

Get in touch 21

Creative Digital Agency

Loft has extensive graphic design, website, application and software development

knowledge, and combined with our project management experience we ensure all

services are communicating effectively. We blend strategy, technology, experience

and great design to turn ideas into reality. Engage your brand, therefore enhancing

the education experience, reflecting increased product knowledge and technical

expertise.

Great design, advanced technology, effective communication, improved education

experience plus meticulous attention to detail.

It’s what we do!

Strategic Statement

The Loft Group’s core strengths are integral to its ability to work within a cohesive

business model that combines a vast expertise in visual communication along with

superior technical knowledge and directly relevant experience. This business structure

encompasses our ability to manage the visual integrity of an organisation’s brand

through clear communication and brand personality and is supported by a proven

ability to create sophisticated and functional applications and web based solutions.

Loft facilitates the synergy between specified technical elements and the aesthetics

that generate great functionality and commercial appeal. This is a powerful

combination supported through effective project and process management, honest

analysis, vast knowledge databases and technical aptitude.

The experienced personnel at Loft value long term relationships and make the effort

to understand our clientele’s brand value, market position, business assets and

strategic direction. The unique personality of a company brand will be translated

across multiple digital mediums based on sound graphic design usability principles

and accessibility standards.

The desired outcome is to foster strong relationships within the organisation

and each of its business divisions. This relationship is supported through open

communication, creative design and intelligent technology solutions that reinforce

our commitment to meeting client business objectives and strategies.

1

Combining effective project management and creative brand

elements, delivering technical experience and knowledge.

Our Vision:

• Creative design that delivers a positive interaction and builds brand loyalty

• Align business objectives and strategies with new technologies

• Collaborating and developing across a broad range of platforms and disciplines

• Giving thought to our contribution to industry, society and the environment

• Fostering natural curiosity that will lead to powerful insights

• Challenging convention combined with a vast knowledge database

• Integration of business strategies to achieve maximum results

Our Commitment:

• Dedicated Australian based Senior Account Executives, Project Managers,

Creative and Development teams

• Development of national and international opportunities

• Sound project and process management principles

• Maintaining the highest standards for professional excellence

• Security and protection of our clients’ intellectual property and data

• Adhering to proven development disciplines and a strict quality assurance model

• Fostering long term relationships based on open communication and honesty

• Incorporate integration methods based on individual strengths

• Nurture and grow mutually beneficial relationships

2

Project Management

Loft takes pride in our project management principles providing dedicated senior

team members as points of contact for both the management of your projects and

overall digital strategy. Our Project Manager will get to know your business inside-out

and will work with personnel within the organisation to foster long term relationships

ensuring clarity throughout each of the project phases with a commitment to

achieving the business objectives and strategies.

Many people are pleasantly surprised by our open and honest approach, and we’re

proud to say many of our clients throughout the years have become friends.

Project Management guidelines adopted during project phases:

• Business Objectives and Strategies

• Scope Definition

• Project Planning

• Stakeholder Consultation

• Progress / Status Meetings

• Scope Reports / Status Reports

• Gantt Charts and Project Documentation

Consultancy, Training and Problem Solving

Loft combine our industry knowledge, practical tools, powerful research capabilities

and innovative thinking to deliver:

• Helping clients design and assess their business processes, procedures and requirements

• Helping clients design and manage change effectively

• Helping clients align their business strategies with available information technology, including strategic development, planning and execution

• Assisting clients to execute specific projects or where fresh perspectives or specific expertise is required

• Training programs to ensure that our client’s staff are well-trained and are aware of the latest strategies and systems. We also train the trainers - each of whom play a key role

Process Management

Business processes are the central nervous system of any organisation with

continuous process improvement and resource optimisation being a critical factor in

the overall business success. Business Process Management is a key component to any

project information architecture support through the software development life-cycle

design, integration, automation, monitoring, analysis and improvement at all levels of

the organisation. Effective management provides the following benefits:

• Deliver governance and corporate compliance requirements

• Reduce inaccuracies and restraints through streamlined business processes

• Optimise the ease of finding and accessing information

• Collaborate more efficiently with customers, staff, partners and suppliers

• Improve workflow and personnel effectiveness

• Enhance mobile efficiency through improved access to business content

• Risk Management

• Project Monitoring and Tracking

• Quality Assurance

• Build Lasting Relationships

• Brand Advocacy and Representation

3

Not Just An App... It’s a Complete Solution!

The Digital Education Platform is a complex yet elegant solution. It is actually a highly advanced piece of software that communicates through web and app developed solutions.

Bring Your Own Device (BYOD)

BYOD is making significant inroads in the business world, allowing students to use the Digital Education Platform on their own devices reduces initial costs significantly.

Support

Loft Group provides a tailored support solution that is comprehensive, ensuring the system is fully understood by all users. We offer email support, personal telephone support, on-site support and a 24*7 support portal for all our customers; with service level agreements put in place to ensure a timely and efficient response. Training

We offer a range of training programmes to suit all levels of user experience. Our tailored training programmes can be conducted to meet an individual’s needs, covering a range of options such as workstation ‘one on one’, on-site workshops or on a ‘train the trainer’ basis therefore allowing a group of key associates to become experts.

Increased Access to Powerful Information

Through the Global Dashboard, you have the benefit of instant access to the logon and review data that measures the effectiveness of both Educators and their Students.

Unlimited Potential in Market Intelligence

No matter how the business model evolves and what it requires, the powerful data generated through the Digital Education Platform provides unlimited potential in terms of future product development, marketing to Consumers and strategy specific messaging at all levels (i.e.) Global, Zone, Country, Educator, Salon and right down to the individual Student.

Digital Education Platform Turnkey Solution

To ensure that the implementation of our system is as simple as possible we have produced a turnkey solution to remove or assist with potential hurdles to getting DEP into your business as quickly and effortlessly as possible..

Choose a Device, Tablets & Smartphones

Whether you are on a smartphone or a tablet, whether your operating system is iOS, Android or Windows, you can access the Digital Education Platform.

Loft Group Digital Education

More than an application... a complete solution.

Organisations worldwide are experiencing the numerous benefits associated with

deploying Digital Education Platforms. Regardless of organisation size or industry

sector, Digital Education is contributing to the growth and success of many businesses

by providing an efficient, cost-effective and hassle free educational tool.

However Loft Group Digital Education is much more than an education platform; it is

a powerful software tool that will revolutionise the way your organisation educates.

Creating a Digital Education Platform that meets all of your precise business needs and

requirements, as well as fulfilling future goals and objectives can be a difficult process. The

focus for Digital Education has been to ensure the education journey continues to evolve

and remain relevant to the ever changing business needs of your salon partners. The

ability to measure and review performance against the highest industry standards ensures

your education will continue to provide an educational experience based on participation

feedback, data collection and results based on statistical reporting methods developed

across the Digital Education App.

11

The Future Is Digital

Return On Investment (ROI)

As with any capital expenditure in business today, ultimately return on investment

is one of the key considerations. In looking specifically at the tangible gains and the

immediate benefits accrued from the Digital Education Platform, there are a number of

reasons why the ROI proposition is so exciting. Improved cost savings and exponential

gains in operational efficiency are obviously some of the key features that result from its

implementation. What is equally if not more important are the profitability gains that are

harder to quantify, for example the resulting strategic advantage in the marketplace that

arises from the increased individual value. In turn through the education experience, the

individual becomes a highly valued member of the retail sales process.

• High ease and efficiency levels in the collection of stats and data

• Country activation lead times reduced compared to traditional methods

• No more overlap and waste due to standardisation of delivery

• Increased efficiency and communication with Educator, Salon and Student

• Significantly reduced training costs for both the Educator and Student

• Time and cost reduction across administration services

• Elimination of recurring production costs associated with printed material

• Reduced cost for deployment of brand collateral, courses and releases

• More affordable and direct channel marketing and advertising

• Dramatically improved Human Resource allocation

• Standardation of education formats combined with efficient delivery each year

• Reduced country costs via a shared global resource and services agreement

$$$

Educator Experience

The time and money cost in educating the Educator is expensive. There are a number of time and money saving benefits which significantly improve the Educator experience overall.

Benefits to the Educator:

• Agreed compliance and standards, delivered and communicated consistently on a global platform

• The educator is no longer focused on creating custom and localised content via powerpoint

• Drastically reduced administration costs in compiling reports, results and feedback

• Increase in Educator confidence through specialised training (on products etc.) before launch

• No more dilution of brand or product messaging resulting from the breakdown of communication

• AppleTV enables Educators using an iPad to connect via wireless to projectors

resulting in freedom to move around the room while presenting to a class

12

Student Experience.

Unlike traditional printed workbooks, students notes are never lost due to the magic of

the cloud. It becomes the ultimate salon reference tool for students.

Benefits to the Student:

• Engagement through interaction

• Accommodates all learning styles

• Dramatically increases content retention

• Technology medium suits the demographic

• Able to view notes on the go

Salon Experience.

Now the education experience can be shared within the salon environment. Students

are now part of education journey, assisting others and building the salon brand.

Benefits to the Salon:

• Drives sales through students superior product knowledge

• Salons can follow student performance via the data

• Puts salons on the leading edge of the industry

• Increasing loyalty from in salon staff by supporting professional development

Digital Education Modules

Digital Books & Courses.

Using the best, most intuitive features of the iPad we have created the ultimate user

experience. The Digital Education Platform puts the focus on the user experience

which guarantees engagement and as a result content retention. Educators who now

present from the iPad using the Digital Book Application are more confident because

their presentation is consistent with the agreed global standard.

Notifications.

Notifications alert users to important information such as new products, events, course

updates, time table changes and more. They can be tailored to target certain user

groups such as salon owners or students who have just finished a particular course.

Resources.

Access education material in your salon, home or anywhere. Resources enables a group

of users to have access to their Digital Education media which includes individual

collection PDF’s, Hairdressers Against Aids information and product videos. These are all

stored on the cloud which means easy access for both educator and student.

eLearning.

Allows all users to access basic courses which feature numerous types of media that

deliver text, images and streaming video. This encourages users to sign up and become

part of the Digital Education experience.

news://

News.

Keep users up to date with current international and localised news through the

dedicated news section. Have the latest press releases, launches of new products etc.

seen and understood.

Products.

All product information including the technology within each product, step by step ‘how

to’ instructions and the correct pronunciation is available to the user at their fingertips.

Profile.

Through their own personalised unique profile, users can access their photo album, the

results they have achieved in each course and class notes they have generated throughout

their education journey. They have the ability to access their profile any time anywhere.

Calendar.

The Calendar displays all of the course descriptions and when they are available

throughout the year. Users have quick and easy access to the localised course delivery

dates which enables them to plan their education journey. Specialised Salon courses

are only displayed to users who have registered with that Salon.

Booking Form.

Booking form that is sent to the bookings manager. This enables users to book a course

online while previewing all the course options within the Digital Education Platform.

13

Education Features

Scribble Pad.

The digital Scribble Pad enables users to handwrite notes and add comments to

photos or illustrations by using the touch functionality or with a stylist. This allows for

freedom to create illustrations, mark headsheets, circle or highlight answers with in

the workbook. Also many users may find it quicker and easier handwriting their own

notes over the more conventional ‘keypad’ approach.

Note Pad.

The Note Pad within the Digital Education Platform is a simple text-only editor that

allows users to use the device keypad. All the user notes are stored within the course

on the page that they placed the notes on. These notes can be accessed and reviewed

throughout the course. Users have the ability to add additional notes or remove notes at

any stage during or after the course.

Drag & Drop.

This feature within the Digital Education Platform enables users to drag photos, notes,

answers or supplied images on to their workbook. This is accomplished by the user

selecting the virtual object by ‘grabbing’ it and dragging it out of the container to

a different location within the workbook. The benefits to the Drag & Drop feature

within the workbook allows for user interaction through an easy and quick solution

in dragging content or answers to the appropriate section, reducing the amount of

keypad typing required.

Camera.

The Camera feature takes advantage of the device in-built camera. Users are able to

take photos at any stage during the course and insert them into their workbook. This

enables the ability to capture and document class or group activities.

Camera Roll.

The Camera Roll stores all the users photos in one convenient location for easy access.

The user has the ability to enter the Camera Roll and select or delete any photos with in

there. Once a photo has been selected the user has the ability to Drag & Drop the photo

onto their workbook. This feature along with the Scribble Pad could ultimately enable

users to create their own moodboards or pages within the workbook.

14

Multiple Devices, Full Access

Come one, come all!

In an age where everyone has a smartphone, there remains multiple competing

market leaders in the original equipment manufacture of phones and tablets. Loft

recognises the need to reach everyone so we have created the platform which

utilises iOS, Android and Windows so no one is left behind.

Whether you are on a smartphone or a tablet, whether your operating system is iOS,

Android or Windows, you can access the Digital Education Platform.

iOS.

Part of the powerful Apple tribe? We’ve got you covered. You can access the Digital

Education Platform on the iPhone, iPad, iPad Mini and iPod Touch.

Android.

Prefer to play on your Samsung, Sony, HTC, or Google device? Experience everything

the Digital Education Platform has to offer on your native platform.

Windows.

Still loyal to your Nokia, Acer, Asus, Microsoft devices? The Digital Education Platform

is loyal to you too, with unfettered access to everything you need.

15

BYOD - Bring Your Own Device

Bring your own device (BYOD) empowers students to bring personally owned mobile devices (tablets, and smart phones) to the classroom or salon and use those devices to access the Digital Education Platform.

There is no question that as an evolving education methodology, BYOD is

profoundly shaping educational content delivery, which in time will assist and

fundamentally change the nature of teaching, learning, resourcing and the

interactive bond between the students and salon.

In the Classroom.

The best thing about a student being able to use their own device in the classroom

environment is it eliminates the issues and frustrations that come from trying to learn

how to use a new device. This allows for learning time and cancels out any additional

training required.

In the Salon.

With the bring your own device concept, education is now no longer limited to

the classroom. Educators now have the freedom to conduct courses within a salon

environment. This is especially attractive to salon owners as it can potentially

eliminate the time that students are out of the salon.

Reducing the Cost.

Enabling the Digital Education Platform to be accessed on students’ own smartphones

and tablets reduces the initial set-up cost of the Digital Education Platform as the need to

purchase tablets for each student to use is no longer a requirement.

16

Easy Access to Data

Modern and powerful Digital Education statistics.

This application ensures that Digital Education user trends and statistics are readily

available, easy to understand and can be effectively interpreted. Data is represented

in graphical, statistical and numerical format, and can be compared to previous

time periods to monitor application traffic and user behaviour. This will ultimately

aid educators in fulfilling their objective of providing an online workspace that will

enable them to do their job more efficiently.

Understand.

If educators or salons cannot find or access information specifically relevant to them, they

are unlikely to view their statistics as a valuable resource. This will inevitably result in a

reduction in the number of people using it. To prevent this from happening, Loft Group has

developed a feature which measures data associated with Digital Education functionality.

Visualise.

The intuitive design and clear layout enables users to access a range of data

associated with different areas of the platform in a rapid manner. If further analysis

is required, the graphs can be downloaded either as a JPEG, PNG, PDF or a SVG file

and printed. This eliminates the need for lengthy reports, which in turn reduces the

amount of time and resources spent on collecting and analysing non-statistical data.

Interpret.

The presentation of data in graph form allows for immediate comparisons to be made,

it also provides new insights into the capabilities of your Digital Education Platform

resulting in successful forecasting for the future. Areas of education which are

outdated or inadequate can be easily identified through the low percentage of users

reading published pages, news reviews and documents.

17

Support

Loft Group interacts with Community Life.

We listen carefully to understand your business requirements and the needs of

your people, helping translate this combination into a successful and productive

environment that really makes a difference to the culture of your company.

Loft Group provides website maintenance and support to ensure the Digital Education

Platform performs to the highest standards and delivers to your expectations. This is a

common practice for technology based organisations and an essential component of

the product life cycle.

The Loft Group’s point of difference revolves around being a people focused

organisation that believes there is more to community life than simply providing the

tools that educates people. Loft Group effectively facilitates the interaction between

people and technology, challenging traditional behaviors and simplifying technology

in order to engage and motivate people. The experience will improve overall

confidence and interaction within the community.

Loft Group can extend our support across many facets of the community not normally

associated with new technologies or technical software applications. This ranges from

campaign development necessary to engage the interest of people through positive

interaction and promotional activities prior to release, creating an event for the Digital

Education launch through to ongoing PR, advertising and marketing opportunities.

The community within your company is a vital resource that will share their

experience with others, remain loyal while feeling that their contribution is

appreciated in everyday life.

18

Training

We offer a range of training programmes to suit all levels of user experience. Our tailored training programmes can be conducted to meet an individual’s needs, covering a range of options such as workstation ‘one on one’, on-site workshops or on a ‘train the trainer’ basis therefore allowing a group of key associates to become experts.

Although training programmes can be customised an example of a standard intranet

training programme is as follows:

• Academy experience - working with digital education within a class environment

• New Technology

• Change Management

• Troubleshooting tips and tricks

• Hardware advantages and usability

Secure Web Hosting

Loft Group provides first-class managed hosting services, enterprise-grade application environments, dedicated linux, windows and clustered servers - hosted Tier-1 datacentre facilities, within best-of-breed networking, redundancy and security frameworks.

A full set of infrastructure and dedicated server management services are available,

making sure that all the complexities behind the service delivery are handled by our

team so that you only need to focus on the management of your business-specific

content. These start with the basic minimum, which includes:

• 24x7 Server Monitoring

• 24x7 Service Monitoring

• 24x7 On-call engineer available in case of incidents

• Daily operating system & software patching/updating

• Regular inspection & server health-checks

• Hot-spare servers available for instant replacement

• Real-time bandwidth monitoring & statistics

• Benefits of dedicated servers

WWW

19

Turnkey

The DEP application is a mobile application that uses connections to web technology for most of its activity. To ensure that the implementation of our system is as simple as possible we have produced a turnkey solution to remove or assist with potential hurdles to getting DEP into your business as quickly and effortlessly as possible.

Software.

DEP is hosted upon IBM SoftLayer infrastructure with guaranteed international service,

security and performance. With an almost unlimited scalability of performance and

size, DEP can be expanded to match any deployment.

Loft Group uses data storage and privacy best practise to ensure that any data

collected by DEP is kept segregated and secure.

Connection.

To use DEP effectively in a training environment, internet connectivity is required. The amount

of traffic that is needed and the speed of the connection is dependent on the number of devices

being used concurrently.

Loft Group can be engaged at any point in the arrangement of this connection for the site. Loft

Group can arrange and manage connection via a local Internet Service Provider, providing proactive

support and reporting. Or provide hardware acquisition, configuration and delivery for wireless

networking and infrastructure.

Loft Group is committed to supporting your IT Department in any aspect of maintenance or support

for our product.

Hardware.

Working with DEP relies upon access to mobile devices within your training facility. Loft Group will

manage and deliver any required Apple Tablet device for your company.

Loft Group can provide high end hardware management processes, including acquisition,

maintenance and retirement.

All Apple Tablet devices are proactively monitored and supported and are delivered to your site with

all required software and configuration done.

20

LET’S HAVE A CONVERSATION #loveloft

LinkedIn

au.linkedin.com/in/gavinrussell

au.linkedin.com/in/garryrussell

au.linkedin.com/pub/stewart-harries/4/277/6a9

linkedin.com/company/loft-group-creative-digital-agency

Facebook facebook.com/loftgroup Twitter twitter.com/loftcreative

Google+ plus.google.com/+LoftgroupAu

YouTubeyoutube.com/LoftgroupAU

Pinterestpinterest.com/loftgroup/

Loft Group Australia

1300 789 795

Gavin RussellFounder & CEO (Global)gavin@loftgroup.com.au

+61 (0)417 755 181

Garry RussellCEO (APAC)garry@loftgroup.com.au

+61 (0)423 774 609

Stewart HarriesHead of Salesstewart@loftgroup.com.au

+61 (0)488 113 688