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A Swimart franchise could be just what the doctor ordered Let’s talk about you
A Swimart business is a franchise with
several important differences.
Yes, it’s a retail business. But there’s a
great deal more to it than that. More to
keep you interested and more to make
Investing in a Swimart franchise isn’t
about buying a job. It’s a career and
lifestyle choice for your future, one that
can change the way you live forever. It’s
a business that can hold your interest in
the years ahead too. How many franchise
operations can claim that their first
franchisee is still on board? We can. And
many more of our franchise owners have
been with us for the long haul.
Unlike most franchise models, Swimart
delivers a diverse business with multiple
The retail business is complemented by
ever growing pool & spa home service
& commercial business divisions giving
The very fact that you are reading this
document says a lot about you.
It says that you are looking to change
the way you work. It says that you are
searching for independence. It also says
that you are already thinking outside the
square when it comes to evaluating the
franchise businesses that are available.
But what do you really want out of your
career and your life?
This is a very important question. If
you’re happy with monotonous work
patterns, then there are plenty of other
opportunities out there.
But if you find conforming to the same
routine day in, day out, is a bit boring and
soul destroying, you’ll find you have a
lot in common with most Swimart store
If you’re looking for a business where
your income is not necessarily directly
Swimart franchisees a presence in both
the retail and service industry sectors.
Swimart’s backing is another important
difference. The franchisor is Waterco
Limited, an Australian public company
with operations around the globe &
specialising in almost every aspect of the
swimming pool industry.
Swimart has been in business since
1981 as a retailer of swimming pool
equipment, chemicals and accessories.
We’ve expanded through our network of
franchised stores since 1983, and with over
70 stores in Victoria, South Australia, New
South Wales, the ACT, Queensland and
New Zealand, we are the industry leaders.
So it’s an expanding, rock solid business
in a growing industry. We think that’s the
kind of criteria you should be looking for
when evaluating a business.
If you agree, why not take a little time to
governed by the hours you work, then
keep reading. A Swimart business derives
revenue from a diverse range of activities.
It’s more complex, more challenging
and more satisfying than most franchise
businesses on the market.
You may also be looking to improve your
‘life/work balance’. Again, Swimart is a
most unusual business opportunity. It
doesn’t mean you won’t have to work
hard. Name one decent business where
success is easy!
But as a Swimart franchisee you will have
opportunities to take a well-earned break,
recharge your batteries and live life to the
full. Best of all, and with the right staff,
your Swimart business will keep trading
while you do it!
Another good thing about Swimart: as
your own boss, you can say goodbye
to office politics. Who needs so-called
corporate life anyway?
“We’re proud to be Swimart’s
first franchisee. People ask
why we’ve stayed in the same
business for over 25 years.
The answer is simple, we
still find it satisfying and it’s
provided us with a good
income and a lifestyle our
friends envy. Why walk away
Strength through diversity
You’ve probably heard the cliché about
‘working smarter, not harder’ a thousand
Like most clichés, however, there’s a lot
of truth in it. In Swimart’s case, it means
that your income won’t be restricted by
the number of lawns you can mow in an
hour or the number of pizzas you can flog
in a day.
The diversity of a Swimart business will
not only provide you with a more varied
and satisfying career, but also with a
strong, sustainable business with several
income streams & regular repeat customers.
Let’s look at the different ways you can
make money in your Swimart business.
1. Your Swimart store At the centre of your business is your
Swimart retail outlet. Swimart entices
customers into your store with a national
marketing strategy and our unique
For today’s time poor families, it’s a great
service and peace of mind. For Swimart
franchise holders, it’s a lucrative business.
3. Pool repairs Even the best pool equipment gets tired.
Everything from brushes and brooms to
hoses and even entire filtration systems
need repairs from time to time. Often, it’s
easy to fix if you know what you’re doing.
And, as a Swimart pool specialist, you’ll
quickly learn how.
Even if an unusual problem crops up,
you’re sure to find that one of your fellow
free computerised water testing offer.
It’s a great business builder; once in
your store, customers are highly likely
to accept your advice rather than go
elsewhere to buy the chemicals and other
consumables they need.
But that’s only part of your store’s
offering to customers. Swimart stores
stock specialty products, spare parts,
pool equipment and leisure products,
in fact, everything a pool owner could
2. Pool & Spa service & maintenance As the kind of person with the drive to
run their own business, you’ll know all
too well how little spare time most people
have these days – especially those who
have swimming pools. Take a look around
and you’ll see smartly liveried Swimart
vans in your neighbourhood. A lot of the
time, they’re out and about cleaning their
local customers’ pools.
franchisees has encountered it before.
That’s the advantage of being part of the
industry’s leading franchise group – your
Swimart mates are always prepared to
lend a hand.
4. New product installations When pool equipment can’t be fixed,
it needs replacement. That’s another
opportunity you can take advantage of.
But it’s not just about replacement; a
lot of business will come from helping
customers upgrade their pools. Pool
automation equipment, new sanitisation
systems, spas, heating, automatic
cleaners, and advanced water-saving
equipment, some only available from
Swimart, will all help you build customer
loyalty – and revenue.
Experience shows that most pool owners
would rather trust a pool expert for advice
when it’s time to make such purchases.
Who can blame them?
“Every day is different when you
run a Swimart business. After
working for a corporation,
as well as having my own business,
I was used to variety so I discounted
‘single activity’ businesses. In fact one of the many good things about
Swimart is that you can still use
the management skills you’ve
acquired over the years.”
Brad & Jaunita Baker,
Swimart Browns Plains,
soodi.sangari Placed Image
SWIMART COMMERCIAL SERVICES
• Pool Management
• Pool Repairs & Service
• Pool Cleaning
• Water Testing / Balancing
• Equipment Sales and
• Pool Monitoring
SWIMART HOME SERVICE TEAM
• Pool Cleaning
• Pool Repairs & Maintenance
• Equipment Installations
• Water Testing / Balancing
• Pool Surround cleaning and sealing
SWIMART POOL BUILDERS & RENOVATIONS
• Referral Commissions
• Equipment Sales
• Water Testing
• Sales of - Chemicals - Equipment - Leisure Products - Spare Parts - Cleaners - Heating both Gas
and Electric - Solar Heating
Installation - Water Saving
- Spas - Automation
• Pool Minding
• Pool Safety Checks
• Pool Health Checks
• Solar Heating Installation
Multi income streams mean your rewards aren’t tied to the hours yo